Behind our championships lies a vision—a relentless passion and work ethic that unites every element to make us stronger than our competitors. You see eight championships, built on over 50 podiums and 40 race wins. What I see are the three championships we didn’t win, the races we fell short in, and the mistakes I’ve made along the way. These losses, combined with 20 years of challenges, have shaped the
resilience and strength we have today. Here’s a glimpse of what we’ve accomplished in 2024. But what you don’t see are the countless hours poured into development, race preparation, and market research. Winning demands more than being smart—it requires relentless application, greater consistency, and a more aggressive and unconditional approach than those trying to beat you—not just on the track, but in the stores.
20
“Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing.”
- Soichiro Honda
Reflection
AMX MX Open
AMA Supercross Championship
Australian Motocross Championship
Australian Supercross Championship
World Supercross Championship
AMA Motocross Championship
Motocross of Nations
FIM Oceania Women’s Motocross Cup & MXGP
Notable Events
Media & Advertising
Activations & Events
Reflections Reflections Reflections
This photo perfectly captures my childhood racing years. My dad did whatever it took to get us to the track. Looking back, I realize how high my expectations of him were, and it pains me to know the immense pressure I unknowingly placed on him. It’s a regret I’ll carry forever.
Competition has a way of pushing us to extremes few truly understand. I’m so driven to achieve that I rarely pause to reflect on what we’ve already accomplished. That relentless pursuit defines me, but it also comes with harsh realities. It’s a lonely road, chasing perfection, striving for heights you hope no one else can reach. That’s the essence of being number one—there is no higher achievement.
I find myself having more conversations with my dad now that he’s gone than I ever did when he was alive. In reflecting on his lessons, I’ve learned more than I ever could in the moments he tried to share them.
One of the greatest lessons he taught me, and one I strive to bring to my team, is the importance of joy, inclusion, and camaraderie – being a family. I shoulder the weight of the pressure, as many parents and caretakers do, but I make it my mission to ensure that we share the blessings and opportunities we’ve been given.
Reflection
To be truly happy, you must do something you love—and if you love it, you should give it your everything. My dad loved his three boys; he gave us everything he had, and that was his happiness. I love my team, and I feel a deep responsibility for them. They get my everything. While I may not always show it outwardly, the laughter we share makes it feel like I’ve never worked a day in my life.
Dad, rest in peace. You were always in my corner, reminding me to “never bite the hand that feeds you.” In other words, to be grateful and loyal to those who give you a chance. That lesson is etched in my soul.
Even my middle name, Bob, is a reflection of your values. It honours your first employer, Bob, someone you deeply respected and appreciated. You loved people, Dad, and you taught me the same.
In 2024, my guiding word was perseverance. You fought until your very last breath, and I carry that same fight within me. There’s so much more to do, and I’ll keep fighting— with love, with commitment, and with the unwavering lessons you left behind.
Reflection
A Heartfelt Thank You
In 1984, I rode a motorcycle for the very first time - and promptly rode it into a fence. My dad had fallen off the back, and I just kept going straight. From that moment, motorcycling became everything to me. It was my freedom. The noise of life was silenced by the sound of the engine, and the connection I felt was indescribable. Two years after that backyard adventure at my aunt and uncle’s place, I got my first bike.
Fast forward to 2024, and I am proud to say that I’ve been fortunate enough to play a role in Honda’s global story. None of this would have been possible without Honda Australia. It all started there, and I will forever be grateful.
My journey with Honda began in 2003, a milestone my father was immensely proud of. Honda is one of the world’s most trusted and reputable super brands, and joining their ranks was both an honour and a challenge. My first year with Honda Australia was one of the most demanding years of my career. We launched a team, ran over 12 events and 40 riding schools, and competed in three championships—Thumper Nats, the Australian Supercross, and Motocross Championships. We also promoted-managed a State Thumper X Series, the State Supercross Championship, two rounds of the Australian Supercross Championship, and the Tasmania Two-Day Indoor Supercross Open.
Through the Honda SMART program (Supercross, Motocross, Accredited Rider Training), we conducted the nation’s largest riding schools, employing top-tier coaches like Glen Bell, Lee Hogan, Cameron Taylor, Paul Broomfield, Adam Bailey, and Shane Metcalfe. It was a whirlwind of activity, and while many at Honda Australia questioned who I was and why I was so driven, one man didn’t—Stuart Strickland.
Stuart believed in me during some of the toughest moments. When a major partner withdrew, leaving a significant financial gap, Stuart encouraged me to stay transparent, push forward, and find solutions. Thanks to his guidance, we persevered, and by 2008, we were entrusted with managing and owning the Factory Team.
