Thank you for asking us to also give you an estimate for creating a new Green Oak Carpentry website.
Normally a website estimate would require an in-depth conversation before we can make an accurate assessment about requirements. While we briefly spoke about your current website when we met, it was in very broad termsat the time a new website was not under consideration.
As a result, the estimate we’ve given here can only be viewed as a ballpark and must be subject to review once we’ve had that detailed discussion. It should though give you an idea of potential costs and will hopefully be helpful in your decisionmaking process.
We’ve also included costs for management of digital marketing (PPC). While we’re not sure if this is something you’re considering we thought it might be useful for you to know what would be involved.
If you have any questions or there’s anything you’d like to talk through again please do give us a call.
All the best,
Rachel Keeling and Julia Hughes
2 . OUTLINE
When we met we discussed how you would like to:
» Bring consistency to your branding and marketing.
» Expand the range of marketing materials so you can tell more of the Green Oak Carpentry story.
» Ensure every promotional item says more about just how good the company is at what they do.
» Make the ways you work clearer - to architects, businesses / institutions, to private individuals and to other construction professionals.
» Emphasise your craftsmanship and the sustainable way you work.
» Tell more of the stories behind your builds.
All of these points carry over into any website project.
Your website needs to be able to:
» Showcase great images of your projects.
» Give personality to your business by introducing key members of your team.
» Show your team at work, emphasising the skill and craftsmanship in what you do.
» Give potential customers clear routes to get in touch with you.
» Provide a platform for inspiring stories about your buildsthese can give people ideas about ways to work with you and things they might consider for their own projects.
» Make clear the geographic areas you work in.
» Consider SEO from the outset.
» Dovetail with any digital marketing / PPC that you may do.
What’s not yet clear is if your website also needs to:
» Integrate with any third party CRM platforms such as Hubspot or Monday.com.
» Integrate with APIs such as Google Reviews.
» Contain any other, more bespoke, functionality.
Any items such as these may mean you need a more bespoke build than we have allowed for within this estimate.
3 . CHOICE OF WEBSITE PLATFORM
Squarespace vs WordPress:
» There are two routes available for building a new website - owner-hosted (eg WordPress or similar, with or without a builder system) and platform-managed (eg Squarespace). Here’s a quick guide which explains the difference between the two:
» CLICK HERE TO READ OUR GUIDE
» Provided your requirement is for a brochure website, with little additional functionality, our recommendation for you would be to work in Squarespace as it allows for a faster, more cost-effective build. As an example, a completely bespoke build can cost upwards of three times as much as a Squarespace build.
» Squarespace has come a long way over the last few years - sites built on this platform are now stylish and bespoke-styled. We’ve included examples of Squarespace sites we’ve created for clients at the end of this proposal.
» Another advantage is that Squarespace sites require far less annual maintenance than WordPress sites.
» Squarespace hosting subscriptions start at £17/month.
3 . TIME AND COST
ITEM ONE | WEBSITE
1. investigation and planning, including development of best structure to communicate your message 4 hours
£360
2. Squarespace* website build and set up - including styling and set up, creation of additional pages (home, about, contact, news, required legal information), case studies, newsletter sign-up (including integration with appropriate bulk emailing system), news/articles functionality, styling and set up of messaging pop-ups, integration of embed forms and any native integration (NB third party integration excluded**) with practice management system
3.5 - 4.5 days
3. quality checks | 4 hours
4. project management | 8 hours
5. copywriting | 4 hours
6. website training | 2 hours
TOTAL | 6.25 – 7.25 days
£2,520 - £3,240
£360
£720
£360
£180
£4,500 - £5,220 + VAT
* Squarespace is a cost-effective, relatively flexible website builder system that allows us to build websites far more rapidly than if we were to build a bespoke website. There are some limitations to building within Squarespace however, for your project, we believe the trade-off of cost vs limitations is appropriate.
The Squarespace platform is subject to a monthly subscription charge of £17-£35/month (depending on functionality required).
WE HAVE NOT ALLOWED FOR:
» *Squarespace hosting subscriptions start at £17/month.
» ** If a third party integration (eg Hubspot or Monday.com) is required. These can only be assessed once we have sight of your chosen system.
» Copywriting or populating the site with content over and above the 4 hours allowed for. 4 hours should cover copywriting of all primary pages. More copywriting time can be provided if required but will be charged pro rata at Hooli’s standard rate of £90/hour + VAT.
» Within the build cost we have allowed for up to 2 hours of image research to select appropriate stock images for use on the site. Supply of stock images is normally £10 + VAT/image. More image research can be provided if required but will be charged pro rata at Hooli’s standard rate of £90/hour + VAT.
