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Hotelschool The Hague Local Alumni Chapter guidelines
Dear Hotelschool The Hague Alumni, I am extremely proud to be part of Hotelschool The Hague and every week I am reminded of the strength of our current students and our cherished Alumni. It is this strength that has inspired us to professionalise our approach to Alumni Relations. We are presently working very hard to improve our relationship with our Alumni. Our priority is in improving our communication and with the establishment of local chapters that can keep the spirit of our special Hotelschool The Hague community alive in all corners of the globe. The idea of chapters took shape after an email I received last summer from a group of Alumni living and working in London. Since, this group of enthusiastic and professional Alumni, have created an Alumni London Chapter. With the development in London, I have since spoken to parties in Berlin, Hong Kong, Singapore, Bangkok,
“Our priority is in improving our communication and the establishment of local chapters�
Bali
and
Stockholm,
who
are
working on the establishment of similar chapters. We are of course,
hoping with this document to inspire you to create such a chapter in your city. Our graduates are our greatest assets and my promise is to continue to deliver quality graduates to the global employment market who build and support The Hotelschool The Hague legacy. Susanne Stolte President Board of Directors Hotelschool The Hague
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Introduction Hotelschool The Hague Alumni occupy leading positions in
Outside of The Netherlands, the largest pockets of Alumni can be
hospitality and hospitality related industries. Our graduates
found in the United Kingdom, United States of America, Germany,
are working as Hospitality Leaders, Hospitality Entrepreneurs,
United Arab Emirates, Belgium, France, Spain, Switzerland, China
Consultants and Management Specialists in a variety of industries.
and Norway*. The first chapter was started in London in 2013.
Key employers of our graduates include familiar hospitality names like Hilton Worldwide, Starwood Hotels and Resorts Worldwide, Marriott International, Accor, NH Hoteles and Hyatt Hotel Corporation. That said, our graduates also find careers
“Hotelschool The Hague is calling on our International Alumni network to create local HTH Alumni Chapters across the globe�
in industries where hospitality can make a difference such as
For the concept to develop we need your assistance.
retail, financial services and event management. Other leading
This document is designed to provide you, as Alumni, an insight
employers of our graduates include international banks such as
into the HTH Alumni Chapter concept and inspire you to take
ABN Amro and ING, majors in the travel industry such as KLM and
ownership for establishing an HTH Alumni Chapter in your current
Booking.com and multi-nationals such as Heineken*.
city of residence.
Hotelschool The Hague is calling on our International Alumni
Please contact us at Alumni@hotelschool.nl if you would like to
network to create local HTH Alumni Chapters across the globe.
start a chapter and would like more information.
Re-creating that special Hotelschool The Hague community in the International cities where you reside.
Simone Williams Head of Strategic Marketing and Communication
We believe local HTH Alumni Chapters will provide all those in our network the chance to foster stronger ties with Hotelschool The Hague post graduation to support your career development, while continuing to contribute to the future reputation of Hotelschool The Hague.
3*This data is sourced from our LinkedIn community profile, January 2014.
Hotelschool The Hague
In summary, This document is designed to assist you in creating a local HTH Alumni Chapter in your city to create a professional business network with a life long connection with Hotelschool The Hague.
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Why HTH believes in the local HTH Alumni Chapters With this initiative we would like to create a united community
- A stronger international Alumni and Alumni presence will
across the globe. It is envisioned that this becomes a contact
improve our International awareness and reputation. This will
point for all Hotelschool The Hague Alumni. This would also
reinforce the value of the education offered at Hotelschool The
provide a supporting network for placement students or Alumni
Hague and help us to continue to attract the best students and
when arriving in a new city. A strong international network is
faculty.
an extension of our in house community and gives us all the advantages of a network that is warm and welcoming in key
- We believe active alumni chapters will strengthen our
International cities whether it is your home or your new home for
recruitment efforts and help us find the right talent, which will
a few years.
translate into the best graduates, which translates into the best reputation. This is within all our interests but we believe with
Facilitating life-long connections opens many opportunities
the chapter initiative we keep the issue top of mind and keep
for Hotelschool The Hague and our students:
you all active in searching for great new talent to ensure we are attracting the very best International students.
- We want to be a Hotel School that stimulates the dreams and ambitions of our students.
We believe visible Alumni provides
- In addition to our Bachelor degree including our unique
our current students with inspiring role models. It is motivating
International Fast Track, it is worth mentioning Hotelschool The
for our current students to witness your successes and learn from
Hague will introduce a Master’s in September 2014 and our
your experiences.
