Horse & Style Magazine Fall/Winter 2020

Page 60

in the U.S. are the most successful and where are they located?


ecently I had the privilege of sitting down and chatting with the mastermind, owner and creator of JB Horse Standards; Jonathan Berger, and we had a fantastic conversation. Jonathan and his company, JB Horse Standards, both reside in Rancho Cordova, California. Interestingly enough, the company was created four years ago because the owner of the company (Jonathan) went on a few dates with a horse girl and one thing led to another and this unbelievably successful and creative company sprouted as a result. But there’s more to the story…

some lessons. The owner asked if I would ever be interested in building some jumps. I took a few lessons a week and built the owner some jumps. My mom posted some of the photos of the jumps on Facebook and it basically snowballed from there.”

best to the best,” and he prides himself on offering quality, not quantity at JB Horse Standards. Whatever jump you’re envisioning, he will create. Anything you want, he will grant that wish and turn that idea into reality.

From my conversation with Jonathan it became crystal clear right away that he runs, owns and manages a very successful West Coast company that focuses on catering to the clients’ needs first and foremost. He mentioned offering “the

Jonathan said he has a half dozen full time employees. They contract with a few different shops, but all of the work derives from his original designs, or the designs requested from clients. They build some jumps in house and contract some out.

Jonathan said, “I finished college and literally drove past a hunter jumper farm one day and pulled over to inquire about taking

Photo © Alden Corrigan Media

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