HP MAGAZINE VOLUME 30 JANUARY 2021

HP MAGAZINE EUROPE

VOLUME 30 |JANUARY 2021

TOP 15 STYLE TIPS

Secret of Best Dressed Woman

ALESSIA SICA “Because Every Picture Tells a Story”

FASHION INFLUENCER

FASHION FOR THE BUSY LIFE BEAUTY GET GREAT SKIN

The New Youth Serum

VALDRIN SAHITI

DONA MATOSHI

HP MAGAZINE

VOLUME 30 |JANUARY 2021

Fashion

Are we going to be wearing pyjamas in 2021 too?

Luxury

World's oldest pearl to go on display in Abu Dhabi

Architecture

4 Hotly-Anticipated Buildings Set To Be Completed In 2021

Watch

Conor McGregor Eyes $2 Million Erotic Watch Ahead Of Dustin Poirier Fight (NSFW), Buys $1 Million Jacob & Co. Astronomia Watch

Beauty

Balayage? Chunky highlights? Here's how to know which popular hair colour technique will work for your texture

Beauty

Skinimalism, the trend for bright skin

15. INTERVIEW 20. ALESSANDRO MARRO 30. LOOKBOOK 54. ATELIER ZUHRA 64. CHANEL BEAUTY

www.marciano.com

Marciano

CLOTHES 路 BAGS 路 SHOES 路 COSMETICS 路 LIFESTYLE

2021 MEDIA KIT

AN INTERVIEW WITH ALESSIA SICA

BY HARSHIT PATEL

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INTERVIEW

Hi, could you start by telling us a bit about yourself?

Hello! I'm Alessia, Italian Influencer and Designer, born on Christmas Eve in 1990.

I have a background as a computer programmer, I'm a nerd inside but with an innate passion for fashion!

Since I was a child, I designed and sewed clothes for me and my dolls together with my grandmothers, both seamstresses.

They are the ones who gave me this love for fashion.

In 2012 I started my blog, and this was the turning point that allowed me to transform my passions into a real job.

With the success of the blog, the first collaborations arrived, and gradually with the arrival of social networks, the readers of my blog became followers who started my current work as an Influencer! After 9 years from the beginning, in 2020 I decided to also launch my brand, my childhood dream, Jealè Design for which I created jewels and bags, but in the next collection there will also be clothes.

What is the best thing about being an influencer?

The best part about being an influencer is that it is a job that always amazes you, full of opportunities and creativity. Each day is never the same as another! It is very nice to work with prestigious brands, traveling and attending events.

What is the worst thing about being an influencer?

The worst part is always being judged. Sharing much of their lives on social, it is unavoidable to have critical.

What is the best collaboration that you have done with a brand?

There are so many! The ones that i carry in my heart are the one with Armani during fashion week and the national campaign for Nyx cosmetics!

What would you do if you didn’t work as an influencer?

Definitely a creative job, I recently launched my own brand, Jealè design. I think I would have worked in the world of fashion and design anyway.

Tell us something we don’t know about the influencers work?

It is a job in all respects! Many think it's just fun, but behind every shot there is the work of many people. From the manager who deals with contracts with the brand to the production of new content every day. And I still manage even the blog, with the writing of articles always updated.

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INTERVIEW

The social media world is developing at a much quicker pace every year. You have experienced the business for years, what do you think of the recent changes within the networks?

Any change allows us to do something more. Just think of instagram stories or tiktok and reel. Each new tool allows us to express something new and reach users in a different way. With the stories we tell pieces of our days, with the reels maybe we tell an outfit in a dynamic and playful way, a less serious and set way than the photo.

We believe that reach is not everything when brands and agencies decide how to budget with influencers. Product endorsements may work with small influencers, but those with more reach should be treated and paid differently. We would like to see a transparent and performance-based payment culture in the future. How do you perceive the current situation? on this aspect there is still confusion, but I believe that progress is being made with some tools made available to brands and influencers by instagram.

What makes a successful cooperation with brands and agencies?

You don't have to accept every collaboration. Each influencer has their own style and there are brands that are good and others that are not. The key to success is to work only with brands that reflect us, to better communicate the brand philosophy without losing credibility What is in your purse or backpack?

IPhone, lipstick, charger and amuchina!

Who are your favorite designers?

Giorgio Armani, Mariagrazia Chiur, Olivier Rousteing.

