H H O O M M E E B B U U S SI NI N E E S S S S
225+ HOME-BASED BUSINESS START-UPS GET STARTED TODAY!
Home-Based Business & Opportunity Magazine
Special Business Expansion Issue
GROW IT! How to Make Your Home-Based Business Grow! - Pg. 14
15 SUMMER START-UPS – Pg. 22
START-UP TIPS for Millennial Entrepreneurs PLAY OFFENSE: Set Up the Right Start-Up Structure SOCIAL EXPLOSION to Grow Your Online Reach HOME OFFICE: Streamline & Digitize Paperwork FINANCIAL HACKS That Cut Biz Expenses ONLINE AUTHORITY: Generate Increased E-Revenue Display Until 10/2/2017
INTERVIEW: SALMA HAYEK “Putting Life’s Wisdom to Work” – Pg. 20
Corporate Cubicle to E-Commerce Mogul - Pg. 48
From Dorm Room to Market - Pg. 25
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How To Make Money With Non-Lethal Self Defense Products? For 29 years, 1000’s of people have made $5000, $10,000 a month and more by selling the 500+ much in demand, non-lethal, self-defense products provided by Safety Technology. Here are 7 WAYS you can make money with our products.
6. SELL TO BUSINESSES - Sell surveillance cameras to convenience stores; stun batons, Tasers or metal detectors to bars and nightclubs; pepper sprays or personal alarms to hospitals for their nurses, etc. All these things have been successfully done by other Authorized Dealers…plus more!
1. SELLING AT GUN SHOWS - There is no better way to sell anything, then face to face. Selling at gun shows allows you to put your products in front of people who are definitely interested in defending themselves, their families and their home.
7. SELLING ON THE INTERNET WITH YOUR OWN WEBSITE – Without a doubt, selling on the Internet is the best way to reach the largest number of customers. We can even build a money making website for you and teach you how to sell on the Internet.
2. HOME PARTY PLAN SELLING - Yes, just like Pampered Chef or Tupperware! Except you get to keep all the money. You don’t have to accept a paltry commission from the mother company…you are the company. All the profit is yours!
There are many other ways to sell these self-defense and surveillance products. How would you sell them?
3. SELL AT FLEA MARKETS AND SWAP MEETS - Another great way to get the products in front of people. The advantage here is costs less and can do it at the same spot every weekend. Some flea markets even allow you to set up permanent displays. 4. SET UP ROUTE OF GUN STORES, PAWN SHOPS, NAIL SALONS, BEAUTY SALONS - We suggest starting with our pepper spray displays as a way to get your foot in the door. Great way to receive residual income...money on a regular basis because the stores reorder. 5. AUCTION SITES, SUCH AS EBAY AND AMAZON - One way to get your products exposed to a very large number of buyers is to sell on eBay and Amazon. Not only are the auction sites good for selling products, but also lead generation.
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Authorized Dealer at Gun Show
There is no fee to do business with us. Visit our website at www.helpdefendpeople.com to discover how you can help people defend themselves, their loved ones and their homes.
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Home-Based Business & Opportunity Magazine
Magazine Summer 2017
BUSINESSES & OPPORTUNITIES
Face Offensive Competition by Protecting Your Business. Simultaneously form a home business and limit personal liability risks.
Start-Up Tips for Millennial Entrepreneurs.
Personal Liability: Take proper considerations to the risks your business may face.
Spearhead a home business and make a mark in the world.
4 Key Ways Your eCommerce Site Can Make Extra Money. Become an online authority
Small Biz Ad Marketplace.
to increase revenue. Business Growth: Learn from experts how to grow your business and achieve success.
HOME OFFICE © Reuters
Grow Your Home Business. Secrets and Tips from Home Business Experts.
Interview with Salma Hayek. On Her Accomplishments, Parenting Children, the Latin Community, Life at Fifty, Her Latest Movie, and Respecting Elders.
Get the Most Out of Your Operations with Document Management. Digitize your paper stacks with scanning hardware.
Product Reviews. Hot items for the home office.
40 Salma Hayek: “I feel very lucky to have four children, a big family, and that I have a career…still.”
15 Home Business Start-Ups. Perfect for the Summer.
Be surprised at the amount you save in the end. Saving Money: Tips to help manage your budgets and add to savings.
NEWS AND REVIEWS
Letter from the Publisher.
WORK-FROM-HOME SUCCESS STORIES
Letters to the Editor & Notice to Readers.
MARKETING & SALES
Travel Agent of the Year.
From a Dorm Room to the Market.
Denver Transplants Launch Company.
Bouncing Back with a Bang.
Crafting Stories in Fabric.
Use Social Media to Market Your Business. Increase traffic and target new customers.
30 Most Wanted Financial Tips, Tricks, and Hacks.
Social Media: Reach your current customers while also targeting potential future customers.
Embroidered Stories: Sydney Allen is the founder of Storybook Blankie.
Summer 2017 | Home Business
6/13/17 2:46 PM
Magazine M i Volume 24 Issue 4, Summer 2017 www.homebusinessmag.com
The Home Business Team ®
Publisher Richard Henderson United Marketing & Research Company, Inc. Editor-in-Chief Stacy Ann Henderson Managing Editor Sherilyn Colleen Publicity Editor Shannah Carol Graphic Services Kara Primm, Slice, Inc. Production Manager Jon Crossley, Ultra Graphics Digital Ad Production Angel Macias, Ultra Graphics Art Direction Richard Rabil Advertising firstname.lastname@example.org Phone: 800-734-7042 Shayla Christine http://www.homebusinessmag.com/magazine-advertisng http://www.homebusinessmag.com/online-advertising Distribution Manager Richard Trummer, Curtis Specialized Circulation Bob Kennedy, Cavendish Media Circulation Manager Dennis Porti, Curtis Michelle Ingenito, Curtis Subscriptions Publication Fulfillment Services Int. Call 888-881-5861 - M - F 8am-4pm PST. For International, call 714-226-9782. Fax: 714-226-9733 Email: email@example.com Print Manager Kris Hayner, LSC Communications Karen Hutchinson, LSC Communications Reprints Betsy White, The Reprint Outsource, firstname.lastname@example.org Mailing Lists www.homebusinessmag.com (Click on “Mailing Lists” to order) Mailing List Manager Danny Grubert, Danny.Grubert@lakegroupmedia.com List File Manager Travis McMillian, Lee Coats Newton Digital Media Manager Jim Pappadeas, Epsilon Digital Media E-Readers Bob Mehta, Supremus Group Rachel Unclebach, Libre Digital Internet Manager Rob Thompson, Infoswell Media SEO Tim Schmidt, Search Engine Optimization Experts Social Media Sherilyn Colleen At Your Service Portal Lisa Schneegans, Buzz 360 I T/Computer Operations Jim Easton, letmefixyourpc.com Customer Service Email: email@example.com Phone: (800) 734-7042 Fax: 714-388-3883
Editorial Kyle Lawheed, Esq., Chris Danks, Frank O’Hara, Jaffrey Eric, Nobu Kitajima, and others.
Distribution Curtis Circulation Company 730 River Road New Milford, NJ 07646 Tel: (201) 634-7400 Fax: (201) 634-7499
Home Business® Magazine Home Business Magazine (ISSN 1092-4779) is published by United Marketing and Research Company, Inc., 20664 Jutland Place, Lakeville, MN 55044. 6-issue Subscription Rates: Domestic $19. Canadian $39. Foreign $59. For Subscriptions: 714-693-1866, M–F Periodicals Postage Paid at Lakeville, Minnesota, and at additional mailing offices. POSTMASTER: Send address changes to Home Business® Magazine, 20664 Jutland Place, Lakeville, MN 55044.
LETTER FROM PUBLISHER
Make Business Growth a Top Priority Two Key Areas to Master in Growing Your Home Business In focusing on the world of home-based business, our magazine’s cover stories usually focus on issues of business start-up. Our Summer 2017 issue changes this up, with a feature on growing your business. All homebased entrepreneurs should view growing your business as critical to survival. Growth will make your new start-up more resilient to future financial downturns and changes in demand for your products and services. In the “big picture,” looking at business cycles, we’re talking “start-up” and “growth” phases. You want to get the start-up phase done right, before moving on to growth. Each phase requires different skillsets. So when do you focus on phase two — home business growth? The usual “checkpoint” is after a start-up is stable and generating a profit. Each business is different. A start-up phase for most businesses lasts between 6 months and a year. The greater your initial capital investment, the longer the start-up phase. Going full-time may add time due to loss of “day job” income.
“ An easy way to diversify is through sales of
back-end products or services on your website.
After business start-up, the mainstream way to grow a business is through expansion of your core business. Primary ways to expand a core business include increased marketing, online advertising, publicity, print advertising, greater networking, social media promotions, direct marketing, content marketing and more. Integral to this is a greater online footprint with an improved web presence, and investments in search engine optimization. Another key way to grow is through diversification. You find related businesses to expand into. For example, if you are in a direct sales program, look for another program in a different industry. Linking up with other homebased entrepreneurs, in a joint venture type structure, is another growth tactic. For example, you operate a specialty cleaning service business and you form a venture with a lawn service company, and each of you refers business to one another. An easy way to diversify is through sales of back-end products or services on your website. This allows you to increase revenue from existing clients who are already part of your online community. My story with Home Business Magazine provides a good case study in growth. After the initial magazine launch, we expanded marketing, maximized exposure on newsstands and magazine racks, and built up agency subscription sales. It took 6 months to get cash positive. After becoming stable, I looked for ways to expand HBM. I improved the product, expanded newsstand and subscribers through promotions, and grew the advertising base. I also aggressively diversified. I looked for ways to expand into related business, such as mailing list rental and ecommerce. We launched a newsletter and digital versions of the magazine, in the forms of eBooks and native apps. Dominant parts of my business have shifted to content distribution, an online EXPO and a podcast. Each business, however, will have its own particular requirements and success factors to achieve growth. In addition to greater revenue, growth will increase the long-term stability of your business. You’ll be protected from inevitable economic downturns and declines in demand. Get started today planning for your business’s growth, whether as a start-up or established business. Don’t get complacent after launch and positive cash flow. Start looking now for ways to expand and diversify.
Printed in the United States
Publisher, Home Business® Magazine 10 Home Business | Summer 2017 ®
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DEAR HOME BUSINESS
H H O O M M E E B B U U S SI NI N E ES S S S
especially if you’re also the founder. For this reason, your sales conversion rate is generally going to be higher than that of any other team member. If you really want to grow that bottom line for your business, you’ve got to drive sales and revenue profits by being your company’s Chief Convincing Officer.
indefinitely without seriously negative results.
Allison Maslan Author of Blast Off!: The Surefire Success Plan to Launch Your Dreams Into Reality Author of the video series “The 12 Month Business Blueprint to Multiply your Profits and Simplify your Life” www.AllisonMaslan.com
companies (which includes advertisers), nor does it know people at all the companies. The publisher cannot assume any responsibility in any manner for the actions of any of the listed companies, and the publisher cannot guarantee the outcome of any correspondence, arrangements, or subsequent transactions the reader may make with any of the listed companies. HOME BUSINESS® Magazine is sold with the understanding that the publisher is not engaged in rendering medical, legal, financial, accounting, tax, or other professional service. If medical, legal, or other expert advice and assistance are required, the services of a competent qualified professional person should be sought. The publisher, United Marketing and Research Company, Inc., assumes no responsibility for any changes of offers, nor for any companies/advertisers that may go out of business. All correspondence regarding questions or problems on a company’s (including advertisers) program, products, or services should be directed to the company, not to the publisher. Advertisers and advertising agencies assume liability for all contents of advertising and for any claims arising therefrom. It is up to the user of this publication to investigate the product or service offered, and to make sure the company is reliable and that the product or service meets the user’s requirements. United Marketing and Research Company, Inc., is not responsible for the delivery of merchandise, starter kits, supplies, or other products and services ordered from advertisers. ©1993-2017. Reg. # 4180563 and 4145799. TRADEMARKS: Home Business, Serial Number 74/713646 and Home Business Magazine, Serial Number 75-086596, issued by the United States Department of Commerce, Assistant Commissioner for Trademarks. Mark Type(s): TRADEMARKS: Conform to the minimum requirements set forth in 37 C.F.R. Sec. 2.76 (e); and formal requirements set forth in 37 C.F.R. Sec. 2.76(b) and (c). All rights reserved. No part of HOME BUSINESS® Magazine may be reproduced, stored in a retrieval system, or transcribed, in any form or by any means, photocopying, electronic, mechanical recording or otherwise, without prior permission in writing of the publisher, United Marketing and Research Company, Inc., Lakeville, MN 55044. Articles appearing in this publication express the opinions, experience, and research of its authors and not necessarily the opinion of HOME BUSINESS® Magazine.