Honda has given me more than just racing opportunities. It has allowed me to innovate, dream, fail, and try again. In those early years, I pitched numerous sales strategies, many of which were embraced and opened new doors. I travelled to China to manufacture products, created campaigns like “The Great Outdoors,” and even produced my first Honda commercial in 2006. I ventured into road racing, personally and then with Bryan Staring, who later raced in MotoGP, and helped Dean Ferris, Luke Clout and Kyle Webster gain overseas experience. These moments are just a few of the countless stories and memories I cherish.
Through Honda, I’ve learned that success isn’t just about winning; it’s about resilience, learning, and relentless effort. Racing in America with support from American Honda was a dream I never thought would come true, inspired by watching Jeremy McGrath dominate on a Honda. But without the support and foundation laid by Honda Australia, none of it would have been possible.
To those who’ve wondered about my motivations, it’s simple: passion. A teacher doesn’t teach for the money, nor does a musician play only for fame. My drive comes from a deep love for the sport, a commitment to excellence, and a desire to uplift everyone around me – I love it.
Thank you, Honda, for giving me the chance to dream, to fail, to grow, and to succeed. I am profoundly grateful to everyone who has been part of this journey—the staff, the dealers, and the suppliers. Together, we’ve built something remarkable.
The following pages highlight stories and results that reflect my unwavering commitment to those who support us, my deep respect for the trust and backing we receive, and my dedication to the riders who entrust me with their dreams.
Here’s to continuing the journey, evolving together, and achieving even greater heights.
With heartfelt gratitude, Yarrive
MX Open MX Open MX Open
A vital pre-season tradition. 02
The MX OPEN at Wonthaggi has become a cornerstone of the team’s pre-championship preparations. Organised by Team Honda’s Director Yarrive Konsky in partnership with the Dandenong Motocross Club, the event plays a dual role in enhancing the sport and the team’s readiness.
A Unique Opportunity for All Riders
This event is one of the few occasions where riders from all classes—juniors, seniors, and pros—compete on the same weekend. For privateer and pro riders alike, it’s an invaluable chance to race on the same track that hosts Round 1 of the championship, offering critical insights and preparation.
Team Success and Momentum
The MX OPEN provided the team with a chance to gather extensive data and test various setups, leading to a successful outing. Brodie Connolly took the top spot in the MX2 class, with newly signed teammates Alex Larwood and Noah
Ferguson securing second and third places, respectively. This dominant performance set a strong tone for the season ahead.
Alex Larwood on the MX OPEN:
“Racing is always the best form of practice for preparation. Competing against the riders I would face during the season really sharpened my focus. After the race, we identified changes that gave us a competitive edge over the competition.”
The MX OPEN continues to be an integral part of the team’s journey, blending grassroots development with elite-level preparation, and setting the stage for success in the championship.
Supercross Supercross AMA
Red plate, 1 win and 5th overall
Achieving the unthinkable
The American Supercross Championship is the pinnacle of global Supercross racing, drawing over 750,000 fans across 17 rounds and reaching more than 2,000,000 viewers through broadcast. This year marked a historic milestone for our team—it was our fifth year competing, and for the first time, we led an American Championship. Remarkably, we also achieved year on year race wins in the championship, a feat almost unheard of for a privateer team.
Our success is a testament to relentless testing, training, and teamwork. Despite operating on
budgets that are just a fraction—often a tenth or twentieth—of those of in-house factory teams, our independence allows us to innovate and experiment without the usual constraints.
At the helm is Martin Davalos, one of the most decorated Supercross racers in the sport’s history. His dedication extends far beyond the track; whether he’s on the dyno, at the test track, or mentoring riders and staff, Martin’s selfless leadership is the cornerstone of our program.
Our team is small but mighty.
A Team Principal, three dedicated technicians, a transport driver, collaboration with Factory Connection, an expert engine technician, a visionary content creator, MTF training, and an unwavering spirited Australian —Martin, David, Jessie, Nathan, Mason, Mike Haist, Trey, and Yarrive gave everything they had. No detail is overlooked; our fear of failure propels us forward. Greatness is not handed out—it belongs to those who work harder, dig deeper, and refuse to settle.
“Many people dream of success. To me, success can only be achieved through repeated failure and introspection.”
- Soichiro Honda
We owe our success to our partners.
Our success wouldn’t be possible without our sponsors and partners. American Honda’s diverse support is the glue that holds our program together, working in harmony with Honda Australia. American Honda’s influence on global trends over the past four decades continues to inspire, while Factory Connection fine-tunes our chassis, and Jamie Ortiz delivers masterful electronics.
This season, Max Anstie secured a strong 5th place in the 250 East Coast Championship, showcasing the team’s capabilities. Dean Wilson, despite an injury at Daytona, remains a vital asset to our program.
“I’ve raced for several factory teams, and while they are great, what sets this team apart is the lack of ego. Everyone works toward common goals without thinking their way is the only way. Our bikes are capable of winning—Max has proven that. If we want to try something, we try it.” role in enhancing the sport and the team’s readiness.”
