HomeLife Landmark 2025 Factbook

TABLE OF CONTENTS

1.

A Message From Our Broker of Record

Time has passed by so quickly and we are in the middle of another busy and productive year.

From the very beginning when we first opened our brokerage in 2004, we made it one of our top priorities to create a team of the finest real estate professionals and to provide our agents with the most advanced technologies, strong brokerage support, systematic training and coaching, and continuous education and professional development.

Over the past 20 years, we listened, we learned and we grew. With more than 2,000 salespersons and brokers registered with HomeLife Landmark, we can proudly say that “we did it”, together.

We are one of the Top 5 real estate brokerages in the GTA (based on total sales volume for the past 12 months at the time of writing), and one of the Top 10 GTA brokerages in 2023 (based on total units sold and total transaction volume). We are also the largest Chinese-Canadian brokerage in Ontario.

Of course, we would not have been able to achieve this milestone without the ongoing efforts and support of our clients, agents, staff members, partners and friends.

With that said, we will continue to help all our agents to perfect their trade and to provide our clients with the best possible real estate service.

Looking forward, this will be another great year for real estate. I am confident that our company will continue to strive toward greater success, and look forward to seeing further growth from our agents and our brokerage!

Tony Ma President & Broker of Record

2.

About Us

Since being founded in 2004, HomeLife Landmark has set out to create a diverse and inclusive culture, a collaborative team and environment where our real estate professionals can thrive competitively and successfully. Our brokerage team has grown to include more than 2,000 agents working across the Greater Toronto Area, each of whom is committed to providing the best service to our customers and to elevating the standards of client service. Through our comprehensive training and support system we are able to help agents achieve greater results than they could on their own.

Our Values

We pride ourselves in upholding the fundamental values of:

w Knowledge

w Expertise

w Trust

w Care

w Integrity

These guiding principles have led us to establish new standards of client service and achieve continued success in the highly active and ever-competitive Toronto and GTA real estate market.

At the heart of HomeLife Landmark are our salespersons and brokers, who come from a diverse range of professional and cultural backgrounds and who bring with them a wealth of unique perspectives, experiences and expertise.

We have made it a key priority to welcome and develop incredibly diverse, multifaceted agents, each of whom brings unique skills, talents, and qualities to the Landmark family.

HomeLife Landmark was built upon our threefold philosophy: Our Mission

1. Professionalism

We aim to maintain the highest standards of customer care and excellence when providing real estate services to our clients. We firmly believe in continuously striving to provide the best client service possible, and ensuring that the selling and buying process is an enjoyable experience and that the relationship between salesperson and client is a harmonious and long-term partnership.

2. Multiculturalism

We strive to cultivate a brokerage that reflects our client base. Operating in Toronto and the surrounding areas, we work with buyers and sellers from all walks of life with diverse backgrounds, and we believe our team of Toronto and GTA Realtors® should mirror that diversity. Not only do we consciously implement inclusive hiring practices, but our training and support services are also offered to our agents in multiple languages.

3. Teamwork

We are committed to the ongoing success of our clients and our agents, so we provide each representative with continuous professional support. Our brokerage hosts regular training programs and assists all our agents throughout the listing and buying processes so that each transaction exceeds client expectations. We encourage a collaborative work environment where agents share market knowledge and deal experience and insights to help each other to further develop their business.

Our brokerage embodies these three pillars in every action we take in order to deliver the best results for our clients and move the industry forward.

Our Goals

At HomeLife Landmark, we have two main goals that drive our business:

1. To build life-long partnerships with each of our clients by offering honest, transparent, trustworthy and dependable services.

2. To enable our real estate agents to reach their full potential through continuous education, mentoring, coaching, and professional development.

Our Promise to Our Agents

HomeLife Landmark agents have access to:

w State-of-the-art technologies

w Comprehensive training programs

w Marketing and lead generation tools

w Managerial guidance and expertise to accelerate their business and reach their full potential

Our reputation as a leader in the real estate brokerage business combined with the HomeLife brand and reputation ensures the continuing success of all HomeLife Landmark agents.

