

H T MAGAZINE

Luxury Living & Exclusive Lifestyle




DINE DELIGHT DISCOVER
Welcome to the culinary playground of Four Seasons Hotel Bangkok. Sip on signature cocktails at BKK Social Club, crowned Asia’s number 1 spot by The World’s 50 Best Bars, or savour the flavours of Cantonese cuisine at Yu Ting Yuan. Dive into the Italian charm of Riva del Fiume or experience the Parisian chic of Palmier by Guillaume Galliot, where every bite is a work of art crafted with passion and precision.
DISCOVER THE JOURNEYS FOURSEASONS.COM/BANGKOK







Editor’s Note
In the upper reaches of luxury, the most valuable currency is still access — and not always the kind you can solve with a credit card and a polite smile. This month’s issue is, in many ways, a love letter to the world’s most coveted “yes”: the table you plan a flight around, the day scene that turns into a story, and the hotels that make you feel hosted rather than processed.

We begin where culinary ambition lives at its most rarefied: three Michelin stars — the quietly terrifying little symbol that says a kitchen is not just excellent, but undeniable. From Modena’s Osteria Francescana (where Italian memory gets rewritten with finesse), to the Roca brothers’ symphony in Girona, to The French Laundry’s famously unwavering standards, this is dining as pilgrimage. And then comes the part I genuinely love: Bangkok joining the global shortlist with two three-star addresses — Sorn, fiercely rooted in Southern Thai identity, and Sühring, a European narrative perfected in a Bangkok setting. For a city that has always eaten brilliantly, it’s a new chapter — and a very glamorous one.
From white tablecloths to white sunbeds, we pivot to beach clubs — the modern ritual of ordering “something light” and accidentally staying until sunset becomes a lifestyle. The story begins in 1970s Florida with Jack Pen-
rod’s original spring-break spectacle, then evolves into Nikki Beach’s barefoot-glam blueprint. And in Thailand today? The scene is fully grown-up: Phuket and Samui serving panoramic views, serious food, elevated pools, and music that knows exactly when to turn the dial. Consider this your gentle reminder that “just one drink” is the most optimistic sentence ever spoken on a shoreline.
Finally, a moment of pride — Thai hospitality going global, not by exporting a look, but by exporting a feeling: grace, calm confidence, and that rare service rhythm that’s attentive without hovering. Dusit Thani, Anantara, Aman, and Mandarin Oriental each carry Thailand in their DNA, scaling with soul rather than dilution. In a world increasingly unimpressed by spectacle, these brands prove the new status symbols are space, privacy, quiet, and emotional intelligence — done flawlessly.
However you read this issue — hungry, sun-kissed, or quietly inspired — we hope it nudges you toward the kind of luxury that actually matters: time well spent, people well chosen, and experiences that linger long after checkout.
Editor Team HOT Magazine
H T MAGAZINE

Edited and published by Thai Luxury Living. Although all materials are published in good faith and based on information solicited to us at the time of publication, the publisher takes no responsibility for any errors, loss or omissions that may occur. No part of this publication may be reproduced in full or in part without the previous written consent of Thai Luxury Living. All materials copyright. All rights are reserved.
GET IN TOUCH
Contact us to find out how to get the most for your advertising baht: sales@thailuxuryliving.com +66 (0)84 387 5699 info@thailuxuryliving.com www.hotmagazine.website
Follow us on Facebook for more photos & upcoming events: HotMagazineHuahinBangkok
OUR TEAM
DESIGN & LAYOUT
Michael Sushko
DEEPMIX MEDIA deepmixmedia.com
PHOTOGRAPHER
Sunya Yamaka, facebook.com/sunya. yamaka

44
The World’s Most Coveted Tables

56 How the World Learned to Tell Time

80
Thailand’s Hottest Day Scene

90
AQUILA 70 Intelligent Luxury

68
Thai Hospitality, Global Ambition

100
Chow Tai Fook’s Century of Brilliance
MODELS:
Bonny Bao
MRS. NATIONAL UNIVERSE 2025
Suwida Nakajima
MRS. NATIONAL UNIVERSE 2024
Sarah Racha
MRS. NATIONAL WORLD 2025
Werintphat Pumpuang
MRS. NATIONAL THAILAND 2024













MODELS:
Bonny Bao
MRS. NATIONAL UNIVERSE 2025
Suwida Nakajima
MRS. NATIONAL UNIVERSE 2024
Sarah Racha
MRS. NATIONAL WORLD 2025
Werintphat Pumpuang
MRS. NATIONAL THAILAND 2024





Asia’s Ultimate Golfing Lifestyle Experience
Championship Golf Course • Stay & Play • Luxury Course-side Properties
Come and enjoy playing one of the most scenic championship golf courses in the whole of Asia.
Voted Best Course in Thailand by Golf Digest, Black Mountain Golf Club has hosted both Asian Tour and European Tour events.
Drawn by Hua Hin’s cosmopolitan charm and ideal year-round golfing climate, an increasing number of discerning golfers are choosing to make Black Mountain their second or permanent home.
We are now building luxurious new 4-bedroom


two-story course-side “Twinhouses” for just 19.9M Baht and 3 bedroom pool villas for 29.9M Baht, both accompanied by two lifetime golf club memberships, so there has never been a better time to sample the renowned Black Mountain lifestyle. Visit us to play a round, or even book into one of our luxury private pool Hotel Villas for a relaxing “Stay & Play” break.
We look forward to welcoming you here soon.
More info at www.blackmountainhuahin.com




HOT AROUND BANGKOK


A Scented City Reset at PARKROYAL Suites Bangkok
The Aromatic Escape package pairs a calming aromatherapy ritual with unhurried mornings, wellness facilities, and the easy comfort of an all-suite stay in the capital
For travellers who like their Bangkok days balanced by quieter moments, PARKROYAL Suites Bangkok introduces Aromatic Escape—an indulgent, wellbeing-led stay designed to gently recalibrate the senses. Built around the simple luxury of time and touch, the package offers a restorative rhythm in the heart of the city, where comfort, calm, and everyday convenience meet in one curated experience.
The centrepiece is a complimentary 30-minute full-body Aromatherapy Serenity Massage, created to ease tension and restore a sense of inner balance from the moment guests arrive. Calming essential oils set the tone for a soothing ritual that feels both grounding and quietly uplifting—a welcome
prelude to a stay where relaxation is treated as more than an add-on. It’s the kind of treatment that encourages an earlier night, a slower pace, and the rare pleasure of letting the day unfold without urgency.
Mornings begin with a daily buffet breakfast for two, offering a generous spread to ease into the day—whether the plan is meetings, museums, shopping, or simply lingering over coffee before stepping into the city. To keep the escape feeling truly unhurried, guests can also enjoy late check-out until 14:00, subject to availability, extending that post-breakfast ease into the early afternoon.
Beyond the suite, the hotel’s wellness facilities support both rest and routine. Full access to the indoor swimming pool and sauna invites a cooling dip or a warming wind-down, while a 24hour fitness centre keeps workouts flexible for early risers and night owls alike.
Complimentary internet access adds seamless connectivity for leisure and business travellers, making the stay equally suited to a purposeful work trip or a more personal reset.
For those enrolled in Pan Pacific DISCOVERY, the offer is made even more appealing with an exclusive 25% savings, alongside the opportunity to earn DISCOVERY Dollars (D$) for future stays and added privileges—an elegant reminder that modern loyalty is increasingly about experience, not just points.
Valid for bookings and stays from now until 31 October 2026, Aromatic Escape is tailored for anyone seeking a softer Bangkok—one scented with essential oils, shaped by wellness, and defined by the quiet satisfaction of checking out later than usual.
HOT AROUND BANGKOK

Dive Deep into InterContinental Bangkok’s Premium Seafood Nights
At Espresso, the city’s weeknight rhythm shifts into something more coastal—ice-cold indulgence, firekissed favourites, and a dessert finale worth lingering for
At InterContinental Bangkok, the Premium Seafood Dinner Buffet at Espresso turns dinner into a polished celebration of the sea, served in the elegant, all-day ambience the venue is known for. Offered Thursday through Sunday evenings, it’s a confident, cosmopolitan spread—equal parts theatre and craftsmanship—designed for diners who appreciate both abundance and discernment.
The experience begins on ice, where pristine shellfish and chilled delicacies set the tone. Irish and Fine de Claire oysters anchor the display, joined by glistening caviar selections and roe— Avruga, salmon roe, and an assortment of lumpfish—creating a sensorial prelude that feels quietly extravagant. From there, the selection expands into
a generous tide of ocean treasures: steamed Golden King crab legs, Canadian lobster, poached river prawns and white prawns, New Zealand green mussels, and swimmer crab, presented with an emphasis on freshness and variety.
Heat and aroma follow at the BBQ station, where seafood meets open-flame temptation. Marinated salmon arrives with dill cream sauce; tiger prawns are paired with caper butter, while Goong Ob Samoon Pai—Sri Lankan river prawns roasted with Thai herbs and lifted by a peanut chilli sauce—adds a distinctly regional flourish. For those who prefer their indulgence on land, the buffet moves confidently into premium cuts, including New Zealand lamb T-bone dressed with fresh herbs and olive oil, and Australian wagyu beef steak.
At the carvery, classic centrepieces bring a sense of ritual: roasted Australian beef striploin infused with herbs,
and a whole salmon baked in rock salt with Thai herbs. A Chinese BBQ station rounds out the savoury journey with roasted duck, crisp pork belly, and BBQ pork—comforting, familiar, and executed with finesse.
Dessert is designed as a moment of delight rather than an afterthought. Live-prepared crêpes Suzette arrive with crowd-pleasing choices—Nutella, strawberries, or chocolate—alongside Thailand’s beloved mango sticky rice and a chocolate fountain accompanied by seasonal fruit. On Friday and Saturday evenings, live music from 18.30 to 21.30 adds a soft, social glow to the room, making the night feel more like an occasion than a routine.
Served from 18.00 to 22.30, the buffet is priced at THB 2,250++ per person, with optional beverage packages available for those who prefer their seafood feast paired with something sparkling.
HOT AROUND BANGKOK