225+ HOME-BASED T-UPS BUSINESS STAR GET STARTED
ss & Home-Based Busine ine Opportunity Magaz
NETWORK MARKETING Special Direct Sales
MULTI-LEVEL MARKETING PROGRAMS – Pg. 22
ty! - Pg. 14
, The Opportuni
The Truth, The Hype
Problem! CE: No Cash? No START-UP FINAN 4 Ways to Grow E-COMMERCE: n ing Combinatio PR & SEO: A Winn Productivity Tips TIME SAVER: 15 Prospers With SUCCESS: He Biz Model Socially Conscious
IS QUAID INTERVIEW: DENN Your Work” in “Finding Meaning – Pg. 20
Learn D Verrengia’s Secrets for Financially Empowering Women - Pg. 47
Sharpen Soft-Skills to Gain an Edge With the average person checking his or her phone over two hundred times per day, many live in a state of technological dependency. As a result, many in this generation are less equipped — and less motivated — to function at a high level of interpersonal communication. If you want to stand out in an age when information is readily available but swiftly outdated, you need to be more than just technically skilled. You need to be a leader, armed with the communication and interpersonal skills that seem to have vanished from the workforce. You need to get “old school”. Mastering soft skills, in addition to advanced technology, may be the difference between success and failure. J.N. “Jim” Whiddon Public Speaker Author of Wealth Without Worry and The Investing Revolutionaries www.theoldschooladvantage.com
Bottom line — there is cash required to purchase each item and it will have to come from somewhere (either from operations or other outside funding). You must produce long-term profits to survive. Fred Parrish Founder and Chief Executive Officer of The Profit Experts™ Be the one who gets your team excited Author of The Profit Mentality and motivated: You drive the excitement about where you’re taking the company, www.theprofitbeacon.com what the new initiatives are and how crucial each team member’s role is to growing the Notice to Readers business and achieving these goals. They HOME BUSINESS® Magazine is sold as information only. The need to know that you can’t do it without publisher, United Marketing and Research, Inc., considers them. They need to hear inspiring “lockits sources reliable and verifies as much data as possible, er-room talks” that rev them up and motialthough reporting inaccuracies can occur; consequently, vate them. Help your team stay focused on readers using this information do so at their own risk. what is important. The publisher has not done a background check on listed
Cash Is the Lifeblood of Your Business Cash and profit are not interchangeable. Since companies can’t actually “spend” profits, they must have sufficient cash available to fund operations until conversion occurs. Cash is the most important aspect of profit management, and why converting profit into cash in the shortest possible time should be a goal of every organization:
Principle 1: Cash Is the Lifeblood of Your Business. Since there is nothing tangiWhy You Need to Be Your Company’s Chief ble returned by profit alone, the logical concluConvincing Officer sion is that without cash conversion there is no As the business owner, the CEO and the REAL profit. founder of your company, it’s easy to get disPrinciple 2: Generating Cash Is the tracted from what should be your main focus: your numbers, getting the word out to bring in Most Important Aspect of Profit Mannew business and keeping your team motivat- agement. The conversion of profit into cash ed. These tasks are at the core of why you need in the shortest possible time frame should be a to maintain an ongoing role as Chief Convinc- goal of every organization. ing Officer. Principle 3: Profitability and Cash Flow ■
Keep your business revenue-focused: Are Inextricably Linked. You must have No one is going to be as passionate and profits to produce cash and you must have cash as focused on revenue as you, the CEO, to produce profits. The cycle cannot be broken We appreciate your feedback and work-from-home success stories for review and consideration. Please send both via e-mail to: firstname.lastname@example.org, or via postal mail to: HOME BUSINESS® Magazine, 20664 Jutland Place, Lakeville, MN 55044.
Home Business Summer 2017
6/12/17 1:42 PM
Train at home to
Work at Home or get a great paying on-site job!
ČŠČąÂ›ÂŠÂ’Â—ČąÂŠÂ?ČąÂ‘Â˜Â–ÂŽČą ČŠČąÂ˜ČąÂŒÂ•ÂŠÂœÂœÂŽÂœČąÂ?Â˜ČąÂŠÂ?Â?ÂŽÂ—Â? ČŠČąÂžÂ’Â?Â’Â˜Â—ČąÂ?Â’ÂœÂŒÂ˜ÂžÂ—Â?ČąÂ?Â˜Â›ČąÂŽÂ•Â’Â?Â’Â‹Â•ÂŽ Čą Â–Â’Â•Â’Â?ÂŠÂ›Â˘ČąÂŠÂ—Â?ČąÂ?Â‘ÂŽÂ’Â›ČąÂœÂ™Â˜ÂžÂœÂŽÂœ ČŠČąÂ’Â•Â’Â?ÂŠÂ›Â˘ČąÂŽÂ?ÂžÂŒÂŠÂ?Â’Â˜Â—ČąÂ‹ÂŽÂ—ÂŽÂ?Â’Â?Âœ Čą ÇČąÂ˘ČąÂŠÂ™Â™Â›Â˜Â&#x;ÂŽÂ?
Earn up to
Work at home and be there for your family!
Enjoy an exciting on-site career!
a year and more!*
Choose Any One of These Great Careers GET YOUR CAREER CERTIFICATE IN AS LITTLE AS 4 MONTHS ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂ˜Â?Â’Â—Â?ČąÇČąÂ’Â•Â•Â’Â—Â?. . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ&#x;Ç°Ĺ–Ĺ–Ĺ– ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂœÂœÂ’ÂœÂ?ÂŠÂ—Â? . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ˜Ç°Ĺ–Ĺ–Ĺ– Massage Therapy. . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ˜Ĺ–ČŚÂ‘Â›Čą High-growth, in-demand career! Be prepared to be both a Medical Coding and a Medical Billing Specialist.
Assist with patient exams, tests and procedures. Learn from real medical assistants with our exclusive Virtual Labs.
One of todayâ€™s fastest growing alternative health treatments. Work for yourself or for resorts and spas.
ÂŽÂ›Â?Â’Â?Â’ÂŽÂ?ČąÂŽÂ›ÂœÂ˜Â—ÂŠÂ•ČąÂ›ÂŠÂ’Â—ÂŽÂ›. . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ˜Ĺ–ČŚÂ‘Â›
ÂŒÂŒÂ˜ÂžÂ—Â?Â’Â—Â?ČąÂŽÂ›Â&#x;Â’ÂŒÂŽÂœ . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹžÇ°Ĺ–Ĺ–Ĺ–
ÂŽÂŠÂ•Â?Â‘ÂŒÂŠÂ›ÂŽČąÂ?Â?Â’ÂŒÂŽČąÂŠÂ—ÂŠÂ?ÂŽÂ›. . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹšÇ°Ĺ–Ĺ–Ĺ–
Be a Personal Fitness Trainer & Nutritional Specialist! Make money in a career youâ€™ll enjoy and stay fit, too!
Help businesses with their tax, payroll & accounting needs.
ÂŽÂ?Â?Â’Â—Â?ČŚÂ&#x;ÂŽÂ—Â?ČąÂ•ÂŠÂ—Â—Â’Â—Â? . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ&#x;Ç°Ĺ–Ĺ–Ĺ–
Work in security, customs, parole or be a private detective!
Plan weddings, conferencesâ€Śspecial events of all kinds!
Â—ÂœÂžÂ›ÂŠÂ—ÂŒÂŽČąÂ•ÂŠÂ’Â–ÂœČąÂ?Â“ÂžÂœÂ?ÂŽÂ› . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹœĹšÇ°Ĺ–Ĺ–Ĺ–
Investigate insurance claims by gathering/recording evidence.
Â›Â’Â–Â’Â—ÂŠÂ•Čą ÂžÂœÂ?Â’ÂŒÂŽ . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹ?Ç°Ĺ–Ĺ–Ĺ–
Secure a moneymaking, leadership position in the fastestgrowing industry in the country.
ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂ˜Â?Â’Â—Â? . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ&#x;Ç°Ĺ–Ĺ–Ĺ–
ÂŽÂ—Â?ÂŠÂ•ČąÂœÂœÂ’ÂœÂ?ÂŠÂ—Â?. . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹœÇ°Ĺ–Ĺ–Ĺ–
High-growth, in-demand career! Work in doctorsâ€™ offices, hospitals, clinics, or work at home with experience.
ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂ›ÂŠÂ—ÂœÂŒÂ›Â’Â™Â?Â’Â˜Â— . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹœÇ°Ĺ–Ĺ–Ĺ–
ÂŠÂ›ÂŠÂ•ÂŽÂ?ÂŠÂ• . . . . . . . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹšĹ˜Ç°Ĺ–Ĺ–Ĺ–
Work with dentists & hygienists to improve patientsâ€™ health! The ideal work at home career. Transcribe medical reports from doctorsâ€™ dictation.
Work for a legal firm or paralegal service.
Veterinary Assistant . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ˜ČŚÂ‘Â›
ÂŠÂ?Â’ÂŽÂ—Â?ČąÂŠÂ›ÂŽČąÂŽÂŒÂ‘Â—Â’ÂŒÂ’ÂŠÂ—. . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ™ČŚÂ‘Â›
Work alongside nurses to ensure patientsâ€™ comfort & safety.
Join the physical therapy team and help people improve their lives. A rewarding, in-demand career.
Â‘Â’Â•Â?ČąÂŠÂ˘ČąÂŠÂ›ÂŽ . . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ–ČŚÂ‘Â›
Â˜Â–ÂŽČąÂ—ÂœÂ™ÂŽÂŒÂ?Â’Â˜Â— . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ›ĹžÇ°Ĺ–Ĺ–Ĺ–
ÂŽÂ›ÂœÂ˜Â—ÂŠÂ•ČąÂŠÂ›ÂŽČąÂœÂœÂ’ÂœÂ?ÂŠÂ—Â? . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ–ČŚÂ‘Â›
Â˜Â˜Â”Â”ÂŽÂŽÂ™Â’Â—Â?. . . . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹžÇ°Ĺ–Ĺ–Ĺ– Skilled bookkeepers are needed in every business.
Help provide vital, quality care for all kinds of animals.
Work in day care centers, preschools...or your own home!
Â˜Â–Â™ÂžÂ?ÂŽÂ›ČąÂœÂœÂŽÂ—Â?Â’ÂŠÂ•Âœ. . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ˜Ç°Ĺ–Ĺ–Ĺ–
Master a standard practice in the home-buying process.
Â?Â?Â’ÂŒÂŽČąÂ?Â–Â’Â—Â’ÂœÂ?Â›ÂŠÂ?Â˜Â› . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ›Ç°Ĺ–Ĺ–Ĺ–
Â‘Â˘ÂœÂ’ÂŒÂŠÂ•ČąÂ‘ÂŽÂ›ÂŠÂ™Â˘ČąÂ’Â?ÂŽ. . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ—Ĺ™ČŚÂ‘Â›
Offer companionship and help with daily household tasks and errands. Get your Certificate in as little as 2 months!
PC skills are essential, especially in todayâ€™s job market.
Learn to create spreadsheets, compose correspondence & manage databases.
Â˜Â–Â™ČąĆ¸ . . . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ›Ĺ—Ç°Ĺ–Ĺ–Ĺ–
Â‘ÂŠÂ›Â–ÂŠÂŒÂ˘ČąÂŽÂŒÂ‘Â—Â’ÂŒÂ’ÂŠÂ— . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™Ĺ˜Ç°Ĺ–Ĺ–Ĺ–
ÂŽÂ?Â’ÂŒÂŠÂ•ČąÂ’Â•Â•Â’Â—Â? . . . . . . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹ™ĹœÇ°Ĺ–Ĺ–Ĺ–
Â˜Â–Â™ČąÂŽÂ?Â Â˜Â›Â”Ć¸. . . . . . . . . . . . .ÂžÂ™ČąÂ?Â˜ČąÇžĹœĹ˜Ç°Ĺ–Ĺ–Ĺ–
A secure path to success! The U.S. Department of Labor projects substantial increase in job opportunities.
Work at home or in a doctorâ€™s office, hospital or clinic processing claims for Medicare/Medicaid/private insurance.
The entry-level rite of passage for IT Technicians.
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Grow Your Home Business Secrets and Tips from Home Business Experts
F E AT U R E
By a Panel of Home Business Experts
unshine highlights a casual working space situated on an open deck. A laptop rests on a patio table, coffee cup nearby, with low-key music wafting through the air. The warm climate encourages a hopeful and productive workday. Summertime is the perfect time to relax, reflect, and strategize on ways to grow your business. Startups must consistently step back and take stock on what operations are not working, and how to innovate in the future. Read on to learn how to: grow and succeed through self-improvement; find where real growth is hiding where you aren’t looking; grow with partners, investors, prayer warriors, and your fan club; grow with stronger customer relationships; and use key growth marketing strategies.
Business Growth and Success Starts with You By Samantha DeBianchi Here are six tips to grow and succeed in your business: 1. Go Big If you’re going to invest all your time, money, and energy into your passion, be it your business or some other calling, you either go at it one-hundred percent or you don’t do it at all. There’s no, “I’m only going to give it a 70% effort” philosophy. You either commit yourself or you don’t. Full commitment is required for massive growth and success. 2. Be Money Motivated Many of us were taught early on that money isn’t important and that it’s not about the money. You were taught wrong. It’s great to help people and make a difference, but if you’re not focused on money you’re not truly in business. Never hide behind your ambition to make money. 3. Don’t Be Your Worst Enemy If you’re going to be successful in life and in business, you have to be your #1 fan and biggest cheerleader.
4. Don’t Do It Alone Let’s face it: Business can be tough and intimidating. One of the greatest assets for anyone in business is to get around other successful entrepreneurs. Who better to understand the ups and Find a mentor who has already had great success in your ﬁeld. downs than someone else in the same boat? The secret, though, is to find a coach or mentor who has already had great success in whatever it is you are chasing. He or she can help guide you along and make the journey a bit easier.
Consumers do “ not buy brands and
5. Expect Failures and Learn from Them Nobody likes to fail, but in business and in life, it’s inevitable. Instead of seeing failure as a negative event, view it as a learning experience to learn and grow from. More importantly: Never let the fear of failure stop you from going after your dreams. 6. Ignore the Naysayers In the end, the only person’s opinion that matters is your own. If it makes you happy, do it. If it doesn’t, then don’t. Constructive criticism is one thing; being told you can’t or you’re chasing the pie in the sky is something totally different and should be ignored. Samantha DeBianchi (http://debianchirealestate.com/) is the founder of DeBianchi Real Estate and the first woman to star on Bravo’s “Million Dollar Listing Miami.”
