2026 Supplier Partnership Booklet by HomeHardwareMarketing

THE HOME HARDWARE CUSTOMER

Home Hardware has built a strong reputation across Canada, supported by a network of over a thousand stores and four distinct banners. Customers trust us for a wide selection of products that support their everyday tasks—from power tools to lawn care essentials. We also provide top-quality building materials for professionals working on new construction or renovation projects.

Vivadata Winter 2025

DIGITAL FLYER CUSTOMER

share engaging digital shopping experiences that drive customer interest and increase sales. These platforms enable partners to connect with consumers at a crucial point in their shopping journey.

Promotional content on Flipp and reebee serves as a powerful incentive for in-store visits, with 68% of shoppers motivated to visit a store after discovering a deal.

HOUSEHOLDS IN CANADA REACHED THROUGH FLIPP 7M MONTHLY ACTIVE USERS

RETAIL SALE CAMPAIGNS

Home Hardware is enhancing our 2026 Retail Sale Campaigns with a robust, omni-channel strategy that leverages both paid and owned media. Each Retail Sale Initiative runs for four weeks, follows a fully integrated approach, and is seasonally tailored to drive awareness, engagement, and sales among Canadian customers.

RETAIL SALE CAMPAIGNS

For 2026, our Retail Sales Campaigns will be divided into Peak and Off Peak campaigns. Sales periods peak in late Spring/Summer and early Fall based on demand in the market, requiring upweighting in investment and exposure to remain competitive.

Category offers are designed to showcase a breadth of products and brands, aligning to the overarching RSC theme. Brand offers highlight a single brand and the brand’s product assortment.

Level - 1 & 2 offers have been pre-selected. Please reach out to your Merchandise Manager to discuss availability.

Level 1 – Category Offers

*Paid Media Feature Item is a First Come, First Serve basis.

• Half to full digital flyer page (based on opportunity) • Landing page feature with traffic driving from paid media, email & social media

DIGITAL OPPORTUNITIES

The digital opportunities available include email integration and digital flyer pages in a variety of formats. Email marketing is a strategy that requires consumer consent, and Home is constantly adapting its approach to align with the rising expectations of consumers. By offering flyer deals, exclusive online sales, and informative content directly to consumers on a weekly basis, we aim to cultivate loyalty and enhance the lifetime value of our customers.

Our digital flyer pages for both consumers and PROs are seamlessly incorporated into our digital flyers, available on homehardware.ca and through digital flyer apps like Flipp and reebee. These flyers are thoughtfully crafted to align with seasonal trends, helping to boost awareness, drive consideration, and encourage customer purchases.

EMAIL OPPORTUNITIES

Promotional Email:

Boost your products’ visibility when featured in the flyer, by including them in our weekly emails.

Brand/Item Awareness Email:

Enhance your audience connection by promoting brands or items not shown in the flyer through our weekly emails.

DIGITAL FLYER PAGES

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DIGITAL CATALOGUE PAGES

Brand Awareness kitchen and bath

• 12-week duration

•Page is promoted within the catalogue on homehardware.ca and apps such as Flipp

•Page will include direct links to product pages, driving targeted traffic

•Catalogue is supported through social media and email

•5 digital pages available for purchase in each event

• 6-week duration

•Page is promoted within the catalogue on homehardware.ca and apps such as Flipp

•Page will include direct links to product pag driving targeted traffic

•Catalogue is supported through social media and email

•5 digital pages available for purchase in each event

Scan 2 Score is an always on Scene+ customer contest, designed to incentivize Home’s most loyal customers and reward shopping behaviour at all Home Hardware banners across Canada. Every month, customers that scan their Scene+ card at Home Hardware will be entered to win 1 of 4, $100 Home Hardware eGift Cards.

To further showcase all the incredible products & brands Home Hardware sells, we are looking to partner with suppliers to provide additional grand prize packages to be won during key seasons throughout the year.

Scan 2 Score Supplier Package

Donate a prize with a minimum ARV (Average Retail Value) of $500 for brand/product exposure in Home Hardware marketing channels. 12 supplier partnership packages available. Priority logo placement and brand/product exposure will be provided to the supplier with the highest prize ARV.