Pagoda Brings Hong Kong Dim Sum Nostalgia to Bangkok Marriott Marquis Queen’s
From 1 March to 30 April 2026, Pagoda Chinese Restaurant celebrates the golden era of Cantonese craftsmanship with heritage recipes by Chef Oscar Pun and Master Dim Sum Chef Allan.
Bangkok Marriott Marquis Queen’s Park is leaning into the pleasures of shared tables this March and April, with Pagoda Chinese Restaurant unveiling a pair of dim sum experiences that honour Hong Kong’s most comforting culinary traditions. Set within the hotel’s landmark address in the heart of the capital, Pagoda’s limited-time programme is designed for couples, colleagues, friends, and families who appreciate the quiet theatre of a bamboo steamer—lifted to reveal something handmade, precise, and deeply familiar.
At lunch, the restaurant introduces “Hong Kong Nostalgic Homemade Dim Sum,” a curated menu shaped by Chef Oscar Pun, Pagoda’s Hong Kong Head Chef, alongside Chef Allan, its Master
Park
Dim Sum Chef. The concept is rooted in the craft itself: time-honoured recipes, meticulous techniques, and the kind of detail that defines classic Cantonese kitchens. Rather than chasing novelty, the menu celebrates heritage—flavours that evoke the warmth of old Hong Kong dining rooms, where dim sum is less a meal than a ritual of small delights and lingering conversation.
The selection reads like a culinary time capsule. Teochew-style dumplings filled with minced pork and nine kinds of vegetables deliver that sought-after balance of texture and freshness. A steamed bean curd wrap with fish maw, chicken, and black mushroom adds a more luxurious note, showcasing the refinement at the heart of Cantonese technique. There is bold, nostalgic comfort in steamed buns with braised pork belly, taro, and red fermented bean curd—an echo of heritage flavours that feel both rich and reassuring. And for those who favour contrast and crunch, crispy fried pork and prawn wontons
arrive with golden gravy, capturing an iconic interplay of crispness, savoury depth, and indulgent finish.
In the evening, Pagoda shifts the focus toward a more elevated centrepiece with its “Dim Sum Basket Dinner”—a traditional Cantonese steamer holding 12 pieces of premium handmade dim sum. The selection is composed with a celebratory sensibility, including pork and shrimp dumplings paired with whole abalone, prawn dumplings made with wang tiger prawns, classic pork-shrimp-shiitake dumplings finished with salmon roe, and a modern flourish in truffle, shiitake, corn, and asparagus dumplings. It’s the kind of offering made for unhurried dinners, where the steamer becomes the main event and each bite is designed to feel distinct.
For reservations, please visit www.pagodabangkok.com
HOT AROUND BANGKOK



Bangkok’s New Performance & Recovery Address: The O2 Bangkok
Opening in June 2026, a four-floor complex near MRT Bang O sets out to fuse elite training, sports medicine, and preventative wellness into one seamless, city-ready ecosystem.
Bangkok’s wellness scene is about to gain a new landmark with the arrival of The O2 Bangkok, a 200-million-baht sports and wellbeing complex by LAMRIT Co., Ltd. Scheduled to open in June 2026 on Soi Charan Sanit Wong 84—steps from MRT Bang O—the 10,200-square-metre facility is designed as a single destination where medical treatment, rehabilitation, and professional-level training live side by side, removing the friction of moving between clinics, physiotherapy studios, and sports venues.
What makes the concept distinctive is its “Injury-to-Membership Loop” approach: an integrated pathway that begins with diagnosis and treatment, moves into supervised recovery, and ultimately transitions into performance-building and prevention. In practice, that means injuries from sport, daily life, or work can be assessed
and treated within an on-site medical setting, with rehabilitation and physiotherapy continuing under the same coordinated team—before patients step back onto world-class courts, fields, and training spaces to rebuild strength, movement quality, and confidence. Certified by the Sports Authority of Thailand (SAT), the project positions itself not only as a new consumer destination, but as a potential national model for sports science-led wellbeing.
Partnerships underscore its ambition. Former badminton world champion Sapsiree “Popor” Taerattanachai co-founds the Sapsiree Badminton Academy within the complex, aiming to develop competitive talent with an emphasis on sound technique and longevity. The ecosystem expands with FYB’s basketball and football academies, while PRIMALAPE introduces an AI-driven 24-hour gym concept for those who want training that flexes around city schedules. Medical and rehabilitative services are anchored by Suklert Clinic, spanning sports injury care, physiotherapy for muscular and joint concerns, and preventative, func-
tion-led approaches that speak to the growing appetite for longevity-focused living.
Across four floors, the facilities are built for both serious athletes and health-conscious families: seven air-conditioned badminton courts with shock-absorbing surfaces, indoor basketball courts with professional-grade flooring, a 5-a-side football field, and a 25-metre outdoor hydrotherapy pool designed to support recovery as much as conditioning. A healthy-focused food and beverage zone rounds out the day-to-day experience—an important detail in a world where training, nutrition, and restorative habits increasingly travel together.
In a city where wellness often feels fragmented across appointments and locations, The O2 Bangkok is betting on something more fluid: a “health shopping mall” for modern life, where prevention, recovery, and performance become part of one continuous lifestyle—designed to help people move better, feel younger, and live longer.
HOT AROUND BANGKOK

Fire Horse Flavours on the Chao Phraya at Asiatique Ancient Tea House
February 2026 brings an auspicious Lunar New Year table to the river— colourful ritual, Chinese barbecue comforts, and traditional sweets, set to live music.
On the banks of the Chao Phraya River, Asiatique Ancient Tea House welcomes Lunar New Year with a month-long celebration that pairs riverside atmosphere with a menu designed to usher in harmony and prosperity for the Year of the Fire Horse. Running from 1–28 February 2026, the “Fire Horse Feast” is built for shared moments—families and friends lingering over classic flavours, festive symbolism, and the simple pleasure of coming together around the same table.
At the heart of the experience is Yu Sheng Loh, the vibrant Lunar New Year noodle salad served in the spirit of “tossing to prosperity.” It’s a dish made for gathering: colourful ingredients arranged with care, then lifted sky-high with chopsticks in a joyful flourish
before the first bite. Light, bright, and celebratory, it sets the tone for a meal that feels equal parts tradition and theatre—especially in a setting where the river adds its own sense of occasion.
From there, the menu turns to the comforting richness of Chinese barbecue. A dedicated platter brings together barbecued red pork, pork belly, and pork ribs, while other highlights lean into the satisfying depth that makes Lunar New Year dishes so craveable: crab meat and egg noodles, barbecued red pork ribs, and a wonton soup layered with minced pork. For something hearty and generously composed, a claypot char siu pork belly served with rice, egg, and Hong Kong kale delivers the kind of warming, savoury finish that suits evenings by the water.
Dessert is unapologetically traditional. Ang Ku Kueh—literally “red tortoise cake,” named for its bright hue and shell-like imprint—brings the celebration to a sweet close with a filling of
sweet potato and mung bean paste. For hosts who prefer to celebrate at home, a Lunar New Year Delivery Box Set gathers key favourites in one curated collection, including the Yu Sheng Loh salad, a full Chinese BBQ pork set, and a pair of Ang Ku Kueh cakes.
To complete the festive mood, live traditional Chinese music performances take place on 17 and 18 February, from 13.00 to 15.00. Located at Asiatique The Riverfront, the tea house is easy to reach by road or river, with shuttle boat services operating from the pier beside Saphan Taksin BTS—an arrival that feels perfectly in keeping with the season’s celebratory spirit.
For more information and reservations, please call +66 (0) 2 059 5999 or email restaurant-reservations.bkkqp@ marriotthotels.com. Advanced bookings are highly recommended. Reserve your table now at https://bit.ly/AncientTeaHousePR


Hua Hin Marriott Resort & Spa Marks a Decade of Beachfront Memories
Turning ten on 2 March 2026, the Hua Hin beachfront icon celebrates with a month of dining, wellness, and small moments designed to feel like keepsakes
On 2 March 2026, Hua Hin Marriott Resort & Spa reaches a milestone that feels particularly fitting for this storied stretch of coastline: ten years of welcoming travellers to the sands of Hua Hin with the kind of heartfelt, intuitive hospitality that turns a holiday into a memory. Since opening in 2016, the resort has evolved into a beloved landmark—one that blends contemporary resort polish with graceful nods to Thai colonial architecture, creating an atmo -
sphere that is both timeless and quietly uplifting.
The experience has always been about flow. Five distinctive dining venues give the resort its easy variety, from casual daytime bites to evenings that linger. Five swimming pools—most notably the signature lagoon pool that meanders through tropical gardens—offer a sense of space and discovery, where guests can slip between sun, shade, and water without ever feeling hurried. And at Quan Spa, the pace slows further, inviting moments of calm that balance beach days and celebratory nights. Over the past decade, families, couples, and friends have returned again and
again, each visit adding to a living story shaped by reunions, milestones, and the simple luxury of being together.
To mark the anniversary, March 2026 is set to unfold as a month-long celebration designed for every style of traveller. Guests checking in from 1–31 March will find thoughtful touches throughout the resort, from special culinary moments to activities that bring generations together. At Amber Kitchen, ten exclusive breakfast dishes are created especially for the occasion— an anniversary detail that feels both playful and personal, as if the resort is greeting its guests each morning with a fresh surprise.
HOT AROUND HUA HIN

Wellness takes centre stage, too. Quan Spa introduces anniversary experiences, including a focused programme from 2–11 March built around “10 Years, 10 Deals, One Special Price”—a daily rotation of 45-minute treatments offered at THB 1,000 net. On the anniversary day itself, the first ten guests who select any full-price treatment receive a complimentary gift set from Bhawa and Mervek, a tactile little reminder that the best souvenirs are often the ones that make everyday life feel more indulgent. Younger guests are not forgotten, with a creative shirt-painting activity adding colour and energy to the festivities.
On 2 March, the celebration becomes communal with a “Resort Cocktail Celebration” for in-house guests—an



evening designed for mingling and marking the moment with handcrafted cocktails, light refreshments, and the warm conviviality that defines the property at its best. It’s the kind of gathering where strangers become friends, and returning guests trade stories about “their” pool, “their” corner of the garden, “their” sunset view.
The anniversary spirit will also extend to Thai Teaw Thai #77 (Discovery Thailand), taking place from 5–8 March at Bangkok’s Queen Sirikit National Convention Center, where the resort will present limited-time offers that echo the celebratory theme of added value and elevated stays. Yet beyond the details, the milestone is ultimately about what the resort has come to rep-
resent: a preferred destination for family escapes, leisure getaways, corporate retreats, private celebrations, and beachside weddings—brought to life by a team that treats service as a craft and the guest experience as something worth perfecting.
A decade in, Hua Hin Marriott Resort & Spa stands not only as a place to stay, but as a place to return to—still defined by its beachside charm, its garden-wrapped calm, and the unmistakable feeling that every visit is meant to become part of a longer story.











