HELLO! Thanks so much for your interest in advertising in Honest Weight Food Co-op’s bi-monthly publication, the Coop Scoop. Honest Weight is a member-owned and -operated consumer cooperative that is committed to providing the community with affordable, high quality natural foods and products for healthy living. Our mission is to promote more equitable, participatory and ecologically sustainable ways of living. We welcome all who choose to participate in a community which embraces cooperative principles, shares resources, and creates economic fairness in an atmosphere of cooperation and respect for humanity and the earth. We currently have over 12,000 shareholders. The Coop Scoop is produced by Honest Weight’s Education Department and offered free of charge as part of our mission. Educational, informative and engaging content is created by Co-op member owners and staff. In 2016, we are celebrating the Coop Scoop’s 40th year in print! Our readership is loyal and diverse. They are passionate consumers who are committed to supporting local businesses and those that are ethically run. They are informed about social, environmental, agricultural and food issues and they place a premium on high quality food, services and products. Issue #410
Printed with soy ink on recycled paper
40th AnniversAry edition Printed with soy ink on recycled paper
In ThIs Issue
A Paleolithic Mantra: One Member’s Guide to Eating Well Page 6
self Care on Dark Days 8 Member Profile 10 recipe Corner 14
In THIs Issue:
A Pinch or a Pound— Your Guide to the Bulk Department PAge 14
A History of Honest Weight 4 Forty Years of Photos 6 How To: Container gardening 12 Herbals and Health 16
THE COOPERATIVE ISSUE: Understanding Natural Food Labels Introducing HWFC’s Homegrown Happening! A History of the Cooperative Movement
DISTRIBUTION • At least 3,000 copies are printed six times a year • A team of member workers distributes each issue at businesses, libraries, medical centers, and schools across the Capital District.
• We keep a full magazine rack in our lobby and in the café at Honest Weight, where we serve over 50,000 customers per month • We keep a tabletop rack stocked near the register at our off-site café in the Empire State Plaza, where over 200 state workers eat lunch every week. • Each issue is uploaded to our website where it remains archived. • An announcement of each new issue, along with link to the digital version, is included in two opt-in email listservs: ▶ A marketing mailing with over 6,500 recipients, made up of non-member shoppers, members and staff ▶ A member newsletter that is sent to over 7,500 of our member-owners monthly • A link to each issue is shared on our Facebook page, which has roughly 12,000 followers.
WHAT WE HAVE TO OFFER • The Coop Scoop offers black & white or color ad options – all for the same price! • If you’re not sure how to turn your business’ information into an eye-catching ad, we can help! Our graphic designers can create a professional-looking ad just for you at a competitive cost, and you’ll be able to use it for publications other than the Coop Scoop as well. Read on for more info. • Our eco-friendly magazine is printed locally by a small print company in Albany with soy ink on recycled paper. Let us know if you want us to mail you a hard copy to see (and smell the soy!) for yourself. • We’re a small and committed team! The things that make the Co-op great are true about the Coop Scoophome-grown and cooperatively-owned. We’ll work with you to meet your needs and those of your business.
PRICING & SIZES Category Small Square Business Card 1/4 Page Rectangle 1/4 Page Banner 1/3 Page Panel Full Page Inside Full Page Inside Cover Full Page Back Cover
Width Height Square Cost per Cost per Year (inches) (inches) inches Issue
PROCESS Send the ad artwork by the deadlines outlined below. Give us an extra week if you need artwork designed. If you design the ad: • Send a PDF with outlined text or a 300+ DPI CMYK image. Additional information is outlined at the end of this letter. • E-mail the file to Kim at email@example.com by the deadline, listed for each issue below. If you would like our help designing the ad: • Send us high-resolution photos and logo • Send us text for the ad, and indicate which text has highest priority. • Include a note about how you want it to look. • Send them to Georgia at firstname.lastname@example.org at least two weeks before the deadlines below. • We will get back to you with a competitive quote for our high-quality design services. If you’re interested, we do require payment upfront for your ad and we will need the image file by the first of the month for the month prior to the next bi-monthly issue. Therefore, payment and ads are due by the following dates for the issues as listed: Issue Date Deadline July/August June 1 September/October August 1 November/December October 1 January/February December 1 March/April February 1 May/June April 1 The ad fee should be paid by check. Please make check out to Honest Weight Food Coop with “Coop Scoop Ad” in the memo & mail to: Honest Weight Food Coop 100 Watervliet Avenue Albany, NY 12206 Attn: Finance We also offer discounted pricing for annual ad subscriptions (6 issues) so let me know if you would like to discuss further. I look forward to working with you! Thanks, Kim Morton email@example.com 518-330-3262
APPENDIX Ad File Format Specifications: • 300+ DPI TIFF or highest-quality JPG, CMYK • EPS or PDF file with fonts embedded or outlined • Please make sure your ad is the correct dimensions (see opposite side) and is CMYK, not RGB. • Full-bleed ads: Please make sure no text is within ¼ inch of the trimline.
Some terms it may be helpful to know: BLEED - To print right up to the edge of the page, printers print past the edge of the page, then cut it to size. The area that’s printed on but cut off is called the bleed. HIGH-RES/DPI - Dots Per Inch, also called resolution. This describes how many dots are printed in one square inch of paper. Computer monitors have much lower resolution (72) than print (300+), so images that look big on your computer need to look huge on your computer to look good in print. CMYK/RGB - Our printer combines Cyan, Magenta, Yellow, and Black to make colors. Computers use Red, Green, and Blue. TIFF - An image file format that is very large, but doesn’t compress the image to save space, and so is great for print. JPG - A compressed image file format that trades quality for a smaller file size. jpg’s can be used as long as they are set to high quality (low/no compression) and are at least as big as the size required (see the opposite side for pixel dimensions for ads).