HP MAGAZINE | VOLUME 97 | MAY 2022

HP MAGAZINE VOLUME 97 | MAY 2022

NEW SECTION THE DROP YOUR CULTURAL PLAYLIST SORTED

RELAXED TAILORING, NEW NEUTRALS, FAST & FABULOUS WORKWEAR SKIN-CARE MAKEOVERS SMALL TWEAKS, BIG RESULTS

BRENDA ATEBA "Beauty isn't about loooking perfect. it's about celebrating your individuality".

HP

HP

HP

Viann Mansur

High Jewelry Signature Collection Lion

Gabrielle Chanel was born under the sign of Leo, her birthdate August 19, 1883. Like the lion, Mademoiselle was majestic, instinctive, radiant, powerful and fiercely protective of the things that were hers.

LION BROOCH A profusion of white diamonds creates a handsome frontal lion, while carefully calculated volumes ensure the most flattering portrait. Handcrafted in 18K white gold*, this High Jewelry brooch represents Leo, Mademoiselle’s zodiac sign. *White gold plated with thin layer of Rhodium for color.

HP MAGAZINE

In 1919, Gabrielle Chanel fled Paris to Venice, the city of the lion, devastated by the loss of her great love, Boy Capel. While there, under the watchful eye of the Lion of Venice, Coco found new inspiration and the courage to go on.

LION RING The ring's majestic pavé-diamond lion, handcrafted in 18K white gold*, stands boldly upon the summit of an internally flawless, custom 5.28-carat Marquise-cut diamond of radiant and staggering beauty. *White gold plated with thin layer of Rhodium for color.

HP MAGAZINE

Throughout her life, Mademoiselle always kept figures of lions, the emblem that would be engraved upon the buttons of tweed suits.

Forever protecting Mademoiselle, the lion is the spirit of CHANEL High Jewelry.

LION NECKLACE A transformable lion necklace begins with a river of diamonds encircling the neck, creating a classic style when worn on its own. The detachable lion is added for a longer, bolder necklace, the Leo sign emblazoned with diamonds, amidst a constellation of pear­cut, oval­cut and cushion­cut diamonds and handcrafted in 18K white gold*. *White gold plated with thin layer of Rhodium for color.

HP

HP MAGAZINE VOLUME 97 | MAY 2022

Fashion

GRETA CONSTANTINE FALL 2022 READY-TOWEAR

Architecture

Plans for $400-billion new city in the American desert unveiled

Beauty

A Breakdown Of Our New Breakthrough Cleanser

Beauty

Oribe's New Hair Alchemy Collection

14. INTERVIEW 30. DAVID KOMA 38. LOOKBOOK 50. HAMDA AL FAHIM 54. TONY WARD

HP

HP MAGAZINE

Hi, could you start by telling us a bit about yourself?

My name is Brenda Ateba, I am 23 years old and I am from Geneva in Switzerland.

I have cameroonian roots and I am proud of where I am coming from. Actually I am student in interior design even if basically I started finance. I am model, makeup artist, comedian and fashion addict.

Tell us about your journey so far?

I wake up basically at 5.30 AM. The first thing that I do when I wake up it’s 10 minutes of meditation. If I don’t do that I feel to have a bad day. Then I do my exercises, I take a shower and have breakfast before to go to university. During my day, I trie to drink a lot of water but authorize me a little Fanta for lunch.

Afternoon when I finish to study, I go to see my best friend to Arthur’s. It’s one of the best lounge bar in Geneva. I basically go somewhere with car but it’s very important to do my 10’000 steps per day so I walk anytime I can. When I have see my friends too much (laugh) I go back home and see if I have an appointment for makeup or anything. I do my revision and then go to fitness or do exercises at home. After that I go take an other shower and finally I am done for my bed with my Netflix who wait for me.

Actually I am watching Ozark.

How would you describe your style?

14

HP MAGAZINE

HP MAGAZINE

15

HP MAGAZINE

I have multiple style. One day I can be fashion, next day more rock n roll, day after very classic. I really have multiple styles. They have a common point, my clothes it’s only with dresses or skirts. I didn’t have jeans (except in dresses and skirts) until last week for a contest. I love to wear big earrings and nice heels. It’s very funny because basically I loved to wear sneakers with a baggy and a snapback when I was teenager. Now I am a real femme fatale.

Tell me about your experience as a model.

I didn’t start a long time ago but all of my friends are model or influencer and they pushed me to do it. When I finally start, I really feel to have a good energy with the camera and I finally started to shoot more. I only had some good experience and I am very happy about that.

How has your life changed since then?

I trie to stay the same person I am.

It’s not necessary to pretend to be a person that you are not.

But I lost friends who were not happy about my success and it’s very hurtful. The good point it’s I can meet new amazing people.

A lot of your influence comes from social media. That’s great, because it allows you to control your image. But is it also limiting, because it’s so onesided?

Social media is not for all of my life. I know that it’s important for a

HP MAGAZINE

lot of people but it’s very important to make some pause.. for not being slave of that. I am very proud of what I have done until now and of course I want to grew up. But I am thinking about me first.