HOT AROUND HUA HIN
Italasia Opens in New
Hua Hin Location: A New Address for Italy’s Finest
From cellar-worthy bottles to hospitality-grade glassware, Italasia’s newest Hua Hin showroom brings a 60-year legacy of Italian taste to Thailand’s most elegant seaside town.
For more than six decades, Italasia Trading (Thailand) has quietly shaped how Thailand pours, plates, and entertains—first by introducing Italian brands to the market, and then by expanding into a nationwide network trusted by households, hotels, and restaurants alike. Founded in 1962 by Othello Benedetti, Italasia is now in its third generation, still built on the same promise: consistent quality, reliable delivery, and service that doesn’t disappear after the sale.
Now, that heritage has relocated in Hua Hin with a new showroom and wine-focused outpost on Phetkasem Road—positioned just before Soi Hua Hin 51—adding a fresh stop for locals, villa hosts, and hoteliers who take their wine seriously.
The timing feels right. Hua Hin’s dining scene has matured into something confidently international, and the best tables increasingly demand provenance—labels transported and stored with care, and guidance from people who know what belongs in the glass tonight, and what deserves patience in the cellar. Italasia’s wider reputation is built on exactly that kind of stewardship, moving premium wines at scale across Thailand while staying fanatical about condition and authenticity.
Yet Italasia has never been “just” a wine shop. The company is a one-stop resource for the Food & Beverage world, supplying everything from commercial kitchen appliances to glassware and tableware, plus beverages spanning coffee, mineral water, and fine spirits—backed by practical support that includes product selection, installation, and after-sales service. In Hua Hin, that breadth translates into a showroom designed for real life: for restaurant openings, private dinner parties, and the kind of weekend entertaining that turns into tradition.






HOT AROUND KOH SAMUI



Nikki Beach’s Weekly Rituals, From Slow Wellness to Full-Sun Celebration
Midweek resets, firelit Fridays, disco-soaked Saturdays, and a legendary Sunday brunch—this is how the island does “every week” in style.
At Nikki Beach, the calendar isn’t just a schedule—it’s a mood. Every week is designed with its own rhythm, moving from restorative afternoons to high-energy poolside celebrations, all framed by sea views, sun-warmed lounging, and the kind of soundtrack that makes time feel optional. Whether arriving for a single session or staying from lunch to golden hour, these weekly happenings turn “what are we doing today?” into something confidently curated.
Wednesdays belong to Wellness Wednesdays (11:30–19:00), a midweek exhale where celebration meets rest. The pace slows, the energy stays light, and the day unfolds with wellness sessions flowing through the afternoon— perfectly matched with a menu of fresh, feel-good dishes and a midweek-only selection of cocktails and mocktails. It’s the kind of reset that starts with movement, slides into a long lunch, and somehow ends with sunset without anyone noticing the hours pass.
When Friday arrives, the mood shifts from calm to glow. BBQ Dinner & Fire Show (18:00–21:00) takes over at Escape Restaurant, bringing a sizzling under-the-stars experience that pairs charcoal-grilled comfort with Nikki’s signature sense of theatre. The menu moves from fresh starters through smoky mains and indulgent desserts, all built around bold Thai flavours, while dancers and a fire show keep the atmosphere in motion—less “dinner” and more a fully staged night by the sea. The experience is priced at THB 1,490++, with an optional unlimited house wine pairing at THB 1,199++ for those who prefer their evening with an extra sparkle.
Saturday is pure sunlit spectacle with Saturdance (11:00–19:00), where the pool deck becomes a disco beneath the palms. Glittering disco balls catch the light, mirrored details shimmer around the bar, and the beat builds steadily as live percussion and captivating performers turn the space into a moving celebration. It’s a day made for lounging and socialising, for spontaneous moments and shared toasts—helped along by Champagne pops, frozen treats,
and specialty sips that keep the vibe buoyant from early afternoon through golden hour and beyond.
And then there’s Sunday—the island’s headline act. Amazing Sundays (12:00–16:30) brings back Nikki Beach’s legendary brunch, reimagined to be bigger, bolder, and even more delicious. Expect an expanded global spread, authentic Thai favourites, and live cooking stations that turn each plate into a performance. Signature Beef Wellington makes its return, alongside what’s billed as the island’s largest sushi selection, plus a sizzling grill stacked with premium meats and seafood. The soundtrack is pure weekend: a resident DJ supported by live saxophone, percussion, and dazzling dancers, transforming the afternoon into something closer to a festival than a brunch.
Amazing Sundays is priced at THB 2,990++ for adults and THB 1,000++ for children aged 5–12—an unapologetically celebratory finish to the week, with the sea close by and the weekend still stretching ahead.


37 - 41 - 48 - 54

EXPERIENCE REMARKABLE JOURNEYS.
The Swift Trawler 54 is a spacious family home on the water, perfect for long-range cruising. It offers exceptional outdoor space, ample storage, and innovations like Sleipner Vector Gen 3 fins for stability and 360-degree control. Enjoy the journey and the destination.




Is More Than a Label
La Felice Exclusive – Where Luxury
In Hua Hin, many projects claim luxury, but La Felice Exclusive truly delivers With only 22 villas and more than half already sold, it is the address of choice for those who value genuine quality
Featuring open-plan living, private pools, landscaped gardens, and solar systems, each home is crafted with uncompromising detail all in a prime location just minutes from Bluport, Pineapple Valley Golf Club, and Khao Takiab Beach

Multi Award Winner

Best Developer (Hua Hin) Best Housing / Villa Development (Hua Hin)
This commitment to true luxury has not gone unnoticed. La Felice Exclusive was honored at the PropertyGuru Asia Property Awards 2025 with two prestigious titles Best Developer (Hua Hin) and Best Housing/Villa Development (Hua Hin) These accolades highlight the company’s unwavering dedication to quality, innovation, and the creation of exceptional homes that redefine luxury living in Thailand.

Patrick Jacobs,
An Artist With A Lens








PALM AVENUE 4 & 5

Discover Palm Avenue 4 & 5, an exclusive residential gem nestled in a tranquil location just a short 10-minute drive from Hua Hin`s vibrant center, a 3-minute drive to one of the most scenic championship golf courses in whole Asia, the Black Mountain Golf Course. With meticulous attention to detail and uncompromising quality, these exceptional residences offer an unrivaled lifestyle experience. Palm Avenue boats 7 distinct villa design, all energy efficient, featuring large, covered terraces, along with amenities that would expect in a development of this stature.
Three Stars, One Passport: The World’s Most Coveted Tables

In the upper reaches of luxury, the most valuable currency is access. A seat that can’t be bought at the door. A kitchen so disciplined it makes brilliance feel effortless. That is the quiet magnetism of three Michelin stars: a global shorthand for a meal worth crossing borders for.
The Michelin Guide began in 1900 as a free booklet from French tire makers André and Édouard Michelin, created to encourage road travel with maps, repair tips, and recommended stops. By 1920 it was sold rather than given away, and in 1926 Michelin began awarding stars to spotlight exceptional cooking. The three-tier system followed in 1931, and in 1936 Michelin set out the principles behind the rating: ingredient quality, mastery of technique, a chef’s personality expressed in the cuisine, harmony of flavours, and consistency over time. Anonymity became part of the mystique — inspectors visit unannounced and return repeatedly — keeping the focus on food, not fanfare.
At three stars, the question is no longer “Is it excellent?” It is “Is it undeniable?” Ingredients feel chosen, not merely sourced. Technique disappears into flavour. Creativity has purpose, and consistency is non-negotiable.
Among the countless restaurants Michelin recommends, a handful have become cultural landmarks. Three, in particular, sit at the centre of the modern fine-dining imagination.

Osteria Francescana, Modena Italy: Italian Memory,
Rewritten
In Modena — where balsamic vinegar is aged like an heirloom and Parmigiano Reggiano is a birthright — Massimo Bottura built a restaurant that treats tradition as raw material rather than rulebook. He opened Osteria Francescana in 1995 and turned it into a modern icon: deeply Italian, insistently contemporary, and emotionally intelligent. Bottura’s background blends classical discipline with an artist’s curiosity; he’s as comfortable discussing a Renaissance painting as he is a ragù, and his influence stretches beyond the kitchen through cultural work and social projects focused on dignity, community, and food.
The restaurant’s most famous dishes arrive like signatures that still surprise. Five Ages of Parmigiano Reggiano transforms one ingredient into a full narrative — cream, foam, crisp, and concentrated essence — a love letter to Emilia-Romagna in five acts. Oops! I Dropped the Lemon Tart lands as a “beautiful accident,” playful and precise at once. The Crunchy Part of the Lasagna elevates the corner piece everyone fights over into something elegant without losing its nostalgia. And Bottura’s reinterpretations of Italian classics — such as a “not boiled” bollito misto style presentation — underline his point: tradition doesn’t have to sit still to be respected.