- Dean Wilson
“For the second year running, we’ve won races and this year, we even led the championship. We held the red plate and went toe-to-toe with factory teams operating on budgets 20 times larger than ours. The determination of Martin, Yarrive, and the entire team is second to none. They maximize every resource and leave nothing on the table.”
- Max Anstie
1 N N E
R“This season was a true testament to resilience, innovation, and teamwork. While I’ve made changes to shape my future, it doesn’t diminish the value of this team. Without them, who knows where my career would be.”
- Max Anstie
Motocross Motocross Australian
04
Championship lockout - MX1, MX2, MX3 & MXW
Dominance Re-imagined
The 2024 Australian Motocross Championship featured eight rounds of intense competition across four classes, with eight factory teams battling it out across four states. We - Honda Factory Racing Australia delivered a dominant performance, rewriting the record books by winning all four classes and blocking out every other factory team and manufacturer on our way to a historic season.
“Hope, makes you forget all the difficult hours.”
- Soichiro Honda
Race wins across four classes
Womens Motocross race wins
MX2 races won by Honda Racing
Overall round victories accross four classes
39
Overall round podiums accross four classes
08
17 25 /62 /08 /17 /28 /28
14
1ST
Kyle Webster
“It was an epic year for me and the team. I let a few slip away and learned a lot. Next year will be tougher, but I’m ready for the challenge. I definitely left some overalls and race wins on the track due to small mistakes. Minimizing those will be key next year.”
MX2 1ST
Brodie Connolly
“Silly mistakes cost me the perfect season. I had a plan, but I didn’t execute it as I envisioned. Next year, I have a clear goal, and I’m determined to achieve it.”
MX3 1ST
Jake Cannon
“This team gave me opportunities I never thought I’d have, and it led to the chance to race overseas. I’ll forever be grateful. Coming in less than 100% after a major injury, Yarrive and the team fully believed in me, which made a huge difference. Pumped to take the championship win!”
Charli Cannon
“This team has one goal: to win. We finished every race in first place. The bike and the team are on another level, and it’s clear why they’re achieving so much success.”
Wilson Todd
“This wasn’t the year I imagined—two major injuries from minor incidents, one wasn’t even a crash. All I can do is reset. I haven’t lost my drive, and I won’t forget how to ride. When I return, I’ll be ready to contend for wins.”
Noah
Ferguson
“Too many small mistakes messed up my championship. The speed was there, but you can’t make that many errors and expect better results. I’ll be better prepared next year.”
Alex
Larwood
“Breaking my leg at Round 1 was a huge setback. I felt ready to contend for the championship and didn’t even crash—it just happened. On the bright side, I won my first overall and gained confidence for next season. I’m grateful to be on a team that knows how to win.”
Supercross Supercross Australian
2 Champions - Honda’s championship streak
Records Broken Honda won all rounds in SX1 and
SX2
The 2024 Australian Supercross Championship set a new benchmark for the sport with over 350,000 fans attending across five rounds in four states. The season kicked off with a sold-out event at Redcliffe, Queensland, introducing a new stadium to the championship. Rounds spanned Queensland, New South Wales, South Australia, and Victoria, with Round 4 strategically aligned with the Supercars finale to attract new fans. The championship concluded with a stand-alone event at Marvel Stadium, drawing the largest single-event crowd in Australian Supercross history.
Supercross has long been a staple in Australia, a nation renowned for producing world champions across road, off-road, motocross, and supercross disciplines. The 2024 season took that legacy to new heights, and Honda dominated the field.
“The value of life can be measured by how many times your soul has been deeply stirred.”
- Soichiro Honda
SX1 Round wins
SX2 Round wins
SX1 Race wins
SX2 Race wins
SX1 & SX2 Combined race wins
05 05
24 /05 /05 /14 /14 /28
11
13
Jake Cannon, the 2024 MX3 Champion, finished second in his first full Supercross season, narrowly missing the SX3 championship by just four points.
High Lights
Australian’s Hunter Lawrence and Jett Lawrence, representing American Honda-Team HRC, elevated the championship’s profile with their participation, drawing fans from across the globe.
Joey Savatgy SX1
“This was my first time racing the Australian Supercross Championship, and it exceeded all my expectations. Big crowds, passionate fans, world-class teams, and fierce competition—it was incredible. I’m pumped to have won, but I’m equally excited about the future of Supercross in Australia. Thanks for having me!”
2ND
Dean Wilson SX1
“Wow, where do I start? It was close—too close. Reflecting on the season, the small things made the difference. I’m determined to come back stronger next year. My preparation has already begun in my mind.”
5th SX1
18th
SX1
Aaron Tanti
“I couldn’t have made more mistakes if I tried. I’m frustrated with myself, but the positives are clear— the bike has the speed to win, and I know where to improve. Thanks to the team for believing in me.”
Kyle Webster
“I only raced one round, and it was a blast. My focus this year was on the Des Nations, so Supercross wasn’t on my radar. Racing in Adelaide was a great experience, and I’d love to compete in the full championship next year if the opportunity arises.”