Consultancy & Training and Research Centre offer many resources
Allowing them access to your network in the
early stages of their careers builds their employability and opens
that can enhance organisations. Your help in promoting these
their eyes to a richer world of career opportunities.
products and services would greatly enhance our international awareness, standing and credibility.
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Why create or join a local HTH Alumni Chapter? Hotelschool The Hague believes creating or joining a local HTH
- Provide you life long access to Hotelschool The Hague talent
Alumni Chapter should have benefits for you as well.
with a network that connects you to new students entering the market, using other members to point you in the direction of
Participating in your local chapter should facilitate the
other talent from their graduating year.
following: - Stay connected to Hotelschool The Hague, be part of the - Broaden your network, connect you to a like-minded community
community with the opportunity to give back and be connected to
where you can share experiences and learnings in a warm and
Hotelschool The Hague future successes. You can play an active
welcoming atmosphere with those that share your same passions
role in maintaining our legacy and building our reputation. As
and ambitions.
mentioned, great new students, leads to great graduates, this reflects on all of us and is essential for maintaining our legacy and
- Give you the opportunity to participate in a forum that can become a source of inspiration for new ideas and best practices, where you can share insights, knowledge and different perspectives from different backgrounds and business challenges. - Allow you to enhance your visibility for potential career and business opportunities, joining a new network that can help you find your next career step or connect you to a new business development idea.
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reputation as one of the great Hotel Schools in the world.
The four P’s of local HTH Alumni Chapters Place The local chapters are about networking, meeting and exchange
Use your network, in our business we are never short of a contact
but it is your chapter and we expect each will develop their own
or access to great venues. It is up to you how to fund the venues
unique personality. Here are some suggestions on the logistics
and events.
and implementation to get you started. Promotion Purpose
Once you have formed a local HTH Alumni Chapter, Hotelschool
While the purpose from a macro perspective has been outlined
The Hague is happy to help you with the development of a logo.
above we believe you should discuss within your chapter and
We have created a template that contains Hotelschool The Hague,
create a vision and mission on the purpose of your local chapter.
a city descriptor and name.
This will bind the group and give you a shared direction, ensuring the needs and wants of the participants are clear from the
The logo was first suggested by our HTH Alumni London Chapter
beginning.
and has been slightly modified to link better to Hotelschool The Hague’s new corporate identity.
Meetings should be held regularly to create a community and a shared purpose. We would suggest a minimum of 4 times a year
We have since created logo’s for the various chapters we are
but you may decide you have a large enough community to make
already in contact with. We expect logo’s to follow the same
the meetings of a higher frequency.
design to ensure consistency and professionalism. We are happy to develop this for you, so please contact us on alumni@
People
hotelschool.nl if you would like us to produce a logo.
The chapter should be open to all, Hotelschool The Hague graduates and Hotelschool The Hague placement students either
With the establishment of your local chapter, Hotelschool can
on their practical placement (end of phase I) and management
promote within our school communication channels, our social
placement (end of phase III).
media channels and our new quarterly alumni newsletter.
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HTH Alumni London Chapter Case Study At the beginning of 2013 several Hotelschool graduates came together in London to meet with Ms. Stolte with the view of establishing a stronger more unified alumni presence in London. Alexander Rae (2007)
Christopher Exler (2009)
Benjamin White (2009)
As an independent but sanctioned alumni chapter, the goals set out were to create greater coherence among industry professionals - expanding beyond just the hospitality sector, providing a versatile networking platform and to achieve this through regular more engaging activities and events during the course of the year. In its inaugural year, HTH Alumni London, has proven a success having organised two events (On the banks of the Thames and in Eight Members Club in the City of London) with strong turnout and positive feedback. The initiative still has much to strive for before considering itself a great success but as it works closely together with Hotelschool to provide greater exposure among alumni and drive its goals further it is moving in the right direction. Visit the HTH Alumni London Chapter page at www.facebook.com/HTHAlumniLondon
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Setting up your local HTH Alumni Chapter communication
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1. How to create your logo
50% logo
50% icons
To create a consistent and professional look for all HTH Alumni
If you would like your local HTH Alumni Chapter logo to be
chapters, a logo format has been developed that can be used for
developed for you, please contact us at
any or region worldwide.
Alumni@hotelschool.nl
The principle for this logo is to combine the HTH global logo with two silhouettes of iconic buildings or landmarks from your city or region. Underneath the city chapter will be communicated in HTH typography. Both logo and silhouettes use 50% of the complete logo width.