El Celler de Can Roca, Girona Spain: Three Brothers, One Perfect Rhythm
El Celler de Can Roca is a family symphony performed at three-star volume. In Girona, the Roca brothers have built one of the world’s most admired dining experiences — Joan in the kitchen, Josep as sommelier and storyteller, and Jordi shaping the sweet finale. Their story begins in hospitality, shaped by their parents’ restaurant, and refined through decades of obsessive craft.
Standout dishes are celebrated for translating place into flavour. Charcoal-grilled lamb with fermented vegetables captures their love of fire and depth — rustic notes rendered with extraordinary clarity. The beetroot “bonsai” has become a touchstone for the way the Rocas marry visual poetry with real balance: earthiness, acidity, and botanical lift in careful harmony. And when dessert arrives, Jordi often brings a jolt of wonder, building sweets that borrow from aroma and memory while remaining impeccably structured.
The French Laundry, Yountville California: Napa
Precision, American Soul
The French Laundry is the American benchmark. Set in a storied stone building in Yountville, it became a pilgrimage site under chef Thomas Keller, whose career has been defined by meticulous standards and a near-romantic belief in hospitality: guests should feel cared for, not merely impressed.
It has been honored with 3 Michelin stars for 19 consecutive years, an extraordinary run that speaks to something rarer than brilliance: consistency at the summit. Its signature dishes are culinary folklore. Oysters and Pearls — oysters with a delicate sabayon, pearl tapioca, and caviar — is luxury in restraint, a study in texture and salinity. The salmon cornet, crisp and whimsical, arrives like a perfect opening note. Depending on the season, Keller’s kitchen is also famed for truffle-led moments — think silky custards or sauces that carry that unmistakable perfume — alongside butter-poached lobster and impeccably sauced proteins. And then, with a wink, coffee and doughnuts: playful comfort rendered with three-star finesse.





Thailand’s Three-Star Moment: Bangkok Joins the Global Shortlist
Bangkok has long been one of the world’s great food cities, but threestar recognition marks a new chapter for luxury travellers: the city is now a destination for the rarefied, bucket-list level of dining people plan entire trips around. Thailand’s two three-star restaurants tell a compelling story of contrast — one fiercely rooted in Thai regional identity, the other a European narrative perfected in a Bangkok setting.
Chef Supaksorn "Ice" Jongsiri
Sorn, Bangkok: Southern Thai, Elevated With Fire and Finesse
Sorn is a love letter to Southern Thai cuisine written with Michelin-level discipline. At the centre is chef Supaksorn “Ice” Jongsiri, a self-taught chef known for deep research, uncompromising sourcing, and a belief that regional Thai flavours deserve the world’s most serious stage. His menus lean into the South’s intensity — heat, herbs, ferments, and seafood — but arrive with composure, each course calibrated for balance.
Standout dishes often spotlight fermentation and bold curry architecture: painstaking pastes, rare local ingredients, and seafood handled with remarkable precision. Signature bites frequently cited include pla ra tempura — crisp, clever, and deeply flavoured — alongside courses that weave smoke, bright herbs, and layered acidity into complexity that never becomes chaos. You may also encounter a crab-driven Southern curry with deep, sour-fragrant notes, and a rice course served with a parade of Southern relishes that makes the simplest staple feel ceremonial.



Sorn, Bangkok
Sorn, Bangkok


Sühring, Bangkok: German Heritage, Reimagined in a Tropical Capital
Sühring, led by twin chefs Thomas and Mathias Sühring, offers modern German cuisine shaped by memory — childhood flavours refined into a contemporary tasting journey. The brothers’ background is steeped in European technique, and their Bangkok home lends the experience a certain ease: polished, intimate, quietly glamorous.
The kitchen’s standout dishes frequently highlight classic German preservation traditions translated into three-star finesse: pickling, curing, smoking, and fermentation used to deepen flavour and sharpen contrast. Diners may encounter pristine seafood lifted by floral notes — langoustine with elderflower is often cited — or beautifully structured game such as venison paired with fermented beet, where acidity and earthiness play in perfect tension. There are often elegant nods to comfort too: breads and pretzel-like bites with cultured butter, or a modern take on spätzle-style richness without heaviness.
For decades, the world’s most famous three-star journeys led to Modena, Girona, and Yountville — places that became legendary because they offered something you couldn’t get anywhere else. Now that same sense of culinary pilgrimage belongs to Bangkok too. With Sorn and Sühring, Thailand has two tables that do what three stars have always promised: make the journey feel not only worthwhile, but inevitable.
Sühring, Bangkok
Sorn, Bangkok
ZENSIRI LAKESIDE
Mabprachan
21 Pool Villas

Zensiri is an established property developer known for delivering distinctive residential communities in Pattaya and Koh Chang. With a commitment to design, quality, and longterm value, the group has completed more than 300 pool villas and condominiums across nine signature projects. Each development blends elegant architecture with practical comfort, creating exceptional homes that stand the test of time. Whether by the lake, in the heart of the city, or beside the beach, Zensiri continues to shape communities that reflect modern lifestyles while embracing natural surroundings.
ZENSIRI RESIDENCES JOMTIEN
Central Jomtien
126 Condos / 2 Low Rise Buildings ZENSIRI VILLAS

ZENSIRI ESTATE JOMTIEN
Central Jomtien
26 Pool Villas











Greenwich to Bangkok: How the World Learned to Tell Time


Imagine travelling the world not by aeroplane or ship, but by clock.
Your journey begins in a tranquil corner of London, where the air feels a little sharper and history sits comfortably in the stones. At the Royal Observatory in Greenwich, a slender strip of metal cuts through the courtyard like a secret seam in the planet’s tailoring. Step to one side and you are in the eastern hemisphere; step to the other and you are in the west. It is a simple gesture with an outsized consequence: this is where the modern world agreed to begin counting.
Here, the time reads Greenwich Mean Time—GMT—once the anchor point for every schedule, navigation chart, and international appointment. In the nineteenth century, time was a surprisingly local affair. Each town kept its own “noon” by the sun: when the sky was highest, the day was halfway done. It worked well enough when journeys were measured in days, not minutes.
Then ships began crossing oceans with industrial certainty, and railways stitched nations together on timetables that demanded precision. The problem was not distance—it was disagreement.
Noon in Bristol was not quite noon in London. Multiply that confusion across borders and oceans and the result was predictable: missed connections, muddled shipping logs, and a world that suddenly needed a shared language for time.
In 1884, an international conference made a bold, practical choice. One meridian would serve as the world’s “zero”—the starting line from which all longitudes (and, by extension, time zones) could be measured. Greenwich was selected largely because British nautical charts were already in wide

global use. With that decision, GMT became the world’s reference clock: a calm, steady centre in an increasingly fast-moving age.
Yet GMT had a limitation. It was rooted in the Earth’s rotation—beautifully natural, but not perfectly reliable. Our planet is a living, wobbling timekeeper. It speeds up and slows down almost imperceptibly, its rotation nudged by oceans, winds, and the subtle physics of a changing world.
As technology evolved—telecommunications, satellite navigation, modern computing—the world needed
time measured with a precision the sun could not guarantee. Enter the atomic clock: a masterpiece of human ingenuity that measures the second not by shadows on a dial, but by the steady rhythm of atoms themselves.
Atomic time is astonishingly consistent. The best atomic clocks are so accurate they would take an extraordinary span of time to drift by even a single second.
This leap in precision led to Coordinated Universal Time—UTC. Unlike GMT, UTC is built from an international network of atomic clocks,
blended into a single global standard. It is maintained and published by the Bureau International des Poids et Mesures (BIPM), effectively the quiet curator of the world’s official time.
But there is a twist—because we still live on a rotating Earth. To keep our clocks aligned with the day-night cycle we experience, UTC is occasionally adjusted by adding a “leap second.” When the planet’s rotation drifts enough to matter, a single second is inserted so that civil time stays close to solar time.
GMT still lives on in everyday language—especially in the United Kingdom—and it remains a familiar shorthand. But in science, aviation, navigation, and global systems, UTC is the backbone: the time standard that keeps everything from satellite signals to stock exchanges marching in step.
No single country controls world time—and that, in itself, is part of the miracle.
UTC is overseen through international cooperation. The Earth’s rotation is monitored by the International Earth Rotation and Reference Systems Service (IERS), which determines when a leap second is required. BIPM, meanwhile, compiles and distributes UTC from the world’s atomic time data.
Time zones, however, are a different story. They are not “set” by nature or by a central authority, but
by governments—often for reasons that have more to do with politics and economics than with geography.
That is why China, despite spanning what would naturally be five time zones, uses just one national time. It is also why India keeps a half-hour offset—UTC+5:30—a compromise designed to sit sensibly between its eastern and western extremes. Around the world you will find similar acts of compromise and identity: time as a tool of national cohesion, commercial convenience, or cultural rhythm.
Once you leave Greenwich, time becomes something you can feel shifting beneath your feet.
Move east, and hours are added. Move west, and hours are subtracted. Cross from London into continental Europe and you are suddenly an hour ahead—an immediate
reminder that borders can change not only languages and cuisine, but the very hour of the day.
Continue east and the clock keeps climbing. Arrive in Thailand and you settle into UTC+7, where mornings feel bright and purposeful, and evenings arrive with a sense of tropical decisiveness. Continue across Asia and onward into the Pacific and you gain more hours still—until eventually you meet the edge of the calendar itself.
Out in the Pacific Ocean lies the International Date Line: a jagged, carefully negotiated boundary where the date flips forward or backward. Cross it in one direction and you “lose” a day; cross it the other way and you “gain” one. It is the closest thing we have to time travel without science fiction—proof that time is not merely measured, but managed.



Time zones are often imagined as neat vertical slices of the globe, each exactly one hour apart. Reality is far more interesting.
Some regions operate on half-hour offsets, and a select few use quarter-hours. Time zone borders rarely follow straight lines; they bend around countries, provinces, and practical needs. Islands, trade routes, and political alliances all leave fingerprints on the map of time.
Daylight saving time is another layer—one that sits on top of UTC rather than within it. UTC never “springs forward” or “falls back.” Those shifts are local decisions, adopted or abandoned as governments reconsider what best suits their people.
And while atomic clocks define the second with exquisite precision, the Earth still has the final say when it comes to aligning civil time with the turning of the day. That balance—between cosmic reality and human coordination—is what makes global timekeeping so quietly extraordinary.
Every flight departure, every international phone call, every bank transfer across continents relies on this invisible agreement about time. It is rarely noticed, almost never celebrated, and yet it holds the modern world together with remarkable elegance.
So the next time you glance at your watch while travelling, remember: you are not only moving through space. You are stepping from one slice of time into another—measured from a thin line in Greenwich, refined by atoms, adjusted by astronomers, and sustained by a level of international cooperation we rarely stop to admire.