Favorite brands?

Louis Vuitton and Prada Favorite snack?

Fresh fruit, like strawberries, blackberries, blueberries or or chocolate!!!!

Favorite music?

I love House music, pop, Raeggeton.. all you can dance!

Favorite movie?

Mightnight in paris

We are huge fans of your Instagram. Do you have any tips or tricks for achieving an aesthetically awesome Instagram page?

A trick to have a nice aesthetic in your instagram feed is to always use the same shooting style, applying a uniform filter to all your photos. In this way each shot will be even more personalized and more yours!

What’s the one habit you have that changed your life for the better?

Traveling whenever I can! Each trip has changed me, inspired, improved. This is the best habit that I will never lose!

What’s something people would be surprised to learn about you?

I am very stubborn and determined! I have a nice Capricorn temper!

Are we going to be wearing pyjamas in 2021 too?

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FASHION

When Twinkle Khanna released her novel Pyjamas Are Forgiving back in 2018, she probably did not predict the elevated relevance the title would assume in 2020. After all, it is what we spent the better part of last year in, in our attempt to social distance from a global health crisis. Many comparisons to comfort food were made, as pyjama sets emerged as the pandemic’s preferred power pairing. I could claim that I dressed up throughout the lockdown, but it would be a blatant lie. The early days of the pandemic saw me hop from one PJ set to another more expertly than the Bridgerton ladies glide in and out of gowns. Only a little has changed, to be honest.

My lockdown shopping cart, like many others, was dominated by the twin S's of skincare and sleepwear. Never before have I added such a volume of pyjamas to my closet in a matter of mere months—trusty staples from Uniqlo, India-inspired prints from Desmond & Dempsey, and homegrown labels discovered during aimless Instagram scrolls. There was also the curious case of a dedicated (read: frenzied) hunt for perfect lemon and avocado prints. Don’t ask me why.

I am willing to wager that I wasn’t the only one. We all had designated sleepwear to hibernate, hustle, and hunch over a book in. The months may have been a dystopian blur, but at least our pyjama sets were matching and monogrammed! Dormcore, slobchic or sleepleisure, whatever you call it, numbers predict the continual rise of this comfort-first sartorial turn. According to a market research report by Technavio, the global sleepwear and loungewear market size is expected to grow by $19.5 billion between 2020-2024. It predicts a focus on sustainable raw materials and innovative technologies to marry comfort with quality and style.

“It’s simple really: The more time you spend in an environment, the more you seek to elevate your level of comfort in it,” says Sandeep Gonsalves, co-founder and director of bespoke design house Sarah & Sandeep. Locked down just like his patrons, the designer was really able to step into his customers’ shoes. “We started to think about ways to alleviate comfort-related pains that we (along with everyone else) were experiencing while working from home.” This led to the launch of their ‘comfort essentials’ range in August—a luxe gender-neutral collection to “straddle both public and private spaces” by way of their pyjama sets, robes and lounge accessories.

An investment, not an after-thought As our ‘all dressed up with nowhere to go’ lifestyle seeps into 2021 too, renowned British loungewear designer Olivia von Halle tells Vogue that this year will be about “a unique kind of decadent down-dressing,” too. Halle, whose uber luxe silk PJ sets are “often complimented as cocktail outfits” according to feedback from her shoppers, calls this the new era for luxury leisurewear.

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FASHION

Gonsalves adds that with the success of the work-from-home experiment, workwear shoppers are also shifting focus to sleepwear and loungewear now. Cue: a rise in the demand for variety, versatility and superior quality.

Bed and beyond: New launches Sarah & Sandeep aren’t the only homegrown label who made this pandemic pivot.

Pune-based slow fashion brand Jodi, known for their eclectic block prints, launched Jodi Sleep in December; featuring (what else!) their signature happy patterns. As a true sign of the times, Nykaa released their intimate wear brand Nykd, which also includes solid-coloured sleepwear in soft cottons, last October. The same month, Zara launched their intimates collection, including pyjamas, nightgowns, silk robes and sleep masks. Samyukta Nair’s celebrity-loved label Dandelion continues to drop new covetable styles, her latest being a collaboration with maximalist artist and designer Param Sahib called ‘Hurrah Hindustan’. Shivan & Narresh’s lounge-friendly printed resort shirts and trousers are the kind you can easily take from bed to an intimate brunch.

