Marketplace Partner Quarterly Magazine - Fall 2022

FALL 2022

MARKETPLACE PARTNER

QUARTERLY MAGAZINE PREMIERE PARTNERS & RESOURCES FOR HOMESMART PROFESSIONALS

TABLE OF CONTENTS

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Letter From the Editor

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Thank You to Our HomeSmart Marketplace Partners

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Automated Social Media Content That Works

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The Best Solution for Unexpected Breakdowns

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When to Talk About Home Warranties?

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Multiply Your Real Estate Business. Maximize GCI.

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#1 Source into Agent Inboxes: SAVE 15% Today

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Still here. Stronger than Ever!

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Build Allegiance & Relationship Capital

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What's Missing From Your Real Estate Business?

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The Secret to More Referrals and Repeat Business

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Can Sellers Coverage Enhance Your Listing?

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The Free Luxury Real Estate Toolkit from LUXVT

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You Can Create Inventory in Your Market

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Do I Need Landlord and Homeowners Insurance?

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Impress Your Clients with Utility Concierge

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The Benefits of Digital Ads as a Real Estate Agent

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Engage New Customers Instantly, with Zero-Cost

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Your Clients Deserve the Best Home Warranty Coverage!

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Increase Your Commissions by 22% with Revive

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A Personal Call After Each Service Experience

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At Cinch, We Keep It Simple

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Stand a Little Taller

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LETTER FROM THE EDITOR Dear Reader, As the market ebbs and flows, it’s more important than ever to find the right resources and tools to support your growth—and your clients—on the path towards success. No matter the challenges, preparation and adaptability will help you navigate any market.

This issue of the Marketplace Magazine explores the many thoughtful resources and innovative services available exclusively to HomeSmart agents, each designed to fuel your business and push your career to the next level. Discover new ways to provide your clients with exceptional service, support your growth and generate leads all with the help of our tried and trusted partners.

In an industry where relationships matter, we’ve vetted the nation’s best to connect you with the partnerships you need to go beyond expectations. HomeSmart’s extensive network and trusted partners will help you unlock new opportunities, and stay ahead of the competition at every stage of your career. You deserve more, and opportunity is calling—are you ready?

Sincerely,

Todd Sumney Todd Sumney

Chief Industry Officer

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THANK YOU TO ALL OF OUR HOMESMART MARKETPLACE PARTNERS

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Automated Social Media Content That Works

Design, edit, schedule and post a month's worth of content to your favorite social media platforms in minutes.

Build your online brand and generate organic leads, effortlessly. With AgentByDesign, you can automate professionally created content to your

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favorite platforms. For less than your cold brew habit, you will never have to worry about what to post or forgetting to post again.

When to Talk About Home Warranties?

As a real estate professional, you’ve seen firsthand the significant value and budget protection an American Home Shield home warranty can provide, but when is the right time to bring it up with your buyers?

There’s always more than one right time to talk to your clients about the advantages of American Home Shield home warranty. Visit us online at ahs.com/realestate to learn more.

Turns out there are many great times throughout the home buying process where talking about the home warranty makes sense, and there are a few good times: • • • •

At a home showing When writing an offer During the home inspection After closing

Multiply Your Real Estate Business.

Maximize GCI. Winning in real estate means closing more leads, faster. CINC’s powerful all-in-one platform helps you generate and close more leads, growing your real estate business. That’s why 50,000+ agents rely on it to nurture their most profitable business opportunities every day.

Whether you’re growing the next real estate empire or streamlining your team’s operations, CINC’s tools help you dominate the market while making authentic connections.

Request a demo today and see the difference between CINC and…well, everyone else.

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#1 Source into Agent Inboxes: SAVE 15% Today Announce your new listings, price reductions, open houses, agent incentives and more with Zip Your Flyer. Family-owned and operated, Zip Your Flyer has been trusted by agents for over 17 years, offering same-day turnaround and no monthly fees to help you grow your business. Use our designs or upload your own, and add-on high quality print PDFs or social media eVIDEOS with ease. You’ll get a free client summary with each order PLUS guaranteed double-digit agent open rates. Log in to www.zipyourflyer.com/homesmart to explore our custom designs and place an order today.

Have questions? Contact our customer service team via live chat or by phone at 888.947.8509 for help whenever you need it.

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A

er Approach to Lead Generation.

Get access to millions of real estate title records in over 3,000 counties covering 97% of the US!*

Get Property Reports

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Access the most up-to-date real estate data, including property and homeowner information, sales history and comps, legal descriptions, plat maps, tax records and more.

Select different neighborhoods to instantly gauge sales activity and generate and track leads.

Save prospect lists and export mailing labels.

Receive alerts when property records are updated in your saved farms.

