VENDOR SPOTLIGHT by Sarah Appel
Soleá Equestrian Alejandro Meeks’ mobile store Soleá Equestrian launched during the 2013 HITS Thermal Desert Circuit. While Soleá Equestrian may be new, Meeks has been involved with the equestrian industry for many years. In his first career as a pastry chef, he earned “Le Grand Diplome” from Le Cordon Bleu in London, and after working in Europe made his way to hunter/jumper shows in Southern California. He took to the lifestyle of horse shows and ventured into retail. With Soleá, Meeks finds similarities between the creative aspects of his former work as a chef, and his current career in which seeking new and innovative products that are fresh and cutting edge is so important. Altogether, his dedication to his customers and eye for craftsmanship make his business stand out in the crowd.
Horse & Style: When and where did Soleá Equestrian start? Alejandro Meeks: Soleá Equestrian started in December of 2012, in Southern California.
H&S: What inspired you to start your own business? AM: I was inspired by trainers and riders who were in search of products that were not being represented on our circuit.
H&S: How do you choose what to carry in the store? AM: I listen to my clients, as well as search for new and innovative products that are emerging on the market.
H&S: What is the most popular brand you carry? AM: The most popular brand I carry is Kep Italia helmets. It is a helmet that combines optimum protection and technology with Italian elegance.
H&S: What makes your business different from other vendors at the horse shows? AM: I believe that customer service is essential in building trust and a long lasting relationship with one’s clients. I design my business specifically with the rider in mind, and carry products that blend functionality with fashion.
H&S: How has your business changed since the beginning? AM: As a new business, I’m constantly evolving. I listen to and learn from my clients everyday. I recognize that I’m amongst true horsemen, and have a great admiration for them, and the sport.
H&S: What are your goals for Soleá Equestrian in the future? AM: My goal for Soleá is to carry products of quality and craftsmanship with respect to tradition in a modern-day market.
H&S: What would you say to someone who wanted to start their own equestrian
business? AM: I would advise someone to know their products, and to know the needs of both horse and rider.
H&S: What inspired you to name your company Soleá? AM: Soleá originates from the flamenco music of Southern Spain. A Soleá is a song
that allows the artist to be spontaneous while being respectful of tradition. I would like my business to embody a Soleá.
Photos ©Cheval Photos
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