Dear SGWS Partner & Likeminded Spirit,
It gives me great pleasure to invite you to participate in the fiscal 2025 Hotaling & Co. and Southern Glazers Wine & Spirits Distributor of the Year Competition
It's time to put your team’s skills, dedication, and passion to the test as we search for
the market that rises above the rest This competition is your chance to showcase
your team's outstanding performance, innovation, and partnership throughout the
year
The road to victory won't be easy, but the rewards will be worth it The winning
distributors will earn the title of Hotaling & Co. ’s SGWS Distributor of the Year by the
respective brands and receive recognition, bragging rights, and exciting prizes
Are you up for the challenge?
Warm regards,
Gregory Fitch
Chief Sales Officer
Hotaling & Co
LUXURY TRIP TO ITALY: APERITIVO STYLE
Luxury educational trip to Italy: Business class flights for you and your partner to Venice to visit Luxardo and have a special tour and meal with the Luxardo family. Full day tour of Venice with gondola rides and stay in a 5-star hotel in Venice and amazing Italian meal. 3 night trip in total: 2 nights on Paduva and one night in Venice with all lodging, meals, transportation covered.
Total Value $20,000
TO WIN LUXARDO SPIRITS FOCUS MARKET
DISTRIBUTOR OF THE YEAR
MARKETS INCLUDED: NORCAL, SOCAL, NEW YORK, FLORIDA, TEXAS, ILLINOIS
Overall Qualifier: Overall SGWS Luxardo 9L must be above 45,000 Market with the highest % over 9L goals wins the trip
ITALIAN APERTIVO NEAR HOME:
Amazing Italian Weekend Educational Stay-cation: 2 night in a 5-star hotel in your local market with dinner and drinks for you and your partner at the 2 best Italian restaurants in town. Couples massage/spa treatment and a bottle of the 200thanniversary limited edition Luxardo Perla Dry made with 50-year aged maraschino
Total Value $6,000
TO WIN LUXARDO SPIRITS MID-MARKET
DISTRIBUTOR OF THE YEAR
Markets Included: All SGWS Open Markets not included in prize above
Overall Qualifier: Overall SGWS Luxardo 9L must be above 45,000
Prize Qualifier: Must deplete over 600 9LE
Market with the highest % over 9L goals wins the trip
AGAVE EDUCATIONAL TOUR OF MEXICO
Experience the Town of Tequila in Jalisco, Mexico (the center of Tequila production) staying in the historic plaza at The Hotel Solar de las Animas Then the next day, you’ll visit Fiero Tequila’s distillery, Casa Don Roberto, for a private tour led by Abelardo Orendain, owner, and Estela Anguiano, the master distiller, followed by lunch on the family ranch. You’ll enjoy other local activities including a stop at the original roadside cantina serving Cantaritos with time to explore the town. Next you’ll travel to Oaxaca (the center of Mezcal production) to visit Convite Mezcal staying in the City Center at the Hotel Palácio Borghese just steps away from Casa Convite where you’ll enjoy a private tasting with founder, Dr Jorge Vera, then explore all the city has to offer walking the cobblestone streets, visiting local markets and dining on rooftops of top-rated restaurants ending the night at the best cocktail bars Then the next day you’ll take a trip to the mountains of San Balthazar to visit Convite’s palenque (distillery) for a private tour of our Mezcal production After being immersed in the world of agave, you’ll travel to Cancun to The Excellence Riviera Cancun (all-inclusive, adults only) to end the trip on the beach relaxing and enjoying massages at the spa before traveling home refreshed and revitalized.
Total Value $12,000
TO WIN FIERO
DISTRIBUTOR OF THE YEAR
The state must deplete a min of 400 9L AND SGWS must hit 80% of the total goal (F25 Total Fiero Goal = 7,522 9L)
Then the state with the highest % over their F25 goal wins.
ENJOY THE HORIZON FROM YOUR BACKYARD
Create an oasis in your own backyard. Win a Traeger Timberline XL and Traeger Flat Top Grill with all the accessories and customizations, as well as a $5k Gift Card to William Sonoma Home to completely style and furnish your backyard.
Total Value $13,000
TO WIN HIRSCH DISTRIBUTOR OF THE YEAR:
The state must deplete a minimum of 200 9Ls of Hirsch AND SGWS collectively hits 90% of their F25 goal (F25 Total Hirsch Goal = 5,416 9L) Then the state with the highest % over their F25 goal wins.
AT HINE AND NOWHERE ELSE
You and a guest are invited to enjoy an unparalleled weeklong educational experience in France hosted by Hine Cognac. Learn what makes this historic house unique during an intimate stay in Paris and Jarnac at Hine’s iconic chateau overlooking the Charente River.
You will also bring home a set of vintage cognacs from your birth year and a Hermes keepsake from this unforgettable time.
Total Value $22,000
TO WIN HINE DISTRIBUTOR OF THE YEAR
Markets Included: New York, NorCal, SoCal, Illinois, Texas
Qualifier: SGWS collectively hits 90% of their F25 goal (F25 Total SGWS HINE Goal = 4251)
Market with Highest absolute % above 600 9L wins