Get started today at EquitableEscrow.com/On-The-Move

ESCROW *Data may not be available on every device, nor for all states, areas or properties.

Copyright © 2022 Equitable Title Agency, LLC. and Equitable Escrow.

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Build Allegiance & Relationship Capital The SMART agent is reaching out more than ever. We all know that real estate is a numbers game. The more relationships we can create, nurture and insulate, the better our numbers.

How does HomeActions™ help agents build allegiance and relationship capital?

Click On HomeSmart® Elite Agent, Deanna Peters, and Hear What She Has To Say About HomeActions ™

HomeActions™ is a content-rich email marketing service that portrays agents as "homeowner advocates."

HomeActions™ helps agents build a thriving pipeline by creating an exclusive database from the agent's exiting and new contact sources.

More resources can be found at HomeSmart Links,

*

Including Integrations With

zap1er

Broker/ Owner/ Franchisee: Activate Your Office and We'll Provide Youe Agents With Discounts More Info: CLICK HERE

HomeActions™ is a trust-builder. The system positions agents as local experts and trusted homeowner advocates.

HomeActions™ is hyper-local and engaging. Agents can include new listings, open houses, virtual tours, etc.

Plus, built-in interactive content like the Neighborhood360 widget covers 150 million US street addresses and data on every neighborhood.

HomeActions™ is a conversation-starter.

Built-in predictive metrics show which contacts may be warming up for a transaction, and immediate engagement alerts can be set on articles to instantly connect agents with new opportunities.

LEARN MORE AT: homeactions.net/homesmartlinks 10

What's Missing From Your Real Estate Business?

The real estate market is a roller coaster and it’s easy to get caught up in the never-ending ride, but there’s ONE tool that can help aid your efforts in becoming a strong real estate agent!

The one tool that helps agents get organized, stay top of mind with important leads and past clients, and build their online presence is a robust real estate CRM tool. With a robust real estate CRM tool, you’ll be able to effectively manage your database, set goals, create keep-in-touch tasks to build productive relationships, and, overall take the reins on your business!

Download our FREE CRM Buyers Checklist to find the right real estate CRM for you and get access to a FREE trial of our coveted real estate CRM!

The Secret to More Referrals and Repeat Business Well, it’s not really a secret. You know the way to more referrals and repeat business is to stay in consistent contact with your sphere. But where do you find the time?

We can help.

We’ll automatically send a gorgeous, personally branded publication as a gift from you to your exclusive list of contacts every six weeks. (And we do it for less than the cost of a Hallmark® card!)

Filled with engaging content, beautiful photos, and helpful tear-out cards, with options to include personal messages to each recipient at no additional cost, this is truly unique marketing your sphere will want to receive, proudly place on their coffee tables, and share with friends!

There’s simply no easier way to stay top of mind!

Click today, and receive a FREE ESTIMATE.

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Can Sellers Coverage Enhance Your Listing?

The listing is ready to sell; it may have been staged, painted and organized to now compete in our changing market. Now what? Have you ever considered including a home warranty as a part of the selling process? Not only can a home warranty plan help provide ease to a buyer’s worries when considering a property, but it can also benefit the seller by helping to protect against unexpected covered repairs while on the market. How? With Sellers Coverage!

Super's sellers coverage truly is different!

We cover all of the systems, components and appliances as our Simple plan, including components of the home's: • • • •

Heating and Cooling System Electrical System Plumbing System Major Home Appliances, such as ovens and dishwashers • Up to $10,000 for up to 6 months!

The seller doesn't pay anything upfront, they just agree to pay for one of our three plans for the buyer at closing.

Visit us at: www.hellosuper.com/realestate

The Free Luxury Real Estate Toolkit from LUXVT If you’re looking to boost your brand and sign more luxury listings, the luxury toolkit from LUXVT can help. LUXVT has helped thousands of agents provide elite marketing services, create beautiful branding materials, and sell their listings in a snap.

When you create a LUXVT account, you automatically get access to the free Luxury Toolkit. This toolkit includes features like the Listing Presentation Creator, where you can make an entire beautiful 16-page digital presentation in just a few clicks. You can also use the Luxury Listing Planner, where you’ll get custom recommendations on how to put together the perfect marketing campaign. These tools are just the beginning! Create your account, explore LUXVT’s membership and listing campaign options, and discover more luxury resources at luxvt.com.

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You Can Create Inventory in Your Market Have you been looking for ways to create inventory in your market? It’s not impossible; it’s actually easy. There are so many homeowners sitting on a gold mine of equity in their home. They can use this equity as a down payment to propel them into their next home! Not needing to move twice, or to pay for temporary housing, they can save money and move in straight away! How? A private money bridge loan is the key to tapping into equity, making cash-like offers, and to getting into your next home first. With the ability to make noncontingent offers, you’ll be unlocking inventory for yourself and unlocking an ability for your client that they didn’t have prior!

