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MARKETING CONSULTATION

A NAME REVERED WORLDWIDE

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”

Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.

REPUTATION MATTERS

TWO POWERFUL BRANDS COMING TOGETHER

Our parent company, HomeServices of America, an affiliate of Warren Buffett’s Berkshire Hathaway, is the nation’s largest, full-service real estate brokerage firm. HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and has the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices.

50,000+ agents | 1,500+ offices | 50 states 12 COUNTRIES & 3 CONTINENTS

United States, Canada, Mexico, Europe, Middle East, India & Bahamas

BERKSHIRE HATHAWAY HOMESERVICES

to you, your home, and the legacy

DEVOTION

PROVEN RESULTS

We know that performance and reputation matter. To better serve you, we are continuously improving how we do business and earning recognition on local, national, and global levels.

NO. 6 BROKERAGE NATIONWIDE

Berkshire Hathaway HomeServices New England/New York/Hudson Valley Properties ranks as the No. 6 brokerage nationwide and abroad among Berkshire Hathaway HomeServices affiliates.

LARGEST REAL ESTATE BROKERAGE NATIONWIDE

HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides, based on the annual Real Trends 500.

REAL ESTATE BRAND OF THE YEAR

Berkshire Hathaway HomeServices is the 2020 Real Estate Agency Brand of the Year and the Most Trusted Real Estate Brand based on the results of the Harris Poll.

BERKSHIRE HATHAWAY HOMESERVICES
WORLD’S MOST ADMIRED 1. Apple 6. Berkshire Hathaway 2. Amazon 7. Alphabet 3. Microsoft 8. JPMorgan Chase 4. Walt Disney 9. Netflix 5. Starbucks 10. Costco Wholesale

CONNECTED TO NEW YORK CITY

BERKSHIRE HATHAWAY HOMESERVICES
Berkshire Hathaway HomeServices New York Properties opened its flagship office at 590 Madison Avenue in 2017. Led by industry icons Steven James, Diane Ramirez, and Brad Loe, the 75 sales associates work closely with the New England and Hudson Valley Properties offices and agents. DIANE RAMIREZ Chief Strategy Officer, BHHS New York Properties STEVEN JAMES BHHS New York Properties Executive Vice President & Sales Director, BHHS New York Properties
BERKSHIRE HATHAWAY HOMESERVICES LUXURY REDEFINED As one of the nation’s foremost real estate brokerages and prestigious brands, Berkshire Hathaway HomeServices brings modern luxury, a global presence, and an elite experience to our clientele. • WATERFRONT AN EXEMPLARY TRACK RECORD DISTINGUISHED BY LOCAL EXPERTISE VAST GLOBAL CONNECTIONS ADVANCED TECHNOLOGY UNIQUE REPRESENTATION • EQUESTRIAN • ANTIQUE & HISTORICAL

THE PERFECT SHOWCASE FOR LUXURY HOME

We deliver maximum exposure to qualified prospects through integrated marketing plans that highlight the unique qualities of your property.

Each marketing strategy is custom-tailored to individual properties, ensuring the right resources are deployed to achieve your goals.

BERKSHIRE HATHAWAY HOMESERVICES
REMARKABLE RESULTS FOR REMARKABLE HOMES

YOU DESERVE A LUXURY EXPERIENCE

Berkshire Hathaway, Inc. resonates as a trusted brand with affluent buyers and sellers worldwide. Our name opens doors of opportunity, exposing your home to an exclusive audience courtesy of our carefully curated marketing strategies.

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

Chairman and CEO Berkshire Hathaway, Inc.

BERKSHIRE HATHAWAY HOMESERVICES

COMPOSING

the story that brings your home to life

GLOBAL REACH

Our international syndication strategy showcases your home to the most affluent buyers.

BHHS.COM

Where millions of buyers begin their international home search.

REALTOR.COM

Hosted by the National Association of REALTORS® featuring a vast range of nationwide listings.

THE WALL STREET JOURNAL

Highlights the most luxurious homes in print and online editions of this world-renowned publication. In addition to displays on the website’s Real Estate section, listings are featured in the WSJ across Europe, Latin America, and Asia.

FINANCIAL TIMES OF LONDON

Luxury listing exposure to a readership of over one million affluent subscribers.

MANSIONGLOBAL.COM

Features $1 million+ listings in three global editions –English, Chinese, and Spanish- with more extensive coverage of properties valued over $7 million.

BARRON’S

Widely-read financial publication with strong appeal to high-income property investors.

PENTA

Delivers inspiring luxury lifestyle and wealth content including exclusive real estate features.

PROPGOLUXURY.COM

The only US-based online real estate company in Asia and the fastest growing luxury property site in the China and Asia Pacific region.

JUWAI.COM

The number one real estate portal in China for those searching for homes abroad.