Real Growth Is Hiding Where You Aren’t Looking By Taddy Hall, Eddie Yoon and Linda Deeken Following years of researching and advising clients around the world on innovation and growth strategy, we have made these observations: Nearly everyone wants innovation and growth.
products; instead, they hire them in order to create desired experiences and make progress in their lives.
There is general consensus that the very best way to innovate and to grow is to “make the pie bigger” — that is to grow categories and expand markets — instinctively recognizing that carving incremental market share out of the hide of your competition is a messy business. Surprisingly few companies systematically pursue true pie-growing strategies. In general, we find clients engaging across a range of activities — to drive desired growth, which we’ve summarized here. With a solid existing product in hand, most clients begin by transitioning further and further upmarket, striving (and often realizing) incremental pricing power and margin realization. This works for a while, until further growth is sought and then clients often turn to increased specialization at the premium end. Continued on page 16
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“ I ‘Retired Early’...
Then Made $27,000 Part-time in a Business of My Own.” “$2 000 P “$27,000 Part-time i iisn’t ’ b bad d ffor a guy who h quit i hi his job. I ‘retired early’ from the insurance and securities business, now I make good money part-time with Pace, and have as much work as I care to handle.”
— A true story by a very happy Pace distributor. I’m still amazed how things have “changed since I became a Pace Distributor! Let me tell you how it all started... When the national “economy wasn’t going
The first year I did 15 roof jobs. Almost too well, I decided to double that the second get out of the business year, and had a huge I was in. I had given backlog. Most of these some thought to were big jobs like the retiring, but was really county home, the too young for that. Chevy-Buick garage, Well, it so happened bank building, city my own commercial hall. Big jobs mean big building had a money! leaky roof. Roofing “The business I used to contractors prices be in had been pretty were literally sky high! good to me, but I had Then I remembered to work both nights an article about Pace and days. With Pace, Products and how business just seems with their exclusive to fall into your lap. Seamless Spray process I don’t really do any you could actually promoting or ‘selling’... bypass high priced most of my sales come contractors. I sent for from referrals, and my their literature, saw phone is ringing all the how easy it was to sell, time. and I wound up doing “What I like to tell the roof myself using people is that Pace Pace products and offers a fine income know how. opportunity. You can “Well, word got around start working as little about how much as two hours a week, money I had saved then go full time when and that opened a your income exceeds whole new world of your regular job. opportunity. Ever since What our successful then I’ve been like a Pace distributor is cat on a hot tin roof? too modest to say is
that he actually did over $100,000 worth of roofing business last year, in spite of living in a depressed farming area! And that’s working less than half of the year, leaving the rest of the time for his family and other interests. What makes Pace such a good business is that it costs a fortune for schools, hospitals, plants and other commercial buildings to have roofing companies repair or re-do their roofs. Pace bypasses the roofer — lets the building owner apply Pace Seamless Spray right over the old roof... and the smallest Seamless Spray order earns you over $2,000 in commissions. Pace ships the Seamless Spray equipment on Free Loan. Your customer pays only for the roofing products. His own men apply it (or if you want to make even more money, you can handle the application too). It’s as simple as that.
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F E AT U R E
Grow Your Home Business Continued from page 14
A proliferation of customized and specialized products to address profitable niche markets and extract yet further value from the market is often how this plays out in the market. When that strategy begins to lose steam, clients turn to the lower end of the market, and work feverishly making lemonade from lemons. The lemonade in these situations will often take two forms, either the development of new business models designed to enable profit realization at the lower end of the market or mechanisms to fundamentally unlock non-consumption. And when those approaches collectively fail to drive further incremental growth, one is struggling to find desired growth. We’d argue that it’s not that growth potential is not there, it’s just hiding where they aren’t used to looking. Let’s introduce two concepts that we find helpful in surfacing these growth opportunities from the often over-looked areas of the market. Concept 1: Superconsumers. Who are they? They are the high-passion, high-profit consumers found in every category. They spend three to seven times more than the average person in a category. They are knowledgeable on the category (and passionate), willing
progress people seek. The most successful innovations are fueled by converting non-consumers into consumers and intermittent customers into regular, profitable ones. What happens when one overlays these concepts together? New business growth opportunities are brought to the surface. Eddie Yoon is a Principal with The Cambridge Group. Eddie is the author of the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth. Linda Deeken is the Chief Marketing Officer of The Cambridge Group. Taddy Hall is a Principal and Leader of Strategic Innovation at The Cambridge Group. He is the co-author of Competing Against Luck: The Story of Innovation and Customer Choice.
Pursue pie-growing strategies to improve your business.
to pay a higher price per unit and enthusiastically share their expertise and knowledge with others. Concept 2: Jobs Theory. Consumers do not buy brands and products; instead, they hire them in order to create desired experiences and make progress in their lives. Successful innovations fundamentally identify people with important jobs to be done that have only incomplete or inadequate solutions — and then deliver solutions that enable the desired
Grow with Partners, Investors, Prayer Warriors, and Your Fan Club By Arthur “AJ” Merrill Now is a great time for potential entrepreneurs to surround themselves with people who are very much for them, and very much for what they are doing to grow. This will give entrepreneurs an idea that they may not have thought about and connections to other people and resources they may need, or even help getting initial customers. “It’s your partners, your investors, your prayer warriors, and your fan club.”
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Here are actions steps for entrepreneurs to grow: 1. Find Your Personal Passion You may have more than one, and that is fine. But if you don’t care about it, and I mean really care about it, you will never be able to get through all of the normal obstacles it takes to get something launched. 2. Create Elements That Will Sustain and Spark Passion Often entrepreneurs start out with a lot of passion. If we don’t build in elements to what we’re doing that will sustain that passion, it will be difficult to keep caring. Add meaning to what you are doing. Public benefit aspects of your business are great ways to do this! Grow and build in a way that the business gets people involved in doing good things together for others and each other. 3. Build the Right Support Group Once you have the right people working with you, then it will be much clearer what you need to do to grow, and where you want to go with your business. Or, the right support group could be a group of friends, an entrepreneurs club, a group of prayer partners, or a group of friends and family who will specifically agree to encourage and hold you accountable.
Grow your relationships with customers by understanding the true meaning behind what they tell you (or don’t).
familiar? Probably. Do you understand what people mean when they use these objections? On the surface, sure, but do you really get your customer’s or prospect’s intended meaning? Maybe; if you don’t, you could be losing business. With some practice and a little bit of discipline, you can tune up your service ears. Grow your relationships with customers by understanding the true meaning behind what they tell you (or don’t).
AJ Merrill is a graduate of the University of Southern California law school with twenty years of experience working on technology deals, startup and growth companies, representation of artists, and advising leaders of investment organizations on the likely effects of technology trends.
Slowing down and focusing on what others need versus what you can provide is the first step. The second is to listen for a few key phrases and appropriately respond. The following are some of the most common red flags to which you should pay attention.
Grow with Stronger Customer Relationships
1. When customers say “maybe,” they often mean “no.”
By: Kate Zabriskie In the world of sales and customer service, what people say and what they mean are not always the same thing. Unfortunately, many of us are listening impaired when it comes to getting to the heart of our customers’ messages. Maybe in six months. I’m just looking. I can get it on sale somewhere else. Sound
Maybe we’ll place an order in six months. “Maybe” may mean never. When you hear that word, keep asking questions. Don’t wait six months and then act surprised when no order is forthcoming. You have your customer’s or prospect’s attention now and a chance both to clear up some Continued on page 18
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Grow Your Home Business Continued from page 17
F E AT U R E
misconceptions and make a sale or at a minimum to understand why he or she is resistant. ■
Between now and the time when you might order, how will you get ABC done?
When you place an order six months from now, tell me a little about how you will use XYZ product in your business.
What other solutions have you considered to accomplish ABC?
is only one register open” means “open another register or two!” “Why is this so expensive” translates to “this costs too much.” Listen for “why,” and respond with something better than “I don’t know” or “you’ll have to ask my manager.” Whether you’re uncovering the details behind “maybe” and “fine” or recognizing that “why” is often a complaint, better listening can help you build your relationships with people, improve your sales, enhance the service experience, and grow your business.
Any of those follow-up questions will give you some insight into the other person’s needs and decision process.
2. You’ve heard it before and probably used it yourself, and that’s the word “fine.” How is everything? Everything’s fine. Maybe it is, and maybe it isn’t. People will often say “everything is fine” in lieu of “go away” or “totally horrible, but I don’t feel like engaging in conversation about it.” If you find yourself getting a lot of “everything’s fine,” make subsequent inquiries. If you ask something specific, you’ll learn more. “Which part of the meal was your
Build in a way that the business gets people involved in doing good things together.
favorite?” is hard to answer with “fine.” Instead, you’ll most likely discover what your customers liked and what they didn’t. 3. When customers ask “why,” they are usually expressing displeasure of some sort. Why is only one register open? Why is this so expensive? Too often, service and salespeople miss the real meaning behind these inquiries. “Why
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team help businesses establish customer service strategies and train their people to live up to what’s promised. For more information, visit www.businesstrainingworks.com.
Use Growth Marketing Strategies By Tom Jager LL.M. Growth marketing is about attracting and engaging businesses and acquiring long-term customers. When compared to traditional marketing, which focuses on the top of the funnel (building awareness), growth marketing focuses on the entire funnel (awareness, consideration, conversion, loyalty, and advocacy). How can your B2B brand use growth marketing in the most successful way? We have some strategies you’ll like that will lead your business to growth. 1. Focused Content Marketing Content marketing should be part of every B2B brand’s strategy for promotion. According to IDC, the buyer’s purchase decisions are influenced by different types of content: independent case studies, industry trade whitepapers, independent whitepapers, industry trade blogs, vendor-sponsored case studies, vendor-sponsored whitepapers, independent blogs and vendor blogs. When most B2B marketers are trying to develop promotional content, they limit the focus on blogging and social media. That’s a mistake. Case studies and whitepapers are an extremely valuable source of information for any business that’s about to make an
“If we don’t build in
elements to what we’re doing that will sustain that passion, it will be difﬁcult to keep caring. 18
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investment. Videos and infographics are also important, so make sure to include them in your strategy. Each piece of content should belong in a greater strategy. Before you start launching articles and featuring posts from influences at your site, you need to develop a plan focused on answering the needs of your audience. That’s the type of content marketing that attracts clients and helps you retain them on the long term. 2. Use LinkedIn to Its Full Potential The LinkedIn community is important for expanding your reach, but it’s also important for building reputation. Connect with the target audience, and present your offer. You’ll find business owners or managers of organizations that would be interested in your products or services. If they accept the connection, you can communicate with
Content marketing “ should be part of every B2B brand’s strategy for promotion.
them through the messaging system and present all benefits they get when they associate with your business. LinkedIn gives you an opportunity to blog. That’s an awesome addition to your content marketing campaign, mainly because it helps you build an authority. Authority is what keeps the current customers coming back. 3. Focus on User Experience Growth marketing is not only about making sales; it’s about taking the client from acquisition to purchase to loyalty in a very smooth way. If you want that to happen, you need to make sure the client gets an impeccable user experience and convenience they won’t forget. Analyze the needs of your target clients. Put yourself in their shoes and think how you can make their experience better. When you give them everything they are looking for, you’ll get what you want in return: loyalty and growth. 4. Offer Great Support The usual B2B marketing approach is clear: Offer great value to the target clients and promote it in the best possible way. With growth marketing, you add another important element: support. Keep educating your
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Interview with Salma Hayek On Her Accomplishments, Parenting Children, Exciting Times for the Latin Community, Life at Fifty, Her Latest Movie, and Respecting Elders
F E AT U R E
By Izumi Hasegawa / The Interview People Question (Q): How do you see yourself today when looking at all of your accomplishments that you have achieved in your life? Salma Hayek (SH): Well, I feel very lucky. I think I have achieved a lot of things at my age. I think I am very, very, lucky because I found love. You know, I think this is number one; the greatest achievement is that I found a
“They told me I was never going to be able to work here, and for sure even for the women who are able to work here that they expire at age thirty.” – Salma Hayek
fantastic partner (François-Henri Pinault) to share my life with that I am still in love with, and that supports me and inspires me to grow. I also think I am so lucky because I was able to have a child. I had my child late in my life and it was very possible that I couldn’t and I had my child. Also, he (François-Henri Pinault) had three other children, and I love children. I feel very lucky to have four children, a big family, and that I have a career…still. They told me I was never going to be able to work here, and for sure even for the women who are able to work here that they expire at age thirty. Q: You are living in exciting times… SH: I am excited that I got to live in a time where things changed for the Latin community and we get to work. It’s so different now. When I started, there was no possibility. I’m also seeing a change for the women. I think
“I feel very lucky to have four children, a big family, and that I have a career… still.” – Salma Hayek
I had a very interesting life and witnessed so many cool things in my life. I’m fifty and I am happy to be fifty and to have learned so many things. Also when you are fifty, my philosophy is that I should feel I should relax. It’s okay if I am not the most beautiful. I am fifty, I am
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Home Business Summer 2017
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other things too, and now people get to see the other things because they are not distracted with the youth and the beauty. I am comfortable; look, I let my white hair grow. Q: Oh, you have gray hair. I dye my hair. SH: I don’t dye [my hair] because I am curious to see how I am going to look with this. I am sure in the next movie they will say, “Sorry you will have to dye it,” but I am enjoying watching them come in. I don’t have any Botox. Maybe later I will change my mind, but for now I am comfortable being fifty. I am comfortable in my own skin. Q: You play a mom in the movie How To Be A Latin Lover, and you are a mom in real life. How do you compare yourself with your character and to real life? SH: I was going to say I am not very different in the mother techniques like Sara (Salma’s character). I actually do not allow a cell phone, because my kid (Valentina Paloma Pinault) is only nine and for many reasons, I think it’s important that children learn to wish for things that they cannot have. I am very encouraging with her to do the things that she likes, though, and am not too strict, but I am with the cell
“I am excited that I got to live in a time where things changed for the Latin community and we get to work.” – Salma Hayek
“We don’t give up so easy on our own people. We don’t give up on our family.” - Salma Hayek
phone. You have to pick a few things to be very strict for and then you have to let children be who they are and let them develop with their space and their curiosity. You have to let them show you who they are and then you have to adjust to who they are, and try to be the best parent for each particular kid. It’s not the same for every kid. Q: What are you the proudest for about being Latin/Mexican? SH: There is something really beautiful
about being Latin, and it’s shown in this movie through my character. We don’t give up so easy on our own people. We don’t give up on our family. It doesn’t matter. We learn to forgive. We always open the doors of our houses, and we try to be there for them and to support them in the good times and the bad times. We hold this idea of honoring blood very, very, strongly. We don’t dismiss our family very easily. I am proud of that. We respect our elders. I think that in America, I see that when elderly people become inconvenient, they get put away. I believe we have to deal with inconvenience. For some, I think there are different cases. I do feel we have to respect elders’ wisdom and love and honor them and care for them in their old age because they were there for us. Or even if they were not, I think it is a virtue to respect our elders.