1ST
Shane McElrath SX2
“This was one of the best experiences of my career. I came in with no idea what to expect, and I was blown away by the professionalism of the team and the quality of the championship. Winning this title means a lot to me, and I hope to return to defend it.”
Cole Thompson
“I’m not dwelling on the negatives. I raced on the best bike with the best team and finished second to one of the top supercross riders in the world. I’m proud of what we achieved.”
SX2 3RD
Brodie Connolly
“This was an incredible experience. On paper, it says I finished third, but the lessons I’ve learned are priceless. I beat and led some of the best riders, including Shane, who’s one of the best 250 riders globally. I’m confident about where I need to improve for next season.”
4th SX2
12th SX2
Alex Larwood
“I achieved my first podiums in Supercross and completed my first full championship. This season was a massive step forward, and I’m excited about building on it next year.”
Noah Ferguson
“I’m gutted. I started strong with a win in Round 1 but missed the rest of the season due to a practice crash. I know I have the speed, but I need to eliminate these mistakes to stay in contention.”
SX3 2ND
Jake Cannon
“I’m pumped to have made it through the season uninjured. Last year nearly ended my career, so finishing second feels like a win in many ways. I know I didn’t take the title, but as they say, if you’re not winning, you better be learning—and I learned a ton.” Honda’s historic 2024 season underscored its dominance and the growing stature of Supercross in Australia, setting the stage for even greater achievements in the years to come.
Supercross Supercross World
Back to back teams champion & SX2 champion
The Reign of Red
Honda’s SX2 and Constructors’ Championship Glory
Honda dominated yet again, claiming its second Teams Championship in a row. This achievement highlighted the team’s relentless pursuit of excellence and its ability to compete at the highest level
Back
04 04 02 /04 /04 /04
Shane McElrath Round Wins
Cole Thompson Round Podiums
Joey Savatgy Round Podiums
2 Back
The 2024 World Supercross Championship continued its evolution, offering a refined, globallyfocused series with $1 million in prize money. This year’s championship expanded to new horizons, hosting rounds in Vancouver, Canada, and Perth, Australia, further cementing its international appeal. With modest yet passionate crowds, live broadcasts, and a strategic vision, the season showcased the potential of Supercross as a truly global sport.
SX2 anouther commanding victory
Shane McElrath’s flawless season in SX2 was a masterclass in consistency and determination, winning every round and securing the championship by an impressive 95 points. His success marked Honda’s second consecutive 250cc World Championship and the team’s third overall World Supercross title in three years—an achievement no other team or brand can claim. Cole Thompson also delivered a stellar performance, finishing third overall in SX2 with two podiums, further solidifying Honda’s dominance in the class.
“The season in America didn’t go as planned, and I wasn’t expecting this opportunity. The call came right after the SMX playoffs, and I initially felt unprepared. Yarrive was patient, and after some reflection, I knew this was the right move. I’m incredibly grateful for the chance, and I believe this is just the start of something special.”
- Shane McElrath
SX1 Showing competitive fire
Joey Savatgy had a standout season, earning podiums in all four rounds and finishing third overall in SX1. It was his first full season back on a 450 in over a year, and he made an immediate impact by becoming the first rider to beat Eli Tomac in the series. Savatgy used the championship as a valuable preparation tool for the 2025 season.
Dean Wilson’s season ended prematurely due to a deliberate hit by another rider, which forced him out of the final round and left him in 10th place overall.
“This championship has been invaluable, We had great races and learned from the challenging ones. I’m feeling more competitive than ever, and with some fine-tuning, I’m confident we’ll be in contention for wins across all championships next year. Third is a good result, but the experience has been the real win.”
- Joey Savatgy
Wildcard and team strength
Australian rider Kyle Webster competed as a wildcard in Perth, his hometown. Webster showcased his talent with a top-10 finish in Round 2, earning valuable experience on the world stage.
When Dean Wilson was unable to compete in the final round, Aaron Tanti stepped in as a substitute. Tanti’s top-10 performance contributed crucial points that helped Honda secure its second consecutive Teams Championship.
A Season to Remember
The 2024 World Supercross Championship demonstrated the strength of Honda’s program, from dominating the SX2 class to competing at the sharp end of SX1. With groundbreaking performances, new venues, and continued success, Honda’s legacy in World Supercross remains unmatched.
As Team Manager Martin Davalos noted: “We don’t compete to participate—we compete to win. Representing our partners and giving our riders the tools to become world champions is what drives us. This year, is our second consecutive “Teams World Championship”, and we’re ready to push even further in 2025.”
1ST 1ST 1ST 1ST 1ST
2022 Ken Roczen SX1
2023 Max Anstie SX2
2024 Shane McElrath SX2
2023 Team Champions
2024 Team Champions
Motocross Motocross AMA
Our riders take on the great outdoors
United by Passion for racing!