» Additional CMS training beyond the 2 hours allowed for. More training can be provided if required but will be charged pro rata at Hooli’s standard rate of £90/hour + VAT.
» SEO (we will cover how to use the platform’s in-built, basic, SEO system in training).
3 . TIME AND COST /
continued
ITEM TWO | OPTIONAL ELEMENTS
1. DETAILED, SITE-SPECIFIC SEO PLANNING
» Including redirects of existing pages / links / directories etc, keyword research, considering AI for content structure, content structure and guide for search engine crawlers etc | 2.5 - 3.5 days
TOTAL | 2.5 - 3.5 days
2. ONGOING SEO
£1800 - £2,520 + VAT
ITEM
THREE | DIGITAL MARKETING (GOOGLE AND META)
Create effective digital marketing campaigns to drive traffic to your website. This should focus on options that enable you to directly and cost-effectively target the local area.
1. Initial set-up | up to 2 hours per platform up to £180 + VAT per platform
Gaining access to / setting up all the necessary accounts.
» For SEO to be truly effective it needs to be viewed as an ‘every month’ activity, with a long timeline. Changes need to be iterative, monitored and analysed before more changes are made the following month. Changes can be either technical or content-based.
TOTAL | 1 day per month 720 + VAT / month
For Google = Google Advertising, Google Tag Manager, Google Analytics.
For Meta = Meta Advertising, Meta Business Centre, plus Instagram and Facebook if we are not managing your accounts.
2. Monthly management fee £720 + VAT per platform
Includes creation and management of all adverts and monthly reporting.
3. Budgets tbc
IMPORTANT NOTES:
» A maximum of 3 campaigns at any given time per platform are covered under the proposed management fee. For example, this would allow for concurrent campaigns for different target audiences.
4 . GENERAL / OTHER
» All work is carried out subject to the Hooli Ltd standard Conditions of Supply - see page 16.
» All above costs are subject to a final signed-off and agreed brief.
» The Hooli fee structure is based on a daily rate of £720 + VAT or £90 + VAT per hour pro rata. All above prices exclude VAT.
» As standard, commissioned website work requires a deposit of 25% of the minimum project value to proceed. A further 50% of minimum project value is payable once your site is ready for review. The remainder falls due once your website is live. If a different payment staging is required that may also be possible but we would need to discuss this further before agreeing to terms.
» If any third party costs (eg image licenses etc) are incurred, any charges will be agreed in advance and passed on at cost.
» If any travel is required outside 10 miles of Midhurst, mileage will be charged at 45p/mile or train travel will be charged on at cost. Any travel costs will be agreed in advance.
» Invoice terms are payment on receipt of invoice.
» As projects progress clients are always kept informed of costs to date and any potential additional charges that may arise out of a change of brief or content.
5 . WHAT OUR CLIENTS SAY
Thank you Hooli you’ve done an amazing job on the website, the book and a whole raft of advertising. You are awesome. I couldn’t have done it without you.
Michele Facer, Finding Footpaths
I just wanted to say how pleased I am with the brochure and your work. Looking really good, and something we all can be proud of. Thank you!
Matthias Bormann, Amius Limited
We were so pleased with Hooli’s design for our brochure we asked them to tender for the new VisitMidhurst.com website. Despite competition from much larger companies, Hooli’s bid was far superior. They’re passionate about their work and treat each project with individual care to come up with great creative and technical solutions. The end result far exceeded our original expectations and has been widely praised.
Philippa McCullough, Chairman - Visit Midhurst
I’ve had lots of positive feedback about my whole new re-brand!
Nicola Russell, Gut Health Specialist
I just wanted to let you know, we had our first Instagram lead over the weekend. They commented as to how good our Instagram was looking in the email!
Lucy Sirett, Midhurst Windows and Doors
Thank you very much for all your incredible help and support. Much appreciated.
Sonya Dixon - Market Town Developments (includes The Hungry Guest, Newlands House Gallery, Augustus Brandt, Petworth Places, The Angel Inn and E Street Bar & Grill)
We both want to say how fantastic you have all been in getting this to the finishing line. We definitely couldn’t have done it without you and we absolutely LOVE the new site! I hope we haven’t been too taxing to work with and we’re grateful for all your patience with us over the few months!
Natasha Notley, High Teas
Thank you so much for your work on this project you have done an amazing job and everyone is thrilled with the final result.
Martine Hartridge, Managing Director, Cowdray Park Polo Club
Brilliant work - woohoo Hooli!
Derek Irvine, Chichester District Council
Meet the HOOLI team:
We build websites that stand out and create social media that engages. We also write words that sing, design adverts that jump off pages and develop brands with meaning.