Each High-Quality Villa Comes Standard With;
» Just 2KM’s From the Black Mountain Golf Course and International School
» Furniture package
» 10 X 4m Swimming Pool with Overflow
» UPVC Doors and Windows with Double Glazing
» Inverter Air Conditioners
» Hot Water Boiler Heated from Air Conditioner
» X Shield Heat Reflecting Roof Tiles
» Electronic Stainless-Steel Gate
» Fully Landscaped
» Full Chanot Land Title
» No Maintenance fees
» 10-meter-wide road
Highland Villas 3 Final Opportunity
With only 4 plots remaining, this established phase is now in its last chapter. For those who want to secure land in a proven community with a strong track record, Highland Villas 3 represents a rare, ready-now opportunity.
Highland Villas 4 New Release — Now Selling
Highland Villas 4 launched with 20 plots, thoughtfully planned for elegant villa living in a low-density setting. Plot sizes range from 566 m² to 993 m², with prices starting from 9.45 Million Baht.
Opportunity is narrowing at Highland Villas 4, with only 7 exclusive plots remaining on the market.




MEE DEE Homes
From the renowned developer of Avenue 88, Avenue 88 Executive, and The Lees & Gold Series




Exceptional Value:
3-Bedroom Haven: 195 sqm living space on a 500 sqm plot from 6.95 Million THB*
4-Bedroom Retreat: 245 sqm living space on a 650 sqm plot from 9.3 Million THB*
5-Bedroom Estate: 275 sqm living space on a 650 sqm plot from 12 Million THB*







Thai Hospitality, Global Ambition
Four brands with deep Thai ties are redefining what it means to “go global” in luxury by exporting not a look, but a feeling: grace, calm confidence, and the art of being beautifully looked after.
Thailand has always exported more than beaches and spice-laced cuisine. It has exported a sensation. The soft art of hosting. A warmth that feels innate, a service rhythm that’s attentive

without hovering, and an elegance that rarely needs to announce itself.
For decades, Thailand’s finest hotels were where the world came to experience that magic. Now the more compelling story is how a handful of brands connected to Thailand are taking that signature outward, each with its own personality, each with global ambitions, and each proving that modern luxury is no longer defined by marble and spectacle. It’s defined by mood, mastery, and memory.
Dusit Thani, Anantara, Aman, and Mandarin Oriental share a common thread: Thailand sits at the heart of their story. Yet what defines their next chapter is scale with soul. Expansion that doesn’t dilute the thing that made them desirable in the first place.
Anantara Palazzo Naiadi Rome
Dusit Thani
-
A Bangkok original, rewritten for the next era
Dusit’s story belongs to an era when Bangkok was learning how to be modern without losing its manners. From the start, the ambition was simple and quietly bold: international standards delivered through Thai grace. That instinct has aged beautifully. In today’s world of copy-paste luxury, a service culture that feels genuinely human has become a competitive advantage.
The flagship that sealed Dusit’s identity was Dusit Thani Bangkok. When the original opened in 1970, it wasn’t just a hotel, it was a statement. Bangkok could do luxury on its own terms. It became an address, a social stage, and a symbol of a city stepping confidently onto the world map.
What makes Dusit compelling right now is its refusal to live on nostalgia. The modern incarnation of Dusit Thani Bangkok signals a brand with the confidence to evolve. It’s cleaner, more contemporary, and more about proportion and calm than ornament. It feels like Bangkok itself has matured: less need to impress, more ability to deliver.


Dusit Thani Kyoto


And the ambition is backed by real scale. Today, Dusit operates 58 hotels and resorts across 18 countries and four continents, and it sits within a wider ecosystem that includes luxury villa rentals, taking its total portfolio to nearly 300 properties. Those numbers matter because they reflect a shift in posture. Dusit is no longer content to be admired at home. It wants to be judged, and chosen, globally.
Bangkok flagship moment: Dusit Thani Bangkok
The new Dusit Thani Bangkok doesn’t just occupy a prime location, it uses it. Facing the green expanse of Lumpini Park, it offers that rare Bangkok luxury: breathing room and perspective. It’s also a hotel that understands modern travel is as much about where you spend your evenings as where you sleep. Begin with skyline cocktails at Spire Rooftop Bar, slide into retro glamour at 1970 Bar, and then let the hotel’s culinary jewel do the heavy lifting: Cannubi by Umberto Bombana, a signature dining address that plants a Dusit flag firmly in Bangkok’s most competitive luxury conversation.
Flagship beyond Thailand: Dusit Thani Kyoto
Kyoto is the kind of city that filters out the merely good. It’s refined, disciplined, and quietly exacting, with a hospitality culture that is practically a national treasure. That is precisely why Dusit Thani Kyoto matters. It’s a flagship emblem because it proves Dusit can translate Thai-rooted warmth into a market where subtlety is the baseline and the details are unforgiving. Kyoto doesn’t reward gimmicks. It rewards consistency. A flagship here signals that Dusit’s “Thai hospitality” is not a theme. It’s a standard that travels.
Dusit Thani Bangkok
Dusit Thani Kyoto
Anantara - Born in Hua Hin, built for the world
If Dusit is Bangkok’s polished confidence, Anantara is Thailand’s sense of place turned into a global luxury language. The brand began in 2001 in Hua Hin, Thailand’s historic seaside retreat town, and from the beginning it understood something many hotels still miss: guests don’t remember thread count. They remember moments.
Anantara has become a meaningful global presence with over 50 hotels and resorts. Its footprint spans three continents, anchored across Asia, Europe and Africa, with a geography that also takes in the Middle East and Indian Ocean destinations. It’s the kind of reach that matters in luxury: wide enough to be globally relevant, but curated enough to retain a point of view.


Anantara Palazzo Naiadi Rome



What Anantara does best is experience-led hospitality. It doesn’t simply offer a room; it offers a narrative. It invites guests to engage with a place in a way that feels curated rather than packaged. The brand’s most memorable properties feel like destinations distilled into atmosphere: a sunrise ritual, a chef who interprets local flavours with modern polish, a spa journey that feels rooted rather than generic, a day that unfolds at an unhurried pace.
Bangkok flagship moment: Anantara Siam Bangkok
Anantara Siam is the brand’s Bangkok calling card, the kind of city hotel that still carries a sense of occasion. Set in the Ratchadamri area, it places guests within easy reach of Bangkok’s most coveted neighbourhoods while maintaining a calm, composed atmosphere that feels like a refuge from the city’s tempo. And it has a signature that locals and travellers alike recognise: Spice Market, its storied Thai restaurant, an institution for classic flavours delivered with elegance. A flagship should tell you who the brand is in a single stay, and Anantara Siam does exactly that: polished, Thai at the core, and quietly confident.
Flagship beyond Thailand: Anantara Palazzo Naiadi Rome
Rome is a city that humbles brands. It’s saturated with history and crowded with luxury addresses that trade on heritage. In that environment, a flagship must prove credibility, not just style. That’s what makes Anantara Palazzo Naiadi such a potent emblem of the brand’s global ambition. It signals range. Anantara isn’t confined to beaches and island escapes; it can inhabit a grand European setting and still feel coherent. It’s a flagship because it aligns perfectly with Anantara’s identity: experience-led luxury rooted in place, delivered with a sense of arrival that feels both elevated and authentic.
Anantara Siam, Bangkok
Anantara Hua Hin
Anantara Palazzo Naiadi Rome
Aman - The sanctuary that started in Phuket and taught the world to whisper
Aman’s origin story didn’t simply launch a hotel brand. It shifted the definition of luxury. In 1988, Amanpuri opened in Phuket and introduced a radical idea for its time: stillness can be the ultimate indulgence. While luxury hospitality once equated “five-star” with spectacle, Aman made serenity feel expensive.
Today, Aman remains intentionally rarefied: 35 hotels and resorts across 20 countries, spanning Asia, Europe, Africa and the Americas. It’s a portfolio built on restraint, and the restraint is the point. Aman’s influence can be seen everywhere in the rise of quiet-luxury retreats and minimalist wellness hotels, but true Aman is hard to copy because it isn’t simply an aesthetic. It’s discipline: privacy, proportion, and service delivered with near-invisible precision.
Aman’s global aspiration isn’t to be everywhere. It’s to be unmistakable. The brand’s most loyal guests aren’t chasing novelty, they’re chasing a feeling: the sense that the outside world has been edited out, leaving only beauty, calm, and a service culture that anticipates without intruding.


Amanpuri Phuket


Bangkok
flagship moment:
Aman Nai Lert Bangkok
Aman’s Bangkok presence is a fascinating signal of how the city has evolved. Set within Nai Lert Park, a rare green enclave in the capital, the hotel feels like a pause button in the middle of Bangkok’s energy. And it arrives with Aman’s signature confidence: all suites, just 52 of them, paired with a serious wellness statement in the form of a 1,500-square-metre Aman Spa and Wellness centre. The dining leans into Aman’s quiet internationalism, anchored by Arva, its signature Italian concept, alongside Japanese experiences crafted with the precision you’d expect from a brand that treats detail as religion. This isn’t a hotel chasing a scene. It’s a hotel offering escape.
Flagship beyond Thailand: Aman Tokyo
Aman Tokyo is a flagship emblem because it proves Aman isn’t a beach brand, it’s a philosophy brand. Tokyo is one of the most exacting luxury markets on earth, a city where detail is not a preference but a culture. Aman Tokyo succeeds because it translates sanctuary into a vertical, urban world without losing its soul.
Step inside and the city’s noise dissolves. Space feels sacred. Design is restrained and purposeful. Service is delivered with a composed intelligence that feels almost telepathic. It’s the purest expression of Aman’s global promise: calm, anywhere.
Aman Tokyo
Aman Nai Lert Bangkok
Mandarin Oriental
Mandarin Oriental occupies a special position in this quartet. It is both historic and intensely modern, a global luxury name shaped by Asian flagships and sustained by a service culture that has become a benchmark in itself. Today the group operates 45 hotels in 28 countries and territories across four continents, and it extends into branded living through residences and exceptional homes that broaden the brand from “stay” to “lifestyle.”
But Mandarin Oriental’s power is not scale alone. It is consistency with soul. Many legendary hotels eventually feel like monuments, beautiful but slightly frozen. Mandarin Oriental has avoided that fate by treating hospitality as craft: disciplined, elegant, and deeply human.
Bangkok flagship moment:
Mandarin Oriental, Bangkok
There are river hotels, and then there is this one. Mandarin Oriental, Bangkok doesn’t merely sit on the Chao Phraya, it uses the river as part of its theatre: arrivals, light, mood, and that unmistakable sense you’re stepping into a classic. The signature most guests speak about in the same breath as the hotel itself is The Bamboo Bar, Bangkok’s first jazz venue, a seductive institution since 1953 with a 1950s ambience that feels more livedin than staged. Beyond the bar, the hotel’s world is layered: the romance of the Authors’ Lounge, the calm ritual of its spa experience, and the effortless grace of service that remains, even now, one of the industry’s gold standards. It’s a flagship not because it is historic, but because it is alive.
Flagship beyond Thailand:
Mandarin Oriental Hyde Park, London
London is a brutally competitive luxury market. It’s saturated with iconic hotels and filled with guests who are not easily impressed. That’s why Mandarin Oriental Hyde Park is such a definitive emblem. It proves the brand’s greatest asset, service as discipline, translates seamlessly into a Western capital without losing the Mandarin Oriental signature: poised, elegant, quietly attentive. In a city full of grand addresses, it stands out by doing what Mandarin Oriental does better than almost anyone: making you feel hosted, not processed.