Summer 2017 | Home Business
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15 Start-Ups to Launch This Summer 1. Accountant: Many businesses prefer to hire an outside accountant rather than keep one on staff. If you excel in mathematics, study how to draft balance sheets, manage accounts receivable, create income statements, do tax accounting and keep track of overall bookkeeping for businesses of all sizes. Practice using accounting software like Quickbooks and FreshBooks and watch tutorials to master skills. 2. Cleaning Specialist: Depending on your stamina and the quality of equipment you can purchase, determine whether you want to provide a cleaning service for corporations, private residences, college campuses, retail stores, restaurants, or public institutions (such as a library). Passing out fliers is a solid way to market your services when getting started, and referrals should keep bringing in business. 3. Computer Training Specialist: Tech-savvy entrepreneurs can help people with little computer knowledge to grasp the basics of using the Internet, sending emails, starting social pages and using Microsoft Word or Excel for small tasks. If you have knowledge in both PC and Mac, that will be especially valuable for training customers who own different computer types. Offer customers a checklist of Internet skills you will help them master over time. 4. Editorial Specialist: Have a passion for creative or technical writing and a good eye for detail? There are many different lucrative careers to consider in the editorial field. Consider becoming a proofreader, copywriter, website content editor, ghost writer, magazine writer, or even book writer. Choose topics you are most knowledgeable in and tap into the industry that has a particular demand for your editorial service. 5. Expert Witness: In the legal arena, you can serve as an expert witness that can testify on a subject during a trial. Create a personal website to market directly to attorneys and firms. To support your career and establish credibility as an expert witness, provide studies on your website or papers you have written on the subject. You must have a very flexible schedule as court dates can change immediately and you may need to travel promptly for a meeting. 22
Home Business Summer 2017
6. Fence Installer: Handy with construction work and want to avoid the grueling hours of a larger construction company? Private and commercial residences are always in need of installing fences. With general wear and tear from weather and other elements, fences will need to be fixed and replaced. Emphasize to customers the value of a vinyl or wrought iron fence, as they are attractive and durable. 7. Financial Planner: Undergo the process to become certified as a CFP (Certified Financial Planner). Families and businesses search for financial planners to hire on a contract basis. You must have a bachelor’s degree to become certified. Retirement planning is a good specialty to have as a financial planner, as Millennials and Generation X are thinking about ways to save for their golden years. 8. Gift Basket Specialist: Check out discounted stores like TJ Maxx or Costco to find high quality products at low prices, and put them together into gift baskets for every occasion. For example, you can make a fun gift basket that includes root beer, popcorn, candy and a gift card for Netflix, and market it for “movie night at the office”! Holidays are the perfect time to create specialty gift baskets as well. 9. Hair Stylist: If you have a job at a hair salon, are a certified cosmetologist, or are a self-taught hair connoisseur, establish a homebased/travelling hairstyling service. Develop a website that showcases your styling skills in before-and-after photos, as well as videos. Purchase high quality, organic products that won’t damage hair. Consider offering a Groupon to gain new customers and pass out business cards at community events to get connected. 10. Interior Decorator: Reach out to realtors and make connections to gain business from the new homeowners. Offer a free consultation to hear what the homeowner desires as a finished product. Make sure to question them about each area of the home, to gauge if they want one overall theme or different looks. Take note about whether there will be pets, children and frequent guests, to determine the types of furniture and decorations to use. 11. Jewelry Maker: Handmade jewelry is trending in a fashion world that propagates being hip and unique. Work with metal and silver
to make quality products that the majority of people can afford. Add semi-precious stones to pieces to increase their value. A smart way to market your jewelry business is by attending celebrity gifting suites, as A-listers are always looking for a new undiscovered yet haute jewelry brand to flaunt on the red carpet. 12. Massage Therapist: Attain a massage therapy certification to gain a thorough understanding of the human physiology and how to safely and properly conduct a massage. Practice on family members and friends after you are certified, to gain confidence for paying customers. Set up a home “salon” for local customers and market yourself as a travelling business as well. Request a small transportation fee for in-house visits. 13. Personal Trainer: Fitness buffs can turn their passion for exercise into a profitable venture. Get certified as a trainer and set up a website to market your training service. Write blogs on health and fitness topics to reach people on the Internet, get active on social media pages and pass out fliers for businesses to display at their locations. Offer the options of group classes and private sessions for clients. 14. Tax Preparer: If you have a degree in finance or experience working at a financial firm, consider starting a tax preparation business. Take courses at a community college or watch free tutorials online to learn how to be a tax preparer. Many families and businesses will want to hire a single tax preparer to handle their tax planning during each year to keep their finances very private and help lessen their tax bills. 15. Wedding Planner: Fashionistas with an eye for design, romance and a knack for organization will do well as wedding planners. Study magazines such as Elle and Vogue to keep note of dress trends and the color of the season. Help clients with dress shopping, hiring a catering company, picking out floral decorations, scheduling a venue and even designing invitations. Gain training by reading books and watching online videos for inspiration. For additional information on starting a home-based business this summer, visit https://homebusinessmag.com/ and http://www.homebusinessexpo.com/. www.homebusinessmag.com
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Travel Agent of the Year Mompreneur Finds Success as an Independent Vacation Specialist with Cruises Inc. By Sherilyn Colleen
ince 1982, Independent Vacation Specialists with Cruises Inc. have been creating exciting vacation packages. Recognized as the industry’s original travel business opportunity, this home-based travel company is part of World Travel Holdings, the world’s largest cruise agency. As part of an award-winning, reputable travel agency, Cruises Inc. has made it easy to succeed as a home-based travel agent. Donna Abbene, from Long Island, NY, joined Cruises Inc. in July 2003. Abbene was recognized as the 2015 Cruises Inc. Agents of the Year. Before she joined Cruises Inc., Abbene was a stay-at-home mom. She also owned a mailing service business and worked as the advertising manager of a drugstore chain.
Abbene wanted to do something that she was passionate about. “Since we love to cruise, I started looking for companies that I could work for that involved the cruise industry,” she shares. “Cruises Inc. was a perfect fit for me and still is!”
Home Business Summer 2017
A personal love of travelling inspired Abbene to enter the travel industry. “I love being the one who did all the travel planning,” she says. “Again, I wanted to do something that I would have fun doing and which I would be passionate about.” The mompreneur considers her flexible lifestyle to be a great perk of being a homebased travel agent. She asserts that the most important benefits of her position are the relationships she is able to have with her clients. Abbene takes the time to have conversations about much more than simply their travel plans.
work from anywhere with an internet connection, free marketing programs and more.
Self-starters can have fun working from home while helping their friends and family enjoy exciting cruises and vacations as an Independent Vacation Specialist with Cruises Inc.! Plus, the company offers the backing of a corporate headquarters team that provides specialists with the resources of a large corporation. This includes a full back-office support team, web-based business tools so they can
Abbene’s advice for others who are thinking of becoming independent vacation specialists? “You get out of it what you put into it. Be prepared to devote a lot of time both building your business and relationships with your clients,” she says. “It takes time to build the repeat business that you need to succeed!” For more information visit www.SellCruises.com or call 877-515-3470.
Donna Abbene is an Independent Vacation Specialist with Cruises Inc.
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From a Dorm Room to the Market Business Expert’s Oral Health Care Product Is Sticking Like Gum By Alicia McCarthy
um can change the world; at least, that is what Cole T. Evans wants you to believe, that, and a little confidence with CONFADENT. CONFADENT Oral Technology is a break-through oral health care product, launched in Q1 of 2017. CONFADENT is a peppermint-flavored, functional chewing gum, with FDA-approved active ingredients that help prevent plaque and gingivitis, whiten teeth, and freshen breath. The company is based out of Denver, Colorado, where Founder Evans began to tinker with the mechanics of oral health care. “The concept began in high school, grew to a prototype in my dorm room during college, and present day is a commercially sold product,” states Evans. Most chewing gums in the market have become sugar-free, which enable a user to increase concentration of saliva movement in general. You can wash away some of the risks of acid attack if you chew sugar-free gum after a meal due to the increased activity of your saliva glands. This does not treat the decay and
disease in your mouth. The one-of-a-kind oral care product contains the active ingredients necessary to continually fight away the bacteria and plaque-buildup, so that consumers can obtain strong and healthy smiles. CONFADENT Oral Technology’s big moment hit as the youth and thoughtfulness of the brand emerged a few years back. Evans was actually a Business School student who was enrolled in the Entrepreneurship program at Trinity University in San Antonio, Texas. In November 2015, the product competed in Trinity’s business plan competition and won the grand prize of $30,000, beating several graduate healthcare students and undergraduate teams from the business school. It was after this that Evans decided to take his plan to a national stage at the Cupid’s Cup Competition hosted by the founder and CEO of Under Armour, Kevin Plank. Evans was one of six entrepreneurs selected out of over 550 national applicants to present to a panel of judges including Dan Gilbert (CEO, Quicken Loans) and Ariana Huffington (Founder,
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Cole T. Evans is the founder and president of CONFADENT Oral Technology.
Huffington Post). Evans was awarded with the esteemed Kevin Plank’s Cupid’s Cup Entrepreneur of the Year cash prize award. The demand for CONFADENT has been outrageous. There were over 50,000 requests within its first 72 hours online. “It’s been so exciting to watch the concept go from a college dream to a career in entrepreneurship,” states Evans. CONFADENT gum can be purchased online through confadent.com and Amazon.
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www.RetireIn7Months.com Summer 2017 | Home Business
6/12/17 3:21 PM
Imagine if you could get paid monthly on these services that people already use!
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JUST LAUNCHED! Earn Commissions on all Credit Card and Debit Card Purchases
When People Pay Their Monthly Bills
Shane Douglas, one of the home-based business industry’s top income earners and trainers is looking to mentor the right motivated individual this year to achieve success with his premier home based business model. Visit www.BTHE1.com
t’s a fact that everyone has utility and monthly bills: Electric, gas, cell phone, TV, Internet, and the list goes on. And no matter how financially
challenged or wealthy someone may be, these essential services are needed and can never be paid off; everyone will have to pay for these services for the rest of their lives out of necessity.
So when a global company is open in 24 countries worldwide and endorsed by one of the wealthiest people in the world, who features this company on his hit primetime reality TV show not once but twice, says you should find out more, would you want to hear more about it?
The way Shane has grown to be one of the top income earners and trainers in this business is by following the system the company offers all of its independent business owners (IBOs). He says that he tells people they can get the same services from the same major service providers, but get paid. Then, according to Shane, all he does is direct them to his online store, which is included in the companies start up business package.
What if this same company said they’d pay you generously for helping others get paid when they pay their monthly essential bills, would you want to know even more? Shane Douglas did, and it’s paid off in an incredible way for him. It’s been 10 years since this Idaho native living in a town of just 1,500 people
“Our system can be 100% automated for you,” he explains. “Simply direct potential customers to your online store that the company provides for you, and they can sign up for any of these services with many of the major companies that are available in their area. When they sign up on your online store, you receive a residual commission every month when they pay their bills. It’s that simple.” The key to his success, he says, is that he doesn’t complicate his business; he just goes out and shares the company’s program and his personal story. ”Before you join some other company that makes pie in the sky promises,
started his home-based business helping people achieve their financial goals and showing them how they too can get paid every time they pay their own
ask yourself one simple question. Would people I know buy this product/ service even if I wasn’t involved with this company and making money? If the
monthly bills. “I was tired of all the promises from other companies that say you can
answer is NO then you should be prepared to be in sales and the team your going to build better be prepared to be sales people. Because no matter how
become wealthy over night only to find out you have to sell and teach others how to sell products that are either overpriced or only appeal to a small percentage of the population,” says Shane.
much money they say you can make it won’t matter if you or your team of business partners can’t sell. This is where we are different, as I said before we only provide essential services that people need, want and can’t be paid off. This is an incredible
“Our company is different: We only offer services that people pay on monthly basis like gas, electricity, TV, internet, cell phones, home security and more. And I don’t sell anything; I just simply show others how to get paid every month for services they were going to use anyway and teach others to do the same.” Shane explains that recent deregulation of Energy providers around the
business model with the right services behind it,” says Shane “It might not be sexy—it’s utilities after all—but it is simple to just share the story. Everyone can relate, because everyone pays these bills, because they have to,” he says. “I’ve been fortunate to have had major success with this company by taking
country has opened up a significant opportunity for more people to choose who they get their service with, people like to know they have a choice, Shane says. This, in turn, creates more opportunity for entrepreneurs to grow their
action and so has my team. We’ve expanded all over the world by sharing this simple concept with others. Shane is looking to mentor the right motivated individual this year to the same level of success that he has accomplished,
business with our company.
would you like it to be you? ■
“In this declining economy, home-based businesses are on the rise. People want to supplement their income and possibly replace their incomes while working from home. So the opportunity to get paid every single month when
To see more information about this company go to www.BThe1.com. Their proven leadership, who started out just like you, are here to
someone turns on their lights, heats their home, uses their cellphone watches
answer your questions and help you get started.