Two Australians and a Scotsman
The 2024 AMA Motocross Championship brought together riders from vastly different backgrounds with distinct goals but the same shared love for the sport. Scotsman Dean Wilson and Australians Kyle Webster and Jake Cannon all took on the world’s best in gruelling AMA Motocross Championship, each carving their own unique story on the same tracks.
Chasing Playoff Points
Dean Wilson
For Dean Wilson, the focus was clear: earn enough points across four rounds to qualify directly into the SMX Playoffs. His best result came in Moto 2 at the first round in Ironman, where he finished 11th. Though his results didn’t fully showcase his speed and dedication, the ever-positive Scotsman remained steadfast in his commitment to racing at the highest level. Known for his love of life, family,
and fans, Wilson’s passion for the sport continues to shine, it’s important to note, he did this with modest support from the team and a lot of personal blood, sweat and tears. He made this happen. Despite setbacks and unfortunate mistakes, he was one of the fans favourites.
Making an Impression in the MX1 Class
Kyle Webster
Australian MX1 Champion Kyle Webster took on two AMA rounds, where he made an instant impact. Racing with support from Honda Racing Australia, Firepower Honda and Mobile X, Webster even led a moto at RedBud—a moment he described as thrilling and nerve-wracking. His campaign included a top finish of 7th, earning attention from several international teams.
“This was such an incredible opportunity, thanks to our team partners and my personal sponsors. Leading a race was seriously cool—and honestly a little scary! I hope I get the chance to do this again”
A Rising Star in the Pro 250 Class
Jake Cannon
For MX3 Champion Jake Cannon, the journey to AMA was unforgettable. Initially set to compete in the combine, plans shifted quickly when the event was cancelled, and Team Director Yarrive Konsky secured him a spot in the Pro 250 class. Despite being a last-minute entry, Cannon wasted no time making waves. His sector times ranked inside the top 10, and his racing caught the attention of fans and industry insiders alike. In just one round, Cannon scored enough points to finish inside the top 40, an impressive feat for the young 17-year-old Aussie.
“I was really nervous lining up next to riders like Shimoda and Kitchen, guys I’d only ever watched and admired on TV. It felt like
being thrown in the deep end and told to swim fast! But it was the best experience, and it made me realise how much work I still have to do. I’m so grateful to everyone who made this happen”
With his sights set on Europe, Cannon will take the lessons learned in Australia and the AMA Motocross to the EMX Championship, marking another exciting chapter in his budding career.
All three riders showcased grit, determination, and the global reach of motocross. Honda’s passion for the sport and racing transcends borders.
of Nations of Nations Motocross
Team Australia on top of the world!
Australia Claims Its First MXoN Victory!
“I didn’t want to just be number 1 in Japan”
- Soichiro Honda
victory
Since its inception in 1947, the Motocross of Nations (MXON) has been regarded as the “Olympics of Motocross,” bringing together the best three riders from each nation to compete on a global stage. In 2024, after 77 years of competition, Australia claimed its first-ever MXON victory—a historic achievement that will resonate for years to come.
This monumental win came courtesy of three Australian riders, all aboard Honda motorcycles. Kyle Webster, representing Honda Australia on a 250, played a pivotal role alongside American Honda’s two Australian riders Jett and Hunter Lawrence. The collaboration between Honda Australia and American Honda proved instrumental in delivering the victory.
American Honda, under the leadership of Lars Lindstrom and with direction from Darren Lawrence and Michael Byrne, provided unparalleled support to Kyle Webster. They welcomed him into their team - workshop, their home, outfitting him with a full factory Team HRC motorcycle and offering him a place to stay and train in preparation for the event. This exceptional support ensured that Webster had the tools and environment to perform at his best.
Kyle Webster, the reigning 2024 Australian Motocross Champion, described the MXON as the pinnacle of his career—equal to his national title. For Webster, the stakes couldn’t have been higher.
“This was, without question, the most pressure I’ve ever faced in my racing career. You only get two races, and we all knew what Jett and Hunter were capable of. I was also coming into the event carrying an injury from the final round of the Australian Championship. The level of support from Dazzy, Jett, Hunter, Byrner, the MXON group, MA, my sponsors, and American Honda was incredible. I’ll never forget this moment— being part of the first Australian team to win is something truly special. The fact we were all on Honda made it even more special. I hope it’s just the beginning for Australia.”
Australia’s triumph at the MXON in 2024 stands as a testament to teamwork, determination, and the unifying power of the Honda family. It’s a historic milestone for the nation, and one that sets the stage for future successes on the world stage.
victory
Motocross Motocross Womens
Oceania and MXGP Womens events
aussie aus
Oceania Womens Cup
The FIM Oceania Women’s Motocross Championship brought together the top racers from Australia and New Zealand to vie for the prestigious Oceania title.