O ur Achievements

We have established a reputation as a leading real estate brokerage through consistent top-ranking performance in sales and productivity. HomeLife Landmark has achieved industry recognition and accolades over the years, including being recognized as the No. 1 HomeLife Office in Canada since 2013, based on listing transactions and average gross sales commission. We also rank among the top real estate brokerages in the GTA, including the No. 1 brokerage in Markham, based on total units sold and transaction volume in the resale market.

20Year History

#1 Brokerage in Markham

#1 Office in HomeLife Canada

Top 10 Brokerage in the GTA

We have been the highest-performing Chinese-Canadian real estate brokerage for 14 consecutive years since 2009.

We were awarded the HomeLife Canada Annual Performance Champion in 2013, 2014, 2015, 2017 - 2023

#1 HomeLife Office in Canada Since 2013 (Based on Listings and Transaction Volume)

2019

Establishment of Landmark Vacation Homes

2020

Modern Renovation of Head Office

2023

Grand Opening of Oakville Branch Office

Management Team

We believe great real estate agents aren’t simply born, but that they are developed in the right environment and guided by the right people. At HomeLife Landmark, we are committed to innovating a system that allows agents to grow their real estate careers through the right guidance, training and practical tools needed to get more clients and do more business. Our results-producing motivated coaching, marketing, and management support is proven to help agents achieve greater success and to maximize their potential.

Our management team comprises fourteen seasoned real estate professionals who provide constant support, training and mentoring to every agent, so you are never on your own. With an entire brokerage working to help you succeed, you’ll be able to help more clients and close more transactions in less time. COMPANY

ON-DUTY MANAGERS

CONSULTING MANAGERS

*Salesperson **Broker

Montreal

Kitchener-Waterloo

St.Catharines-Niagara Falls

Brampton

Oakville

3. Our Divisions

Residential Sales

Brokerage in Markham #1

For the 2023 resale market based on listing and selling units and total transaction volume.

Top 5 Brokerages in the Markham Resale Market

#1 HomeLife Landmark Realty Inc.

#2 Bay Street Group inc.

#3 Homelife Future Realty Inc.

#4 Housesigma Inc.

#5 Re/max Metropolis Realty

In 2023, HomeLife Landmark was one of the Top 10 brokerages in the GTA resale market based on total units sold and total transaction volume.

Pre-Construction Division

Our pre-construction team is highly active in all projects across the GTA. As a Platinum Broker we have first access to new home sales across the GTA including low-rise single family homes and high-rise condos. Unlock your real estate success with Platinum Broker Access through HomeLife Landmark. As a leading brokerage in pre-construction sales, we offer you the pre-release access and the best source for project details and invitations to broker-exclusive events, ensuring you’re ahead of the competition.

