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MARKETING CONSULTATION

A NAME REVERED WORLDWIDE

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“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”

Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.

REPUTATION MATTERS

TWO POWERFUL BRANDS COMING TOGETHER Our parent company, HomeServices of America, an affiliate of Warren Buffett’s Berkshire Hathaway, is the nation’s largest, full-service real estate brokerage firm.

HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and has the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices.

50,000+ agents | 1,500+ offices | 50 states 12 COUNTRIES & 3 CONTINENTS United States, Canada, Mexico, Europe, Middle East, India & Bahamas

BERKSHIRE HATHAWAY HOMESERVICES

DEVOTION to you, your home, and the legacy

PROVEN RESULTS We know that performance and reputation matter. To better serve you, we are continuously improving how we do business and earning recognition on local, national, and global levels.

NO. 6 BROKERAGE NATIONWIDE Berkshire Hathaway HomeServices New England/New York/Hudson Valley Properties ranks as the No. 6 brokerage nationwide and abroad among Berkshire Hathaway HomeServices affiliates.

LARGEST REAL ESTATE BROKERAGE NATIONWIDE HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides, based on the annual Real Trends 500.

REAL ESTATE BRAND OF THE YEAR Berkshire Hathaway HomeServices is the 2020 Real Estate Agency Brand of the Year and the Most Trusted Real Estate Brand based on the results of the Harris Poll.

WORLD’S MOST ADMIRED 1. Apple 2. Amazon 3. Microsoft 4. Walt Disney 5. Starbucks

6. Berkshire Hathaway 7. Alphabet 8. JPMorgan Chase 9. Netflix 10. Costco Wholesale

BERKSHIRE HATHAWAY HOMESERVICES

CONNECTED TO NEW YORK CITY Berkshire Hathaway HomeServices New York Properties opened its flagship office at 590 Madison Avenue in 2017. Led by industry icons Steven James, Diane Ramirez, and Brad Loe, the 75 sales associates work closely with the New England and Hudson Valley Properties offices and agents.

STEVEN JAMES

President & CEO, BHHS New York Properties

DIANE RAMIREZ

Chief Strategy Officer, BHHS New York Properties

BERKSHIRE HATHAWAY HOMESERVICES

BRAD LOE

Executive Vice President & Sales Director, BHHS New York Properties

LUXURY REDEFINED As one of the nation’s foremost real estate brokerages and prestigious brands, Berkshire Hathaway HomeServices brings modern luxury, a global presence, and an elite experience to our clientele.

AN EXEMPLARY TRACK RECORD DISTINGUISHED BY

LOCAL EXPERTISE VAST GLOBAL CONNECTIONS ADVANCED TECHNOLOGY UNIQUE REPRESENTATION • WATERFRONT • EQUESTRIAN • ANTIQUE & HISTORICAL

BERKSHIRE HATHAWAY HOMESERVICES

THE PERFECT SHOWCASE FOR LUXURY HOME We deliver maximum exposure to qualified prospects through integrated marketing plans that highlight the unique qualities of your property.

Each marketing strategy is custom-tailored to individual properties, ensuring the right resources are deployed to achieve your goals.

REMARKABLE RESULTS FOR REMARKABLE HOMES

BERKSHIRE HATHAWAY HOMESERVICES

YOU DESERVE A LUXURY EXPERIENCE Berkshire Hathaway, Inc. resonates as a trusted brand with affluent buyers and sellers worldwide. Our name opens doors of opportunity, exposing your home to an exclusive audience courtesy of our carefully curated marketing strategies.

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

WARREN BUFFETT Chairman and CEO Berkshire Hathaway, Inc.

BERKSHIRE HATHAWAY HOMESERVICES

COMPOSING the story that brings your home to life

GLOBAL REACH Our international syndication strategy showcases your home to the most affluent buyers.

BHHS.COM Where millions of buyers begin their international home search.

REALTOR.COM Hosted by the National Association of REALTORS® featuring a vast range of nationwide listings.

THE WALL STREET JOURNAL Highlights the most luxurious homes in print and online editions of this world-renowned publication.

In addition to displays on the website’s Real Estate section, listings are featured in the WSJ across Europe, Latin America, and Asia.

FINANCIAL TIMES OF LONDON Luxury listing exposure to a readership of over one million affluent subscribers.

MANSIONGLOBAL.COM Features $1 million+ listings in three global editions – English, Chinese, and Spanish- with more extensive coverage of properties valued over $7 million.

BARRON’S Widely-read financial publication with strong appeal to high-income property investors.

PENTA Delivers inspiring luxury lifestyle and wealth content including exclusive real estate features.

PROPGOLUXURY.COM The only US-based online real estate company in Asia and the fastest growing luxury property site in the China and Asia Pacific region.

JUWAI.COM The number one real estate portal in China for those searching for homes abroad.

