Feature
Hotel Business Review
of Mussoorie. Vikas Sharma, General Manager, Sheraton Hyderabad Hotel Gachibowli At Sheraton Hyderabad Hotel we aim to appeal our millennial guests through various ongoing offers that are unique, vibrant and appealing to youngsters. H a p py H o u rs at L i n k - O u r 2 4 / 7 neighborhood café, Link, allows millennial guests to unwind post work and grab a drink with friends or colleagues with exciting Happy Hour offers. Zega Lunch Offers (Dim Sum Offer / Late Night Happy hours) – The signature PanAsian restaurant, Zega, provides guests with exclusive lunch offers for a quick bite during a work break and extended happy hour offers for those working late for a healthy and scrumptious meal. Vikas Kumar, General Manager, The Westin Pushkar Resort & Spa Millennials seek for exclusivity and are keen to explore destinations that are filled with exciting experiences and unique attractions. Keeping this in mind, we at The Westin Pushkar Resort & Spa have a host
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Vikas Sharma of offerings for them. Mix, The Bar is a lively, soulful affair that gives a new heart to Pushkar’s social scene. We serve an innovative cocktail portfolio- handcrafted by our mixologists, with two seating levels that allows privacy for millennials. Somali Bajpai, Marketing Communications Manager, Crowne Plaza Today New Delhi Okhla
Millennials are undoubtly the largest consumer demographic group in today’s world. Hence, it is very interesting to analyse their spending capacity as well the spending behaviour that makes them crucial for any hotel’s revenue targets. At Crowne Plaza Today New Delhi Okhla, we have curated interesting offers and packages keeping millennial preferences in mind. Happy Hours and Bond over Spa at Spazzo - We celebrate 11 am to 3 pm as Happy Hours at Spa where we offer 50 percent off on all spa and salon services during weekdays. We observed that while millennials love to indulge, a lot of them are apprehensive of entering a five star hotel. Happy Hours at Spa help us connect with a new set of customers who fall in love with us and come back for more. Another interesting offer is Bond over Spa where we encourage the guests to come in a pair to avail a special package at half of its original price. Again, it’s a new concept where we tell them to ditch the regular coffee meet ups and have a great SPA Party (we call it Sparty) with us. Collaboration with food aggregators and online platforms - It would not be an irony
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Hobart India Avinash Singh: +91 9818004147 Avinash.singh@itwfeg.in Razi Haider: +91 9920384666 Razi.haider@itwfeg.in
Sept-Oct ’19
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