FIRST LOOK: four seasons resort dubai
All rooms are equipped with balcony sea- and cityscape-views.
Flagship hotel,
flagship location Hotel News ME discovers how the upcoming Four Seasons Resort Dubai, at Jumeirah Beach, will make the most of its design, location and service to set it apart from its competitors
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ubai has been in the throes of a hospitality boom for almost two decades. Today the market is awash with luxury hotels with world-class standards. But an upscale brand that has been missing in the region until now is Four Seasons, which is poised to make its debut on a prime area of Jumeirah Beach real estate, on December 1. The Four Seasons Resort Dubai at Jumeirah Beach will occupy a 14-acre green oasis circled by eight ancient olive trees in a location, which the brand’s regional vice president and property’s general manager, Simon Casson, says most hotel operators would “jump at”. “To be located on a natural beach and so close to Downtown and DIFC is a rare opportunity for the luxury hotel industry in Dubai,” he says. “We are honoured to have been chosen to bring this iconic site to life and create a new centre of excellence in hospitality.” The natural question to ask is why Four Seasons’ entry to the market has been relatively late. “I guess timing is a question of perspective,” says Casson. “We sign industry unique and generational-term management agreements and so in the perspective of a 60-year contract it is more important to be here in the right way, in an exceptional location, working with a first class partner, than to be here early. “Dubai is booming, the economic cycle is on an up and we are ready to join the market and add value to the mix, as we launch our brand.” But what does Four Seasons Resort Dubai at Jumeirah Beach promise to offer that its competitors do not? “Combine the unbeatable location with a beautifullydesigned building and world-class interiors and product, and you cannot fail to have a 'good' hotel,” says Casson. “But Dubai has a lot of good hotels. To make the leap from good to great can only be achieved through experiences, which can only be delivered by people and the human touch. Providing an intuitive, personalised service will define who we are and why we are different.” OCTOBER 2014 HOTEL NEWS ME
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