BERKSHIRE HATHAWAY HOMESERVICES

DIGITAL MEDIA STRATEGY

We generate qualified buyer leads for your home using an evolving SEO strategy, artificial intelligence technology, carefully crafted messages, and expert design across all digital platforms. Our in-house creative team promotes our brand and your listing with: • Geographical and behavioral digital advertising • An exclusive buyer-match network • State-of-the-art social media resources • Virtual tours and consultation

• Email marketing • Global Syndication • Professional image/video resources • Custom property microsites

30 MILLION+ VISITORS ANNUALLY

1 BILLION BRAND IMPRESSIONS ANNUALLY

160 MILLION CUSTOMERS AROUND THE GLOBE

BHHS.com | BHHSNEProperties.com BHHSWestchester.com | BHHSNYProperties.com BHHSHudsonValley.com

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MAXIMUM EXPOSURE

BERKSHIRE HATHAWAY HOMESERVICES

EXCLUSIVE PARTNERSHIPS NETJETS

PINNACLE

Our exclusive partnership with NetJets, the global leader in private aviation, provides access to a personalized travel experience with exceptional service, immeasurable flexibility, and unmatched reach to international destinations.

Pinnacle & Pinnacle Forward services- Powered by Zoom Casa, allow clients to update their homes to maximize value and minimize time on the market. A dedicated design team is on hand to handle projects from major renovations to professional staging. To further ease the buying and selling process, the Pinnacle Forward program unlocks home equity on a current residence to provide the capital clients need to purchase a new home – before the current residence is sold!

DOYLE AUCTION HOUSE Auctions are an efficient and effective way to present a property to the broadest audience of buyers globally. Buyers know the property will be offered for competitive bids on a set date and promoted across multiple platforms to attract the maximum number of offers.

BERKSHIRE HATHAWAY HOMESERVICES

DAY ONE Your home will receive the most online views the moment it goes live on the market. Our exclusive BHHSconnect system, built using marketing technology, takes immediate

action to reach likely buyers using social media, email, online marketing, print media, and direct communication with real estate agents.

FIRST

Your Home Shared WITH NATIONAL & INTERNATIONAL Real Estate Websites

24

HOURS

Your Home shared to SOCIAL MEDIA DIGITAL LISTING ADS on the web, Facebook, and Instagram Customized LISTING BROCHURE Radius JUST LISTED POSTCARD Ecard sent out to TARGETED Real Estate Agents

BERKSHIRE HATHAWAY HOMESERVICES

PRINT MEDIA STRATEGY

Print advertising remains a vital component of our marketing strategy to reach mature, affluent buyers. We leverage local listing exposure and our brand presence throughout publications worldwide.

OUR PRINT PLACEMENTS REACH

2.1 MILLION READERS PER DAY

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PUBLIC RELATIONS STRATEGY Each home’s story is carefully curated, with potential exposure in:

• • • • • • •

Local print and online publications Our Company Blog Social media & social media advertising The Wall Street Journal Mansion Global New York Times The Week

We operate with the utmost discretion, putting you in control of the details we share about your home.

BERKSHIRE HATHAWAY HOMESERVICES

PRECISION in every detail, every step of the way

ENSURING A SEAMLESS AND SECURE TRANSACTION

FAMILY OF SERVICES *

We adhere to the highest levels of privacy and service. From lending to insurance, closing to moving, we have a vested interest in protecting your data. We verify each transaction at every stage to ensure a seamless and trustworthy experience.

BERKSHIRE HATHAWAY HOMESERVICES

*Available in CT & RI

WHAT GUIDES US Buying a home is more than an exchange of property — it is a significant investment in your future and a complex transaction for both buyers and sellers. We recognize the level of trust we must instill in our clients and strive to ensure transparency, discretion, and respect throughout each interaction. We hold ourselves to the highest standards to earn your trust and business.Our commitment to partnership and our guiding principles are best illustrated by our commitment to the Sunshine Kids Foundation, dedicated to providing life-affirming experiences for children with cancer. The participation level of our employees and sales professionals has consistently made us one of the most engaged partner brands across the nation.

3.9 MILLION+ IN DONATIONS TO THE SUNSHINE KIDS

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99.5% OF

OUR CLIENTS WOULD CHOOSE US AGAIN *

*based on 2021 customer satisfaction surveys.

VALUES ABOVE ALL ELSE OUR VISION IS TO BE THE MOST HIGHLY RESPECTED REAL ESTATE FIRM COMMITTED TO PROVIDING EXCEPTIONAL EXPERIENCES. The integrity and reputation of Berkshire Hathaway, combined with the proven operational excellence of HomeServices of America, has led to the creation of a company of which I am very proud to be a part. As a full-service, global real estate company, our core values, service philosophy, innovative technology, and -most importantly- our people are what make us leaders in the areas we serve. We are dedicated to providing the very best service and real estate experience possible and want to support you with the market knowledge and network needed to achieve your goals.

We look forward to our partnership with you.

Candace Adams President & CEO Berkshire Hathaway HomeServices New England Properties/New York Properties/ Hudson Valley Properties

BERKSHIRE HATHAWAY HOMESERVICES