Library Update - August 13, 2014

August 13, 2014 | 15th Edition

library update Here’s your backstage pass from hoopla!

Hey, library staff members — here’s how to get immediate access to all the very latest at hoopla!

The hoopla landing page at http://library. hoopladigital.com is your backstage page. It’s an easily accessible site, putting at your fingertips up-to-the-minute hoopla news, information, and more.

…To the most recent library happenings and support events.

You’ll find everything you’re looking for, from the likes of complete vendor listings…

Go to http://library.hoopladigital.com to experience everything new in the world of hoopla. And, for the not-so-new news, additional archived stories can be found by simply clicking on the “READ MORE” button. Come join the fun!

…To service enhancements that patrons will love to hear you share…

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There’s buzz, then there’s fact. hoopla brings you both.

First, the buzz Over the last several months many libraries have launched hoopla in and to their communities with the assistance of hoopla, and some in very unique ways. We’ve seen fun videos, library and hoopla mascots and events, and animated newscasters presenting hoopla through media.

Jefferson Parish Library in Louisiana created two fun videos for their patrons: http://www.pinterest.com/ pin/546905948471757393/

http://vimeo.com/86644784

http://vimeo.com/95453318

http://vimeo.com/87582927

Linda Kelly, Assistant Director, Materials Services of Forsyth County Public Library (proud owners of “hoopla bear”), relayed, “We’ve gotten so much mileage out of that [hoopla] bear.” She went on to say, “Even teens love to come in and take ‘selfies’ with him. They change his clothes from time to time – this summer he’s had on surfing shorts, a sun visor and sunglasses. Right now they are trying to find some football pants for him to wear. They already have the jersey for him. It’s so cute! We love hoopla at FCPL.” 2 | library update

Then, the facts All this positive publicity has served to generate renewed interest in community libraries, and helped increase new cardholder registration.

How can you handle this kind of increase? Not to worry…even with major influx potential, the budget management tools at http:// library.hoopladigital.com can keep usage and spending on our per-circulation model within an acceptable library budget range.

Jefferson Parish’s trouble-making puppet, “Gretta,” explores hoopla. http://vimeo.com/89645178

We’ve pulled together some statistics of libraries that have enjoyed the promotional partnership with hoopla, and worked with us to get the word out to their community. The graph below maps nine libraries, by location and size, for ease of comparison. We have charted the percentage used of the initial advance monies which, as you can see, supports the notion of a small spike in circulations after promotion of the service, then a leveling out of usage. Both the spike and the leveling off of usage are within the tolerance levels of these libraries’ allocated funds.

hoopla is prepared to assist your library make a splash in your community. How can we help? support@hoopladigital.com library update | 3