Leading the charge for Team Australia was Honda Australia’s star rider and team captain, Charli Cannon.
Cannon’s participation was uncertain after a serious injury just nine days before the event.
A deep laceration to her thigh required microsurgery to repair, but the fiercely competitive three-time Australian Champion refused to let her team down.
Racing through immense pain, Charli delivered an extraordinary performance. She claimed victory in the first two of three races outright, showcasing her trademark grit and determination. In the final race, she showed maturity, settling for second, securing both the overall class win for herself and the championship title for Team Australia.
This moment marked the start of Charli Cannon’s commanding 2024 season—a year that would solidify her reputation as one of the fiercest competitors in women’s motocross.
MXGP
She could be a contender!
Fresh off her dominant run in Australia’s Women’s Motocross Championship, Charli Cannon embarked on an international challenge with the support of the Northern Territory Government, Honda Australia, and the team’s partners. Accompanied by team mechanic, she travelled to Belgium to train in preparation for the final round of the Women’s World Motocross Championship in Turkey.
Charli’s performance showcased her immense potential, as she held her own against the world’s best. In the second race, she ran with the leaders, holding third place for a significant portion before finishing fourth overall. Competing against seasoned veterans, her result left one question in everyone’s mind: could she become Australia’s first World Motocross Champion and the first Australian Women’s World Champion?
This milestone performance has set the stage for what could be a groundbreaking international career for the young Australian star.
“Women are the largest untapped reservoir of talent in the world.”
- Soichiro Honda
“I know I can compete and contend for the championship, but whether I can win it—that’s something I won’t know unless I do a full season there. Taking fourth was a great result and gave me a taste of what’s possible.
I’m so grateful for everyone’s support in making this happen.”
Notables Notables Notables
Manjimup, Brazil, China, SMX and Ride Red
Showcasing Honda Racing Australia’s and Firepower Honda’s effort extend their contractual obligations!
Western Australia’s Contribution to Motorcycling.
Manjimup 1500 & King of the Sand
Western Australia, with nearly 3 million residents, plays a crucial role in Australia’s motorcycling industry. As a significant revenue stream for racing and motorcycling events, it hosts two of the nation’s most iconic competitions: the Manjimup 15000 and the King of the Sand, the latter being Western Australia’s second-largest motorcycling event.
Honda Racing Australia delivered outstanding results across all classes this year. Fan-favorite Dean Wilson travelled to compete in the Manjimup 15000, further solidifying his reputation as a crowdpleaser.
Wilson Showcases talent throughout the World.
Brazillian Supercross
Dean Wilson took his talent to Brazil, participating in the final two rounds of the Brazilian Supercross Championship. Arranged through discussions between Yarrive Konsky and Honda Brazil’s Team Principal Reinaldo Almeida, Wilson dominated two of the three rounds he entered, ultimately finishing second in the championship. He has expressed interest in contesting the entire 2025 season.
Embracing Australia’s toughest terrain.
Desert racing
We went off-road to test our CRF450R and CRF450RX in the desert and we won. Brodie Waters raced to Finke and back in the outback in Alice Springs, Northern Territory, 500 kilometres of hard, fast and technical terrain over two days. He won the 450 class and finished 5th outright against 500 competitors. He went on to race in Western Australia in the King of Sand and won again, showing the speed and reliability of Honda’s Off-road motocross bikes.
Brodie Connolly takes on the world.
China World MX & Connolly at MXON
Hard Lessons, Big Aspirations Brodie Connolly’s ventures into international competition proved challenging.
Despite setbacks, Honda Racing Australia sent bikes, equipment, and staff to support these efforts, highlighting their commitment to global competition.
China World MX
Crashes during qualifying and both motos hindered his performance, with damage to his bike and lack of team support amplifying the difficulties.
MXON
Similar challenges arose, with Connolly reflecting on the importance of having his full team present.
“China was terrible,” Connolly admitted. “I learned a lot about preparation and support. Next time, I’ll only compete with my full team and the resources necessary to succeed.”
Rising above expectations
SMX Playoffs
Although Firepower Honda wasn’t initially contracted to participate in the SMX Playoffs, the team stepped in to support riders and sponsors.
Honda Racing Australia’s and American Honda backed Firepower Honda Team’s involvement across these diverse events underlines their dedication to advancing the sport, supporting riders, and showcasing their prowess on a global stage.
Dean Wilson showed resilience, achieving an 11th-place finish in Round 2 and outperforming some factory riders.
Carson Mumford displayed promise but unfortunately suffered a broken leg during Round 2.
“These
races are costly for the team, and I know they received no funding for this series. We all did our best to give back to our sponsors.”
- Dean Wilson
Bridging the gap between dreams and goals.
Ride Red
The Ride Red program is a cornerstone initiative by Honda Racing Australia, designed to empower juniors, women, amateurs, and semi-professional riders to pursue their racing dreams. Offering direct factory support, the program assists 15 riders annually with motorcycles, parts, equipment, and Pro Honda Oil.
