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SPIELWARENMESSE INTERNATIONAL TOY FAIR NUREMBERG, THE AMERICAN INTERNATIONAL TOY FAIR AND EXPANDED CHILDREN’S PRODUCT SECTIONS AT U.S. GIFT SHOWS OFFER BUYERS PLENTY OF NEW PRODUCTS, RANGING FROM TOYS AND GAMES TO APPAREL, BOOKS AND HOME DECOR,
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december 2011 |
GIFTABLES
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Global Toy Conference This day-long session for manufacturers and toy buyers is themed Tomorrow’s Toy Industry — Opportunities and Challenges. A variety of speakers will address different related topics, such as consumer habits and marketing trends affecting the future of the toy industry. Among the key focus topics are: • Tomorrow’s Consumer — what is important to him or her and how will he/she behave. Trend researcher Prof. Peter Wippermann will open the conference with an insight into edutainment and the role electronic media plays in kids’ lives, and how new media may evolve to combine learning and play.
The 2012 Nuremberg Intl. Toy Fair will focus a spotlight on a largely misunderstood, yet important, toy demographic group: Teens. Toys4Teens, the Toy Fair Special focus will give attendees a look at this often overlooked target market and help to provide a better understanding of how they play, what they want and how to reach this digitally savvy young consumer. To help vendors and retailers better understand this group, Spielwarenmess eG is publishing a research study conducted on teenagers’ buying habits and playing behavior. A special action area in the central entrance area of the fair displays some of the results of this study. Presentations at the Toy Business Forum on Saturday, February 4, will address how to reach the teen toy consumer and what their special needs may be. The teen consumer will also be a topic addressed at the Global Toy Conference on Monday, February 6, by Playthings contributor Richard Gottlieb. Gottlieb will talk about ways the industry can regain the interest of older children in toys and the value of play. For more information visit www. toyfair.de. To help plan your visit: www.toyfair.de/onlinecatalogue
GOURMET
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Seminars • Toy Business Forum. Daily presentations on topical toy industry issues. • Global Toy Conference. Monday, February 6, 2012. 9:30 a.m.-4 p.m. “Tomorrow’s Toy Industry — Opportunities and Challenges.” Tickets: 129 euros in advance; 169 euros on site.
Targeting Teens STATIONERY
Show Highlights • The show opens one day earlier than in previous years • Features more than one million products in 160,000 sq. meters of exhibit space. • LicenseCenter — showcases current licensing trends and best sellers; serves as a meeting place for agencies, licensors and licensees. LicenseGuide helps visitors find specific licensed products throughout the fair. • InnovationCenter — display of toy trends and new products and ToyAward winners. • Best of China Pavilion — highlights Chinese manufacturers with high quality standards. All companies’ products meet Best of China quality requirements. • Country Pavilions — in addition to individual company stands, 15 nations will sponsor pavilions of toy exhibitors, including Australia, Brazil, Canada, China, Hong Kong, Italy, India, Japan, Korea, Poland, Sri Lanka, Taiwan, Thailand, United Kingdom and the U.S.A.
BODY
Show Producer: Spielwarenmesse eG Show Hours: February 1-5, 9 a.m.–6 p.m.;February 6, 9 a.m.–5 p.m. Intl. Buyer Registration: For entrance passes, visit www.toyfair.de/representatives
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NUREMBERG INTL. TOY FAIR February 1-6, 2012 Nuremberg, Germany www.toyfair.de
Special Events: • Opening Ceremony. Tuesday, January 31. 6:30 p.m. • ToyAward. Presented in four categories: Baby & Infant (0-2 years); PreSchool (3-5 years); School Kids (6-10 years); and Teenager & Family (over 10 years). Three finalists will be named in each category, judged based on play fun, innovation, safety and creativity. Winners will be named at the Opening Ceremony. An overall winner, voted on during the fair by attendees, to be announced at the closing ceremony. • Saturday Night Buyers Celebration and Dance Party. Saturday, January 23, 6–7:30 p.m.
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12/1/2011 2:57:55 PM