Discover the Power of 100%

Discover the Power of 100%

Transform Your Career at the Nation’s Largest 100% Commission Brokerage.

Maximize your earnings without sacrificing support.

We’ve been at the forefront of real estate innovation for more than 25 years, building a culture of independence, efficiency and support — all centered around the 100% commission, low-fee model we proudly originated to best serve our agents.

Discover the power of experience when you make the “smart move” to HomeSmart.

“From Day One, our mission has been to give agents the freedom and tools to

25k+

250+

48

grow their business

REAL ESTATE PROFESSIONALS

OFFICES

STATES

on their terms.”

Matt Widdows Founder & CEO Based on 2025 Stats

Table of Contents

04 06 08

Earn More & Do More With 100% Commission

Unmatched Agent Support: Our Mission

Career Growth Tailored For You

10 16 18

Tech That Powers Your Success

Our Vibrant Coast-To-Coast Community

Why Agents Call HomeSmart “Home”

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Earn More & Do More With 100% Commission

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SOLD BY HOMESMART

K E E P W H AT Y O U E A R N , N O C AT C H

At HomeSmart, 100% commission means:

No broker splits

No hidden costs

No surprise fees

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A proven model that puts agents first Our flat-fee, 100% commission model is built on simplicity: low costs, no hidden fees and maximum support and tools. Designed to give agents true financial freedom, this approach has helped thousands thrive in every market — with more money in your pocket after every transaction and more resources to grow your business on your terms.

See how much more you could earn at HomeSmart.

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SOLD BY

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HOMESMART

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HOMESMART

SOLD BY

HOMESMART

PAY O N LY F L AT F E E S

With our flat-fee model, agents save thousands annually while gaining:

No junk fees - just simple, flat-rate pricing

Unmatched broker support from day one

More tools & services than most splitbased brokerages

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Unmatched Agent Support: Our Mission

Real people providing real solutions to your everyday businessMAKE needsTHE SMART MOVE MAKE THE SMART MOVE MA

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What sets us apart from traditional brokerages?

HomeSmart’s integrated, full-service support system offers the stability and personalized attention your career deserves.

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Live human support Our live, multi-team support is just a call away — with 97% of calls answered without going to voicemail. Specialized teams include: • • • • •

Onboarding services Agent & broker support Paperwork management Closing coordination Transaction coordination*

*Availability varies by location.

Licensed, knowledgeable brokers Available in-person, via email, or by phone, our experienced brokers: • • •

Provide expert guidance on transactions Keep you updated on market insights Advise on compliance policies and updates

Get paid fast

AKE THE SMART MOVE MAKE THE SMART MAKE THE SMART MO HomeSmart’sMOVE RealSmart Vendor platform seamlessly connects closing partners and other MART MOVE MAKE THE SMART MOVE MAKE THE SMART MOVE MAKE T vendors with transaction details. This means: AKE THE SMART MOVE MAKE THE SMART MOVE MAKE THE SMART MO MART MOVE MAKE THE SMART MOVE MAKE THE SMART • Clear communication of commissionMOVE MAKE T instructions AKE THE SMART MOVE MAKE THE SMART MOVE MAKE THE SMART MO • Easy electronic payments at close of MART MOVE MAKE THE SMART MOVE MAKE THE SMART MOVE MAKE T escrow* AKE THE SMART MOVE MAKE THE SMART MOVE MAKE THE SMART MO • No need to wait for checks in the mail MART MOVE MAKE THE SMART MOVE MAKE THE SMART MOVE MAKE T *Availability varies by location.

AKE THE SMART MOVE MAKE THE SMART MOVE MAKE THE SMART MO MART MOVE MAKE THE SMART MOVE MAKE THE SMART MOVE MAKE T AKE THE SMART MOVE MAKE THE SMART MOVE MAKE THE SMART MO

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Career Growth Tailored For You Empowering you to thrive at every stage of your career

Live sessions & events Learn from industry leaders and collaborate with peers at: • • •

40+ live educational sessions each month Regional community meetings National HomeSmart events

On-demand resources Access a full library of content on your own schedule for self-guided training: • • •

Conveniently located right in your RealSmart Agent platform 80+ on-demand training videos 30+ downloadable resources and guides

Continuing Education* Stay compliant with ongoing, flexible Continuing Education courses.