TV, logs onto the Internet or arms their security system is a no-brainer,” he says.
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BUSINESSES & OPPORTUNITIES
Face Offensive Competition by Protecting Your Business How to Simultaneously Form a Home Business and Limit Personal Liability Risks By Kyle Lawheed, Esq.
very successful business is competitive in the market in which it is a denizen. However, competition is not rooted in defense; it is rooted in offense — as in sports offense and balance must be balanced. Reducing prices to beat competitors is an offense strike in the market but always comes with risks. Using cheaper products can expose potential customers to harm, while also exposing everyone in the chain of the product to liability. As a large corporation (abiding by corporate procedures), personal liability can be avoided or “shielded” by the veil of the corporation. As a home business operating as a D/B/A or in Proper Name you have no defense or “shield” to protect you from personal liability. There are various types of business formations that can protect from personal liability but the importance of reducing the risks must first be explored.
Why Is It Important to Consider My Personal Liability Risks? The first place to start is why. Every business is a snowflake. As such past experience is not enough; it is important to think of the liability in the current business. Below considerations will be given in the contexts of particular home businesses. A home baker must take proper consideration of his risk. For instance, a home baker may inadvertently release salmonella upon consumers. A Notary working from her home may contain a hazard in her home which can cause injury to someone looking to use her service. Conversely, one who owns a private data entry home business exposes herself to little liability in most circumstances. Proper considerations to the risks you could face will ultimately shape the type of business you should form.
Types of Business Formations Generally speaking, there are four categories of business to form: personal businesses, partnerships, corporate businesses, and not for 28
Home Business Summer 2017
profit businesses. Personal businesses, who are owned by one person, are typically nominated as sole proprietorships. Partnerships are group owned businesses. True corporate businesses manifest themselves as C type or S type Various types of business formation can Corporations. A related corporate busiprotect from personal liability. ness type is called a Limited Liability Company. A not for profit business is commonly known as a “Non-Profit”. Each catFor the home business egory will be explored according to the protecowner who wishes to tion it affords the home-based business owner.
When Should a Home Business Owner Form a C Corporation, S Corporation or Limited Liability Company? C Corporations offer excellent shield to personal liability. In fact, the legal theory to sue an individual instead of the corporation requires herculean evidence to survive a motion dismissing the case. A corporation creates a “veil” which blocks personal suits. However, forming and maintaining a C Corporation is costly and complex. Most home business owners are not personally familiar with how to file for a C Corporation and will need to hire an expert (a qualified attorney or online service) to file The Articles of Incorporation with the resident state. Also, a tax expert would also be recommended to properly file the C Corporation taxes. Many home businesses do not have the resources and time for this process. However, where home business owners contract with government or large corporations, for substantial sums of money, this option would be attractive to reduce personal risk. S Corporations are similar to C Corporations but are not subject to as restrictive of tax measures, while also personally experiencing the flow through of profits and losses. Personal liability is also veiled as in a C Corporation. S Corporations require a small number of employees, which typically is not an issue for a home business. The other corporate type of business is a
have a place in the market and give back to her community with the proﬁts (or another charitable purpose), a NP Corporation can be an attractive option.”
Limited Liability Company (LLC). As with the S and C types, this business type should be used when the business experiences substantial profits. LLCs (not a Limited Liability Partnership) have specific tax requirements and filing requirements which should be explored with a professional. LLCs offer personal liability protection similar to formal corporations and are more affordable. However, localities must adopt laws allowing this business type, which again should be explored with a business formation expert.
When Should a Home Business Owner Form a Non-Profit Corporation? An emerging business type is a non-profit corporation. Non-Profits (NP) offer excellent tax benefits to its members as well as liability protections. The excellent tax benefits come at the cost of using the business profits for a purpose other than enriching the Shareholders. However, for Non-Profits, liability can stem from two directions, internal and external. www.homebusinessmag.com
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The most obvious internal liability a NP faces is improper accounting of profits and wages leading to personal liability in the form of unpaid taxes or forced dissolution of NP by regulating authorities. Other internal liabilities, which lead to personal liability for a director, can include: a NP defaulting on a personally guaranteed loan, intentional fraud or reckless business conduct, or co-mingling of NP funds. For the home business owner who wishes to have a place in the market and give back to her community with the profits (or another charitable purpose), a NP Corporation can be an attractive option. However, as in other corporations, corporate formalities must be abided which usually requires resources and expert advice.
“MailChimp offers a free account for up to 2,000 contacts with no cap on the number of messages you send.” When Should a Home Business Owner Form a Partnership? Partnerships are a flexible business type which offer some liability protections if crafted appropriately. Partnerships which limit liability are restrictive by many factors but can include the business type, type of partners involved, or the locality in which it will be formed. A Limited Liability Partnership (LLP) in many ways is similar to a LLC. There is one key exception. In a LLP one member, managing member, can be personally exposed to liability. If other members or partners take on a managerial role, they too can be exposed to liability. In many, but not all localities, LLPs can only be formed by the denominated business types. For instance, in the United States of America, State of California, only lawyers, accountants, or architects may form LLPs. If your home business has little exposure to liability and may form a LLP, a LLP is a great business type as it offers LLC-like tax benefits and shields exposure to liability to all but the managerial partner. For example a family owned architecture business, which operates as a home business, could greatly benefit from this business type. Other types of Partnerships are similar in form but are less formal and require less to properly form the business type. The sculpting www.homebusinessmag.com
Take proper considerations to the risks your business may face. feature to Partnerships is that there is at least one member whom can be personally liable for the actions of the business. Money partners (also known as silent partners) are typically not personally liable for the actions of the business. In general, Partnerships offer less personal liability protections than do corporate business types. If operating as a Partnership identify your liabilities and be vigilant in guarding against them. Also, be prepared for the worstcase scenario as a Managing Partner and save some profits to pay for attorney fees and/or settlements for future personal liabilities.
When Should a Home Business Owner Form a Sole Proprietorship? A sole proprietorship (SP) is the simplest and most cost-effective business type to form. A SP is done in the name of the person who owns the business or in a doing-business-as (DBA) name. Local laws will govern what type of basic filings must be done to register the business. The gravamen found in most tax audits is improper accounting of profits and unproven write-offs. As there is no business to pay taxes, taxes must be paid personally and accounting must be extremely organized.
“A sole proprietorship (SP) is the simplest and most cost-effective business type to form.
A SP or DBA should not be the long-term goal of any business. A SP or DBA offers no insulation but rather should be viewed as a way to test the market without committing serious funds or resources into a business venture. The risk for personal liability floats on the surface so as soon as one can commit to a more formal business type this should be done.
Balancing Personal Liability with Resources By projecting into the future and crystallizing future risks, one can properly form the right business type. Home business owners who realize smaller profits and have limited resources should consider starting as sole proprietorships and eventually forming a type of limited partnership. Home business owners who work for a cause and want excellent tax benefits at the cost of realizing business profits should form Non-Profit Businesses. Lastly, home business owners forming a profitable business with ample resources should form Limited Liability Companies with the intention of eventually transmuting the LLC into a S Corporation or C Corporation. As with all complex matters in life or business ensure the help of a professional is there to guide you through your options, because the best offense in a competitive market is often having a good defense to protect against personal liability. Kyle Lawheed Esq. is an independent legal consultant who does consulting work for fields ranging from Personal Injury to Contracts plus many other fields. For business inquiries please contact him by email at KyleLawheed@gmail.com.
Summer 2017 | Home Business
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MARKETING & SALES
Use Social Media to Market Your Business Boost Your Company’s Online Presence to Increase Traffic and Target New Customers By Frank O’Hara
f you own a small business, you can save money by transitioning more of your offline marketing efforts to an online presence. Starting a social media account is free, easy, and can help you effectively boost your company’s online presence. Learning how to market your business via social media can help you reach your current customers while also targeting potential future customers.
platform, but predominantly popular with millennials and other younger generations. Though not as broad in its reach, Twitter does foster niche communities online, which could end up helping your business. ■
1. Setting Up Your Social Media Platform Identify your target audience. Generally speaking, your business has a split target audience: there are your business’s existing customers (your current assets), and your potential customers (your target customers). A successful social media marketing campaign should make current customers feel heard and appreciated while also reaching out to potential customers in a way that promotes your business. Start by recognizing your current customer base. Are they generally older in age? Younger? Think about what kinds of social media your existing customer base might be using. You can conduct an informal survey by asking customers while they make their usual purchases. A little online research might help. Try looking at the social media platforms of your biggest competitors to see what demographics of their customers follow them online. Once you’ve identified your target audience, you’re ready to sign up for a social media account. You’ll want to check each platform’s guidelines and user terms for business accounts they may be different from those for personal accounts. Some of the most common social media platforms include: ■
Facebook - generally considered the most popular social media platform, and one of the ones most likely to attract all demographics (including adults over 65). Best if you’re trying to reach a broader audience across multiple demographics.
Twitter - another popular social media
Home Business Summer 2017
A successful social media marketing campaign makes customers feel heard.
Google+ - because it is linked with Google, it’s considered the best social media platform for increasing your business’s search engine optimization (SEO) results. More people using Google to search for businesses will find your listing if you have a Google+ account, especially if you’re a local business trying to reach local customers.
share. It can be highly effective at targeting a female audience between 30 and 50 years old, especially those in a higher income bracket. ■
“ Online social media managers like HootSuite. com let you manage all of your social media accounts across all platforms on a single website.
Instagram - this image-based social media platform is very popular among adolescents and adults under the age of 35. It can be a great way to share images of your product, your business, or the visible results of your work. Tumblr - though initially confusing for many users, Tumblr is an active and engaged way to reach potential customers between the ages of 13 and 25. Many Tumblr users are college educated and tend to be enthusiastically loyal to this social media platform. LinkedIn - often considered most effective for career networking, LinkedIn also lets you use its publishing platform to reach a wider audience. It can be very effective for reaching educated, wealthy customers, as well as for generating leads between businesses. Pinterest - this visually-themed platform works best if you have relevant images to
Yelp - this website allows customers to post photographs, rank your business, and leave reviews based on their service and experience. It’s also a great way to advertise, as many people searching for a particular business (say, a local bakery) will turn to Yelp for listings, hours of operation, and customer reviews.
Consider using a social media manager. You can manage your business’s social media presence and track your online reach without having to hire any additional employees. Online social media managers like HootSuite.com let you manage all of your social media accounts across all platforms on a single website. ■
You’ll be able to schedule posts/messages, review how successful your posts are at reaching your audience, and view any and all online mentions of your business by social media users.
These online social media managers are free, but there are also paid subscription managers.
A paid service like SproutSocial will let you create contacts from your social media followers to track how successful you are at engaging them. You can also view and track how many customers use check-in apps like FourSquare at your business.
2. Reaching Your Customers ■
Tell your customers that you’re now online, or consider putting a little sign up next to your cash register or in your window. You can also provide the username/handle for your social media accounts on your business cards. Continued on page 32
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MARKETING & SALES
Use Social Media to Market Your Business Continued from page 30 ■
Make sure you follow or send friend requests to your regular, loyal customers.
Find friends/followers who will view your posts. Start by contacting current customers, and work towards reaching an increasingly broad audience of potential future customers.
You should also reach out to your local distributors, including any businesses that sell/promote your goods. For example, if you’re a bakery and you sell baked goods wholesale to a coffee shop, network with that coffee shop online and tap into their audience.
You can offer some type of occasional deal that only your followers will know about, or hold a weekly or monthly raffle where users have to share a post or photograph to be entered to win.
Include special offers of the day in your posts, and keep customers updated on your business.
Keep your target audience in mind. If your customers tend to be retired, they may not know what hashtags are or what internet slang/abbreviations mean.
Remember that your social media platform is a representation of your business. You can have fun, but keep your posts professional, and never post anything inflammatory about politics, religion or your personal beliefs.
3. Making Social Media Work for Your Business ■
Listen to your customers. Read the feedback that your customers give you and take it to heart, as this may mean the difference between a returning customer and a former customer who will tell friends/family not to support you. Respond positively Home Business Summer 2017
If you tend to have a niche audience, you can share posts that will appeal to them. In the previous example, you might share posts about the benefits and the personal appeal of living a vegan lifestyle.
Be consistent with your web presence. Recognize that building an online presence (and an online following) takes time, patience and consistency. How long it takes will vary, depending on your customers, your target audience, and how much time/ effort you spend online.
consistent. Try to post updates every day, and take some time each day to like, respond to, or share customer posts.