Mandarin Oriental Bangkok


Put these four names side by side and you see a new map of Thai-rooted luxury taking shape.
Dusit is the evolution of a Bangkok icon into an international competitor: 58 hotels and resorts across four continents, with a wider ecosystem approaching 300 properties that gives the group serious reach.
Anantara is experience-led luxury at scale: over 50 hotels and resorts spanning three continents, expanding the brand story from Thai seaside roots to Europe’s great heritage cities and beyond.
Aman is the sanctuary philosophy born in Phuket, now spanning four continents with 35 hotels and resorts across 20 countries, proving that quiet can be the ultimate status symbol.
Mandarin Oriental is the global legend shaped by Asian flagships: 45 hotels across four continents, scaling carefully while protecting the service culture that made it iconic.
What unites them is not a shared design language. It’s a shared belief that luxury is emotional. The best hotels don’t just impress; they restore. They create calm, confidence, and connection. They understand that the most powerful experiences are often the simplest ones done flawlessly: a welcome that feels personal, a room that feels like a refuge, a service rhythm that anticipates without intruding.
Luxury travel is shifting. Guests are increasingly unimpressed by spectacle. The new status symbols are space, privacy, quiet, and authenticity. These are areas where Thailand, and Thai-rooted brands, have always been naturally strong. Thai hospitality is not a gimmick. It is a cultural advantage.
And through these four brands, it’s becoming something more: a global force, quietly, confidently, and beautifully.
Mandarin Oriental Hyde Park, London
Mandarin Oriental Hyde Park, London













Penrod’s to Paradise:
How Beach Clubs Became Thailand’s Hottest Day Scene
Beach clubs are more than sun-soaked lounging— they blend leisure, luxury, music, and escapism, a formula born on Florida’s shoreline and famously pioneered by Fort Lauderdale’s Penrod’s Beach Club.
Launched in the early 1970s by entrepreneur Jack Penrod—a former McDonald’s line cook who became a hospitality heavyweight—Penrod’s transformed a prime stretch of Atlantic sand into a high-voltage playground, proving that a beach day could be choreographed like a lifestyle event: crowds, cocktails, sound, and an atmosphere designed to keep springbreak energy humming from daylight into night.

Opening its doors amid the disco era, Penrod's quickly became legendary for blending casual beach access with elevated amenities. Picture this: miles of white sand lined with shaded cabanas, tiki bars slinging piña coladas, and live bands pumping rock and funk under palm-thatched roofs. It wasn't just a bar on the beach; it was a full-spectrum playground with volleyball courts, beachside dining featuring fresh seafood platters, and nightly parties that drew thousands. By the late 1970s, Penrod's had expanded to multiple Florida locations, including Daytona Beach, cementing its status as the go-to spring break destination.
What made Penrod's revolutionary? It democratized luxury. Prior beachside spots were stuffy private clubs like New Jersey's Monmouth Beach Club (est. 1910), focused on genteel bathing and socialites. Penrod's flipped the script: open to the public, affordable entry (often free before peak hours), yet buzzing with spectacle—think wet T-shirt contests, foam parties, and celebrity DJs before "DJ" was a household term. Jack's marketing genius shone through aggressive promotions: bus tours from colleges nationwide, radio tie-ins, and even man-made ski jumps on the sand during Miami expansions. By 1986, Penrod's on Miami's Ocean Drive—secured via a mayoral plea and $4 million investment—revitalized a crime-ridden South Beach, turning boarded-up flops into a neon-lit hotspot that predated Versace's mansion fame.
The club's vibe was pure Florida energy: salty air mingling with grilled mahi-mahi, waves crashing as crowds danced barefoot. Food was hearty and beachy—conch fritters, burgers, and tropical salads— while "pools" were more natural tide pools than infinity edges, emphasizing raw fun over opulence. Music evolved from live covers to early electronic sets, with special events like toga parties and volleyball tournaments packing 10,000 revelers. Penrod's thrived through the 1980s, influencing global copycats, but economic shifts and Jack's personal tragedies led to its gradual fade by the 1990s. Yet, its DNA—day-to-night transitions, music-driven crowds, and beachfront hedonism—lives on.
Penrod's didn't vanish; it evolved through Jack Penrod's next chapter: Nikki Beach, born from profound loss and launched in 1998 on Miami Beach. After the tragic death of his daughter Nicole in 1997, Jack transformed the original Penrod's site into Café Nikki—a soft-hued garden oasis with white sunbeds and flowing fabrics, designed as a "tribute to life." Expanding beachside in 1998 with co-founder Lucia Penrod (Jack's wife), Nikki Beach crystallized the luxury beach club blueprint: music, dining, entertainment, fashion, film, and art woven into barefoot elegance.




Nikki Beach elevated Penrod's rowdy charm to polished glamour. Miami's flagship boasted panoramic Atlantic views, an infinity pool overlooking the surf, and Mediterranean-inspired cuisine like lobster risottos and caviar blinis—far beyond conch fritters. Pools became central: swim-up bars and VIP pods for bottle service. Fun retained the party pulse with white parties and fashion shows, but music curated global DJs spinning Balearic house. Special events, like New Year's fireworks and film festival pop-ups, attracted A-listers from Leonardo DiCaprio up.
The brand exploded globally: St. Tropez (2000s), Ibiza, Marbella, and by 2010, Asia outposts including Koh Samui. Nikki Beach Hospitality Group now spans beach clubs, hotels, and lifestyle arms in 10+ countries. And because Nikki is a global language—spoken fluently everywhere the beautiful people migrate when the calendar turns—it doesn’t feel like a venue so much as a passport stamp. After a cozy Christmas in Aspen, Jeff Bezos and Lauren Sánchez Bezos swapped snowy peaks for the tropical warmth and bright blue skies of St. Barthélemy, where they were spotted at the legendary Nikki Beach St. Barth during a high-energy day party leading into New Year 2026.
Thailand's beach club scene in 2026 reaches new heights of sophistication, with five elite venues standing out for their masterful blend of breathtaking views, innovative cuisine, luxurious pools, high-energy fun, curated music, and marquee events. These top picks— Catch Beach Club, Café Del Mar, RAVA Beach Club, Nikki Beach Koh Samui, and YONA Beach Club—aren't just spots to sip cocktails; they're immersive escapes that define tropical hedonism, drawing A-listers and influencers who demand perfection.
Catch Beach Club: Bang Tao's Golden Standard
Perched on Phuket's Bang Tao Beach, Catch delivers postcard-perfect 180° Andaman Sea views where turquoise waves crash against powdery sands, framed by swaying palms and distant limestone karsts—ideal for Instagram sunsets that go viral nightly. Its infinity-edge pool seems to merge seamlessly with the horizon, offering swim-up bars and daybeds that feel suspended over paradise.
Food elevates beach fare to art: think towering seafood platters with Phuket lobster, Wagyu beef sliders infused with Thai basil, and vegan poke bowls using local superfoods—all sourced daily for freshness. Pools dominate with a massive main lagoon plus kids' splash zones, ensuring family fun transitions to adult cabanas by dusk.
Fun amps up with foam parties and beach volleyball, but music steals the show—resident DJs spin deep house and tropical beats from 4pm, peaking at fire shows that light the sky.






Café Del Mar: Kamala's Ibiza Import
Beachfront at Kamala's northern end, Phuket, Café Del Mar commands panoramic Andaman vistas stretching to the horizon, where fiery sunsets ignite over the waves—a chic perch channeling Thailand's most irresistible Ibiza energy. Its large infinity-style pool fronts the sand, with swim-up DJ booths fostering a playful vibe amid neon-lit loungers and VIP seclusion.
Culinary highlights channel Mediterranean flair: grilled octopus carpaccio, truffle-infused paella, and sunset spritzes with edible flowers, paired with vegan Mediterranean twists that nod to wellness trends.
Fun flows from daybed relays to glowin-the-dark parties, fueled by world-class residencies—think Black Coffee-style deep house and Balearic beats thumping till midnight. Signature events include weekly foam cannons, Ladies' Nights with free bubbly, and high-season Ibiza Nights featuring flown-in DJs, cementing its party throne.
RAVA Beach Club: Bang Tao's Sprawling Spectacle
Claiming Phuket's longest 150m beachfront on Bang Tao, RAVA offers unobstructed sea views across zoned infinity pools that tier down to the sand, with lush jungle backdrops amplifying the escapist feel. Three interconnected pools—family-friendly shallows to adults-only depths—provide endless aquatic playgrounds with underwater speakers for immersive vibes.
Chef Joshua Gray's Master Grill wows with fire-roasted local prawns, dry-aged steaks, and herb-crusted octopus, blending Thai spices with global techniques; gluten-free and plant-based menus cater to all. Fun thrives in "Young & Fun" zones with inflatables and cocktail relays, escalating to Prestige Lounge's champagne sabering.
Music zones deliver tailored bliss: chill lounge by day, international deep house by night from DJs like those from Tomorrowland lineups. Events shine with Art & Wine afternoons, Full Moon Fire Festivals, and Valentine's cabana takeovers, drawing crowds for their production scale (reservations essential).





