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Promotional Capabilities A Library’s Public Launch

How could a library system known already for their famous and creatively designed central branch offer even greater excitement to their cardholders? By the buzz created from the Kansas City Public Library announcing their partnering with hoopla. The two largest publications ran two stories each, the most viewed local TV news station aired a segment, and there was creative sharing via KCPL’s social media for public launch and in the weeks to follow. Clicking on images directs to available online source coverage.

Missouri Gazette Editorial

Broadcast

(Impressions: 189,1474)

(Impressions: 25,925)

Social Media (Impressions: 43,653)

hoopla Promo Capabilities KCPL  

Kansas City Public Library's Launch of hoopla

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