How would you describe your talents to someone who doesn’t get it?

I would show a YouTube video (laugh). Now I can show a TikTok too.

If you don’t have internet do a mind map. Anytime you don’t understand something I advise you to do a mind map with these three questions: - Definition -Why to use -How to use 2020 has been the strangest of years, how did you find lockdown? Any lessons or discoveries?

It was very rude at first because I love to walk, I love the sun and I was supposed to go to USA and Russia as langue student. The plan of everyone failed. But I know that it was for protect us so I don’t complain. I get more close of my family and started as everybody to run. The first time I went out in the evening was so crazy. A little bit like your first kiss I will never forget.

Who have been some of your favorite collaborators so far in the industry?

It was definitely with a big famous photographer in Roma. Is the first shooting that I really felt like Venus.

16

HP MAGAZINE

HP MAGAZINE

17

HP MAGAZINE

What first piqued your interest in fashion and modeling?

I have watched American next top model, gossip girl and E!. I was already too far for don’t like fashion. I am not skinny and I have breast. A lot of people pushed me down and told me that I was too fat and too ugly for being model. I believed them.

But I am cameroonian and we say about us that we’re the indomitable lyons. I started to believe in me and don’t care about what people think and say.

I want to do what I love, shoot. I want show to all of these little girls that you can being whatever you want if you believe in it.

What is the biggest highlight of your career so far?

I was miss intercontinental Cameroon. We picked me up. I didn’t force anything it’s just came. I was very proud of me.

Do you have a favorite designer or high street brand?

Valdrin Sahiti ! It’s an advanced level of art.

What is your greatest strength?

I am a Capricorn. I am a strong person very sensitive. It’s something that people like with me.

What are your goals as a model?

To do a maximum of work, have maximum of fun and work with Nigel Barker as photographer and Versace as brand.

HP

HP

GRETA CONSTANTINE FALL 2022 READY-TOWEAR

HP

HP

HP

HP

AntonioBoggati

David Koma

HP

HP

A Breakdown Of Our New Breakthrough Cleanser

HP MAGAZINE

35

BEAUTY

The cleansing step in your skincare routine is not only the first step, but arguably the most important.

Clean skin is happy skin; and it creates a blank canvas for the rest of your regimen. What’s tricky about cleansers, though, is that they have a bad rep of being harsh and drying in order to achieve that deep-cleansing effect. At Biossance, harsh formulas are not part of our M.O., so we decided to master the cleanse to provide a product that achieves the pore clarifying benefits we all search for, while also revealing hydrated and healthy skin.

We know what you’re thinking—isn’t that what our Squalane + Tea Tree Cleansing Gel achieved?

We know how much you all love that formula, but that’s why you have to trust us when we say we’ve created something even better. As an innovative beauty brand constantly re-evaluating our products and formulas to provide the best in clean skincare for our customers, so meet our Squalane + Amino Aloe Gentle Cleanser, your new go-to formula for clean, happy skin. We think it’s the best clean cleanser ever.

It’s like a clean slate for your skin; a fresh start. It couples the deep pore-cleansing and skin-balancing benefits of our beloved Tea Tree Cleanser with a trio of skin-loving antioxidants including amino acid, aloe vera, and moringa to also soothe, calm, and protect. It’s a universal cleanser that’s not only effective at keeping your face clean, but our oceans clean as well. Believe us when we say it’s everything you’ve ever wanted and more for the first step of your routine.

Heathy Skin, Healthy Oceans Ingredients are important to us and to the well-being of our oceans. Every beauty product starts and ends in the environment—from where the ingredients are sourced to where it goes when it rinses away. That’s why we paid close attention to what we used to formulate our new breakthrough. It was important to create something that not only delivered powerful results, but also stayed true to our commitment to our oceans.

Many cleansers contain detergents that can linger even after wastewater is treated, but our new Squalane + Amino Aloe Gentle Cleanser is different. It’s formulated with pure, sustainable ingredients from the lab that allow water to return to the source in a pristine state. Your skin stays fresh, restored, and purified. And our oceans stay healthy, unpolluted, and thriving.

HP MAGAZINE

36

BEAUTY

The powerhouse ingredients packed in this dirt-fighting, hydrating gel cleanser are truly what make the formula so special. Clean, hydrating, and effective ingredients to give you the best deep cleanse for your skin: Amino acid complex dissolves makeup and conditions Organic aloe vera leaf juice gently hydrates, calms, and refreshes Moringa extract purifies and dislodges impurities and environmental pollutants Squalane leaves skin soft, supple, and hydrated

The Ultimate One-Step Cleanser What exactly do we mean when we say we’ve mastered the cleanse? We mean our new breakthrough checks all the boxes—it’s the ultimate one-step cleanser. Use it to break up debris, dirt, and makeup, remove remnants of environmental pollution, and uplift and invigorate the skin with its gentle foam texture and a spa-like scent. How do you incorporate it into your routine? As the cleanser and the first step in your routine, mix a small amount with warm water and work it into a lather.

Massage it onto your face, and then rinse it with water to reveal a complexion that’s happy and clean.