One too many new launches? Not quite, because comfort-seeking (with a side of chic) quarantiners are here for it, Halle reveals a 115% increase in sales; with their embellished and floral designs, kimonos and silk pyjama sets being the most popular (they are slated to launch slippers soon). Desmond & Dempsey too saw an increase in the purchase of robes and slippers, while Gonsalves is working on extending their capsule collection into a more permanent part of the brand’s repertoire.

GRAFF

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LUXURY

$160M Beverly Hills mansion could become most expensive house ever sold at auction

A20,000-square-foot mansion in California is up for auction -- and with an asking price of $160 million, it could become the most expensive home ever to go under the hammer.

The 13-bedroom Villa Firenze is set across more than 9 acres of land in Beverly Hills, and can be accessed via its own private street, according to Concierge Auctions, which is handling the sale. The home is decked out with vaulted ceilings, multiple fireplaces and 25 bathrooms, while the wider estate features three separate guest houses.

The gated mansion is located in the exclusive North Beverly Park neighborhood, home to celebrities including Rod Stewart, Denzel Washington and Sylvester Stallone, according to a press release.

Designed by California-based architect William Hablinski, the property is described by the auction house as an "authentic Italian village."

Outdoor amenities include a jogging trail, swimming pool, Jacuzzi, pool house, tennis court and a courtyard big enough for 30 cars.

"This is truly a masterpiece that is quite possibly impossible to recreate," the property's owner is quoted as saying in the press release. "Many of the world's most desirable, coveted items are sold at auction -- and like these, Villa Firenze is also a work of art in itself."

The lavish home was listed by real estate agents Hilton & Hyland at $160 million, which, if achieved, would make it the most expensive residential property to ever sell at auction, Concierge Auctions said.

Despite the apparent risk, the auction house's chairman Chad Roffers said that auctions can be a better bet for people selling properties at the top end of the market.

"When it comes to properties valued in excess of $10 million -- let alone $100 millionplus -- the buyer pool is extremely limited, which typically leads to months and years on the market," said Roffers in an email interview, adding that the traditional sales method has its limitations.

In 2018, prior to being put up for auction, Villa Firenze had been listed for sale with with a reported asking price of $165 million.

"In Beverly Hills, the average number of days on the market in 2019 was 324," said Roffers. "Our research shows that if a luxury property hasn't sold within 90 days, it will likely remain on the market for the next three to five years and eventually sell for a fraction of the original price."

The auction will take place online, over the course of eight days, from January 26.

LENA BERISHA

HI MAINGENANCE

FRANCESCO RUSSO

Supertall skyscrapers linked by planted terraces to be built in Shenzhen by Zaha Hadid Architects

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ARCHITECTURE

A pair of supertall skyscrapers united by planted terraces will define the mixeduse Tower C development, which Zaha Hadid Architects is designing for Shenzhen, China. Designed for a new financial centre called the Shenzhen Bay Super Headquarters Base, Tower C is set to become one of the tallest buildings in the city at nearly 400 metres in height.

Linking its two towers will be a multi-storey podium composed of a series of sinuous terraces, each filled with greenery and aquaponic gardens – a system involving growing plants in water. This has been developed by Zaha Hadid Architects to form an extension of an adjacent park and offer the city a new public space.

"Connecting directly with its adjacent park and plazas which transform into a terraced landscape extending upwards within its two towers, the design invites the public into the heart of the building," said the studio.

Tower C was the winning entry of an undisclosed competition and will form part of a group of corporate office buildings in the Shenzhen Bay Super Headquarters Base, which will accommodate approximately 300,000 people when complete. Zaha Hadid Architects will enclose Tower C with a glass curtain wall with distinctive stepped finish, designed to help the building self-shade.

The glazing will also incorporate operable cavities to facilitate natural ventilation.

Other construction materials utilised across the scheme are expected to include ones that have been recycled or have a low amount of embodied carbon. Inside, Tower C will comprise a mix of "column-free, naturally-lit" office spaces, alongside a collection of public entertainment facilities, a hotel, convention centre and art galleries.

The scheme will be complete with a water-collection and recycling system and photovoltaics that will harvest solar energy to make electricity for the whole district.A "smart management system" that will monitor the external and interior conditions of the buildings will also be used to automatically adjust heating in the building and minimise its energy consumption.Tower C is one of several buildings that Zaha Hadid Architects, the studio founded by late BritishIraqi architect Zaha Hadid, is currently developing in China under its new director Patrik Schumacher.Elsewhere in Shenzhen, this includes four interconnected office towers for China's leading smartphone manufacturer OPPO and a pebble-shaped science museum in the city's new Guangming Science City.

