904.233.8731 Doug@RoundTableRealty.com DOUGNUNNERYREALTOR.COM MissionStatement PEOPLE BEFORE PROPERTY We are committed to going to work for our clients. We believe the only way to do that is to focus on doing what's right - putting People Before Property.
Did you know that only a SINGLE AGENT provides you with these four things?
Most people think they're getting these things with any Realtor they work with. Sometimes they're not. Round Table Realty affords me the ability to work as a Single Agent. That means that when the time calls for it, I can go to bat for you. Occasionally, a situation requires me to work as a Transaction Broker (the default Realtor® in Florida), and I have no problem doing that if it's in your best interest. Either way, you can rest assured that my work ethic always remains the same. Talk to me about it and start getting what you expect!
904.233.8731 Doug@RoundTableRealty.com DOUGNUNNERYREALTOR.COM
Loyalty Obedience Full Disclosure Confidentiality
SINGLE
AGENCY
MYPART
You have a lot to do and think about before we go to the closing table. While you're doing your part, here's what my part will look like:
BEFORE
Listing Your Home for Sale
I will do a preliminary check of your title and ensure you've made a copy of your key, survey, termite bond, and HOA documents. I'll go over your sellers' disclosure with you. I'll schedule a professional photoshoot of your home and other marketing. I'll get a sign for your front yard and gather all the information I need to list your home in the Multiple Listing Service (MLS)!
WHILE
Your Home is Listed for Sale
Upload your home's photos and description to the MLS, post to social media and enhance with video, and network with other Realtors Schedule open houses, as warranted
Coordinate showings and provide you with prompt feedback
Ensure prospective buyers' questions are answered
Monitor the market and competition and keep you informed
*All days/times/orders of operation in this document are approximate and could change based on your transaction.
MYPART
WHEN
An Offer is Made
I will present you with the offers and discuss the pros and cons. I will communicate with the buyer's Realtor to negotiate terms.
Your Home is Under Contract AFTER
I will send the contract and other documents to the title company. I'll request a receipt of the binder deposit from the buyer's agent. Communicate inspections with you
Obtain updates on the buyer's loan status and closing date
Ensure the title company has ordered the survey and any other items required by contract
Attend the closing, and remove signs and lockbox from the house
*All days/times/orders of operation in this document are approximate and could change based on your transaction.
PRICINGYOURHOME
Setting your home's listing price is an art form. If we set it too high, buyers won't show interest. If we price it too low, we'll leave money on the table.
Together we will determine a price that is fair and gives you the opportunity to negotiate terms.
We will price your home according to the following factors:
Comparable home sales in your area
The current market conditions in your area
The desirability of property in your area Condition of your home
h h l ll h f h
SELLINGCOSTS
I will be able to help you price your home according to market value, but you need to know how much selling your home is actually going to cost you.
The Cost of Selling Your Home:
Prepayment Penalty - Consult with your lender to learn if they charge you a financial penalty for paying off your mortgage early and in full.
Utilities - You must keep all utilities turned on until the home is sold, even if you are not living in it.
Sale Preparations - These could be small or large investments like replacing light switches, painting or landscaping. Your Realtor can guide you.
Closing Fees -
Transfer tax as required by your state
Title search, owners' title insurance policy and closing agent fee
Brokerage fee/commission
Home warranty, survey, and/or HOA estoppel fee
Negotiated closing costs for the buyer, if applicable
Capital Gains Tax - Consult with your CPA
BEFORELISTING
These 10 steps are the easiest way to walk you through your part as we list your property for sale.
1 2 3 4 5
PRELIMINARY TITLE SEARCH: I will prepare to list your home by pulling a preliminary title report. This report proves that you legally own the property and that there are no liens and levies that could impact the sale.
MAKE A KEY COPY: We will need to place a copy of your key in the lock box attached to your front door after we list on the MLS.
GATHER DOCUMENTS: Make a copy of the survey of your property if you have one. You'll also need a copy of your termite bond and any HOA/CDD documentation. If the home had recent renovations or a new roof, gather up the receipts from those improvements!