HOOLI PROJECT: GOLDEN LEAF
SQUARESPACE WEBSITE
HOOLI PROJECT: CHARITY RETAIL ASSOCIATION
COMPLETELY BESPOKE WEBSITE BUILD WITH MEMBERSHIP MANAGEMENT SYSTEM, JOBS BOARD, FORUM, FIND A SHOP MECHANISM, ADVERTISING AND S PONSORSHIP MODULES, COMPLEX SALESFORCE INTEGRATION AND IMPLEMENTATION OF DATA AUTOMATION AND RE-ORGANISATION
HOOLI PROJECT: NICOLA RUSSELL
BRANDING / SEMI-BESPOKE WEBSITE / ADVERTISING / LEAFLETS / POSTCARDS / BUSINESS CARDS / EMAILERS / SOCIAL MEDIA TEMPLATES
6 . CONDITIONS OF SUPPLY
1 INTERPRETATION
1.1 In these Conditions:
CLIENT means the person or body corporate named in the Engagement Letter for whom the Supplier has agreed to provide the Specified Service in accordance with these Conditions
CONTRACT means both the Engagement Letter and these Conditions together
DOCUMENT includes, in addition to a document in writing, any map, plan, graph, drawing or photograph, any film, negative, tape or other device embodying visual images and any disc, tape or other device embodying any other data
ENGAGEMENT LETTER means the letter to which these Conditions are appended
INPUT MATERIAL means any Documents or other materials, and any data or other information provided by the Client relating to the Specified Service
OUTPUT MATERIAL means any Documents or other materials, and any data or other information provided by the Supplier relating to the Specified Service
SPECIFIED SERVICE means the service to be provided by the Supplier for the Client and referred to in the Engagement Letter
SUPPLIER means Hooli Ltd
SUPPLIER’S STANDARD CHARGES means the charges shown in the Supplier’s brochure or other published literature relating to the Specified Service from time to time
1.2 The headings in these Conditions are for convenience only and shall not affect their interpretation.
2 SUPPLY OF THE SPECIFIED SERVICE
2.1 The Supplier shall provide the Specified Service to the Client subject to these Conditions. Any changes or additions to the Specified Service or these Conditions must be agreed in writing by the Supplier and the Client.
2.2 The Client shall at its own expense supply the Supplier with all necessary Documents or other materials, and all necessary data or other information relating to the Specified Service, within sufficient time to enable the Supplier to provide the Specified Service in accordance with the Contract. The Client shall ensure the accuracy of all Input Material.
2.3 The Client shall at its own expense retain duplicate copies of all Input Material and insure against its accidental loss or damage. The Supplier shall have no liability for any such loss or damage. All Output Material shall be at the sole risk of the Client from the time of delivery to or to the order of the Client.
2.4 The Specified Service shall be provided in accordance with the Engagement Letter and otherwise in accordance with the Supplier’s current brochure or other published literature relating to the Specified Service from time to time, subject to these Conditions.
2.5 Further details about the Specified Service, and advice or recommendations about its provision or utilisation, which are not given in the Supplier’s brochure or other promotional literature, may be made available on written request.
2.6 The Supplier may correct any typographical or other errors or omissions in any brochure, promotional literature, quotation or other document relating to the provision of the Specified Service without any liability to the Client.
2.7 The Supplier may at any time without notifying the Client make any changes to the Specified Service which are necessary to comply with any applicable safety or other statutory requirements, or which do not materially affect the nature or quality of the Specified Service
3 CHARGES
3.1 Subject to any special terms agreed in writing, the Client shall pay the Supplier’s Standard Charges and any additional sums which are agreed between the Supplier and the Client for the provision of the Specified Service or which, in the Supplier’s sole discretion, are required as a result of the Clients instructions or lack of instructions, the inaccuracy of any Input Material or any other cause attributable to the Client.
3.2 The Supplier shall be entitled to vary the Supplier’s Standard Charges from time to time by giving not less than 28 days written notice to the Client.
3.3 All charges quoted to the Client for the provision of the Specified Service are exclusive of any Value Added Tax, for which the Client shall be additionally liable at the applicable rate from time to time.
3.4 The Supplier shall be entitled to invoice the Client following the end of each month in which the Specified Service is provided, or as agreed with the Client.
3.5 The Supplier’s Standard Charges and any additional sums payable shall be paid by the Client (together with any applicable Value Added Tax, and without any set-off or other deduction) on the date of the Supplier’s invoice.
3.6 If payment is not made on the due date, the Supplier shall be entitled, without limiting any other rights it may have, to charge interest on the outstanding amount (both before and after any judgement) at the rate of 5 % above the base rate from time to time of National Westminster Bank Plc from the due date until the outstanding amount is paid in full.