Respond positively to all feedback, even negative comments.
You can expand your audience online by searching for keywords and trending terms, then liking/sharing those posts or following the local people or businesses who posted them. Start posting on social media. Your posts on social media should be more than just a self-promotion. You can post information about your business, relevant information about the industry you work in, and share (or post your own) photographs of customers frequenting and enjoying your business. Post photographs to showcase your product or your business’s service in action.
to all feedback, even negative comments. Reply gracefully to bad reviews by saying something like, “We’re very sorry you had a negative experience. Please consider trying us again, and if you mention this post I will personally ensure that you have a better experience with us.” ■
Thank customers for their reviews and input. If multiple customers are saying the same things, you’ll need to consider implementing those changes (if possible and feasible).
Make sure you like and/or comment on all customers’ posts to your social media page. You can also search for people who “checked in” at your business, and like/ favorite any photographs or updates they shared about your business.
Specialize your social media presence. You may need to decide whether to keep a generalized social media presence, or one that specifically appeals to your target audience. You need to recognize that not every single person in your town will find your business appealing.
Remember that if you run a specialized business (say, a vegan bakery), you may simply be unable to tap into some potential customers (like those who do not like vegan food).
“ Search engine optimization, or SEO, involves altering your website and social media platform in order to better promote your business.
patient. Having an online presence won’t hurt your business, and it will only help you, but you’ll only get out of it what you put into it.
Use search engine optimization (SEO) methods. Search engine optimization, or SEO, involves altering your website and social media platforms in order to better promote your business. When you use SEO, your business’s website and social media pages will show up higher in the search results when a customer uses Google (or any other search engine) to search for relevant terms. Start by identifying key words/ terms that a customer might search for. You can use plural words, but try to avoid too much repetition (the fewer the keywords you use, the better, so keep it under 1,000 characters).
Include any common misspellings of your business’s name in your keywords so that someone looking for you will still be able to find you easily.
Create meta tags on every single page of your website that incorporate those keywords. You’ll need to know how to use HTML code to do this, so learn how to code or find someone who knows how to help you.
Audit your SEO effectiveness on a regular basis. You can use auditing tools, like DeepCrawl or Search Console, to assess how effective your SEO efforts have been at reaching customers.
For more useful information on Social Media Marketing, visit this website: http://tinyurl.com/ORL8XY5. Frank O’Hara is an ebook publisher and webmaster. Visit his website for more informative marketing know-how and much more! http://frankoharapublishing.webs.com/apps/links
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Start-Up Tips for Millennial Entrepreneurs By Integrity Capital Partners
ere is advice for millennial entrepreneurs looking to spearhead their own brainchild startups, work from home and make their mark in the world. 1. Find an underserved market. Instead of seeking a market for your product or service, it’s important to review and research those individuals and groups who are underserved, and develop something they need. 2. Rely on superior business to client and business to consumer relations. The power of strong customer relations and client service is paramount in retaining business and encouraging referrals. 3. Pursue what you love and what you are good at doing. Identify those abilities that set you apart and capitalize on them to establish the cornerstone of your business. This will ensure you will be happy with the work you do.
4. Know when to learn from a failure and move on. You will most likely make mistakes, but it is the rise back to the top that can help you develop the backbone you will need to survive even when your next great idea does not. 5. Never turn down an opportunity. We never know where an opportunity may lead us, so be open to suggestions, criticisms and new connections. Make time and allocate resources to try new ideas for expansion. 6. Learn by doing. The best way to perfect a business from the ground up and manage a successful team is to have personal hands-on experience in all facets of the company. 7. Master the art of the elevator pitch. Your first sentence should grab their attention; your second should offer an easy explanation. Have a clear and poignant message ready for any interaction.
Identify the abilities that set you apart and capitalize on them.
8. Follow your gut instinct. Follow what your gut says is right; it most likely will lead you away from future catastrophic situations. Stick to your morals when making business decisions. 9. Stay the course. Maintain a strong focus on your end goal and don’t let minor setbacks discourage you. Be sure your new vision is based on research and not an on-the-fly decision. 10. Tighten your purse strings. When starting a new business, always keep your eye on the bottom line. There’s no need for overzealous spending on basic office space and supplies. Integrity Capital Partners (ICP) (www.Integrityp.com)
Summer 2017 | Home Business
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Get the Most Out of Your Operations with Document Management Strive for a Competitive Advantage by Digitizing Your Paper Stacks with Scanning Hardware By Nobuhiko Kitajima
oving into summertime, it is a natural time for small business owners and leaders to take stock of business imperatives and strive for any competitive advantage available. But it’s not just your actual business that you need to focus on. A critical part of keeping your edge involves reviewing how your overall operations are performing, particularly from a technological standpoint, and thinking about how technology can complement your business. When picturing a home or small business office desk, many will include stacks of documents and clutter in their vision. These piles are often not an exaggeration and are many times unorganized and most importantly unneeded. In fact, a 2015 survey by Software Advice found that workers in traditional offices spend an average of six hours per week physically searching for paper documents, while many workers in digital offices use document management software to immediately locate the documents they need.
“ If small businesses do not take advantage of technological innovations, they will ﬁnd themselves signiﬁcantly at risk when compared to their competitors.
In my 35 years of experience in the industry, one thing I’ve seen time and again is that adapting to technology advances can make all the difference such as in this example and in many other applications. Technology as a Competitive Advantage A small business owner’s role requires focus on more than just day-to-day operations to remain competitive. Research shows that while small businesses understand the power of technology to impact their company, there is still progress to be made. According to a 2017 SMB Group study, only 32 percent 34
Home Business Summer 2017
of respondents recognized that technology is helping them significantly improve business outcomes. While it can be difficult for the small business owner to keep up with the dizzying pace of technological change in this digital age, it is essential to stay ahead of the curve by leveraging the latest solutions to find efficiencies and improve performance in daily processes. If small businesses do not take advantage of technological innovations, they will find themselves significantly at risk when compared to their competitors. Scan Your Way to Success — The Benefits of Digitizing Your Documents Many small businesses are well along the path of implementing digital processes on a range of fronts, although this can often be thought of as a daunting task. Regardless of where you are in terms of digitizing your operations, though, one area to focus on in 2017 is introducing (or increasing) scanning for document management purposes. More businesses are seeking to introduce scanning initiatives within their organizations in order to enhance performance, as part of an overall move to embrace digital transformation and gain a competitive advantage. A survey by InfoTrends in December 2016 found that 52.5% of respondents cited a transition from paper to electronic initiatives within their company as the key driver for scanning within their organization. Clearly, there is a real opportunity for small businesses to make an immediate operational improvement by implementing (or optimizing) a scan-to-digital capability. There are a number of benefits that come with implementing a robust document management setup, including easier document retrieval, increased security, better backup/ recovery options (particularly via cloud-based storage solutions) and the obvious benefits of editing documents digitally, thus avoiding multiple rounds of manual-entry updates from hard copies. For those needing to focus on regulatory compliance, a digital document management system can streamline and standardize the process by automating many of the repetitive requirements.
Implement digital processes to improve organization and increase productivity.
Another fundamental benefit of moving to a digital environment through scanning is that it (literally) frees up space. Many home or small offices with a limited footprint are able to free up critical space by reducing their overall paper load, and also avoid the hassles that come with implementing and managing off-site storage. These benefits all translate to a better setup, with the potential for a leaner, more efficient, more profitable and even more eco-friendly operation, all while creating a more productive environment for employees (of course, you’ll never entirely stop the flow of paper crossing your desk). Choosing the Right Setup Small business owners searching for the right scanning device should look at products on the market — such as Canon’s award-winning imageFORMULA document scanner line — that are designed with the small business owner’s needs in mind. Since your scanning may be more ad hoc than mission critical, look for a product that fits your budget while still allowing for flexibility in terms of document type and software integration, and delivers a combination of quality with ease of use. These benefits all translate to a better setup, with the potential for a leaner, more efficient, more profitable and even more eco-friendly operation. With the right scanning hardware and a dedicated approach, small business owners of all sizes can reap the benefits of a document management system. Nobuhiko Kitajima is Vice President and General Manager of the Business Imaging and Solutions Group of Canon U.S.A., Inc. In this role, he oversees Canon’s large format and image capturing solutions, as well as its mixed reality products and production photo printer, DreamLabo. Mr. Kitajima graduated from Aoyama Gakuin University in 1981 with a degree in law. Visit www.usa.canon.com.
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BUSINESSES & OPPORTUNITIES
Become an Online Authority to Increase Revenue 4 Key Ways Your eCommerce Site Can Make Extra Money By Chris Danks
Commerce is the most common way to make money online. But as a company owner, there’s a variety of additional ways — from reseller hosting packages to sponsored posts — to make extra money from your website. With the progression of the Internet, eCommerce websites have completely revolutionized the buying and selling of goods. Sites like Amazon have become giants of the retail industry, giving smaller shops and brands the ideal platform to sell to a global market. In regards to money-making opportunities, websites have plenty of potential and avenues to explore. The following four examples are simple, yet effective ways to make extra money and continue the growth of your eCommerce site. 1. Sponsored Posts You will have undoubtedly noticed that most company websites have a blog. The reason for this is that it gives businesses the platform to speak directly to their customers through creative, engaging content. Oh, and it’s a genius tactic for SEO purposes. Search engines love blogs. So how will this make you money? Helping your site to gain higher ranking and becoming an authority in your chosen industry is obviously great for business. Another way to make money right now is sponsored posts. Companies and online publications will be aware of how popular blogging is, so what better way to advertise their product or service than a well-written blog post, published on your popular website? People will pay you a fee in exchange for posting their article on your blog, which will include at least one backlink to their site.
Sponsored posts are a simple, yet effective way to grow your eCommerce business. Primarily because it’s a way of earning money with minimal effort, but also because a variety of high-quality content will increase exposure, connect to your target market, and further establish your company as a brand. 2. Advertising Space Advertising space isn’t a newfound, revolutionary form of promotion, but that’s not to say 36
Home Business Summer 2017
it’s any less effective. Whereas previously you’d see this type of advert in magazines, newspapers, newsletters and the like, the most beneficial and valuable places to advertise are the websites of businesses, publications and bloggers. When designing your website, you will have noticed the option to add text, images, or widgets to the header, footer and sidebar(s). Any free space eCommerce websites have revolutionized the in these areas is an ideal location for buying and selling of goods. a business advert. If you intend to sell some advertising space, reaching out 4. Sell Additional Services to companies based in your chosen niche or Although your website may primarily be an industry will be your best bet of finding intereCommerce site, if you have a particular skillested parties. set or hobby that you’ve become proficient in, 3. Reseller Hosting Packages it could work as an additional service to offer By now, you most likely have a custom your customers. A perfect example of this is website domain (.com, .co.uk, etc.) and have bloggers who also use their site as a promopurchased web hosting services. If not, web- tional platform for another service — freesite hosting is the service that grants you web lance writing, digital PR and web design, to space and bandwidth to create, maintain and name just a few. expand your site. Another service web hosting If you’re part of a company — and therefore companies offer is reseller hosting packages, have access to multiple skill sets — you could which is a simple and ideal way for website be in a position to offer your customers a widowners to make money. er range of services. This not only helps you to
“ People will pay you a fee in exchange for posting their article on your blog, which will include at least one backlink to their site.
By purchasing a reseller hosting package, you then become the owner of a reseller hosting business and the middleman between the web hosting company and what are now your own customers. Many bloggers take this on as a way to make extra money because website hosting is a service that many of their readers (bloggers) require. But secondly, because the service you’ll be selling is that of the web hosting company, meaning that it will be their responsibility to take care of technical aspects such as maintenance and fixing errors.
make extra money through your site but also to grow your eCommerce business as a whole. The digital age has given birth to an abundance of tech and web-based career paths, making this generation very much the era of the freelancer. If you already have a flourishing eCommerce site, why not add another string to your bow in the form of an additional service and income? Online retail has become nothing short of a phenomenon. As a business, your website is the ultimate selling tool and the key to further establishing yourself as a brand. But why stop there? There are other ways to make money online than selling products — and the above methods are simple and easily accessible ways of doing so. Chris Danks is the owner and director of Cyber Host Pro. He has over 15 years of experience within the web hosting industry, his company supply businesses all over the world with a wide range of hosting services. Visit https://www.cyberhostpro.com.
