Serving the community of Howe since 1963
Volume #52, Edition #33
Howe's That by Monte Walker The Cable ONE and KXII showdown that happened this weekend had a smell of high-stakes poker with advertising rates at the stake. Knowing a little about marketing and media since my days of working radio at age 19, I've learned a little about how things work in the media world. Cable ONE advertising is a much cheaper alternative to KXII and even KTEN television rates. If KXII could eliminate cable advertising, they could increase theirs even more; especially if they converted everyone to DISH or DirecTV since they are carried with them also. However, I have friends on both sides of the fence. One of my best friends, Scott Caldwell, is an account executive with Cable ONE advertising while a longtime family friend and Howe Enterprise advertiser, Chris Cavender of Cavender Home Theater both have a dog in this hunt.
Monday, January 5, 2015
howeenterprise.com
New Year wreck on US75 sends five to hospital, two to jail to the hospital with non-life threatening injuries. Witnesses reported that the Chevy Cruze was traveling at a high rate of speed and that she was swerving as if she may have been intoxicated. After further investigation by Howe PD and Van Alstyne PD, the 43year-old Sherman resident driving the Chevy Cruz was arrested for Driving While Intoxicated, and could face charges of Intoxication A five car accident that happened three hours into 2015. Photo courtesy of HFD Assault pending the outcome and severity of the injuries At 2:51 am, Jan. 1, Howe 53-year-old female from including a Van Alstyne sustained to the driver of the Police Department McKinney, and a Chevrolet SUV. Ambulance. During the responded to the first call of initial investigation, the Cruze driven by a 43-yearPhoto by Michelle Carney the year. It was a report of a officers were able to old female from Sherman. The second crash was caused multi-vehicle crash on determine that two separate The Chevy Cruz hit the when a Van Alstyne northbound US75 just north crashes had taken place. Toyota SUV from behind ambulance, who was of FM 902 in the causing the SUV to roll over transporting a patient to construction zone. This The first crash involved a several times. The driver of continued on Page #11 crash involved five vehicles Toyota SUV driven by a the SUV was transported
Howe Fire Department truck caught on fire; no injuries Last Monday afternoon, a unit of the Howe Fire Department fleet was on a call to Van Alstyne answering a call to a hay bale fire when the irony of irony happened. The fire truck responsible for putting out fires actually caught on fire itself.
I'm happy that Chris was able to get some new business out of the bickering. And I'm glad for my friend Scott, who still has Howe Fire Fighter a great job with a great Howe Fire Department's Brush Truck on fire last Monday company.
Steven Cortinas was headed north on Highway 5 when he heard a loud pop. "I pulled over to see what was going on because I saw smoke." said Cortinas. A UPS drivers pulled over and told Cortinas continued on Page #2