Pre-Construction Division

95 Developments

Aspen Ridge, CountryWide Homes & Regal Crest

Caivan

Castleridge Homes

Andrin Homes

Aspen Ridge

Addington Developments

Almadev

Broccolini Camrost Felcorp

Aspenridge

Andrin Homes

Aspen Ridge

95 Corporate Center

Victoria Grand

Arbor West

Gemini

Hillsborough Lily

Addington Park

LSQ1 & LSQ2

The Riv Raglan House

New Seaton

The Trails of Country Lane

Upper Caledon East

Diamond Kilmer

CountryWide Homes

Digreen Homes Emblem & Core Development Group

CentreCourt

Deco Homes

Capital Developments Capital Developments CentreCourt

EllisDon Diamondcorp, Dream, Fram + Slokker and Kilmer Group

Countrywide, Aspenridge

Crystal Homes & Fernbrook Homes

Birchley Park

Queensville

Nava Oakville

The Leaside

Pickering City Centre

Honeystone

Olive Residences Park Road Kipling Station Condos

Arcadia District Bridge House

Oakridge Meadows

River & Sky

Fieldgate Urban & Westdale Properties

Emblem

Geranium

Greenpark

Graywood

Greenpark Group & Trinity Point Developments

Graywood

Flieldgate Homes

Graywood

Greenpark

Fusion Homes Geranium

Freed Developments

NorthCore

Allure

Clarehaven Estates

Red Oaks

Maison Wellesley

Thompson Towers

Centricity

The Crescents

Park & Lake Waterfront Residences

Evelyn at Rise & Rose

Alister at Solterra Allegro Phase 3&4

Freed Hotel & Residences

Forest Hill Homes & State

Terrace Park Towns

inCan Developments

The Unionville

Great Gulf, Dream & Westdale Properties

Forma

Heathwood Homes

GTA Development Corp

Williamsburg Green

Markham Central

JD Development Group

Kylemore Communities

LeBANC Development

Liberty Development

Lifetime Developments & Diamond Corp

Liberty Development

Laurier Homes

LakeVu3

Angus Glen South Village

QUI Modern Towns

Joy Station Towns

Q Tower Canopy Towers

Caledon Trails 3

Great Gulf

The 9Hundred Residences

IN8 Developments & Westdale Properties

1107 Main

Parallax & Westdale Properties

National Homes

Remington Group

Plazacorp

Regal Crest

National Homes

Momentum Developments

Originate Developments & Harlo Capital

South Forest Hill Residences

Whitehorn Woods

Victory Green

Yonge at Wellesley

Simcoe Landing

Northshore

Q Condos 8 Elm

Reside on Richmond

OPUS Development

Minto

Townsquare

Westshore

Madison

Mansouri Living

Mattamy Homes

Mattamy Homes

Minto

Metropia Menkes Developments Ltd. & QuadReal

Mansouri Living

Mattamy Homes

Metropia

MILA Phase 2

The Attersley

Mile & Creek 3

ClockWork 3

Heights Of Harmony

Union City Tower 1-3

Bravo at Festival South VMC

North on Bayview BLVD.Q

The Hill

Marlin Spring & Greybrook

Madison

Ivylea Towns Phase 3

Brooklin Towns

Royalpark Homes

The Daniels Corporation

Treasure Hill Homes & Greenpark Group

Tridel

The Pemberton

Urban

Rosehaven Homes

Slate Asset Management

Panorama

The Kith Condominiums

Legacy Hill

Harbourwalk

33 Yorkville M City 6

Rebecca Condos

Corktown

Treasure Hill Homes

Eversley Estates

The Daniels Corporation

Daniels on Parliament SouthTower

The Gupta Group

Yonge City Square

Tridel

Treasure Hill Homes

The Remington Group

Palmetto

Gallery Towers

Advanced Access Agents

HomeLife Landmark has consistently won recognition and praise from many builders and developers in the industry and maintains outstanding long-term partnerships with them.

Our agents have Platinum Broker Access to all major pre-construction projects in the GTA.

Business Partners

Commercial Division

Comprehensive Broker Resources

We believe all agents have the potential to succeed in commercial real estate (CRE) and as such provide a full set of marketing and client tools for commercial purchase, sale and lease transactions. Leverage our industry expertise, market resources and network contacts to accelerate your CRE business.

Professional Support

We provide first-class, professional and comprehensive training programs to support our real estate agents in their CRE trades. Our priority is always to work alongside you to help you further grow your commercial business.

Commercial & Legal Expertise

Our commercial managers have decades of combined CRE experience, including extensive working experience and expertise in the legal and accounting fields. Take confidence in our ability to set you up right to succeed.

US Vacation Homes

HomeLife Landmark’s US vacation homes division was established in May 2019 as Landmark U.S. Realty Inc. It is a full-service vacation home booking agency dedicated to providing customers with the best vacation rental experience.