Initially created to support senior riders, Ride Red quickly expanded to include a diverse range of participants, fostering growth and development across all levels of competition.
“Ride Red provides riders with support, hope, and guidance,” “It helps them navigate the challenges of transitioning from juniors to seniors while offering significant backing to aid in their development.”
Participants benefit from:
• Two motorcycles on a race-payment arrangement that can be turned over every 90 days or less.
• Racing collateral (tents, mats, and flags).
• Official uniforms – inclusion, team look.
• Pro Honda Oils and discounts on Honda Genuine Parts.
This program exemplifies Honda’s commitment to nurturing talent, providing riders with the tools they need to excel on the track while paving the way for their racing futures. Ride Red is not just support—it’s the difference that can make all the difference.
Honda Racing Australia manages this program, the brainchild of Yarrive
Konsky.
Advertising
Advertising Media & 11
A dynamic force beyond the racetrack
Honda Racing Australia isn’t just a high-performance race team; it’s a comprehensive media powerhouse driving innovation in marketing, design, and brand communication.
From vision to reality
A Creative Partnership – Honda Australia Brand Team and I!
For nearly three decades, Yarrive Konsky has worked alongside the remarkable Brand Team at Honda Australia, combining expertise, creativity, and a shared understanding of the motorcycling industry. Together, they’ve delivered impactful campaigns that resonate with consumers, from designing advertising strategies and collaborating with key media partners to developing merchandise, apparel, and hard parts.
Honda Racing Australia’s Racing Division goes beyond on-track success, using its achievements as a platform to deliver engaging brand messages to end users. This year’s highlight was the Fun Bike Campaign—a nationwide initiative featuring television commercials and digital content that captured the imagination of audiences across the country.
Yarrive and the Brand Team drew on their collective 100+ years of industry experience to craft a compelling vision, storyboard, and connection with consumers. Rooted in their deep understanding of motorcycling and the unique experiences it offers, the campaign reflected Honda’s ability to create something truly special.
Advertising Commercials Content Creation
Merchandising
The team takes immense pride in designing, creating, and manufacturing its own premium merchandise. With a focus on quality and professionalism, their products reflect the team’s dedication to excellence both on and off the track. Its sold throughout the dealer network and will soon expand into other retail channels.
RACE RED, a Honda Australia initiative, is dedicated to supporting the dealer network and competition license holders across Motocross, Supercross, and Off-Road racing. Now in its fifth year, this program has put hundreds more CRFs on the starting line, fostering inclusivity, connection, and a deeper understanding of our consumers’ needs.
Out-of-Industry Partnerships
Honda Racing Australia continues to attract partners from outside the motorcycling industry, thanks to the sport’s growth, enhanced live broadcasts, and stronger fan engagement. These partnerships exemplify the team’s ability to drive value and visibility beyond traditional sponsorships.
Honda Racing Australia remains at the forefront of connecting with fans and consumers, blending racing success with innovative media strategies to solidify its position as a leader in the industry.
& Events Activations
& Events
Connecting with our audience
Fan Interactions
Inclusion, Engagement, & Lasting Connections
Our fans and consumers—both new and loyal—are the “how” and “why” behind everything we do in racing. Through truck tours, event activations, rider meet-andgreets, dealer visits and merchandising, we aim to create lasting, meaningful experiences.
Having a great product is just the start; using that product to deliver unforgettable experiences is what sets us apart. Honda doesn’t just sell motorcycles—we sell the experience that comes with them. Whether it’s excitement, freedom, reliability, or trust, Honda provides it.
At every event, we strive to connect with people who love Honda and the incredible experiences the brand delivers. It’s about more than racing—it’s about the moments and memories we help create.
Come and try days
2025 CRF Launch
Reach Reach Reach
Collective social followers
Spectators across all events
2.1m
Reach accross all events
1.5m 6m+
Total minutes watching live events
2b+
Wilson - 1,200,000
Anstie - 284,000
Savatgy - 251,000
McElrath - 155,000
Mumford - 103,000
Thompson - 71,000
honda_mc - 40,000
Todd - 25,000
C.Cannon - 18,800
Webster - 17,000
Connolly - 15,000
Ferguson - 12,800
honda_racing_aus - 9,000
J.Cannon - 5,000
Larwood - 4,700
Collective social followers 2.1m
USA
TV Exposure across
Average viewers across NBC, USA Network, and streaming simulcasts accross peacock and NBC sports Digital.
1m
Single race views - Most watched race in 2024 Washougal Pro Motocross.
1.9b
Total Minutes streamed for peacock exclusive races.
AUS
TV Exposure across all 2024 Australian Championships
535k
Average motocross viewers across stan sport, SBS, and live streaming on the website.