Nikki Beach: Koh Samui's Glamorous Haven
On Koh Samui's Lipa Noi Beach, Nikki Beach boasts sweeping sunset bay views across the Gulf of Thailand, framed by coconut groves and calm waters—perfect for relaxed celebrity escapes. Its expansive infinity pool overlooks the Gulf of Thailand, with VIP pods floating like private islands.
Food is pure indulgence: champagne brunches with Beluga caviar blinis, lobster thermidor, and Samui mango ceviche, plus health-focused acai bowls. Pools pulse with central DJ stages and swim-up tiki bars, blending relaxation with revelry.
Fun peaks at white parties with feather boas and body paint, while music fuses lounge jazz into EDM drops from global talents. Iconic events—New Year's beach fireworks, weekly White Parties, and fashion shows with Thai designers—elevate it to jet-set status.
YONA Beach Club: Patong's Floating Marvel
Uniquely moored offshore in Patong Bay, YONA's 360° sea views encircle guests in open-water magic, with Patong's skyline twinkling at dusk over endless horizons— accessed by speedboat for pure thrill. Its expansive floating deck lets you lounge above marine life, doubling as a sunset dance haven.
Brunch stars poke bowls with fresh ahi tuna, peri-peri prawns, and guava mocktails, emphasizing sustainable catches. The setup hosts aqua games and movie nights under sails, injecting whimsy into the waves.
Fun includes boat-party jumps and synchronized swims, synced to pop-house anthems from resident DJs. Special Sunday Sessions with live sax and drone light shows, plus speedboat sunset cruises, make it a novelty standout.
Penrod's sparked a revolution: from Fort Lauderdale's wild sands to Thailand's polished paradises, beach clubs have globalized joy. Today, sustainability—reefsafe menus, eco-pools—honors evolving tastes, while VR events hint at tomorrow. Penrod's spirit endures, proving one man's vision can redefine leisure worldwide.

HUA HIN'S HOTTEST NEW DEVELOPMENTS

Winner Pool Villa Hua Hin
Modern Winner Pool Villas in tranquil Thap Tai, Hua Hin. Single-story elegance with seamless indoor-outdoor living, large swimming pool, and two-car garage. Luxury redefined.

Aria 3
New phase launch: Aria 3 Hua Hin Villas. Award-winning luxury meets affordability. Private pool villas crafted by acclaimed builders. Experience premium living with impeccable design and quality.


Eden Luxe
Sustainable luxury at Eeden Luxe Hua Hin. Modern single-story villas with private pools, solar panels, and outdoor kitchens. Exclusive 30-villa community blending indoor-outdoor living.

The Clouds Luxurious 244 sqm villa in prestigious The Clouds Hua Hin 3. Spacious 3-bed paradise on 728 sqm plot with freehold ownership. Serene location, modern design. Your Thai luxury awaits. Botanica Luxury Hua Hin
Reduced from 21.6M. Single-story luxury villa in exclusive Botanica Hua Hin. Three spacious bedrooms, private pool, and seamless indoor-outdoor living on 500sqm plot. Only 31 units available.

La Felice villa in Hua Hin featuring seamless indoor-outdoor living, private pool, landscaped gardens and close to town. Modern tropical luxury awaits.

HUA HIN'S HOTTEST NEW DEVELOPMENTS

Baan Phu Thara Mountainside
Eco-luxury mountainside pool villas at Baan Phu Thara. Sustainable living with solar power and premium design & construction, just minutes from Hua Hin’s international school, and the Black Mountain golf course.

Detail Khao Tao
Luxurious 3-bedroom tropical villas in heart of Hua Hin, just 2.6km from beach. Spacious 407sqm retreats with private pools on generous plots. Perfect retirement or holiday paradise.
19,500,000



Thipurai Luxury Pool Villas
Discover your dream holiday home in scenic Hua Hin, just 2.6km from the beach. These luxury villas offer the perfect blend of modern tropical design and natural harmony on generous plots (530-620sqm) with 407sqm of living space. Each villa features 3 bedrooms (2 master en-suites), private pool, and premium furnishings that create an exclusive luxury experience. The thoughtful design embraces natural surroundings, providing a refreshing atmosphere and superb ventilation. Experience exceptional sophistication and comfort in the heart of Hua Hin—an unforgettable retreat where elegance meets tropical paradise.
AQUILA 70 LUXURY Intelligent Luxury,
Written in Two Hulls

There are yachts that move across water—and then there are yachts that seem to erase distance altogether. The Aquila 70 Luxury power catamaran was conceived for the latter: a sanctuary of light, balance, and breadth, where the horizon feels closer and “Out There” begins the moment you step aboard.


Aquila Catamarans was founded on a simple, confident belief: better was possible. Not incrementally better, but meaningfully—through out-there thinking, boundary-pushing design, and a relentless pursuit of what’s next. Backed by more than 40 years of boatbuilding experience and a global collaboration of award-winning designers and engineers, Aquila has risen to become the world leader in performance-driven, innovation-packed catamarans. And that leadership isn’t only about where their boats can take you—it’s about how they’re imagined, engineered, and built, from hull design to the onboard experience. “Out There Starts Here” is more than a slogan; it’s a design philosophy that runs through every line, surface, and decision.
The brand’s story is as international as its portfolio. Long-time boaters and colleagues Lex Raas, John Xiong, and Bill McGill recognized the untapped potential of the catamaran’s ancient engineering and joined forces to create Aquila Power Catamarans. The roots of the catamaran itself reach back to Indonesia—circa 3000 to 1500 BCE—where shallow draft reduced the risk of running aground and twin hulls delivered vital stability in demanding waters. Aquila takes that foundational logic and advances it into a thoroughly modern expression of luxury and capability.






Each founder brings a distinct piece of the equation. Born in Johannesburg, Lex Raas sailed “anything and everything,” entering his first regatta at just four years old. John Xiong’s Sino Eagle shipyard is globally recognized for producing kayaks, rowing shells, and surfboards— some used in the Olympic Games—while Bill McGill, through MarineMax, brought an impressive distribution reach that helped launch the brand with momentum. Aquila’s Clearwater, Florida headquarters—led by Jean Raas—drives design, product development, marketing, purchasing, and post-sales service, while global design partnerships with firms such as J&J Design (Ljubljana), Peart Yacht Design (Cape Town), and VPLP (Paris) contribute best-in-class design sensibilities, innovation, and sustainability considerations across the range.
Then there’s the build. Aquila’s state-of-theart facility in Hangzhou City, China brings together leading components from global suppliers—Volvo Penta, Raymarine, Kohler, and hundreds more. Sophisticated tooling and ventilation systems, extensive process and quality controls, substantial use of solar power, and a workforce of more than 500 employees combine into a production capability Aquila positions as world-leading in power catamarans. In other words: inspired by the islands, designed and built by the world.


Within that world, the Aquila 70 Luxury sits at the top—an award-winning flagship described as the pinnacle of intelligent luxury at sea. Its beauty is immediate: gorgeous lines, poised proportion, and a sense of harmony that reads as effortless from every angle. Yet this is not styling for its own sake. The Aquila 70 Luxury is conceived around superior balance—creating a vessel that feels as extraordinary as it looks, and allowing the design to serve what matters most at this level: comfort underway, calm at anchor, and a life onboard that never feels compromised.
Step into the interior and you meet the yacht’s defining signature: space, and the way space is made to feel. Aquila speaks of bright, inviting areas designed with European flair, paired with rich wood finishes and soft fabrics that bring warmth to the yacht’s modern geometry. Panoramic windows expand the perspective in every direction, turning the sea from a backdrop into a constant companion. The result is an atmosphere that is both sculptural and welcoming—contemporary, but never cold.




The emotional center of the Aquila 70 Luxury is its master suite—described as a breathtaking 27 feet wide. It’s the kind of statement that only a power catamaran of this size and confidence can make: a private domain with a breadth more often associated with waterfront residences than yachts. That width isn’t just for show; it’s for living—space to move unhurriedly, to breathe, to settle into quiet luxury with the water always in view.
Outside, the yacht’s decks play their own role in the narrative. Expansive outdoor spaces are designed to provide panoramic views that stretch to the horizon, reframing ordinary moments as memories. A morning coffee becomes a ritual performed against a cinematic shoreline; an afternoon pause becomes a frontrow seat to shifting light; an evening gathering becomes an event in itself, staged in open air. Aquila’s language is precise here: every texture, every line, every feature crafted with intention—nothing wasted, nothing superfluous. It’s a philosophy that resonates strongly with today’s best luxury design, where the highest sophistication is often found in restraint, proportion, and purpose.
And purpose, on the Aquila 70 Luxury, includes versatility. The yacht is offered with multiple cabin configurations—four, five, or six cabins, with an optional forepeak cabin—paired with matching flexibility in heads with showers (four, five, or six). Accommodation is stated as sleeping up to twelve, with maximum passengers up to forty, underscoring a design that can shift from intimate escape to grand entertaining without losing composure. This is a yacht conceived for both long-distance cruising and weekend getaways—equally at home exploring stunning coastlines and hidden coves, or simply arriving somewhere beautiful and staying.
Underneath the experience, the numbers quietly confirm the ambition. The Aquila 70 Luxury measures 21.3 meters (69 feet 10 inches) in overall length, with a beam of 8.21 meters (26 feet 11 inches)—a stance that translates directly into onboard volume and stability. Draft is listed at 1.45 meters (4 feet 9 inches) with light load, while displacement is 47,000 kg light and 54,577 kg loaded. Fuel capacity is 4,400 liters, with an additional optional 780 liters, and water capacity is stated at 1,560 liters, with holding at 560 liters. Propulsion is offered as standard twin Volvo Penta D8 600 HP, with an optional step-up to twin Volvo Penta D13 1000 HP—choices that align with the yacht’s dual mandate of refinement and capability.
For owners who care about where the yacht is designed to go—not just how it looks arriving—the certification details matter. The Aquila 70 Luxury carries CE Certification ratings across environments, including A (Ocean) for 12, B (Offshore) for 18, C (Coastal) for 24, and D (Inland) for 40. It’s a concise way of saying: this is a yacht built for real horizons.





