Distribution Channel Management: Definition, Benefits and Important Qualities Distribution channel management is important for all sizes of hotels, ranging from newbie starters to full-fledged ones, to attract global attention. In fact, channel management forms an important part of the overall business plan of a hotel. It’s essential to identify the importance of channel management. Moreover, it’s equally important to know the best way of executing a channel management strategy. Let’s start with the definition of channel management and then discuss its perks and desirable qualities.
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Distribution Channel Management Definition The process of managing online distribution channels for selling hotel inventory to various agents is known as channel management. It is the sole way to reach a global audience without risking over bookings. The art of distribution channel management allows businesses to work in line with OTAs as well as smaller retail agents.