BERKSHIRE HATHAWAY HOMESERVICES

DIGITAL

BERKSHIRE HATHAWAY HOMESERVICES
MEDIA STRATEGY We generate qualified buyer leads for your home using an evolving SEO strategy, artificial intelligence technology, carefully crafted messages, and expert design across all digital platforms. Our in-house creative team promotes our brand and your listing with: BHHS.com | BHHSNEProperties.com BHHSWestchester.com | BHHSNYProperties.com BHHSHudsonValley.com 30 MILLION+ VISITORS ANNUALLY 1 BILLION BRAND IMPRESSIONS ANNUALLY 160 MILLION CUSTOMERS AROUND THE GLOBE • Email marketing • Global Syndication • Professional image/video resources • Custom property microsites
Geographical and behavioral digital advertising
An exclusive buyer-match network
State-of-the-art social media resources
Virtual tours and consultation

MAXIMUM EXPOSURE

BERKSHIRE HATHAWAY HOMESERVICES

EXCLUSIVE PARTNERSHIPS

NETJETS

Our exclusive partnership with NetJets, the global leader in private aviation, provides access to a personalized travel experience with exceptional service, immeasurable flexibility, and unmatched reach to international destinations.

PINNACLE

Pinnacle & Pinnacle Forward services- Powered by Zoom Casa, allow clients to update their homes to maximize value and minimize time on the market. A dedicated design team is on hand to handle projects from major renovations to professional staging. To further ease the buying and selling process, the Pinnacle Forward program unlocks home equity on a current residence to provide the capital clients need to purchase a new home – before the current residence is sold!

DOYLE AUCTION HOUSE

Auctions are an efficient and effective way to present a property to the broadest audience of buyers globally. Buyers know the property will be offered for competitive bids on a set date and promoted across multiple platforms to attract the maximum number of offers.

BERKSHIRE HATHAWAY HOMESERVICES

Your home will receive the most online views the moment it goes live on the market. Our exclusive BHHSconnect system, built using marketing technology, takes immediate

action to reach likely buyers using social media, email, online marketing, print media, and direct communication with real estate agents.

BERKSHIRE HATHAWAY HOMESERVICES
ONE
DAY
Home Shared WITH NATIONAL
INTERNATIONAL Real Estate Websites on the web, Facebook, and Instagram LISTING BROCHURE JUST LISTED POSTCARD Ecard sent out to TARGETED Real Estate Agents FIRST Your Home shared to SOCIAL MEDIA DIGITAL LISTING ADS Customized
Your
&

PRINT MEDIA STRATEGY

BERKSHIRE HATHAWAY HOMESERVICES
advertising remains a vital component of our marketing strategy to reach mature,
buyers. We leverage local listing exposure and our brand presence throughout publications
OUR PRINT PLACEMENTS REACH 2.1 MILLION READERS PER DAY
Print
affluent
worldwide.

PUBLIC RELATIONS STRATEGY

Each home’s story is carefully curated, with potential exposure in:

• Local print and online publications

• Our Company Blog

• Social media & social media advertising

• The Wall Street Journal

• Mansion Global

• New York Times

• The Week

We operate with the utmost discretion, putting you in control of the details we share about your home.

BERKSHIRE HATHAWAY HOMESERVICES

in every detail, every step of the way

PRECISION

ENSURING A SEAMLESS AND SECURE TRANSACTION

We adhere to the highest levels of privacy and service. From lending to insurance, closing to moving, we have a vested interest in protecting your data. We verify each transaction at every stage to ensure a seamless and trustworthy experience.

BERKSHIRE HATHAWAY HOMESERVICES
* *Available in CT & RI FAMILY OF SERVICES

WHAT GUIDES US

Buying a home is more than an exchange of property — it is a significant investment in your future and a complex transaction for both buyers and sellers. We recognize the level of trust we must instill in our clients and strive to ensure transparency, discretion, and respect throughout each interaction. We hold ourselves to the highest standards to earn your trust and business.Our commitment to partnership and our guiding principles are best illustrated by our commitment to the Sunshine Kids Foundation, dedicated to providing life-affirming experiences for children with cancer. The participation level of our employees and sales professionals has consistently made us one of the most engaged partner brands across the nation.

BERKSHIRE HATHAWAY HOMESERVICES
99.5% OF * 3.9 MILLION+ IN DONATIONS TO THE SUNSHINE KIDS *based on 2021 customer satisfaction surveys. OUR CLIENTS WOULD CHOOSE US AGAIN

VALUES ABOVE ALL ELSE

OUR VISION IS TO BE THE MOST HIGHLY RESPECTED REAL ESTATE FIRM COMMITTED TO PROVIDING EXCEPTIONAL EXPERIENCES.

The integrity and reputation of Berkshire Hathaway, combined with the proven operational excellence of HomeServices of America, has led to the creation of a company of which I am very proud to be a part. As a full-service, global real estate company, our core values, service philosophy, innovative technology, and -most importantly- our people are what make us leaders in the areas we serve. We are dedicated to providing the very best service and real estate experience possible and want to support you with the market knowledge and network needed to achieve your goals.

We look forward to our partnership with you.

Candace Adams

President & CEO Berkshire Hathaway HomeServices New England Properties/New York Properties/ Hudson Valley Properties

BERKSHIRE HATHAWAY HOMESERVICES

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