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Loci Five months ago nobody had every heard of Khatt by Loci. It didn’t exist. Since then, however, the entrepreneurial idea has been born, made, patented and then showcased at Dubai’s most luxurious – and international – design exhibition, Downtown Design, and is causing a stir amongst designers and fashionistas alike. Khatt is a clothes hanger like no other. Designed for the local dress code, the stand expertly holds the kandura, ghutra, abaya and sheilah that Emiratis wear on a daily basis. That’s why this design is so remarkable – it caters to a daily need, yet one that has never been met before. “Everyone is using hangers that are coming from a foreign supplier and not specifically designed for local dress, so there was a big gap in the market for this product,” says Hani Fallaha, one half of the Jordanian-Emirati duo that co-founded Loci and co-designed Khatt. “With Khatt you can hang three abayas on it without any folding; you have lots of space to hang the ghutra; and you have a tray where you can put your mobile, keys and perfume. We also wanted a design that is elegant yet simple so you can place it in the living room, bedroom or majlis.” While Jordanian Fallaha demonstrates Khatt dressed in dark jeans and a black shirt, it’s his Emirati business partner Hamad Khoory who knows what a difference such a product will make in the UAE. The duo launched Loci, an architecture and design practice based in Business Bay, three years ago and Khatt is their first foray into product design. It won’t be their last though, and they already have plans to launch a series of regional wardrobe systems in the Khatt collection. Designed and made in the UAE, Khatt harnesses local materials, customs and traditions as well as the dress code. It has a minimalist approach, made from wood, leather and brushed stainless steel, which comes together thanks to the skilled artisans in joineries in Al Quoz. “There are good platforms for emerging designers and locally made products here, and support from local businesses,” says Fallaha. “The international market is taking notice of regional designers, and hopefully it will be even more responsive in the next couple of years.”


Sotheby's In Residence Dec - Jan'15  

The official homes and lifestyle magazine of Dubai Sotheby’s International Realty

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