Balayage? Chunky highlights? Here's how to know which popular hair colour technique will work for your texture

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BEAUTY

When hair colours and techniques are up for discussion, there’s no limit to the colour combinations available to use. It’s almost like art for your hair—your colourist consults with you and then takes to their toolbox (colours, brushes, foils, you know the works) and has their way with your locks. Hair colour is fairly individualistic and a lot of what you get done depends on what’s best suited for your hair type and texture. Three pros help us pick the best hair colour technique for your hair type.

If you have straight hair “You must always check your hair texture before any colour service, especially if you plan to go light,” says Mohandas Meitei, creative art director, A'kreations Hair & Beyond, Mumbai. It makes sense to go in for a consultation and figure out how much —and what—your hair can take in terms of colour and styling, he says.

Mumbai-based celebrity hair colourist and stylist Anchal Morwani suggests opting for seamless colour techniques that frame the face as opposed to jarring lines if you have straight hair that falls flat at the crown. “For straight hair, I use hair painting which involves a more seamless blend of colours giving you dimension. Since the hair texture is linear, working with subtlety looks a lot more beautiful than stripes or definite lines. Feathered lines look softer as compared to harsh lines and defined strokes.” If you have fine hair, Mumbai-based celebrity hair expert Priyanka Borkar suggests “opting for highlights or balayage to add dimension to your hair.”

If you have wavy hair “Since the strands have natural bends, working with thicker pieces of hair helps define the colour,” says Morwani. “If your strokes are too seamless or too fine they might get lost in the hair. The technique that helps add definition and dimension for such textures are balayage and finely weaved highlights. Mildly contrasting colours also reflect well with such textures.” Borkar adds, “Highlights are done to add depth and dimension from the roots; someone with a flatter top should opt for this as opposed to global hair colour.

If you have curly hair When curly hair is in question, your hair texture and haircare routine are of prime importance for any hair colour technique to look good. “When choosing lighter colours, you should remember that light hair can sometimes look a little dry,” warns Borkar. If you have very dry hair, it’s best to keep bleach and lightening agents off your hair and stick to darker hues instead. “Noodle curls or tight ringlets look great with high contrast colours,” says Morwani. “Because the curl pattern is so tight, working with high contrast shades is usually the only way your colour will be visible. Chunky highlights aesthetically placed or freehand balayage highlights would really help in defining ringlets in the hair, which helps each curl pop.

AQUAE JEWELS

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LIFESTYLE

Conor McGregor Eyes $2 Million Erotic Watch Ahead Of Dustin Poirier Fight (NSFW), Buys $1 Million Jacob & Co. Astronomia Watch

Mixed martial arts champ Conor McGregor is known for his in-your-face style and boldness. That may be why some people in the world aren’t too shocked by McGregor’s newest watch purchase, which he showed off days before his UFC 257 fight against Dustin Poirier this Saturday night. The 32-year-old MMA fighter spent $1 million on a Jacob & Co. Astronomia Tourbillon Baguette, and he spent some time ogling a $2 million Jacob & Co. Rasputin Tourbillon erotic watch.

The only fighter to win both the UFC Featherweight and Lightweight champion title in one year, McGregor hasn’t put as much time into fighting this past year as he has put into building a business empire. His spirits company, Proper No. Twelve Irish Whiskey, is thriving, and he is a brand ambassador for several big brands, ranging from Monster Energy to Burger King.

To celebrate his rematch with Poirier, whom he knocked out in the first round in 2014, the Notorious McGregor decided to invest in time. The $1 million Astronomia Tourbillon Baguette watch he bought from Jacob & Co. features a huge open sapphire case. It boasts a backdrop of 342 invisibly set baguette diamonds against which the hypnotic, constantly moving caliber with multi-axis resides.

Erotic watches have been around since the 1600s when watchmakers would add automatons to their small clocks and later to pocket watches. The automatons on these erotic watches would act out different scenes either on the dial or on the case back. With the Jacob & Co. Rasputin, the automaton is hidden by the curtain and only is revealed when the wearer activates the repeater.