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AAJudgment JudgmentRecovery Recovery Business Business isis Hot and andininDemand. Demand.Here’s Here’show how to to start start your your own... own...
ave aveyou youever everwatched watchedJudge JudgeJudy Judy or or any any of of those those mid-afternoon mid-afternoon court courtTV TVshows showswhere wherepeople people sue sue each each other other for for unpaid unpaid rent rent or services? services?InInmany manycases, cases,Judge JudgeJudy Judyslams slamsdown down her her gavel gavel and and barks barks orders ordersatatthe thedefendant defendanttotopay payup, up, but but here's here's aa little little known known fact: fact: the the court courtdoes doesnot notenforce enforcethat thatjudgment. judgment.And And that that goes goes for for non-televised non-televised court courtcases casestoo. too. That's That'sright, right,just justbecause because aa judge judge orders orders someone someone to to pay pay aa debt debt doesn't doesn'tmean meanthat thatperson personisisgoing goingtoto do do it.it. Imagine Imagine ifif someone someone owed owed you youa afew fewthousand thousanddollars dollarsand anddecided decided not not to to pay pay you, you, regardless regardless of what whata acourt courtofoflaw lawordered. ordered.Would Wouldyou youknow knowwhat what to to do? do? Most Most people people don't, don't,sosothey theywait waitininfrustration frustrationfor forthe thedebt debtto tobe bepaid. paid. Christina ChristinaSmiley, Smiley,founder founder ofof Sierra Sierra Judgment Judgment Recovery Recovery and and selfselfproclaimed proclaimedopportunity opportunity junkie, junkie, learned learned how how to to profit profit from from this this little little known knownmarket marketofofunpaid unpaiddebt debtby byhelping helpingjudgment judgment holders holders collect. collect. She She explained explainedthere therewas wasvirtually virtuallyno no one one who who was was providing providing this this service. service. And And that that once once people people had had been been awarded awarded these these judgments... judgments... 80 80 percent percentofofthem themwere werenever neverpaid.” paid.” This Thisdiscovery discoverycouldn’t couldn’thave havecome come atata abetter bettertime; time; Christina Christina and and her her husband husbandTerry Terrywere werepart partowners ownersofofaa carpet carpet store store and and had had amassed amassed aa large largeamount amountofofdebt. debt. They Theyhad hadthree threesmall smallchildren childrenand and thought thoughtthat thatbybyowning owningaastore storethey'd they'd have havemore moremoney moneyand andtime timefor fortheir their family. family.Initially Initiallyit itwas wasan anexciting excitingtime time forfor them, them, but but that that dream dream quickly quickly turned turnedinto intoa anightmare nightmareofofdebt debt and and endless endlesshours hoursatatwork, work,as as Christina Christina remembers, remembers, "We "We accumulated accumulated monstrous monstrousdebt. debt.We Wewere weretruly trulyonly onlyaa few few paychecks paychecks away away from from being being homeless." homeless." And Andthen thenshe shelearned learned about about the the big bigmoney moneyininsmall smallclaims. claims.Christina Christina focused focusedononlearning learninghow how toto recover recover judgments judgmentsfor forpeople. people. She She says, says, "It "It was wastrial trialand anderror errorfor forsix sixmonths monthstotoaa year. year.I buried I buriedmy mynose noseinincivil civilcodes.” codes.” Christina Christinacontacted contacted aa number number ofof small smallbusinesses businessesininher herarea areatotosee seeifif they theycould coulduse useher herservices, services,and andas asitit turned turnedout, out,there therewas wasplenty plentyofofwork work forfor her. her. "These "These people people were were overjoyed overjoyedtotogive giveus usallallofoftheir theircases cases totocollect collectand andwere weremore morethan thanwilling willing toto letlet me me keep keep 50% 50% ofof what what I I collected collectedfor forthem," them,"she shesays. says. InInmost mostcases, cases,they theyhad hadfiled filedaway away their theirjudgments judgmentsaafew fewyears yearsprior priorwith with nonohope hopeofofever evercollecting collectingon on them. them. Christina's Christina's business, business, Sierra Sierra Judgment JudgmentRecovery, Recovery,gets getsthat thatmoney money back. back. These These people people figured figured they'd they'd never neversee seeany anyofofthat thatmoney moneyagain, again, sosothey're they'remore morethan than happy happy toto pay pay Christina's Christina'sfee. fee. Another Anotherattractive attractive aspect aspect ofof this this
service service isis there's there's no no up-front up-front cost to her her customers. customers. Any Any filing filing fees or costs costs incurred incurred by by Christina Christina are reimbursed reimbursed to to her her out out of the judgment judgment once once it's it's collected. collected. The customers customers don't don't have have to pay anything anythingout out of of their their own own pocket. pocket. From From what what she she says, says, this is primarily primarily behind-the-scenes behind-the-scenes work, which which makes makes itit an an entirely entirely nonconfrontational confrontational business. business. She She does everything everything through through the the court court system from from seizing seizing debtor debtor bank bank accounts, accounts, garnishing garnishing wages wages and and other other income, to toplacing placingliens liens on on property. property. One One year year after after starting starting the judgment judgment recovery recovery business, business, Christina Christina and and Terry Terry closed closed the carpet carpet store. store. Finally Finally they they could could work at at home home and and have have money money left over at at the the end end of of the the month. month. They've been been running running Sierra Sierra Judgment Judgment Recovery Recovery for for over over 10 10 years years and are bringing bringing in in aa five-figure five-figure paycheck paycheck each eachmonth. month. And And the the most most important important aspect aspect isis they've they've got got more more time for their their kids. kids. “I“I can can attend attend their their events and and my my husband husband gets gets to to go go on field trips trips now now -- he's he's usually usually the the only dad on onthem.” them.” But But the the story story doesn't doesn't end end there. Christina Christina wants wants to to share share her knowledge knowledge with with others others across across the country country as as aa home-based home-based business opportunity. opportunity. She She has has put put together together aa judgment judgment recovery recoverytraining training course. course. In In addition, students students have have access access to to aa National Network, Network, which which can can be be extremely extremely helpful helpful in in cases cases where where the the debtor has has moved moved out out of of state. state. Christina also alsoincludes includes unlimited unlimited support. support. The The training training course course is is on a home-study home-study basis basis and and itit teaches
Christina Smiley Smiley
contact judgment judgment holders holders how to contact their business, business, the the steps steps to to to get their down aa debtor debtor and andsorting sorting tracking down the paperwork paperwork from from the the through the court. Christina's motivation for Christina's motivation for this business business opportunity opportunity sharing this others isn’t isn’t to to get get money moneyfrom from with others the course course (a (a one-time one-time sales of the of $185.00, $185.00, she she only only flat fee of enough to to cover cover the thecost costof of makes enough producing course course materials): materials): she she producing continue to to develop develop the the wants to continue Network of of judgment judgment National Network specialists. recovery specialists. Anyone interested interested in in aa homehomeAnyone business who who really really likes likesto to based business research could could benefit benefit from from do research training course, course, according according to to this training Christina. "This "This business business isisfilling fillingaa Christina. niche. ItIt provides provides steady, steady, true niche. predictable home-based home-based income income predictable $5,000 -- $8,000 $8,000 per per month month on on of $5,000 There is is no no lack lack of of average. There customers and and no no foreseeable foreseeable customers decrease at at any any time time in in the the decrease says Christina. Christina. future," says you’d like like information information on on If you’d your own own home-based home-based starting your judgment recovery recovery business, business, judgment for their their free free guide guide at at register for www.recoverycourse.com. You You www.recoverycourse.com. also contact Sierra Sierra may also contact Judgment Recovery Recovery directly directly by by Judgment them at at (912) (912) 882-8190 882-8190 calling them email Customer Customer Support Support at at or email Support@recoverycourse.com. Support@recoverycourse.com.
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Denver Transplants Launch Company A Shared Love of Colorado, HGTV and Real Estate Leads to Property Management Firm By Lucy Ackerman
280 Colorado Property Management is a leading property management firm specializing in managing single-family homes, townhomes, condos, multiplexes and small apartment buildings. Founded by Denver transplants, Jon Sakalas and Julie Berry, who when they crossed paths a few years ago found they both shared a love of Colorado, HGTV and real estate. Unhappy and at a crossroad in each of their careers, they decided to take their passions to the next level, combine their own unique backgrounds, and launch 5280 Colorado Property Management — a full service property management firm that they run out of Sakalas’ house. Charismatic and driven entrepreneurs, the launch of 5280 Colorado Property Management delivers a unique, full-service range of property management offerings to local residents. At 5280 Colorado Property Management, clients become partners and 5280 becomes an extension of these clients to ensure their goals are achieved, needs are met,
and most importantly, their investments are safe and successful. Sakalas, himself, was a long-distance renter, when he first moved to Colorado. He understands firsthand, the challenges, obstacles and problems that can arise with property and property management, as well as with renters and owners. He, Berry and the rest of the team work hard to ensure only the most seamless property management experience for all clients.
Julie Berry and Jon Sakalas are the co-founders of 5280 Colorado Property Management.
hands-on management as needed. 5280 is quickly making its mark with solid clientele — earned mainly through referrals and word of mouth — a true testament to the caliber of expertise.
The company boasts an array of services, including: finding and screening tenants, completing the lease agreements, collecting rent, arranging for any necessary repairs, and processing evictions when necessary.
5280 Colorado Property Management understands the importance of making a rental experience a seamless and enjoyable process. The experienced team understands the local market and at 5280, their mission is to serve clients’ both immediate and long-term investment needs for clients — both large and small.
Focusing services to Denver, Colorado and the Front Range, including: Lone Tree, Centennial, Englewood, Greenwood Village, Aurora, Castle Rock, Parker, Littleton, Highlands Ranch, Golden, Lakewood, Arvada, Westminster, and Broomfield allows the 5280 Colorado Property Management team to maintain active day-to-day involvement, as well as
To learn more about 5280 Colorado Property Management’s Residential Property Management; Commercial Property Management; Leasing Services; Rental Value Assessment; Investor Services, and Comprehensive Inspection + Maintenance programs, email email@example.com, call 1.855.5280CPM (528-0276) and visit www.5280cpm.com.
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Reach Motivated Home-Based Entrepreneurs!
W W W. H O M E B U S I N E S S M AG . C O M Sponsored Content Banner Advertising Newsletter Sponsors Text Links Video Marketing Business Listings & Classifieds Social Media Promotion
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Home Business Summer 2017
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Bouncing Back with a Bang Entrepreneur’s App for Restaurant Owners and Consumers Returns to the Market By Alonia Jones
impleDeal is a one of a kind, on-the-go experience that easily converts everyday foot traffic for restaurants into immediate consumers. Thanks to founder James McKinney and Chief Creative Officer Christian Rossi, SimpleDeal returned to the marketplace, re-launched and expanded to New York City on February 21, 2017. Initially released in 2014 in Long Beach, California, SimpleDeal was designed to give restaurants the ability to engage their fans on a 1:1 basis at the exact moment a buying decision is being made. As app users search for a place to dine, they can simply point their phone at any restaurant of choice, tap a button to show current deals and offerings, and make an instant decision.
Started as a home business with a laptop, his dining room table and a pot of coffee, McKinney worked in the very late hours of the evening after his day job. The challenge with this schedule was that most of his resources (partners, designer, developer, etc.) worked on reverse hours. Now that SimpleDeal is live,
McKinney’s hours have shifted to include daytime hours and therefore he has the ability to contact his partners and development team statusnotquo.com at any time. Met with rave reviews by both end users and restaurant owners alike, SimpleDeal’s mobile branding and UX design received the Gold Telly Award as a symbol of its creative excellence. The app was also selected as a preferred partner to Chefs’ Toys, further validating the brand’s mission of helping restaurants. SimpleDeal savored the sweet taste of success, but not without challenges. Financial resources were drained as the company perfected its point and tap technicalities. After McKinney met Rossi, owner of Status Not Quo, the two strategically blended their knowledge and expertise, subsequently making SimpleDeal’s rebirth nothing less than magnificent. McKinney states, “Our engagement platform enables the restaurant owner or manager to drive their business in a way that is best for
James McKinney is the founder of the SimpleDeal mobile app.
their business. On a slow night, unique offers can be extended, or a sense of urgency for redemption can be made by creating limited offers available. As consumers explore more locations and build upon their ‘Fave’ list, they increase their opportunities to be extended direct deals from locations or rewards from them because of their loyalty.” Consumers are ready to dine. Restaurants are ready to serve. SimpleDeal brings them together! Visit http://simpledealapp.com. www.AloniaJones.com
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30 Most Wanted Financial Tips, Tricks, and Hacks Be Surprised to See the Amount You Manage to Save in the End By Jaffrey Eric
n today’s time, the daily expenses come one after the other and a normal person may find it hard to manage his or her finances and add to a savings account. It is not impossible; you just need to make some efforts to save even very small amounts and you will be surprised to see the amount you managed to save in the end.
As beginning is the thing that seems difficult to everyone, here are some tips that will help you manage your budgets and add to savings. 1. Create Your Monthly Budget You are most likely going to spend more than necessary if you don’t have a pre-planned budget in your hands. Keep a clear record of your earnings and spending habits, and plan a budget accordingly. 2. Get a Piggy Bank It may seem childish, but starting a piggy bank is a great habit that will enable you to add to your savings. You can either fix an amount to put in your piggy bank daily or simply empty your pockets into it at the end of each day. 3. Choose Gifts Smartly Giving gifts has become a tradition as it shows you care and love for the particular person. But, nowadays, this tradition has become commercialized and really expensive. You can instead give them a self-cooked dish, spend
time with them or provide them another service they need.
Separate your needs from wants and put these wants in a 30-day list.
4. Use Coupons Coupons are a great way to save money. Many companies are offering coupons for their products and services to beat out the tough competition in the industry. You can find these coupons in the newspaper, magazines or online. 5. Turn Off the Lights and Fans When Not in Use If you forget to turn off the lights and fans while going out or at night then make it your habit to switch them off to save on the electricity bills. Include the habit in a physical or mental checklist of things to do before exiting your residence or going to sleep. 6. Try Shopping at Thrift Stores Thrift stores are a great place to buy inexpensive yet decent quality furniture, luggage or other secondhand household items that people have donated
7. Find the Way to Happiness and Life, Not to Spending Rather than finding happiness in shopping, which is temporary and a never-ending cycle, you should do healthy things that you love to do. This will allow you to enjoy your life better along with adding to your savings accounts. 8. Keep Savings and Debts First While planning payments for all your bills, you should separate the amount that you will transfer to your savings and make any debt payments first. You should still be able to manage the bills, groceries, gas, etc. by cutting out other unimportant purchases.