$2K

+ Prize (ARV $500 - $1000+)

March 2026

Spring Prize Package

Supplier packages available: 3

Prizing Requirements: Seasonally relevant spring product(s). June 2026 Summer Prize Package

September 2026

Fall Prize Package

Supplier packages available: 3

Prizing Requirements:

Supplier packages available: 3

Prizing

December 2026 Winter Prize Package

Supplier packages available: 3

Prizing Requirements:

Supplier Packages Available – Commitment Date Deadline: Oct 31, 2025 Home

BEAVER HOMES & COTTAGES

Beaver Homes & Cottages is the premiere custom home material package program in the industry. Partnering with Beaver Homes & Cottages offers you a collection of extremely well targeted marketing opportunities. Get your brand in front of these targeted consumers with product placement in the Virtual Design Centre, which gives your customers the ability to see your product in their dream home.

Per Package • Full page ad exposure in 2026 Design Book • Commitment deadline: December 19, 2025

The Virtual Design Centre on BeaverHomesAndCottages.ca allows customers to go in and customize the exterior finishes of the home including siding, roofing, windows, doors, and trim. Customers can also navigate The Interior Virtual Design Centre and customize finishes like paint, cabinets, counter tops, flooring and many more products.

Category placement in the Virtual Design Centre puts your products front and centre as Beaver Homes & Cottages customers transform their dreams into reality.

PRO Branded Digital Flyer Page

$30K Per Page

• 2-week duration

• Page is promoted within the HHBC/HBC flyers on homehardware.ca and apps such as Flipp

• Page will include direct links to product pages, driving targeted traffic

• Promo or Brand

PRO Product Feature

$2,500

Put your product or brand in front of 80,000+ engaged contractors with a dedicated PRO email feature. Ideal for product launches, or innovations—this opportunity drives visibility with the pros who build Canada.

APPRECIATION CONTESTS

PRO Appreciation Event National Contests — Limited Sponsorship Opportunities

Be part of something big. Building on the success of 2025, Home Hardware’s PRO Appreciation Contests are back - better than ever.

These national contests are designed to recognize and reward our valued PRO customers across Canada, while providing high-visibility opportunities for our supplier partners to get involved.

Donate a prize with a minimum ARV (Average Retail Value) of $20-25k for brand/product exposure in Home’s PRO Marketing channels.

4 Exclusive Contest Opportunities

Each contest runs for a full season (3 months):

Winter: Jan 1 – Mar 25

Spring: Mar 26 – Jul 1

Summer: Jul 2 – Oct 7

Fall: Oct 8 – Dec 30

Contest Reach

Always On Contest Sign up Page

Always On Instore Signage: 570+ HHBC/HBC instore signage packages

Min Inclusion - 2 Digital Flyers: 1.5M+ digital flyer views on Homehardware.ca, Flipp & Reebee

Min Inclusion - 1 Printed Flyer: 2.2M+ print flyers in circulation biweekly

Min Inclusion - 2 Email Blocks: 80K PROs reached through targeted emails

Always On Contest Block: 201K weekly page views on Homehardware.ca

Sponsorship Opportunity

$25K Per Sponsorship

Give your brand VIP exposure with Home’s PRO MVP Experience—an exclusive sponsorship opportunity that puts your name front and centre with our top-performing Dealers and their most valued PRO customers.

Here’s how it works: As a sponsor, you’ll invest $25,000 to secure one of a limited number of available events. Home Hardware will identify the top 20–25 Dealers nationwide based on their sales of your product lines. These Dealers will be entered into a random draw to win a PRO MVP Experience sponsored by [Your Brand].

The winning Dealer will host a custom-curated event designed by Home’s PRO Marketing team—an unforgettable, localized experience they’ll share with their top PRO Contractors. Whether it’s a private Blue Jays suite, guided outdoor adventure, or event aligned with one of our national partners like RAM Rodeo or Curling Canada, this exclusive event will elevate your brand and create lasting impressions.

Your brand will benefit from high-impact promotional exposure:

• Featured across our digital channels including website landing pages, emails, and social media

• Promotion within PRO-targeted emails reaching an engaged audience of 80,000+ PRO subscribers

• Visibility on homehardware.ca

• Social media assets prepared and shared with the winning Dealer to amplify reach through local store channels

Looking for even more exposure?

Sponsors also have the option to add a national PRO MVP event, opening the celebration to PRO customers from across Canada. This expanded format offers even greater brand visibility and promotional opportunities across Home Hardware’s marketing channels.

(Note: May require additional funding.)

Limited number of sponsorships available— don’t miss your chance to be part of Home’s most exclusive PRO engagement experience!