Our resort-style vacation homes in Orlando, Florida offer spacious floorplans for families large and small, with thoughtfully designed and well-appointed interiors and resident-only community amenities including pools and splash parks, fitness centres and playgrounds. Plus, our vacation homes are in close proximity to the major theme parks and attractions as well as outlet malls, supermarkets and restaurants.

Orlando

Toronto Florida

We make sure to provide guests who arrive at our vacation homes with fullystocked amenities, including towels, kitchen utensils and dishware. We also ensure that our furniture and lighting are handpicked and selected to fit our guests’ vacation needs.

We make it as easy and convenient as possible to book vacation home rentals by making our services available to clients 24/7, with live chat and phone call support.

Landmark U.S. Realty Inc. focuses on helping investors to find vacation homes in Orlando, Florida that offer high rental income and high return on investment.

80%

2023 Average Occupancy Rate

5 - 7%

Annual ROI for Single Family Vacation Homes

$120,000+

Gross Annual Income for the Largest Floorplan

With a 5-year track record of successfully managing vacation home rentals, we have been able to build a solid and sustainable co-operative relationship with local service providers and management teams in Orlando, Florida.

We treat each home as if it were our own to ensure exceptional long-term property care for our owners.

We pride ourselves in delivering the best possible experience for guests and owners and ensuring that every vacation stay is a landmark one.

Over the years we have received many positive guest reviews and achieved praise and recognition from our owner clients based on the consistent quality of services we provide.

Brokerage Services

Professional Development

Asone of the leading real estate brokerages in the GTA, HomeLife Landmark has always made it a top priority to provide our agents with comprehensive training programs, including specialized, targeted and practical seminars aimed at helping agents to provide better client service and complete more transactions.

Whether you are a newly licensed agent or an experienced broker, our commitment to and culture of professionalism, multiculturalism, teamwork and integrity means that you will always be afforded the opportunity to improve your knowledge, skills and expertise and to continuously develop your craft.

HomeLife Landmark regularly schedules training sessions often with multiple seminars and workshops everyday, given the busy demands of our real estate agents and new developments in the marketplace and professional requirements.

We host both in-person and virtual training sessions on a wide range of topics from basic knowledge and skills training such as offer preparation, listing presentation and digital marketing, to advanced techniques in negotiations, legal issues and compliance matters. We also provide our agents with access to professional training courses from HomeLife Canada, HomeLife University, TRREB and MPAC, to name a few.

At HomeLife Landmark, we believe that personal ability and character, specialized knowledge and quality of service are some of the most important qualities of a successful agent growing their real estate career.

We offer a series of training sessions and discussion seminars on core topics such as sales skills and techniques, listing presentations, introduction to preconstruction sales, business transactions training, e-signature, multiple offers, open house tips, and more.

Additionally, we provide real estaterelated courses such as the latest updates on mortgage and tax policies, real estate development and construction, home inspections, commercial real estate and business transactions, and real estate legal and regulatory updates.

We recently launched our brand new Landmark Agent BootcampTM specifically designed for new agents looking to jumpstart their real estate career. We cover all the basic real estate topics needed to set you up right so you can hit the ground running.

HomeLife Landmark introduced a unique “I-STAR” system, which means “Image, Support, Training, Assistance and Resources”. We encourage agents to follow this and other strategies to continuously build and enhance their personal brand image and brand awareness.

With 20 years of experience operating in the GTA real estate market and more than 2,000 agents on our roster, HomeLife Landmark has accumulated a multitude of specialized knowledge and expertise that our agents leverage to provide extraordinary client service and reach higher levels of success.

Innovative Technologies

Weunderstand that both agents and clients are busy people and as such we provide a suite of up-to-date and innovative technologies to ensure that the listing and buying processes are smooth and efficient. This includes tools such as BrokerBay, Authentisign, Lone Wolf and more. Plus, our official company website and Landmark Agent Portal are the most important client-facing and back-office support systems to enhance your business.