Buy items in bulk that will not get damaged or expire. 40
Home Business Summer 2017
9. Make a 30-Day List Separate your needs from wants and put these wants in a 30-day list. Everything you want to buy but don’t need urgently should be added to this list. Do this on the 1st of every month and have a look at the list on the 30th. The desire for many extraneous purchases will be gone which will help you save money.
10. Stay Away from the Catalogs If you have subscribed to catalogs and emails for different brands to hear about their latest launches then unsubscribe. The engaging advertisements will tempt you to buy items you have no true need for. 11. Prioritize Using Cash Over Credit and Debit Cards There is no doubt that credit and debit cards offer you an easy way to make payments. However, using cash will help prevent spending more as you will budget accordingly. You will also be protecting yourself from potential credit card theft and other fraudulent activity.
“Keep a clear record of your earnings and spending habits, and plan a budget accordingly.” 12. Share Your Apartment Apartment renters should find a roommate to split the rent. If you live in your own house and have an extra room or the whole floor (which is not in use), then you can rent it out to tenants. Make sure to properly evaluate that they will be a good fit to be around your home office environment. 13. Save on Groceries by Growing Your Own Vegetable Garden Your own vegetable garden will not only help you save on groceries but it will also provide you with 100% natural vegetables ensuring safety from processed food and food poisoning. Utilize your work breaks to tend to your garden and you will save a lot on produce over time. 14. Avoid Eating Out Continued on page 42
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30 Most Wanted Financial Tips, Tricks, and Hacks Continued from page 40
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Home-cooked food is more nutritious and helps you save money in the long run. Get in the habit of eating at home. You can find recipes online for quick, cheap and easy meals to make that will keep your body fit and energized. 15. Get a Rewards Card There are many stores that will offer you rewards on gas or other utility items if you make a purchase from them for more than a specific amount of money. Choose the store that you frequent the most and plan to make the majority of your purchases there to maximize your rewards bonuses. 16. Have a “No Spend” Day Every Week As this day will allow you to add to your savings, you will start anticipating it. And chances are that you will increase the days to two after noticing the difference of your savings account. 17. Wait for Festival or Seasonal Sales for Making Big Purchases Most people do special shopping for fall, winter, spring, or summer. Instead of buying clothes, shoes and other items every month, you should do your shopping during the sales
Home Business Summer 2017
to catalogs and emails for different brands to hear about their latest launches then unsubscribe.” not read them once exams and classes are over. So, instead of spending money on these books, you can borrow them from the library.
Always purchase from companies that offer a warranty.
season. 18. Buy in Bulk Do you buy items according to daily or weekly needs? If yes, then change your habit a little. Buy those things in bulk (for your monthly needs) that will not get damaged or expire. This will help you save and receive discounts on the big purchases. 19. Borrow Books from the Library Hard copies of books are too expensive and many of these books are such that you would
20. Don’t Waste Food There is nothing worse than wasting food. So, rather than throwing the leftover food in the dustbin, you should eat it the next day if it is not spoiled. However, it would be fiscally smarter to make a habit of cooking only the required amount of food. 21. Try eBooks It is the era of the Internet and eBooks are available on almost every subject. What’s more, they can be downloaded free of cost. Instead of buying hard copies of books, you should try reading eBooks. It is the conventional and economical way to learn. 22. Prefer Repair Over Replacement Most of the time it is expensive to replace
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a particular item as compared to repairing it, but we still choose to replace it. You should get it repaired if it will be in solid working condition after getting fixed. Always remember the rule of 3R (Reduce, Reuse and Recycle). 23. Train Your Pets In many houses, pets damage the furniture, carpets and other items. Though pets are great additions to the family, you should train them to have good behaviors. It will help you save money that you otherwise could be spending on repairs or on replacing damaged items. 24. Get a Water Filter at Home Undoubtedly, buying your own water filter will cost you more initially but it is an economical and eco-friendly way to stay hydrated in comparison to buying cases of water bottles. 25. Buy Things by Quality, Not by Quantity Like most people, you may get easily attracted towards things that are less expensive. This would allow you to buy more things for the same price. It is recommended to give priority to the quality rather than getting tempted by the quantity. 26. Use a Clothesline If there is good sunlight where you live then
â€œThere are many stores that will offer you rewards on gas or other utility items if you make a purchase from them for more than a speciďŹ c amount of money.â€? dry out your clothes on a clothesline. It will reduce your electricity usage and will cut down on your electricity bill. Also, it will protect the fabric from shrinking. 27. Buy Products That Come with a Warranty There are plenty of products for which some companies offer warranties and some do not. You should always make your purchases from companies that offer a warranty. It will not only give you confidence in the quality but will also save you money on potential repairs if they happen within the warrantyâ€™s period of time. 28. Alter Your Clothes at Home It is not a â€œonce in a blue moonâ€? matter when you will need to get your clothes altered. And tailors may charge you very much for the
alterations. It would be wise to have a small sewing machine at home to make clothing alterations on your own. 29. Donâ€™t Spend Much on Trendy Clothes Trendy clothes may help you gain popularity, but most of the time, they are a waste of money because you may not wear them once the trend fades out. So, try to buy clothes that are timelessly trendy. 30. Exercise Daily from Home Exercise should be a not-to-skip part of your daily routine as it keeps people healthy and saves on money that otherwise you would spend on medications and hospital bills. This does not mean that you should join a gym. You can easily practice exercising at home and avoid paying a monthly bill to the gym. None of the above-mentioned tasks are difficult; you can easily become adapted to them by making small efforts. I am sure that these methods, collectively, will help you save a significant amount of money. Jaffrey Eric is a professional writer at Thinsquare LLC with more than 5 years of experience. He loves to write about the latest technologies and trends in the field. He loves to play adventure sports in his spare time. Visit https://www.thinsquare.com/.
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F E AT U R E
Grow Your Home Business Continued from page 19
Each piece of your marketing content should belong in a greater strategy.
clients and tell them how to get the most out of your product or service. They will not only come back for more purchases, but they will also share recommendations that will generate fresh revenue streams. When a client has a problem or doesn’t know how to use your product, you have to provide the best possible support. Hire capable agents, train them well and get updates on a regular basis.
They will be getting promotions, discounts, and valuable information via email. Tom Jager LL.M. is a professional blogger based in London. He covers topics related to digital marketing, blogging, social media and business in general. He is always seeking to discover new ways for professional and personal growth. Email tomjager77@ gmail.com.
Make good use of your summer days by improving your mindset, striving for positive customer interactions, tuning up your content marketing efforts, and connecting with businesses via online mediums. Grow your business throughout the rest of 2017 with these experts’ insights. For additional information on starting and growing a home-based business, visit http://homebusinessmag.com/ and http://www.homebusinessexpo.com/.
5. Email Marketing When you’re dealing with business owners and marketers, you know that they mostly communicate via email. Since this is a great way to reach your audience, it’s important to attract subscribers and start sending out beautifully-designed emails. Add a subscription button at your website and invite the visitors to join the list with an attractive offer.
Growth and Success Tips for Aspiring Entrepreneurs 1. Build a support network of family, friends and colleagues. 2. Love what you do and others will love what you’re doing, too. 3. Lead by example for everyone in your company. 4. Take every opportunity as a lesson. 5. Spread the word and message of your company. 6. Business planning will improve your chances for success. 7. Have a goal in mind, but make sure to always surpass it.
Home Business Summer 2017
8. Networking is the key to success as you never know who you’ll meet. 9. Ask questions and make mistakes — it’s how you learn. 10. Don’t lose sight of why you started your company so you always stay true to your brand. Ross Sapir is the Founder and CEO of New York City’s premiere moving and storage company; Roadway Moving (www.roadwaymoving.com)
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HealthPostures Brings Easy Ergonomics into the Home Office with TaskMate Go Sit-Stand Workstation HealthPostures, expert standing desk solution designer, announces the launch of its newly designed TaskMate Go. Core benefits and advantages built into the home office sitstand solution are bold colors, a new wood grain finish and a stylish, functional look and feel. Ability to gain the benefits embedded in the TaskMate Go are available 24/7 through HealthPostures’ online ordering system. In person purchase options are offered through partner relationships that HealthPostures has with retailers located across the country. Small business owners and others who work out of their home will appreciate the stress-free setup of the TaskMate Go. Opportunities to enjoy a healthy standing position while working in a customized home office can improve work productivity and engagement. Users of the newly designed sit-stand workstation also note experiencing less stress on their joints.
other takeaways gained while using HealthPostures’ newly designed TaskMate Go home office sit-stand workstation. Even more important, posture alignment that the TaskMate Go makes it easy for users to maintain and meet certain ergonomic standards. Motivation for the redesign is at the core of HealthPostures’ mission. The sit-stand workstation TaskMate Go by HealthPostures manufacturer shares that, “HealthPostures wants you to enjoy your including popular electric standing desks life away from work, so by providing you with products that HealthPostures designs inproducts that will help keep you healthy at clude surface Taskmates, the TaskMate Go work, you can go home and have the energy to Laptop, dual monitor sit-stand work stations do the things you enjoy.” and Stance move seat extensions. Products
Reduced headaches and wrists and back strain are other benefits that have been associated with the TaskMate Go. Upright sitting and healthy reclined sitting that keeps eyes, hips and shoulders comfortably aligned with computer keyboards and monitors are
Founded in the 1990s, HealthPostures has been designing and building standing desks and sit-stand solutions for more than two decades. Few companies that build sit-stand desks have been at the front of the worker mobility initiative for as long as HealthPostures has. The company is committed to offering each prospect a personal touch. Sought after ergonomics stand-up desk equipment,
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that HealthPostures develops may help to relieve back and neck pain, headaches and other musculoskeletal disorders. In addition to designing winning sit-stand desks, HealthPostures connects with individual workers and business leaders during vendor events at major industry conferences. The newly designed TaskMate Go is available now. Visit https://healthpostures.com/.
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New Tech by VTech Can Crank Up the Quality of Meetings
n many home offices, it’s common to juggle calls from a cell phone and desk phone. This can cause frustration and decrease productivity. The VTech ErisStation® VCS752 SIP Conference Phone with Bluetooth® replaces the need for a separate deskset and conference phone. It acts as one complete system. Cell phone conversations can go hands-free without the need for a headset. People already on cellular call can transition to the speakerphone with a press of a button, freeing up hands for typing or taking notes. Sometimes people need to hold conversations they don’t want others nearby to hear. They can pair a Bluetooth or DECT headset to the speakerphone to place or answer a private call. “Day-to-day business operations for small businesses and home offices consist of numerous conference calls,” says Ernie Levenson, president of VTech Communications, Inc. “With the two newest additions to the VTech conference phone family, businesses can now consolidate multiple phone systems into a single device. This provides versatility in a workplace and conference room environment.”
Team meetings in a small office often involve hovering around one desk phone or cell phone. Poor sound quality can get in the way of the agenda. Wireless mics and DECT 6.0 technology let participants spread out and share their ideas. The VCS752 comes with one built-in and two wireless mics for interference-free HD sound. BuiltVTech ErisStation® VCS752 SIP Conference Phone in stations charge the mics after evwith Bluetooth® ery call, so they’re always ready to someone is presenting at a whiteboard or sitgo for the next meeting. Advanced audio features improve conferencing for both ting in the back of the room, callers on both sides of the conversation. With the VCS752, ends can hear loud and clear. important thoughts and ideas rarely get lost in Small business owners sit through a lot of transition. meetings. It’s important to make the most out Growing businesses need technology that’s easy to use and expands when more employees and clients join the team. For large environments, users can add up to three VCS850 SIP DECT expansion wireless speakerphones to the table without messy cords. The three speakerphones, together with VCS752, can support up to 27 active participants. Whether
of them. A flexible conference phone can save time, improve collaboration and build business relationships. The VCS752 costs $270 and the VCS850 is priced at $139.50, available to purchase on Amazon.com. To learn more about VTech conference phones and accessories, go to businessphones.vtech.com/ products/conference-phones.
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Crafting Stories in Fabric Self-Starter Leaves Corporate Job in the Digital Marketing Space and Founds Storybook Blankie By Becky Neems
fter working her corporate job in the digital marketing space for 22 years, Sydney Allen decided to take a chance and reinvent her career by following her longtime dream of creating a business on her own terms. Allen founded Storybook Blankie, a.k.a. Go Tell It on the Blankie, in July of 2016. Allen planned to change the way stories are told to children by embroidering them on the edges of silk baby blankets and pillows, an idea that sets her apart from other custom embroidery companies. “We’re innovating the way to tell a story,” says Sydney Allen, owner of Storybook Blankie. Before she could get the business up and running, Allen needed equipment to make her dream happen. Having never started a business before, she didn’t know where to begin. Luckily through Beacon Funding, a leading equipment financing company, Allen was able
Home Business Summer 2017
to get financing on a single-head embroidery machine as a start-up. The start-up financing provided by Beacon Funding helped Allen hit the ground running. Allen quickly found her niche in the industry and took advantage of her business’ unique services. “What makes our company different is we are not in the monogramming business. We are crafting love stories in fabric and words to tell the stories of the lives of people that want our product,” Allen says. Her blanket creations are sewn locally and meant to be worn and dragged around as any child would a favorite blankie. Storybook Blankie’s customers are impressed with the quick turnaround on their orders. The blankets are produced in 3-5 days with the help of Allen’s 15-needle embroidery machine. Through her business, Allen also gives back by doing what she does best: creating blankets
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Feature: Grow It! How to Make your Home-Based Business Grow. Maximize your summertime to relax, reflect, and strategize on ways to grow your...
Published on Jul 7, 2017
Feature: Grow It! How to Make your Home-Based Business Grow. Maximize your summertime to relax, reflect, and strategize on ways to grow your...