SELLER'S DISCLOSURE: The sale of any home requires that the seller reveals any "material facts" regarding problems with the home that the seller is aware of. Put your buyer's hat ondisclose all of the things you would want to know as a buyer. These "material facts" are things that could change the price or terms for the buyer, lower the perceived value, or affect a buyer's decision to buy your property.
PREPARE YOUR HOME: Follow the steps in the Prepare Your Home section to ensure your home is ready to be shown. If the home will be vacant, let's discuss staging it!
*All days/times/orders of operation in this document are approximate and could change based on your transaction.
GET A PRE-INSPECTION: This is not required, but knowledge is power. Some sellers opt to get ahead of inspections and find out if anything could hinder a sale. This is completely up to you but is often a worthy investment. 6
7 8 9 10
SCHEDULE SHOWINGS: Together we will discuss days and times that work in your schedule to allow other Realtors to view your home with potential buyers.
KEEP IT CLEAN: As much as possible, keep your home decluttered and reasonably clean. This makes showing your home a far more enjoyable experience!
TELL YOUR FRIENDS: Sometimes we end up at the closing table with someone you know! Don't be afraid to let people know your home is on the market.
BEFORELISTING
PREPARE FOR NEGOTIATIONS: Be ready for off-the-wall offers, crazy terms and maybe multiple offers; it happens! We will work together to negotiate when offers are made on your home and again when any repair requests are sent in. The more mentally prepared you can be, the better! *All days/times/orders of operation in this document are approximate and could change based on your transaction.
PREPARINGYOURHOME
Improvements
You probably do not need to renovate your kitchen prior to putting your home on the market! But you can do a few things that often increase your home's marketability and desirability. I will help you decide what is necessary in your home.
Scrub everything
Clear out clutter
Remove all personal items
Organize your closets and use all the same color hanger
Pressure wash the outside of your home
Repaint interior walls in a neutral color
Update fixtures, faucets, and hinges
Replace light bulbs
Ensure clocks are correctly set
Remove bulky furniture and ensure the purpose of each room is clear
Create focal points to highlight special features of your home like a fireplace or a beautiful kitchen island
Make bathrooms more spa-like with candles, flowers, and matching towels
Eliminate strong smells, even pleasant ones Add potted plants wherever possible
Set up lamps in dark corners and keep them on all the time
Clean up front, side, and back yards
Multiple Listing Service (MLS)
The Multiple Listing Service is the most effective way of marketing your home! This is a database that lists all properties currently for sale in a given area with the most up-to-date information. Active Realtors and brokers can search this site anytime to get information about your home. Many other real estate listing sites (like Realtor.com and Zillow.com) get their information from the MLS (only they're usually a few days behind and sometimes inaccurate). This is the best way to get the word out about your home to other Realtors representing buyers!
Listing Videos
Some homes require special attention. Maybe they're unique, they've been on the market with another agency, or the sellers can't show the home as often as they'd like. I have the capability to create a digital, 3-minute narrated walk-through of your home to give potential buyers a sneak peak without making a physical visit. 904.233.8731
MARKETINGYOURHOME
Doug@RoundTableRealty.com DOUGNUNNERYREALTOR.COM
MARKETINGYOURHOME
Signage
Of course, I will put a sign in the front yard of your home alerting people to the fact that it's for sale. I even have the ability to create a text code and print it on your For Sale sign so that interested buyers can simply text for more information.
Professional Photography
Every Round Table Realty home listing is professionally photographed and uploaded to the major online home-browsing websites. A beautiful picture truly can sell a home.
Open House
The Open House is an extremely effective way of getting your home seen! Of course, this is a choice you get to make but I believe it greatly increases the odds of your home selling!
904.233.8731 Doug@RoundTableRealty.com DOUGNUNNERYREALTOR.COM
ess to incredible home stagers (at affordable prices too!) who Before After digital home staging
oor Before After
MARKETINGYOURHOME
Floor Plans
The buyer will pay for a professional inspection of your home and will receive a report. The physical condition of your property and its safety can be imperative for the buyer to obtain a loan and home owners' insurance, so this report is important.
