Spring Summer 2018
Hope Overview Launched in September 2015, Hope is the British womenswear label created by Nayna McIntosh. The collection is designed to empower and inspire the 40 plus woman who has become invisible to the high street and online retailers. Hope is a brand that celebrates this woman, whatever her size, shape or age, with the aim of making the shopping experience both easy and pleasurable. After working in the fashion industry for 30 years, Naynaâ€™s in-depth knowledge of the marketplace and how women really want to shop gives Hope its unique appeal. Having worked on the launch of two of the UKâ€™s biggest and ground-breaking fashion labels, George @ Asda and per una @ Marks & Spencer, with George Davies, she then became a member of the Marks & Spencer management board under Stuart Rose.
The Hope Story The Hope story is a personal journey for Nayna which started when her grandparents made the voyage from Jamaica to the UK looking for a better life. Hope and optimism were all they had when they arrived and those feelings are at the very heart of the collection. Naynaâ€™s Mother is also called Hope and these two elements became an obvious source of inspiration when Nayna named the brand.
Hope Sourcing Italy
Britain Supporting the British fashion industry was a key touch point when sourcing manufacturers and factories. The collection either displays the “Made In Britain” label or “Made in Italy”. Women want to know the provenance of their clothes and Hope works tirelessly to ensure that all items are ethically sourced and manufactured. By working with British and Italian factories, Hope has a luxurious and stylish appeal.
Sheffield Leicester South Wales
The Hope Code “Fashion is architecture; it is a matter of proportions.” - Coco Chanel -
The Hope Collection has been designed building on the principles of Divine Proportion. By dressing to the principle of thirds it can help to elongate the body making the silhouette look taller and slimmer, it’s all about proportion.
Hope Sizing At Hope, body shape is more relevant than the number, so we have devised a sizing system that focuses on just that. The clothes are designed to enhance and flatter you - whatever your shape.
Real Women Hope want to create stylish, quality garments that are easy to wear and make you feel fabulous whatever your shape or age. In supporting women of all shapes and sizes, Hope celebrate real women and use Customers and friends of the brand to model the collection.
The Foundation Collection The Foundation range is the starting point for all of our customers. These layering pieces smooth and sculpt the silhouette whilst being extremely comfortable to wear.
Designed to maintain their colour and shape, the Foundation Collection is made from super soft Italian fabric – exclusively knitted combinations from 28% Lycra and 72% Polyamide.
The Foundation pieces work as a base to the fashion collection to provide a clean line and shape. Knitwear, dresses, jersey and sheer styles can then be layered to create the perfect outfit.
This unique fabric provides the wearer support, comfort and freedom of movement. The body moisture system provides perfect breathability and greater freshness. Easy to wash and wrinkle-free, these garments are perfect for travelling and won’t pill when you wear them.
Body Moisture System
The Foundation Collection
The Long Sleeve Scoop Top
The Long Sleeve Scoop with Mesh Sleeves
3/4 Sleeve Dress
The 3/4 Sleeve Scoop Top
The Tube Skirt
The Slim Strap Vest
The Roll Top Trouser
The Long Sleeve Vee Dress
The Capri Legging - New Improved Fit
The Long Sleeve Scoop Dress
The Capri Legging
The Ultra Legging
What Our Customers Say
‘‘Dressing up is fun again!’’
‘‘My 3rd ORDER need I say more?’’
‘‘Comfortable, stylish, high quality clothing that is both function and flattering.’ ’
‘‘The capsule wardrobe is a genius idea for someone who still leads a busy life and doesn’t want to spend hours to put an outfit together.’’
‘‘Excellent service and great clothes. Can’t ask for more.’ ’
‘‘Well what can I say?...AMAZING! Amazing concept & beautiful products & the service is just incredible.’ ’ ‘‘I love Foundation - very versatile, great quality really pulls outfits together. In fact the whole range is brilliant.’ ’
Customers Rate Hope 9.1 ‘Excellent’ on UK independent online web review platform Trust Pilot 9.1
Published on Mar 9, 2018