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COMPREHENSIVE HOMESMART PROGRAMS

Mentorship* New to the industry? Enjoy personalized, one-on-one support to guide you through your first few transactions.**

SmartStart Get up and running smoothly at HomeSmart by getting familiar with our: • • •

Transaction and marketing tech stack Proprietary processes and systems Brokerage services and support teams

Elevate Continue your professional development with this annually updated series by learning how to: • • •

Develop systems that drive business Maximize and build tailored budgets Master buyer and seller consultations

Ninja Selling Installations* Take advantage of HomeSmart’s partnership with Ninja Selling, a transformational coaching system based on a philosophy of building relationships, for rotating installation opportunities.**

*Availability varies by location. **Additional fees and/or terms may be required for program participation.

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Tech That Powers Your Success Seamless transaction processing

SmartTools Suite for ready-made marketing

Enjoy smooth MLS integration, automated tools and broker sync from offer to close:

Access built-in buyer and seller tools:

•

Real-time transaction status

•

Email and SMS notifications at every stage

•

Easy document uploads, no sorting required

•

Realtors Property Resource® integration

•

Productivity and goal tracking

SmartDocs Integrations: •

Form autofills using MLS and client details

•

Write offers in minutes

•

Buyer Broker agreements in a couple clicks

•

One-click submission of accepted offers

•

Built-in secure eSign on desktop and mobile

Simplified day-to-day workflow Manage all of your daily tasks in one place: •

Customize your dashboard

•

Access transaction, CRM and post-sale activity plans

•

Reference live calendar of classes and events

•

Stay updated with brokerage news

•

Shop exclusive programs and deals with local and national partners

•

Search for branch offices and reserve conference rooms

•

Get answers fast with Smarty, our AI chatbot

•

SmartFlyers: Print-ready listing flyers generated with the click of a button

•

SmartGallery: Personalized listing websites to maximize exposure

•

SmartTube: Automatic, customized YouTube video tours of listings

•

Agent Sites: Fully IDX-enabled websites with a powerful search engine

•

SmartTour: MLS-generated custom digital home tours on branded websites

•

SmartShowing: Shareable showing itineraries created with CRM and Google map integration

PLUS

Team management support Run your team like a brokerage: •

Set and monitor team productivity goals

•

View transactions across your team

•

Transparently manage commission approvals

•

Craft and run ads to recruit new team members

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RealSmart Agent: your all-in-one digital command center Manage your business efficiently, make data-driven decisions and stay connected to your clients all from one fully-integrated, centralized platform — at no additional cost.

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A Synced Mobile Experience for You & Your Clients AN APP FOR AGENTS

Connect Generates a unique link for your clients to connect with you through their client app

Show Collects data from property searches and imports into your CRM so you can create reports and custom SmartShowing tour routes for home shoppers

Manage Process transactions from start to finish, view alerts and checklists, send notifications and documents for signature to your clients via desktop or mobile app and manage third party contacts

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Stay connected, and share property data, documents & transaction updates with our mobile app duo

AN APP FOR CLIENTS

Connect Syncs with your agent app to keep your clients connected through a personalized, branded experience

Search Features an intuitive property search interface so clients can look for nearby homes or homes within a defined area, view property details and save favorites or entire search results

Track Follows transaction progress, manages third party contact information and sends updates, alerts and document notifications along the way

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Join.HomeSmart.com

Marketing Design Center: a cutting-edge marketing studio experience Say goodbye to clunky tech and third-party platform fees. Say hello to creating impactful marketing with Ai, powerful automation and MLS integration with just one-click.