If the buyer requests repairs, I will help you negotiate the repairs and/or buyer credit towards repairs. The following are some key items an inspector may look at:
INSPECTIONS&REPAIRS
Electrical Systems Plumbing and waste disposal Water Heater Insulation Ventilation HVAC Water source and quality Pests Appliances Foundation Doors Windows Ceilings Walls Floors Roof Radon Gas Asbestos Lead paint Pool 904.233.8731 Doug@RoundTableRealty.com DOUGNUNNERYREALTOR.COM
1. Not Hiring a Professional
The numbers don't lie. Home sellers who try to do it themselves often end up taking longer to sell and sell for far less than homeowners who work with a Realtor.
2. Mis-Pricing your Home
Over-pricing your home steers buyers away. Under-pricing your home leaves money on the table. The right price is one that can be negotiated and cover as much of your selling costs as possible while leaving you with a profit whenever possible.
3. Terrible Pictures
Your Realtor should have a professional, home photographer on hand to take beautiful pictures of your home to be used for advertising. If your Realtor walks in with a cell phone and starts clicking away, you have a problem.
4. Neglecting Repairs
Your home does not need to be in pristine condition in order to sell. However, there are simple yet necessary repairs that will help your home sell faster and for a better price than waiting for potential buyers to discover repairs that are necessary. It’s always going to cost you less out of pocket to fix things ahead of time.
5. Clutter and Junk
Speaking of repairs, the easiest and least expensive improvement you can make on your home is to de-clutter and create a feeling of spaciousness. Store as much as you physically can elsewhere prior to listing it, including personal family pictures and even counter-top appliances.
*All days/times/orders of operation in this document are approximate and could change based on your transaction.
TOP10MISTAKES
6. Selling an Empty Home
This one is controversial! There are some buyers who prefer to view a completely empty home, but typically, a very simply-staged home (using your furniture or that of a staging company) helps buyers to see the space and how it will feel when they live inside.
7. Putting your Ego in front of Negotiations
It's important to remember the sale of your home is a business transaction. A good Realtor will help you negotiate appropriately. It's easy to take it personally because it's such a personal place, but the sale should reside in your head - not heart.
8. Failing to Disclose
Hoping a buyer doesn't discover your home's issues is a fast-track to disaster. It's far better to disclose and negotiate then to let your buyer's find problems themselves - and they will find them.
9. Mis-timing your Sale
The timing of your sale can actually greatly affect the taxes you pay on the sale, as well as the cost of living in the interim. Discuss this with your Realtor and your accountant.
10. Misunderstanding Junk Closing Costs
A Realtor will help you with this one, but bear in mind that closing companies can and sometimes do add in exorbitant fees. A Realtor can confirm your list of fees well before closing day when it's too late.
*All days/times/orders of operation in this document are approximate and could change based on your transaction.
TOP10MISTAKES
*All of the following information is general and does not take into account specific situations. It is for educational purposes only and does not guarantee a mortgage or sale.
Binder/Earnest Money
Money the buyer agrees to put down in order to confirm a contract. This amount is negotiable and is always credited towards the down payment or closing costs.
Mortgage Balance
The amount of money remaining on your home loan that must be entirely paid off after the sale. This also includes home equity loans.
Pre-Payment Penalties
Some lenders assess a penalty when and if you pay off your home in full. This amount is often negotiable. Submit a formal pre-payment notice to your lender if necessary.
UNDERSTANDINGTERMS
DOUGNUNNERYREALTOR.COM
904.233.8731 Doug@RoundTableRealty.com
UNDERSTANDINGTERMS
*All of the following information is general and does not take into account specific situations. It is for educational purposes only and does not guarantee a mortgage or sale.
Repairs
The buyer's inspection report may uncover defects. The buyer can elect to negotiate with you the cost of repairs or the actual repairs. Once receiving the repair request, we have 7 days to negotiate what you are willing to do.
Capital Gains Taxes
The money (profit) you make on the sale of your home is considered Capital Gains Tax, but this can be excluded from taxable income up to a certain amount if the home was your primary residence. Consult with your accountant.
Pre-sale Preparations
There is almost undoubtedly some improvements your home will require prior to hitting the market.
904.233.8731 Doug@RoundTableRealty.com DOUGNUNNERYREALTOR.COM YOURNOTES