Homecoming
Corporate Sponsorships 2025
Partnering with Howard University as a Homecoming Sponsor is a powerful opportunity for corporations to amplify their brand, engage with top-tier talent and activate a large community of attendees. As one of the most anticipated cultural and networking events in the nation, Howard Homecoming attracts more than 100,000 people who join us on campus each fall for this largescale celebration. Stakeholders include thousands of students, alumni, industry leaders, faculty and staff, celebrities and influencers. Howard University’s Homecoming provides unparalleled visibility and engagement opportunities.
Through strategic and customizable sponsorship, your organization can build meaningful connections, enhance recruitment efforts and showcase its dedication to empowering future leaders. Explore our sponsorship packages below to align your brand goals with Howard University’s excellence, innovation and impact.
Howard University’s Homecoming and Step Show are two of the most dynamic and culturally influential events in the country, true cornerstone convenings uniting generations to celebrate excellence, influence and leadership. For companies looking to build brand trust, expand their reach and authentically engage the economic power of this growing market, there are few platforms more resonant. Supporting these events isn’t just about presence and visibility it’s about connecting your brand and your people to HU’s rich history of excellence, tradition and innovation.
Sponsorship Packages
Homecoming sponsorship package investments begin at $25,000. Greater flexibility and customization are available for larger investments.
Event-specific Sponsorship Opportunities
For maximum exposure at a single Homecoming event, explore sponsorship opportunities for one of our signature celebrations.
Event
Investment Benefits
Yardfest Entertainment Sponsor Day 1
(2 available)
$150,000
• Activation at event/concert
• Verbal recognition from stage
• Print & digital logo placement
• 4 tickets for annual alumni events
• 8 Homecoming event tickets
• 8 football game tickets
• Email & social media post
Yardfest Entertainment Sponsor Day 2
(2 available)
Alumni VIP Tent, Football Game
$150,000
• Activation at event/concert
• Verbal recognition from stage
• Print & digital logo placement
• 4 tickets for annual alumni events
• 8 Homecoming event tickets
• 8 football game tickets
• Email & social media post
$100,000
• Activation at event/game
• Verbal recognition
• Print & digital logo placement
• Activation at event
• Verbal sponsorship recognition
• 6 tickets for annual alumni events
• 5 football game tickets
• Email & social media post
• 6 brunch tickets
Alumni Jazz Brunch
$50,000
• 4 tickets for annual alumni events
• Print & digital logo placement
Event Investment Benefits
Young Alumni Brunch
$50,000
• Activation at event
• Verbal sponsorship recognition
• 4 tickets at annual alumni events
Alumni Welcome Reception
$50,000
• Activation at event
• Verbal sponsorship recognition
• 4 tickets for annual alumni events
• Print & digital logo placement
• 6 brunch tickets
Alumni Tent
$50,000
• Activation at event
• Verbal sponsorship recognition
• 4 tickets for annual alumni events
• Print & digital logo placement
• Print & digital logo placement
• 10 tickets (any Homecoming event)
Step Show
$50,000
• Activation at event
• Verbal sponsorship recognition
• 4 tickets for annual alumni events
• 10 tickets (any Homecoming event)
• Table setup and signage
• Print & digital logo placement
• 6 tickets to the Step Show
Event Investment Benefits
Fashion Show
$50,000
• Activation at event
• Verbal sponsorship recognition
• 4 tickets for annual alumni events
Lavender Reception
$50,000
• Activation at event
• Verbal sponsorship recognition
• 2 tickets for annual alumni events
• Print & digital logo placement
• 6 tickets to the Fashion Show
Bison Salute Fundraising Ball
$50,000
• Activation at event
• Verbal sponsorship recognition
• 2 tickets for annual alumni events
• Print & digital logo placement
• 10 tickets to the Lavender Reception
$50,000
• Activation at event
• Verbal sponsorship recognition
• 2 tickets, annual alumni events
• Print & digital logo placement
• 10 tickets to the Bison Salute Ball
• Print & digital logo placement
• 6 tickets to the “Wine” Down
“Wine” Down
Join us in making a lasting impact by investing in the Howard University Homecoming. Larger investments and long-term partnerships come with additional benefits and customization options to align with your organization’s goals. Let’s work together to create a sponsorship experience that maximizes your impact and strengthens your connection to the Howard community.
Expect the best during Homecoming 2025
According to Google, Howard University Homecoming is the most searched-for university homecoming year after year. The weekend will be filled with amazing alumni events, top-tier performances, VIP receptions, reunion celebrations and opportunities to check out our growing campus. We also expect Greene Stadium to sell out again this year as our Howard Bison take on the Morgan State University Bears in the Homecoming football matchup.
For more information, please contact:
Maria Martineau, Director of Development, Corporate Sponsorships
Division of Development and Alumni Relations
Howard University
Maria.Martineau@howard.edu