HP

HP

HP

HP

HP

HP

HP

Lana Lanetta

HP

Messika Paris

Plans for $400-billion new city in the American desert unveiled

HP MAGAZINE

47

ARCHITECTURE

The cleanliness of Tokyo, the diversity of New York and the social services of Stockholm: Billionaire Marc Lore has outlined his vision for a 5-million-person "new city in America" and appointed a world-famous architect to design it. Now, he just needs somewhere to build it -- and $400 billion in funding.

The former Walmart executive last week unveiled plans for Telosa, a sustainable metropolis that he hopes to create, from scratch, in the American desert. The ambitious 150,000-acre proposal promises eco-friendly architecture, sustainable energy production and a purportedly drought-resistant water system. A so-called "15minute city design" will allow residents to access their workplaces, schools and amenities within a quarter-hour commute of their homes.

Although planners are still scouting for locations, possible targets include Nevada, Utah, Idaho, Arizona, Texas and the Appalachian region, according to the project's official website. The announcement was accompanied by a series of digital renderings

by Bjarke Ingels Group (BIG), the architecture firm hired to bring Lore's utopian dream to life. The images show residential buildings covered with greenery and imagined residents enjoying abundant open space. With fossil-fuel-powered vehicles banned in the city, autonomous vehicles are pictured traveling down sun-lit streets alongside scooters and pedestrians.

Another image depicts a proposed skyscraper, dubbed Equitism Tower, which is described as "a beacon for the city." The building features elevated water storage, aeroponic farms and an energy-producing photovoltaic roof that allow it to "share and distribute all it produces."

The first phase of construction, which would accommodate 50,000 residents across 1,500 acres, comes with an estimated cost of $25 billion. The whole project would be expected to exceed $400 billion, with the city reaching its target population of 5 million within 40 years.

HP MAGAZINE

48

ARCHITECTURE

Funding will come from "various sources," project organizers said, including private investors, philanthropists, federal and state grants, and economic development subsidies. Planners hope to approach state officials "very soon," with a view to welcoming the first residents by 2030.

In addition to innovative urban design, the project also promises transparent governance and what it calls a "new model for society." Taking its name from the ancient Greek word "telos" (a term used by the philosopher Aristotle to describe an inherent or higher purpose), the city would allow residents to "participate in the decision-making and budgeting process." A community endowment will meanwhile offer residents shared ownership of the land.

In a promotional video, Lore described his proposal as the "most open, most fair and most inclusive city in the world." Lore founded jet.com before selling it to Walmart and joining the retail giant as head of US e-commerce in 2016. He left the company earlier this year, saying that his retirement plans included working on a reality TV show, advising startups and building a "city of the future."

BIG's founder, Danish architect Bjarke Ingels, is meanwhile quoted as saying that Telosa "embodies the social and environmental care of Scandinavian culture, and the freedom and opportunity of a more American culture."

It is not the first new city being planned by Ingels' firm, which famously installed a ski slope on top of a Copenhagen power plant and has co-designed Google's new headquarters in London and California. In January 2020, Japanese carmaker Toyota revealed that it had commissioned BIG to create a master plan for a new 2,000-person city in the foothills of Mount Fuji. Although significantly smaller than Telosa, the project, dubbed Woven City, promises autonomous vehicle testing, smart technology and robot-assisted living.

HP

HP

Hamda Al Fahim

HP

HP

Tony Ward

Oribe's New Hair Alchemy Collection

HP MAGAZINE

59

BEAUTY

If your hair seems more fragile than normal, you're not alone. Breakage and fallout is all too common, which is why Oribe's latest collection, a three-step system targeting resilience called Hair Alchemy, is designed to get to the root of the problem.

"I'm finding that 30 percent of my clients are noticing more breakage and shedding, and are looking for ways to combat those issues," Oribe's global educator, Christian Ceja-Compin, says.

Hair Alchemy's shampoo, conditioner, and treatment serum aim to prevent breakage before it even starts. "Prevention has always been a main category in skin care, and now is starting to make its way into hair care as consumers become increasingly more savvy," Gabriella Raccuia, Oribe's product development manager, explains.

"Prevention from hair breakage is important, because unlike your skin, which can regenerate itself, hair breakage is irreversible."

In the era of COVID-19, and its high levels of stress, the hair category has come under particular scrutiny with complaints of hair thinning rising to the fore. As you attempt to thicken and grow out your hair, you might find the strands to be particularly fragile and difficult to rehabilitate. This makes it nearly impossible to reach longer lengths, healthy shine, and body, with rough texture and split ends plaguing hair in the interim. But this is just one type of hair woe that the collection seeks to address; as mentioned, its beauty is in its preventive line of approach.

WHAT CAUSES HAIR BREAKAGE? "There are a few factors that can cause hair breakage," Ceja-Compin says. "The most common include heat styling, aggressive brushing, and wearing hair in a tight ponytail." For these types of behavioral causes of hair breakage, he recommends using creamy products that protect against heat damage (the leave-in Fortifying Hair Serum provides protection from thermal damage up to 450 degrees), detangling gently, sleeping on a silk pillowcase, and using preventive products.

HP

HP

HP MAGAZINE