THE HOME HARDWARE CUSTOMER
Home Hardware has built a strong reputation across Canada, supported by a network of over a thousand stores and four distinct banners. Customers trust us for a wide selection of products that support their everyday tasks—from power tools to lawn care essentials. We also provide top-quality building materials for professionals working on new construction or renovation projects.
Vivadata Winter 2025
DIGITAL FLYER CUSTOMER
share engaging digital shopping experiences that drive customer interest and increase sales. These platforms enable partners to connect with consumers at a crucial point in their shopping journey.
Promotional content on Flipp and reebee serves as a powerful incentive for in-store visits, with 68% of shoppers motivated to visit a store after discovering a deal.
HOUSEHOLDS IN CANADA REACHED THROUGH FLIPP 7M MONTHLY ACTIVE USERS
RETAIL SALE CAMPAIGNS
Home Hardware is enhancing our 2026 Retail Sale Campaigns with a robust, omni-channel strategy that leverages both paid and owned media. Each Retail Sale Initiative runs for four weeks, follows a fully integrated approach, and is seasonally tailored to drive awareness, engagement, and sales among Canadian customers.
RETAIL SALE CAMPAIGNS
For 2026, our Retail Sales Campaigns will be divided into Peak and Off Peak campaigns. Sales periods peak in late Spring/Summer and early Fall based on demand in the market, requiring upweighting in investment and exposure to remain competitive.
Category offers are designed to showcase a breadth of products and brands, aligning to the overarching RSC theme. Brand offers highlight a single brand and the brand’s product assortment.
Level - 1 & 2 offers have been pre-selected. Please reach out to your Merchandise Manager to discuss availability.
Level 1 – Category Offers
*Paid Media Feature Item is a First Come, First Serve basis.
• Half to full digital flyer page (based on opportunity) • Landing page feature with traffic driving from paid media, email & social media
DIGITAL OPPORTUNITIES
The digital opportunities available include email integration and digital flyer pages in a variety of formats. Email marketing is a strategy that requires consumer consent, and Home is constantly adapting its approach to align with the rising expectations of consumers. By offering flyer deals, exclusive online sales, and informative content directly to consumers on a weekly basis, we aim to cultivate loyalty and enhance the lifetime value of our customers.
Our digital flyer pages for both consumers and PROs are seamlessly incorporated into our digital flyers, available on homehardware.ca and through digital flyer apps like Flipp and reebee. These flyers are thoughtfully crafted to align with seasonal trends, helping to boost awareness, drive consideration, and encourage customer purchases.
EMAIL OPPORTUNITIES
Promotional Email:
Boost your products’ visibility when featured in the flyer, by including them in our weekly emails.
Brand/Item Awareness Email:
Enhance your audience connection by promoting brands or items not shown in the flyer through our weekly emails.
DIGITAL FLYER PAGES
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DIGITAL CATALOGUE PAGES
Brand Awareness kitchen and bath
• 12-week duration
•Page is promoted within the catalogue on homehardware.ca and apps such as Flipp
•Page will include direct links to product pages, driving targeted traffic
•Catalogue is supported through social media and email
•5 digital pages available for purchase in each event
• 6-week duration
•Page is promoted within the catalogue on homehardware.ca and apps such as Flipp
•Page will include direct links to product pag driving targeted traffic
•Catalogue is supported through social media and email
•5 digital pages available for purchase in each event
Scan 2 Score is an always on Scene+ customer contest, designed to incentivize Home’s most loyal customers and reward shopping behaviour at all Home Hardware banners across Canada. Every month, customers that scan their Scene+ card at Home Hardware will be entered to win 1 of 4, $100 Home Hardware eGift Cards.
To further showcase all the incredible products & brands Home Hardware sells, we are looking to partner with suppliers to provide additional grand prize packages to be won during key seasons throughout the year.
Scan 2 Score Supplier Package
Donate a prize with a minimum ARV (Average Retail Value) of $500 for brand/product exposure in Home Hardware marketing channels. 12 supplier partnership packages available. Priority logo placement and brand/product exposure will be provided to the supplier with the highest prize ARV.
$2K
+ Prize (ARV $500 - $1000+)
March 2026
Spring Prize Package
Supplier packages available: 3
Prizing Requirements: Seasonally relevant spring product(s). June 2026 Summer Prize Package
September 2026
Fall Prize Package
Supplier packages available: 3
Prizing Requirements:
Supplier packages available: 3
Prizing
December 2026 Winter Prize Package
Supplier packages available: 3
Prizing Requirements:
Supplier Packages Available – Commitment Date Deadline: Oct 31, 2025 Home
BEAVER HOMES & COTTAGES
Beaver Homes & Cottages is the premiere custom home material package program in the industry. Partnering with Beaver Homes & Cottages offers you a collection of extremely well targeted marketing opportunities. Get your brand in front of these targeted consumers with product placement in the Virtual Design Centre, which gives your customers the ability to see your product in their dream home.
Per Package • Full page ad exposure in 2026 Design Book • Commitment deadline: December 19, 2025
The Virtual Design Centre on BeaverHomesAndCottages.ca allows customers to go in and customize the exterior finishes of the home including siding, roofing, windows, doors, and trim. Customers can also navigate The Interior Virtual Design Centre and customize finishes like paint, cabinets, counter tops, flooring and many more products.
Category placement in the Virtual Design Centre puts your products front and centre as Beaver Homes & Cottages customers transform their dreams into reality.