Join.HomeSmart.com

Intuitive MLS-integrated design editor •

Pre-built or custom automatic listing packages

•

Robust royalty-free image library

•

QR code generator and manager

•

AI tools to create and edit content

Video editing suite •

Easy-to-use video editing tools

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Upload video or use branded templates

•

Copyright-free music database

Social media publishing •

AI caption generation

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Content scheduler

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Publish directly to business profiles

•

Share to personal accounts with the mobile app

Flexible email marketing •

Both image and HTML templates

•

Export HTML files

•

Integrate with MailChimp and Constant Contact

•

Create HTML email signatures

Print and direct mail •

Order prints directly in platform or download PDFs

•

Upload mailing lists, or generate your own with mapping and farming tools

•

Upgraded paper options

NEED CUSTOM SUPPORT? Marketing Concierge Services available at $75/hr

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Our Vibrant Coast-To-Coast Community

Growth Summit Conference

Agent awards & recognition

Gather to learn, collaborate and celebrate with agents and HomeSmart leadership from across the country, along with industry thought leaders and inspiring speakers, at HomeSmart’s annual premier agent event.

From our regional Diamond Awards to National Awards and Chairman’s and President’s Club (Top 50/250) programs, your hard work and dedication will always get the recognition it deserves at HomeSmart.

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Local and national opportunities for peer collaboration When you join our HomeSmart family, you’ll be part of a powerful nationwide network.

• • • •

Create valuable relationships with industry leaders Network at regional and national events Access a robust national referral network over 25,000 strong Connect with teams looking to expand

National & Local vetted Partners

Giving back to the community

HomeSmart has forged partnerships with trusted national and regional vendors, connecting you to exclusive discounts on services that help you scale your business and provide your clients with added value.

HomeSmart Helps offers our agents and employees philanthropic opportunities, fostering resourcefulness, empathy and innovation to strengthen communities for a better tomorrow.

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Why Agents Call HomeSmart “Home” Real success stories from our nationwide community

“I was submitting my first offer that included a home sale contingency. I was new to this scenario, but my Managing Broker was a phone call away and had all the answers I needed.”

“HomeSmart’s training has been eye-opening for me. The training opportunities that we have as agents really makes a difference.

It brings value to me and also to my clients.”

Hanna Bierman

Ivonne Alvarez

HomeSmart Connect, IL

HomeSmart, TX

“I’m grateful to be part of a brokerage that

“I live on RealSmart Agent. It’s the first thing

is nationally AND locally recognized. I love

I look at in the morning and last thing I look

the tools, training and support that come

at before I shut down for the night. This tool

from the national level and the camaraderie

has everything available to you, even when

and recognition that we have at the local

the office is closed. So if you’re working

MAKE THE MOVE THE MOVE MA level. I really believe we get the best ofSMART both holidaysMAKE and weekends, it’s allSMART there for

worlds and aren’tSMART paying a hugeMOVE chunk of MAKE THE you. I think RealSmart Agent is the greatest SMART MOVE MAKE THE SM

our paychecks toMAKE get those benefits.” thing since sliced bread!”

THE SMART MOVE MAKE THE SMART MOVE MA

SMART MOVE MAKE THE SMART MOVE MAKE THE SM MAKE THE SMART MOVE MAKE THE SMART MOVE MA Jessica Chariton Steven Robbins SMART MOVE MAKE THE SMART MOVE MAKE THE SM HomeSmart Preferred Realty, CO HomeSmart, AZ MAKE THE SMART MOVE MAKE THE SMART MOVE MA SMART MOVE MAKE THE SMART MOVE MAKE THE SM MAKE THE SMART MOVE MAKE THE SMART MOVE MA SMART MOVE MAKE THE SMART MOVE MAKE THE SM MAKE THE SMART MOVE MAKE THE SMART MOVE MA

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A MESSAGE FROM OUR FOUNDER

25 Years. One Vision.

When I founded HomeSmart in 2000, I envisioned a brokerage that not only let agents keep 100% of their commission, but was an innovative, tech-enabled brokerage providing full service and friendly, personal support that exceeded that provided by companies charging much more.

Since then, we’ve been dedicated to building and improving upon our tech, processes and support systems so our agents can do what they do best — and leave the rest to us. The power of our experience in turn empowers you to provide the best experience to your buyers and sellers.

I’m proud to say today that simple idea has propelled HomeSmart to become the largest 100% commission brokerage in the nation. I truly hope you’ll join us as this next chapter of our journey unfolds.

It’s time to create your own success story.

Matt Widdows Founder & CEO N AT I O N A L LY R E C O G N I Z E D I N D U S T R Y L E A D E R

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