4 RIGHTS IN INPUT MATERIAL AND OUTPUT MATERIAL
4.1 The property and any other intellectual property rights in any Input Material shall belong to the Client and any Output Material shall, unless otherwise agreed in writing between the Client and the Supplier, belong to the Supplier, subject only to the right of the Client to use the Output Material for the purposes of utilising the Specified Service.
4.2 Any Input Material or other information provided by the Client which is so designated by the Client and any Output Material shall be kept confidential by the Supplier, and all Output Material or other information provided by the Supplier which is so designated by the Supplier shall be kept confidential by the Client; but the foregoing shall not apply to any Documents or other materials, data or other information which are public knowledge at the time when they are so provided by either party, and shall cease to apply if at any future time they become public knowledge through no fault of the other party.
4.3 The Client warrants that any Input Material and its use by the Supplier for the purpose of providing the Specified Service will not infringe the copyright or other rights of any third party and the Client shall indemnify the Supplier against any loss, damages, costs, expenses or other claims arising from any such infringement.
5 WARRANTIES AND LIABILITY
5.1 The Supplier warrants to the Client that the Specified Service will be provided using reasonable care and skill and, as far as reasonably possible, in accordance with the Contract and at the intervals and within the times referred to in the Engagement Letter. Where the Supplier supplies in connection with the provision of the Specified Service any goods (including Output Material) supplied by a third party, the Supplier does not give any warranty, guarantee or other term as to their quality, fitness for purpose or otherwise, but shall, where possible, assign to the Client the benefit of any warranty, guarantee or indemnity given by the person supplying the goods to the Supplier.
5.2 The Supplier shall have no liability to the Client for any loss, damage, costs, expenses or other claims for compensation arising from any Input Material or instructions supplied by the Client which are incomplete, incorrect, inaccurate, illegible, out of sequence or in the wrong form, or arising from their late arrival or non-arrival, or any other fault of the Client.
5.3 Except in respect of death or personal injury caused by the Supplier’s negligence, or as expressly provided in these Conditions, the Supplier shall not be liable to the Client by reason of any representation (unless fraudulent), or any implied warranty, condition or other term, or any duty at common law, or under the express terms of the Contract, for any loss of profit or any indirect, special or consequential loss, damage, costs, expenses or other claims (whether caused by the negligence of the Supplier, its servants or agents or otherwise) which arise out of or in
connection with the provision of the Specified Service or their use by the Client, and the entire liability of the Supplier under or in connection with the Contract shall not exceed the amount of the Supplier’s charges for the provision of the Specified Service, except as expressly provided in these Conditions.
5.4 The Supplier shall not be liable to the Client or be deemed to be in breach of the Contract by reason of any delay in performing, or any failure to perform, any of the Supplier’s obligations in relation to the Specified Service, if the delay or failure was due to any cause beyond the Supplier’s reasonable control.
6 TERMINATION
6.1 The Client shall be entitled to terminate the Contract at any time by giving not less than three months written notice to the Supplier.
6.2 Either party may (without limiting any other remedy) at any time terminate the Contract by giving written notice to the other if the other commits any breach of these Conditions and (if capable of remedy) fails to remedy the breach within 30 days after being required by written notice to do so, or if the other goes into liquidation, or (in the case of an individual or firm) becomes bankrupt, makes a voluntary arrangement with his or its creditors or has a receiver or administrator appointed.
7 GENERAL
7.1 These Conditions (together with the terms, if any, set out in the Engagement Letter) constitute the entire agreement between the parties, supersede any previous agreement or understanding and may not be varied except in writing between the parties. All other terms and conditions, express or implied by statute or otherwise, are excluded to the fullest extent permitted by law.
7.2 Any notice required or permitted to be given by either party to the other under these Conditions shall be in writing addressed to the other party at its registered office or principal place of business.
7.3 No failure or delay by either party in exercising any of its rights under the Contract shall be deemed to be a waiver of that right, and no waiver by either party of any breach of the Contract by the other shall be considered as a waiver of any subsequent breach of the same or any other provision.
7.4 If any provision of these Conditions is held by any competent authority to be invalid or unenforceable in whole or in part, the validity of the other provisions of these Conditions and the remainder of the provision in question shall not be affected.
7.5 English law shall apply to the Contract, and the parties agree to submit to the non-exclusive jurisdiction of the English courts.
7.6 A person who is not a party to the Contract has no right under the Contracts (Rights of Third Parties) Act to enforce any term of the contract.
HOOLI.
Our clients range from charitable organisations and local government departments through to local businesses who want to get bigger and larger businesses with a profile to maintain. No matter the size of the project, we always aim to deliver the same things: great graphic and web design, engaging and effective social media, clear, thoughtful, copy-writing and a no-nonsense, straightforward, approach to marketing strategy and branding.
