PLANT-BASED DELICIOUSNESS
Business Executive Officer at Nestlé Professional MENA Joe Aouad gives us a glimpse of the process, philosophy and sustainable promise behind the successful range.
Joe Aouad
Years ago, we would have never thought a plant-based burger could be a match for its meat counterparts. What are the components of a SWEET EARTH® Awesome Burger, and how did you manage to get it just right?
We have a deep, unbridled love for the earth’s natural ingredients: leafy greens, lush fruits and savoury veggies. In our earliest days, we vowed to spend hours in this kitchen, creating delicious plantbased cuisine inspired by every corner of the earth and serving it to serious foodies and vegetarian newcomers alike. The SWEET EARTH Awesome Burger contains 100% plantbased protein that gives you the real burger experience with no compromise on taste or texture. It consists of soy (non-GMO), wheat, beetroot concentrate and coconut oil. The protein is provided by soy and wheat, coconut oil gives the appearance of marbled fat, and beetroot concentrate creates the
“PLANT-BASED DIETS ARE NO LONGER JUST FOR VEGETARIANS AND VEGANS. MORE AND MORE PEOPLE ARE BECOMING FLEXITARIAN IN THEIR EATING HABITS.”
and there are three main reasons why people are making the switch. Firstly, and most importantly, some consumers are reducing the amount of meat in their diet for health reasons. Another major concern is the impact of meat on the environment, especially for millennials. Thirdly, animal welfare is another key reason for people switching to a plant-based diet. With this, we built our range to offer customers plantbased meals with all the taste and enjoyment traditionally associated with meat.
rich beefy colour. It’s this passion for all Mother Earth’s gifts that allows us to create foods that nourish your mind, spirit and body in equal measure, and that’s what we promise, every single time.
What about the rise of the ‘flexitarian’ diet?
How do you see the trend towards a more plant-based lifestyle in the region, and more specifically in the UAE?
The plant-based lifestyle has been growing year on year; 65% of diners are now choosing plant-based meals
Plant-based diets are no longer just for vegetarians and vegans. More and more people are becoming flexitarian in their eating habits – choosing to reduce their meat consumption at some or even all their meals. Meat consumption is decreasing by 25% in countries across the world and, each year, there are 76 million new vegetarians. Plant-based food is now for everyone. >>>
SWEET EARTH® Vegetarian Nuggets
HOTELNEWSME.COM | NOVEMBER 2020
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