HP Design Portfolio 2023

Selected Design Work

Hook Sattha Phanthasuporn

Brand Identity

PROJECT : Complete Rebrand

CLIENT : Real. (EPA)

EPA - an industry-leading tutoring school based in Bangkok with over 25 years of experience, sought to expand and rebrand into various subsidiary brands that is modern, boutique and will stand the test of time.

‘Real.’ was one of the subsidiary brand, focusing specifically on unlocking the full potential of non-native GMAT test takers by creating logical, engaging, and effective learning experience.

A completely new brand identity and design language that run across multiple brands was created, including comprehensive brand guidelines for both online and offline touch-points, design of physical and digital assets as well as full website redesign.

Brand Identity

PROJECT : Complete Rebrand

CLIENT : CollegeWISE (EPA)

EPA - an industry-leading tutoring school based in Bangkok with over 25 years of experience, were looking to expand and rebrand into various subsidiary brands that is modern, boutique and will stand the test of time.

As part of EPA’s strategic repositioning, CollegeWISE is a subsidiary that focuses on assisting young adults in securing admissions to leading colleges in the US and UK.

Brand Identity

PROJECT : Complete Rebrand

CLIENT : HH Premium

With a track record of assisting over 300 clients from 25+ countries and maintaining a 100% approval rate, HH Premium stands as one of Thailand’s top visa consulting agency, specialising in Elite and Retirement Visas.

As the company experienced rapid growth, the need to rebrand and update it’s visual identity became clear, to reflect their upscale and personalised services they offers.

Working closely with the founder, a comprehensive visual identity and brand assets were developed, in which the company could utilised and build upon. Keeping the clientele’s demographics at the heart of design decisions, the final product was a brand that embodies professionalism and luxury, yet remaining approachable and highly personalised.

Brand Identity

PROJECT : Brand Identity Design

CLIENT : Estiva Clinic

Estiva Clinic is a state-of-the-art Ophthalmology & Dermatology clinic located in the heart of Bangkok.

With a technology-focused approach and an affluent clientele, the visual identity of the brand needed to be modern, sophisticated and refined. The inspiration for the logo and the emblem was taken from the pattern of the “iris” and integrated with the letter ‘i,’ echoing the brand’s synonymous relation with intelligence.

Additional Logo Selections

PROJECT : ‘Inclusive Design for FMCG’ Handbook

Graphic & Editorial Design

Graphic & Editorial Design

PROJECT : ‘Inclusive Design for FMCG’ Handbook

CLIENT : The Coca-Cola Company Design Team

In collaboration with a veteran consultant and industry expert on inclusive & universal design. I was asked to help design and produce a handbook on ‘Inclusive Design for Fast-Moving-Consumer-Goods’ for The Coca-Cola Company Internal Design Team.

Tasked with transforming research materials and data into a coherent, concise, and visually appealing document, the aim was to provide a resource that is not only informative and inclusive but also easily referenced. The objective being to aid the TCCC team in their future product and packaging design projects.

Graphic & Editorial Design

PROJECT : 2021 Annual Calender

CLIENT : Thanachart Capital

Working closely with Thanachart Capital team (former owner of Thanachart Bank), I built upon the existing strong visual language and a fresh new direction for the company to design and produce the Thanachart 2021 Annual Calendar, This process ranged from various concept ideations and artwork production, through to detailed graphic and editorial design for production.

Produced in the tens of thousands, the branded packaged calendars were delivered to all of Thanachart’s customers.

Graphic Design

PROJECT : Concept Design for Sweets Packaging

CLIENT : Halls (Mondelez International)

Working as part of a larger team in an agency, I was brought on to produce various packaging design concepts based on a specific brief and supplied assets, for a new product that Halls (Mondelez International) are planning to launch in Thailand.

Motion Design

PROJECT : ‘DW16 Speedmatch’ Television Commercial

CLIENT : Thanachart Securities

‘DW16 Speedmatch’, an innovative investment product that was launched by Thanachart Securities and as part of the marketing for DW16, I produced a 30-second, motion-graphic advertisement to showcase the product. The advertisement was broadcast nationally and employed across their online platforms.

Product & Animation Design

PROJECT : Product & Packaging Design + Animation

CLIENT : Prestige

Product and Packaging design for ‘Prestige’s’ new range of high-end intimate products for men. Aimed at the luxury market, the product is designed to elevate the rituals of physical intimacy, such as having a contraceptive on-the-go and a designated station at home for sexual health products.

I was approached by the company with an idea of a new product line and was commisioned to design and develop the product for market and as well as development for manufacture.

In addition to the design work, the project’s final deliverables also included a conceptual product animation to facilitate investor presentations.

Product Design & Development

PROJECT : Product Design for Vuse’s Accessories

CLIENT : Vuse (British American Tobacco)

Within an agency’s larger team and under the guidance of a design manager, I was responsible for designing a line of accessories for Vuse’s (formerly Vype) first generation of electronic cigarettes. As part of the project, I also developed the 3D CAD models for mass-manufacturing.

Product Design

PROJECT : Concept Design for Cider Fonts

CLIENT : Somersby (Carlsberg Group)

Concept Product Design for a Cider Font for Somersby to be distributed to partnering pubs and bars globally.

While the initial concept direction was a collective effort, my role involved developing, refining, and rendering these concepts. I was also responsible for assembling the presentation that proposed the design to the client.

Product Design & Development

PROJECT : Sculptural Lampshade for FDM 3D-Printing

CLIENT : PLUMEN

Design and Development of Ruche, a range of made-to-order shades to complement PLUMEN designer, energy efficient light bulbs. Designed specifically for the low-cost and robust FDM 3D-Printing process, Ruche Lampshade aim to bypass the intensive cost of manufacturing a mass-produced product, and are instead printed locally in the country where they’re ordered.

Ruche sculptural form is made up of multiple strips that resemble leaf forms. These strips alternate between each other in a semienclosed, bulbous form. From top down, a Plumen bulb would be barely visible but from the bottom, a gradual opening at the base like that of a blossoming flower lets light escape through the shade. The design is both beautiful and practical, a set of a characteristics that’s not always applicable to all 3D printed products.