698k
Single race views - Most watched race in 2024 Australia ProMX - Round 6 Toowoomba
6.8m
Total viewers accross all Australian Championship races*
World
575k
Average event TV views across DAZN, FUELTV, FIM Moto TV, SSC, StarTimes, Supersport, Foxsports, Kayo Sports, SkyNZ, FS1, FS2, REVTV L’Équipe, and SPOTV.
2.3m
Total TV viewers across all four events
52k
Spectators across all four events
2024 Results
Kyle Webster
MX1 Motocross Champion
Brodie Connolly
MX2 Motocross Champion
Joey Savatgy
SX1 Supercross Champion
Dean Wilson
SX1 Supercross Podium
Jake Cannon
MX3 Motocross Champion
Charli Cannon
Brodie Connolly
SX2 Supercross Podium
Jake Cannon
SX3 Supercross Podium
Shane McElrath
Cole Thompson
250 WSX Podium
Firepower Honda Team
WSX Constructors Champions
SX2 Supercross Champion
Joey Savatgy
450 WSX Podium
3RD 3RD 2ND 10/16 12/16
We won a total of 10 of the 16 Championships / major events we attended.
We won or finished on the podium in 12 of the 16 Championships / major events we attended.
Thank you Tony Hinton.
Tony Hinton has dedicated over 25 remarkable years to Honda Australia. He is one of the proudest and most humble individuals I have ever had the privilege to know. During his tenure, he has tirelessly served the brand, its dealers, customers, and race teams, building on his family’s legendary racing legacy.
Tony’s grandfather, the late Harry Hinton, was revered worldwide as a motorsport icon, followed by his father, a multi-time Australian TT and Bathurst winner, who spent nearly a decade racing overseas. Continuing the tradition, Tony himself quietly carved out his own legacy, winning at Bathurst in 1984 and 1985 on a 125cc and a 500cc, respectively. Yet, you’d never hear him boast about his achievements. His humility has been a defining characteristic, and it’s a lesson he has imparted to me—let the results speak for themselves, tune out the naysayers, and stay true to your purpose.
When we first crossed paths, I was a passionate 26- or 27-year-old with a vision to reshape the sport, aiming to elevate it from a niche extreme to a blockbuster spectacle that could captivate a global audience. At first, he wasn’t sure what to make of me. But he quickly saw that my heart, passion, and commitment were genuine. This wasn’t a fleeting scheme—it was my life. Since then, Tony has been my beacon of hope.
During the toughest times—especially through the financial crisis—he grounded me. While I didn’t always agree with him, I learned that
his guidance came from experience, having faced and overcome similar struggles. Racing can elevate you to incredible heights, but it can also bring devastating lows, leaving you feeling isolated and overwhelmed. Anxiety can become the loudest voice in the room, but Tony has always been there to quiet it for me.
His dedication to Honda is immeasurable. It’s the things no one sees that make someone a true champion—early morning phone calls, open-door conversations, and unwavering support. Winning on and off the track requires an unrelenting commitment; there’s no off-switch when someone, somewhere, is always working to be better. Tony has always understood this truth. He knows the race doesn’t wait for anyone— the gate drops, the lights go out, and the world moves forward whether you’re ready or not. Our results are a testament to his relentless pursuit of excellence, perseverance, and respect.
As Tony transitions from his full-time role, it’s clear that his passion for racing will never retire. He will always be a part of our victories and our team— an integral contributor to our ongoing success. Thank you, T. Every championship we’ve won is your championship. It takes a truly special person to understand what it takes to win. Your grandfather would be proud, your father is proud, and I am proud to call you a trusted friend and confidant.
Here’s to you, Tony. You’ll always be part of the team.
A Message of Gratitude and Thanks!
Across both teams, we are proud to work with over 50 incredible sponsors, collaborating with distributors and brands across America, Australia, and Europe. Each of you lifts our team higher, pushes us to the forefront, and plays a vital role in our leadership within a fiercely competitive sport—one where 10 manufacturers, soon to be 11, strive to elevate their brands, communicate their visions, and deliver experiences that resonate deeply with society.
Together, we inspire hope. We help people care about how they feel, how they look, and how they perform. Through our partnership, we show them what’s possible and embody the limitless potential that can be achieved through hard work, passion, and unity.
Our greatest hope is that we have delivered not only value but also a sense of purpose, inspiration, and a pathway toward a stronger and brighter future. This mission is at the core of everything we do, and we couldn’t achieve it without you.
Thank you for being an essential part of this journey. Together, we create something truly extraordinary.
Dad
I never saw his struggles or sadness—he hid his pain behind an infectious smile. I can only imagine how hard life must have been, driving taxis, collecting rubbish, and demolishing buildings. A quote that perfectly sums up my dad is, “He carried pictures where his money used to be.”
My dad didn’t have much in terms of material wealth, but what he gave us was priceless. His three kids got to race, enjoy fishing, and create memories that will last a lifetime. Those memories were his riches; that was his legacy. This season is for you,