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2.1. Setting up a Facebook page: four basic elements
1 2 4
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When setting up your local HTH Alumni Chapter page, there are four elements to use in order to create a unified HTH Alumni look: your cover photo, profile picture, the name of your page and the description. In the following pages we will describe how to implement these four elements.
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1
Facebook page cover photo
2
Facebook page profile picture
3
Facebook page name
4
Facebook page description
2.2. Setting up a Facebook page: how to choose your cover photo
Cover photos are about iconic images of the city skyline that
- Use a photo with nuanced colors, but still colourful
the local chapter is based in. Please keep in mind the following
- Use a photo were the colors are in harmony
points:
- Use a high quality photo: at least 851 x 315 pixels
- Use a photo with an overview of recognisable city architecture
- Export as a RGB .jpg file of less than 100kb for best quality
- Use a photo taken from a human perspective. Do not use bird’s eye view or frog perspective.
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2.3. Setting up a Facebook page: how to set up your profile picture
Update Profile Picture
Take your local HTH Alumni Chapter logo as defined in chapter 1. Upload as your profile picture in your settings of your Facebook page. If you have any trouble with this, please visit https://www.facebook.com/help/388305657884730/ for help.
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2.4. Setting up a Facebook page: how to choose your page name
Hotelschool The Hague Alumni London
HTH Alumni London
HDH Alumni Stockholm
HTH Alumni New York
HTH Alumni NY
HTH Alumni Rome
HTH Alumni FCO
Your page name will be important as it will be displayed in a
Please keep in mind the following points:
search on Facebook. When done right, all chapters will be found
- ‘Hotelschool The Hague’ will be shortened to ‘HTH’
easily, and the international character of HTH Alumni will be very
- The former abbreviation HDH will no longer be used.
visible.
- The format is ‘HTH Alumni (name of the city)’ - The citynames have to be fully written out, no abbreviations or like NYC, LA or LON - Use British spelling, i.e. Paris instead of Parijs
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2.5. Setting up a Facebook page: how to fill in your page information
HTH Alumni London serves to act as a platform for graduates of Hotelschool The Hague to connect and network with fellow graduates within London. Come Join!
Your page information will be shown on top of your Facebook
- Refer to the Facebook page of Hotelschool The Hague:
page. It can be used to describe what the goals and activities of
http://www.facebook.com/HotelschoolTH in the ‘about’
your local chapter are, as well as linking to the Hotelschool The
description
Hague Facebook page and website.
- Add a link to the website of Hotelschool The Hague to the contact information: http://www.hotelschool.nl
Please keep in mind the following points: - Add a description, explain your goals and activities - Please mention your official affiliation to Hotelschool The Hague
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2.6. Setting up a Facebook page: add a HTH manager to your page
Please add HTH Alumni as a manager of your Facebook page by following the steps above. At step 3, please add alumni@hotelschool.nl in the ‘New Admin’ field. For more information on how to do this, please visit the Facebook Help pages at www.facebook.com help/323502271070625
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3. E-mail signature format
Name Surname Function title within chapter HTH Alumni London Address line 1 Address line 2 T+00 00 000 00 00 email@address.com www.facebook.com/HTHAlumniCity
When sending emails in name of your function for your HTH Alumni chapter, please use this sign off format as an example. The format corresponds with that used at Hotelschool The Hague and will ensure a consistent and professional look.
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4. Official chapter communication format
When sending documents in name of your function for your HTH Alumni chapter, please use this official communication format as an example. The format corresponds with that used at Hotelschool The Hague and will ensure a consistent and professional look.
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Frequently asked questions 1. Can our chapter be named after a country and not a city? We have had long discussions about this and wish to stay with the city concept. It creates consistency and allows for regional differences across countries. With a city focus, it can foster local pride and creates future growth potential.
2. What is the role of the Hotelschool The Hague? Hotelschool The Hague will take the role of Alumni Relations coordinator. We will provide overall branding guidelines and access to our Alumni communication channels such as the quarterly newsletter and our social media platforms for pre and post promotion. Where possible we would like to send representatives to key events.
3. Why HTH and not HDH? Due to the international nature of Hotelschool The Hague we now refer to the school in English, therefore we are now Hotelschool The Hague or HTH.
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Contact information If you have any questions concerning this document or Alumni guidelines, please contact: Alumni Relations Alumni@hotelschool.nl In addition, if you are not getting our quarterly newsletters, can you please also send an email to alumni@hotelschool.nl requesting your name be added to the mailing list. You can also follow us on LinkedIn.
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