Please feel free to give us a call at 415.926.4444.

Do I Need Landlord and Homeowners Insurance?

Landlord insurance covers a homeowner from potential financial losses related to their rental properties. The policy allows the property owner to insure every part of the rental building that belongs to them. If you're renting your property, it's important to get this insurance.

However, landlord insurance is not mandatory to have, and many homeowners are unaware of the benefits associated with it. The first step to ensuring you are well protected in the event of a claim is to have the appropriate insurance coverage, which means your traditional homeowners insurance should be substituted for landlord insurance. When buying your landlord insurance policy, there are a number of actions you can personally take to lower the cost of premium you pay.

Visit steadily.com/partners to learn how you can earn cash for referrals.

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Impress Your Clients with Utility Concierge The nation’s top real estate agents trust Utility Concierge to connect their clients’ utilities and home services. As a HomeSmart agent, you and your clients receive this service for free!

In just one quick call, your clients will set up services for electricity, internet, security and more with the best providers, at the best rates. Utility Concierge will care of all the paperwork, schedule activations and hold the homebuyers’ hand through installation.

Schedule a virtual training today and meet your Account Manage.

The Benefits of Digital Ads as a Real Estate Agent As a real estate agent, stepping into the world of digital ads can be daunting, but it doesn't have to be! There are many benefits to utilizing Facebook and Google Ads in your real estate business. For starters, it will give your business more exposure.

When you run ads to your desired audience, your business will be getting exposed to people who are most likely to get in touch. Digital ads can also improve your online presence! Your online presence is a major factor in creating your brand, and running automated ad campaigns gives you the time to focus on the other important aspects of your business while still generating new leads..

Did you know that Wise Agent makes Facebook and Google Ads easier than ever with our Digital Ads Feature? To learn more, read our blog on our Digital Ads Feature! .

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Engage New Customers Instantly, with Zero-Cost Connecting your business to potential customers—in a way that demonstrates your competitive edge—just got easier.

Premier Partner Skyways Media offers HomeSmart agents the opportunity to commission a customized “Guide to Buying, Selling and Renting”. This beautifully designed publication will be full of information your customers want and need.

You get quantities to physically distribute, and a versatile digital guide to embed into your website, emails and social media.

What you don’t get is an invoice for this superb, branded publication!

Skyways Media covers costs by approaching relevant advertisers, who also add value to the publication’s contents. Your guide’s launch represents a way to strengthen your circle of influence too.

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To discuss your customized, zero-cost publication with Skyways—a global leader in service-industry marketing initiatives—contact us today!

Increase Your Commissions by 22% with Revive Are your listings ready to meet the expectations of today’s buyers?

Revive charges no interest or fees and gets paid back in escrow.

Today’s largest market share is millennial buyers searching for move-in-ready homes. Pre-sale home renovations can help transform dated spaces into what today’s buyers want to purchase.

Program features: • Professional guidance • Built around time • Renovation oversight • No money out-of-pocket

Revive handles everything from scoping, budgeting, material sourcing, design, and communication through their team of in-house experts. Doing so allows their vetted network of contractors to focus on what they do best—the work.

Get your free listing analysis by visiting www.revive.realestate/partner/for-agents.

All renovations are designed with ROI in mind, guaranteeing your client gets top dollar when they sell their home. Plus, Revive fronts the cost.

A Personal Call After Each Service Experience It’s pretty unheard of, but it’s our norm here at Platinum…

After each and every service call, we pick up the phone and check in to ensure our work is up to par, and the homeowner is happy. If for any reason they aren’t, we’re able to take care of things right away.

Lingering issues aren’t left to fall through the cracks, and homeowners help us see how we can become even better at what we do.

It takes extra time (and team members) to make a personal call after each and every claim, and it’s certainly not the norm in our industry. Still, we believe closing the loop is essential, and we want to make sure your clients are happy.

You expect the best, and we’re here to help deliver that!

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At Cinch, We Keep It Simple Making things easier for you and your clients is what we do.

With a Cinch home warranty, your clients can worry less about coming up with the money to repair or replace covered appliances and systems.

No square foot limitations No age restrictions on covered items* 180-day guarantee on covered repairs Simple online claims process Access to pre-screened service pros Visit cinchrealestate.com or call 800-521-8264. * Subject to terms and conditions; non-covered charges may apply. ©2022 Cinch Home Services, Inc. All rights reserved. Cinch is a registered mark of Cinch Home Services, Inc.

HOMESMART CLIENT

A New Way to Connect Create a better experience for you and your clients with the HomeSmart Client mobile app. HomeSmart Client is integrated with your RealSmart Agent mobile app for a streamlined experience.

Tell your clients to download it today!

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