PRO Branded Digital Flyer Page
$30K Per Page
• 2-week duration
• Page is promoted within the HHBC/HBC flyers on homehardware.ca and apps such as Flipp
• Page will include direct links to product pages, driving targeted traffic
PRO Product Feature
Includes email placement, PRO webpage exposure, optional video*, and social assets. $2,500
Put your product or brand in front of 80,000+ engaged contractors with a dedicated PRO email feature. Ideal for product launches, or innovations—this opportunity drives visibility with the pros who build Canada.
*Home-produced video available at additional cost; limited spots available.
PRO Appreciation Event National Contests — Limited Sponsorship Opportunities Available
Be part of something big. Building on the success of 2025, Home Hardware’s PRO Appreciation Events are back—bigger and better than ever. These national contests are designed to recognize and reward our valued PRO customers across Canada, with high-visibility opportunities for our supplier partners to get involved.
Sponsorship Options:
Co-Sponsor (up to 4 brands per contest):
$50,000
Exclusive Sponsor (only one brand per contest):
$150,000
Each contest runs for a full season (3 months):
Winter: Jan 1 – Mar 31
Spring: Apr 1 – Jun 30
Summer: Jul 1 – Sept 30
Fall: Oct 1 – Dec 31
Your Brand Will Benefit From:
National Exposure
• Dedicated promotion in PRO emails, on homehardware.ca, and across social and paid digital media
• Minimum of two feature blocks in our national print and digital flyer per 3-month contest
Local
In-Store Support
• Turnkey signage packages shipped to all 570+ Home Hardware Building Centres
• Custom digital download kits (social + email) provided for Dealers to promote locally
• Dealers encouraged to host their own PRO Appreciation events with signage support
Audience Reach:
570+ stores receive signage packages
1.5M digital flyer impressions per flyer via homehardware.ca, Flipp, Reebee
2.2M print flyers distributed biweekly
80K PRO subscribers reached directly through targeted email
201K weekly page views on homehardware.ca
National paid media campaign (details forthcoming)
With only four co-sponsorships or a single exclusive spot per contest, space is extremely limited.
Don’t miss this opportunity to align your brand with Home Hardware’s PRO network and gain unmatched exposure—nationally and locally.
**An opportunity to donate a prize with a minimum ARV of $5,000, gaining national brand exposure through placement on the campaign landing page, banners, and additional marketing assets. Prizes subject to approval.
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Key Stats:
7 PRO Road Shows (Fall 2026 – Winter 2027)
Chatham, Barrie, Ottawa, Dartmouth, Quebec, Winnipeg, Edmonton
Expected PRO Attendance Approximately 5000 contractors
Sponsorship Opportunities*:
PRO Road Show Title Sponsorship
$75,000 + tax*
As a Title Sponsor, you’ll receive:
• Priority booth selection
• Logo featured on printed and digital materials, including invitations, email communications, and recognition in the show booklet
• Prominent onsite visibility with pop-up signage throughout the venue
• A minimum of five public acknowledgments per show, recognizing your brand as the PRO Road Show Title Sponsor
Multi-Channel Promotion:
Flyers: Biweekly flyers generate an average of 1.5M digital flyer impressions through homehardware.ca, Flipp and Reebee, average of 2.2M print flyers distributed per biweekly flyer
Emails: PRO Emails are delivered to an engaged PRO audience of approx. 80K PRO subscribers
Web: Average of 201K weekly homehardware.ca webpage views
Promotional Items Giveaway Sponsorship
(e.g. t-shirts, toques, hats, pencils) - $9000 + tax*
• Distributed to approximately 5000 PROs participating in the PRO Road Show challenges (Driver Drill Competition, PRO Putting Challenge, etc.)
• Priority booth selection
10’ x 10’ booth
$2,500 + tax per show*
Early Bird Offer! – Reserve your booth at all 7 shows by June 15, 2026 and secure your space for a special package price of $15,000 + tax –a savings of $2,500!
2026/27 PRO Road Shows
For 20+ years, Home Hardware has been travelling across Canada hosting PRO Road Shows and we want you to join us!
*Estimated pricing only. Subject to change
*Limited spaces available
*Participation subject to PRO Marketing Discretion/Approval
*PRO Road Show booth registration forms will be sent to suppliers in Spring 2026
Sponsorship Opportunity
$25K Per Sponsorship
Give your brand VIP exposure with Home’s PRO MVP Experience—an exclusive sponsorship opportunity that puts your name front and centre with our top-performing Dealers and their most valued PRO customers.
Here’s how it works: As a sponsor, you’ll invest $25,000 to secure one of a limited number of available events. Home Hardware will identify the top 20–25 Dealers nationwide based on their sales of your product lines. These Dealers will be entered into a random draw to win a PRO MVP Experience sponsored by [Your Brand].
The winning Dealer will host a custom-curated event designed by Home’s PRO Marketing team—an unforgettable, localized experience they’ll share with their top PRO Contractors. Whether it’s a private Blue Jays suite, guided outdoor adventure, or event aligned with one of our national partners like RAM Rodeo or Curling Canada, this exclusive event will elevate your brand and create lasting impressions.
Your brand will benefit from high-impact promotional exposure:
• Featured across our digital channels including website landing pages, emails, and social media
• Promotion within PRO-targeted emails reaching an engaged audience of 80,000+ PRO subscribers
• Visibility on homehardware.ca
• Social media assets prepared and shared with the winning Dealer to amplify reach through local store channels
Looking for even more exposure?
Sponsors also have the option to add a national PRO MVP event, opening the celebration to PRO customers from across Canada. This expanded format offers even greater brand visibility and promotional opportunities across Home Hardware’s marketing channels. (Note: May require additional funding.)
Limited number of sponsorships available— don’t miss your chance to be part of Home’s most exclusive PRO engagement experience!
SUMMARY RATE CARD
* Private & Confidential (for private business use only)
* Information in this document is subject to change.