Our company website and Landmark Agent Portal provide up-to-date info on the latest new home projects, listings, assignment deals, training seminars, news and updates, and more.

HomeLifeLandmark.com

LandmarkAgentPortal.com

Homelife Canada provides members with comprehensive resources including new listings, up-to-date market analysis and useful marketing tools including website, SEO and branding guides.

Homelife.ca

BrokerBay provides agents with an all-inclusive tool to management listings, appointments, offers, showing feedback and analyze the showing activity with high efficiency and effectiveness.

Authentisign gives agents the ability to have documents signed electronically with speed and precision as well as providing digital security to safeguard your client’s personal information and documents.

Lone Wolf provides professional back-office tools for deal processing, transactions management and other transactionsrelated technologies.

With Reach150, you have access to the most advanced recommendation and referral solution on the market. You can easily and quickly request recommendations from clients with no login required, which can then be published to your Reach150 page with one click.

Easily create professional flyers, postcards, video, social media, single property websites, drip campaigns and more with Imprev’s simple online interface. Imprev’s listing automation creates stunning marketing materials for you automatically for all your active listings.

Whether it’s buying, selling, or refinancing, DocuSign helps you to centralize all of your real estate documents and get e-signatures completed faster. DocuSign allows you to work the way you want, on the go or from the office, using online tools that simplify transactions from end-to-end.

InCom’s TechPack comes with a fully featured personal website that includes everything you need to create a powerful online presence. InCom websites are feature-rich, easy to use and include modern site templates, CRM tools, SEO, analytics, listings management, access to customer support and more.

5. Agent Testimonials

I am very happy and lucky to have joined HomeLife Landmark 10 years ago. Through the company’s excellent training system and working atmosphere, I have learned how to deal with complex issues in various real estate transactions and built a bridge with clients.

HomeLife Landmark provides professional legal counsel and guidance for all my deals, and also provides a variety of managers for resources, support and coordination. These are the best reasons why I remain a Landmark agent. I’ve seen myself and the company grow over the last 10 years, all thanks to HomeLife Landmark!

- Jay Wang

As a member of HomeLife Landmark, I am supported by a wonderful team. The Brokerage offers development opportunities through new home projects, marketing resources and training, all coordinated by an attentive management team.

- Stephen Deng

I really appreciate the support received from our Brokerage and the efforts made to provide the best service to agents, including investments in real estate technologies, front office and deal staff, and marketing and training resources.

- Jenny Ting

I really appreciate our Brokerage’s support and consideration for senior agents!

- Raghu Krishnan

Tony, when I sat and met with you over ten years ago, I saw your sincerity and honesty which is why I signed up with you and HomeLife Landmark. I remember you helped me to prepare my first offer and even how to open a lockbox with “SPI” code. Thank you for all the lessons, your advice and help, and always responding to my questions. And thank you to all the office team and managers as well. I look forward to another great 10 years with you all!

- Tin Chung

Thank you to the HomeLife Landmark managers and office staff for your help and support over the many years. I am so glad and proud to be a member of the Landmark family!

- Helen Zhang

The Whole experience of joining the HomeLife Landmark Brokerage has been great, from the start to introduction and invitation to join the brokerage experience was wonderful. There were several members of the brokerage present on the introductory call which immediately showed the value they bring to the table; I was able to interact and ask all the relevant questions and seek clarification. Even prior to making my decision of choosing the right brokerage for me, HR created a WhatsApp group for me with the office managers including Broker of Record which immediately made me feel a part of the team.

I interviewed quite a few well-known and brokerages prior to making my selection of choosing HomeLife Landmark, I am grateful that I made the right choice. The training program is great and gives you the opportunity to interact with the presenters and ask questions which is so valuable. It has been a great onboarding experience filled with guidance along the way. Thank you for bringing me on board!

- Rishi Thapar

Great real estate brokerage with lots of exclusive access to pre-construction units for sale across the GTA. Friendly staff, great office location. Highly recommend this brokerage.

- Kent Mao