The orbital display rotates around the dial every 20 minutes and features a handpainted Earth globe and a 288-faceted Jacob Cut diamond. The tourbillon escapement (meant to compensate for errors in timekeeping due to the effects of gravity on the watch) also continually rotates. In short, the watch is a veritable dance of sky, moon and earth, as well as shimmer. It is said that McGregor wore this watch when he went to pick up his new Rolls Royce.

The one-of-a-kind Jacob & Co. erotic watch, also encrusted with diamonds and retailing for $2 million, also caught his eye. The Rasputin Tourbillon White Gold Erotic watch has a lot more to offer than its 500-plus diamonds on the case, bezel and dial, though. It is one of the most complicated watch movements to build: a minute repeater that chimes the time with an automaton moving feature. It is also one of the most revealing watches on the market thanks to a hidden erotic scene.

A look at the 18-karat white gold watch showcases a dazzling dial invisibly set with 188 baguette-cut diamonds weighing nearly 9 carats. At 12 o’clock on the dial, a heartshaped ruby is flanked on either side by a pair of sculpted and painted swans. In the lower portion of the dial is a solid piece of white gold that is engraved to recall a theater curtain. On demand, the curtains open to reveal a couple engaged in an explicit sexual act. The couple—on a bed of blue sheets—is meticulously hand painted.

In order to open the curtains, and to chime the time, the wearer presses the diamondadorned “Rasputin” lever on the left side of the case lightly. This reveals three baguette-set rubies. The wearer then releases the lever, which sets the watch in motion. First, the theater curtain opens to reveal a still-life hand-painted couple engaged in an explicit sexual act. Next, the two swan jaquemarts, one at a time, begin pressing their beaks against the gold heart that holds the ruby at 12—chiming the hours and minutes. As the chiming begins and the swans sing their song, the man in the erotic scene moves his body to perform intercourse. When the swans are done chiming, the curtain closes. In reality, the hand-painted man in the scene, is an automaton, allowing him to move arms and torso in a realistic fashion.

The watch, its jaquemarts and its automatons, is powered by the 290-part JCAM27 manually wound movement that is also equipped with a one-minute tourbillon escapement (that compensates for errors in timekeeping due to the effects of gravity on the watch when it is in certain positions). The constantly moving tourbillon is visible via the transparent case back. The 47.6mm watch boasts 515 diamonds weighing more than 40 carats. McGregor ended up not buying this particular watch.

MARCHESA

Skinimalism, the trend for bright skin

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BEAUTY

Simplicity and luminousskin : these are the beauty trends in the skincare field that will accompany us in 2021 and that will simplify the beauty routine. In a word: Skinimalism , a term called by Pinterest that always anticipates the trends of the year divided by category.

Skinimalism encourages you to abandon the often complicated, long and expensive skincare routine in favor of an essential version, to be made with a minimum number of products. A sustainable approach that is good for the environment and that, according to many experts, is also good for the skin.

Often, in fact, irritations, imperfections, inflammations are caused by an incorrect overlap and combination of the active ingredients. (Here the complete guide on how to properly match the star ingredients of skincare). To restore the face to its natural brightness, just go back to its origins and a Natural Glam beauty, that is relaxed, natural, but not untanked.

The essentials are invisible to the eyes Skinimalism started as early as 2020, favored by new lockdown habits and will consolidate throughout 2021. In the days of smart working,in fact, skincare surpassed makeup, tactical concealer and light and colored moisturizing creams gained popularity, the face makeup base scaled the covering foundation and facial care proved more important than the cover. The naturalglowing skin effect is the most desired and does not contemplate anything visibly artifact. It is the end of layered makeup to rediscover slow beauty, which reveals the natural structure of the complexion. The plus? It's chic, simple and sustainable.

Skinimalism goes hand in hand with the N-Beauty, the simple beauty routine with local natural ingredients preferred by Scandinavian women, and skip-care,a Korean movement that has rebelled against the laborious K-Beauty in favor of simplified and minimalist skincare.

Skinimalism: essential products The essentials to focus on are a detergent based on beta and alpha hydroxy acids with exfoliating power, an antioxidant serum to vitamin C that protects against cellular oxidation, the appearance of spots and improves the tone of the skin, a sunscreen to be applied during the day and a treatment that stimulates cell turnover by minimizing pores and wrinkles as thin as retinol,(vitamin A) to use before going to sleep.

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