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Promotional Capabilities A Library’s Public Launch

There was no mirage in this desert community during the week of the Phoenix Public Library’s (PPL) launch of hoopla. Local press and media proved just as anxious as the cardholders to get the word out about this new entertainment offering to PPL’s serviced community. The two largest publications covered the news and the two most viewed local TV news stations aired segments featuring library staff. Clicking on images directs to available online source coverage.



(Impressions: 603,012)

(Impressions: 2,636,992)

Social Media (Impressions: 101,345)

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hoopla Promo Capabilities PPL  

Phoenix Public Library's Launch of hoopla

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