Ultimately, the Aquila 70 Luxury’s appeal is not one single feature, but the way everything is orchestrated into a cohesive promise: intelligent luxury. A yacht where engineering precision supports sculptural beauty; where massive spaces feel considered rather than excessive; where the catamaran’s ancient logic—stability, shallow draft, twin-hull confidence—becomes the foundation for a modern lifestyle at sea. Because the best luxury isn’t about more for the sake of more. It’s about the freedom to slip away in ultimate refinement—and to feel, every time you do, that you’ve already arrived.
For more information on the Aquila 70 Luxury, please contact info@ thailuxuryliving.com.

THAILAND PREMIERE
SETTING THE STANDARD OF YACHTING IN THAILAND
PRIMUS MARINE
offers a full spectrum of yachting services, including new and brokerage yacht sales, charter management, and comprehensive after-sales support As the official distributor of Beneteau, Aquila, and Excess Catamarans in Thailand, we proudly represent world-class yacht brands that embody innovation, performance, and refined design.
With offices in Phuket, Pattaya, and Bangkok, our dedicated and professional team delivers seamless service and personalised care-guiding clients from their first enquiry through ownership and beyond, while creating exceptional and memorable experiences on the water

In 2025, Primus Marine was proudly recognised with the Robb Report Best of the Best – Yacht Dealer of the Year, marking a significant milestone for our team and reaffirming our position as a leading yacht dealership in Thailand This award reflects our dedication to excellence, customer trust, and our commitment to delivering world-class yachting experiences.

Looking ahead to 2026, Primus Marine is excited to unveil three highly anticipated models: Aquila 42 Coupe, Excess 13, and Excess 14 These new launches reflect innovation, performance, and contemporary design, further strengthening our portfolio as we look forward to another remarkable year on the water

AQUILA 42 COUPE


The Golden Standard
Chow Tai Fook’s Century of Brilliance
Arrives at Siam Paragon

In the glittering pantheon of global luxury, few names resonate with the weight of heritage and the spark of innovation quite like Chow Tai Fook. As the group nears its centenary, it continues to redefine the boundaries of fine jewelry, blending the time-honored artistry of the East with a forward-thinking digital soul. For the discerning collector in Bangkok, the brand’s presence at Siam Paragon is not merely a store opening; it is a significant cultural bridge, bringing nearly 100 years of "Prosperity and Happiness" to the heart of Thailand’s most prestigious shopping destination.
The story of Chow Tai Fook is one of resilience and visionary ambition. Established in 1929 by Chow Chi-yuen in Guangzhou, the brand began as a humble goldsmith shop. Amidst the regional shifts of the 1930s, the business found new life in Macau and subsequently Hong Kong, where it quickly became a cornerstone of the jewelry trade.
However, it was the leadership of Cheng Yu-tung in the 1950s that truly transformed the group. Under his guidance, Chow Tai Fook became a pioneer, introducing the 999.9 pure gold standard in 1972. This move did more than just sell jewelry; it established a benchmark for purity that revolutionized the industry in Hong Kong and Macau, earning a level of consumer trust that remains the brand's most valuable asset today. By 1964, the group had secured its status as a De Beers sightholder, ensuring unparalleled access to the world’s finest diamonds—a move that signaled its evolution from a regional goldsmith to a global diamond authority.




Today, Chow Tai Fook is a multifaceted powerhouse, balancing its "Sincerity • Eternity" philosophy with cutting-edge technology. The group has consistently stayed ahead of the curve, from introducing a revolutionary "Fixed Price" policy in 1990—eliminating the traditional haggling process to ensure transparency—to its current leadership in ethical sourcing.
Central to their modern appeal is the T·MARK initiative. Utilizing patented nano-inscription technology, T·MARK diamonds offer a traceable journey from source to finger. This commitment to transparency resonates deeply with today’s eco-conscious UHNW individuals, who demand that their opulent acquisitions be as ethical as they are exceptional. The group’s portfolio has further expanded through the acquisition of high-profile brands like HEARTS ON FIRE, known for the world's most perfectly cut diamonds, and the natural colored gemstone specialist ENZO.

The latest jewel in the group’s crown is the flagship location at Siam Paragon. Opened in early 2026, the store is a masterclass in experiential luxury. Bathed in a warm, inviting glow that mirrors the luster of their signature gold, the boutique stands as a testament to the brand's strategic pivot toward Southeast Asia’s booming luxury market.
Inside, the atmosphere is one of refined exclusivity. The design seamlessly integrates contemporary aesthetics with nods to Thai culture, creating a space that feels both international and intimately local. Visitors are greeted by:
Signature Collections: From the iconic 999.9 gold bullion and intricate wedding jewelry to the dazzling high-jewelry pieces featuring rare fancy colored diamonds.

Cultural Fusion: To celebrate the Bangkok launch, the brand unveiled limited-edition pieces inspired by Thai motifs, such as the lotus and the elephant, symbolizing a deep respect for the host nation’s heritage.
VIP Salons: Private viewing rooms offer a sanctuary for the elite, where personalized consultations take place under the soft light of "sunny blue skies"—a digital ceiling feature that brings an airy, outdoor feel to the indoor luxury experience.







As the group looks toward its 100th anniversary in 2029, the Bangkok flagship serves as a lighthouse for its future. With over 7,000 points of sale worldwide, Chow Tai Fook is no longer just a jewelry brand; it is a global lifestyle icon. Its ability to pivot—launching AR try-on apps, exploring the metaverse, and championing sustainable "Centennial Commitments"—ensures that it remains relevant to both the traditional collector and the Gen Z trendsetter.
In a city like Bangkok, where the jewelry market exceeds $2.5 billion annually, Chow Tai Fook’s presence at Siam Paragon cements its status as a must-visit destination. It is a place where history is not just remembered but is actively being written, one meticulously crafted diamond at a time.



HOME
REAL ESTATE

HOME OF THE MONTH

A five-bedroom modern villa where Patong’s famous horizon becomes a private ritual of light, water, and calm.

LIVING AREA: 477 M 2
LAND AREA: 1,600 M 2
BEDROOMS: 5
BATHROOMS: 7
200,483,250 THB
In Phuket, “location” is never just a pin on a map—it’s a mood. Patong is the island’s bright, kinetic stage, equal parts salt air and late-night glamour. Yet above the buzz, there are homes that edit the soundtrack to something softer: wind in the trees, the slow choreography of cloud-shadow over the hills, the city’s lights switching on one by one. This two-storey, ultra-luxury villa in Pa Tong offers that rare duality—immersed in the heart of it all, while feeling quietly removed, like a sanctuary with its own rules. With five bedrooms, seven bathrooms, 477 sqm of interior space and 1,600 sqm of land, it’s substantial in every sense, but never heavy-handed.






The arrival lands in crisp modern lines—white planes, broad overhangs, and generous glass that reads less like “windows” and more like absence, as if the architecture has stepped aside to let the view speak first. The setting is cinematic: mountain silhouettes, a sweep of Patong’s rooftops, and a slice of sea on the horizon. There’s a confidence to the way the home meets its hillside, balancing openness with a sense of command—an elevated perch that still feels grounded by greenery and the softening presence of mature trees.
Inside, the mood is clean and sunlit, with pale floors and recessed ceilings that frame the daylight like a gallery frames art. The palette stays intentionally calm— white, stone, soft grey—then punctuates itself with joyful, resort-bright colour: a cobalt sofa with citrus cushions, playful contemporary artwork, and thoughtful lighting details that shift the atmosphere from morning clarity to evening allure. The design language is modern, but the sensibility is unmistakably Phuket: indoor–outdoor living as a daily rhythm, not a weekend novelty. Sliding walls dissolve, and suddenly the boundary between living room and terrace is simply… gone.
The heart of the home is its open-plan social spine—lounge, dining, and a Western-style kitchen arranged to keep the horizon always in sight. By day, a long dining table sits under sculptural lighting, set against a wide opening to the terrace, as if lunch naturally wants to drift toward the pool. By night, the villa transforms: soft violet and electric-blue cove lighting turns the interior into something more metropolitan, a nod to Patong’s after-dark energy, only curated and contained. A billiards zone and home-theatre comforts bring a sense of play, while practical luxuries—garage, maid’s room, laundry, and security features— keep the experience effortless rather than performative.




The bedrooms continue the theme of view-led calm. A principal suite feels almost weightless, with a wall of glass pulling Patong’s skyline right to the edge of the bed, the mountains rising like a natural backdrop. In another room, a vanity mirror lined with lights adds a subtle dressing-room glamour—holiday living with a hint of stagecraft. Elsewhere, the sanctuary idea becomes literal: a freestanding tub set beside greenery, petals floating on the water, turning an everyday soak into a private spa ritual, wrapped in leaves and filtered sun.
Outdoors is where the villa’s personality truly reveals itself. A long, gleaming pool stretches toward the house, reflecting white architecture and blue sky in equal measure. Broad terraces and generous lawned platforms create “rooms” under open air—places for sun loungers, low seating, and late-afternoon lounging as the light turns honeyed. Up top, the rooftop terrace expands the horizon again, an elevated canvas for sunset gatherings and quiet mornings alike. The view is not a backdrop here; it’s a companion— city, mountain, and sea sharing the frame, shifting with every hour.






In a destination that’s always reinventing itself, this home feels current without chasing trends: glass, light, proportion, and a sense of freedom that reads as timeless. It’s a villa for someone who loves Patong’s pulse— but wants to experience it from above, in silence when desired, with the option to step back into the spectacle whenever the mood returns.
Viewings are by appointment only. For further details or to arrange a private viewing, please visit https:// thailuxuryliving-property.com, with reference LAZ184012, or contact us directly at +66 (0)84 387 5699 or info@ thailuxuryliving-property.com







