January Plains Builder

January 2019 • hbafm.com • Issue 1/6

PLAINS BUILDER The Red River Valley Home & Garden Show is on the horizon S e e Pg . 2 7 f o r d e t a i l s

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Plains Builder January 2019

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Plains Builder January 2019

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PUBLIC AFFAIRS

10 Your Knowledge is Power, Use It

Learn how being an advocate for your industry is fun and easy!

CHARITY

16 Don’t Miss Out On The Best Fishing Hole

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16 #

Raise money for your industry’s charity while kickingback and enjoying a fish dinner evening with the family!

CONNECTIONS

20 Set A Resolution To Transform

Just because you didn’t get where you wanted last year, doesn’t mean it’s not possible!

Learn how you can jump start your HBA involvement in 2019!

30 Chili Cook-Off Is Friendly Competition At Its Best Sampling chili, cooling down with a beverage and ending on dessert; this event has all that plus some fierce competition.

WORKFORCE

24 Health, Tech & Trades Career Expo

Check out what dedicated member volunteers are doing to teach the future workforce how rewarding it is to have a career in the trades.

ASSOCIATION STAFF Chief Executive Officer Bryce Johnson Executive Vice President Krista Mund Director of Accounting & Records Amanda Ohlsen Senior Events & Marketing Coordinator Allison Weckman Communications Coordinator Chelsea Diederich Office Coordinator Tahra Doll Membership & Marketing Coordinator Sami Eidenschink Education & Development Coordinator Summer Hammond

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Public Affairs Intern Mackenzie Ste. Marie

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PLAINS BUILDER Publisher Bryce Johnson Editor Krista Mund Coordination, Design and Production Chelsea Diederich Ad Sales Allison Weckman The HBA of F-M does not accept responsibility for or endorse any statements or claims made by advertisers or authors of any articles. Subscription rate is included in annual dues. Please address editorial inquiries to:

ON THE COVER

The Red River Valley Home & Garden Show is around the corner, find out what’s new for the 2019 show on page 27.

Home Builders Association of Fargo-Moorhead 1802 32nd Ave. S., Fargo, ND 58103 (701) 232-5846 • info@hbafm.com • www.hbafm.com

Plains Builder January 2019

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HOME BUILDERS ASSOCIATION OF FARGO-MOORHEAD

WELCOME

JOHN GUNKELMAN, DAKOTA CONSTRUCTION OF FARGO, INC. HBA Looks Forward To Building Workforce Through Career Academy

Happy New Year! I am honored to serve as the HBA of F-M’s 2019 president. Thank you to Dustin Murray, Dustin Murray Construction, for his dedication last year. With Dustin in the lead, the HBA of F-M and volunteers confronted many issues for you. His involvement in establishing our Future Leaders & Entrepreneurs Xchange (FLEX) stood out to me as a legacy that will continue through the years. This group is focusing on ways for emerging leaders in our industry to interact, build a network, strengthen the HBA of F-M and as a result, our industry.

I’m looking forward to continuing the fundraising work started in regard to the North Dakota State College of Science’s Career Workforce Academy. HBA of F-M and Home Builders Care of F-M Foundation each cut checks for $100,000 last month. At press time we were nearly half way to our goal of $1 million with only 24 members contributing.

Please consider your contribution today to support this important project. No amount is too small!

This academy will allow students to enter the workforce sooner, with technical education certificates and skills. The trades will be promoted to grades K-14 on a continuous basis.

In November, North Dakota Association of Builders held its Annual Meeting and Awards Banquet in Williston. Congratulations are in order as Dustin Murray received NDAB’s 2018 Builder of the Year. Our HBA of F-M was given the state’s first place Membership Award, recognizing membership growth and retention. We also received a trophy for recruiting the most donors for NDAB’s Battle of the Builders Blood Drive. Thank you to NDAB for all they do for our industry. HBA of F-M is ready to work with them on another productive legislative session this year!

2019 Board of Directors

President John Gunkelman

President Elect Darrick Guthmiller Treasurer Kim Hochhalter Associate Vice President Dawn Cruff Secretary Scott Persoon

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Directors Devin Gaard Ursula Hegvik Chad Johnson Kimberly Krueger Tehan Robert A. Leslie Tyrone Leslie Eric Miller Dan Parrow Todd Rasmussen David Reid Broc Roberson Tom Spaeth

Immediate Past President Dustin Murray

Home Builders Association of Fargo-Moorhead 1802 32nd Ave S, Fargo, ND 58103 (701) 232-5846 • info@hbafm.com • hbafm.com

Ex Officios John Koerselman Don Dabbert, Jr. Jason Eid Dan Lindquist

Plains Builder January 2019

HOME BUILDERS CARE OF FARGO-MOORHEAD FOUNDATION

WELCOME

RANDY CRAMER, NAI NORTH CENTRAL 2019 Focuses On The Future Of Your Workforce

Welcome to 2019! My name is Randy Cramer and I am your newly appointed Home Builders Care of F-M Foundation President. Being a part of the Foundation Board of Trustees has been very rewarding the past six years. The growth of the Foundation, within both the Association and the community, has been exciting to watch.

2018’s top priorities were workforce development and scholarships, both of which were executed in great form. The Foundation awarded over $20,000 in scholarships to high school and post-secondary students who were entering the trades. Those students didn’t just receive scholarship dollars from the Foundation, they received a whole new family.

The National Association of Home Builders’ Student Chapter members at area colleges have been welcomed into our Association. They have volunteered with HBA of F-M members on community handicap-accessible ramp projects, lending a hand during Rebuilding Together projects, and attending events to network with members to develop strong and lasting relationships. This involvement is not only beneficial to the students, but it is encouraging for our entire membership to see the future workforce preparing to carry the torch forward.

In addition, the Foundation donated $100,000 toward the North Dakota State College of Science Career Workforce Academy, which will provide the opportunity for students to explore a variety of careers within the construction industry, with valuable hands-on training. It’s these types of programs that will expose the future generations to tangible experiences which will help increase our ability to supply workforce needs.

Thank you to Monica Hart, Monica Hart Interior Design, for her hard work and efforts in 2018. 2019 is going to be an outstanding year and I look forward to the opportunity to continue to be a part of our industry’s growth!

2019 Board of Trustees

President Randy Cramer

Vice President Carlita Dietz Secretary Sylvia Lunski Treasurer Ben Anderson

Trustees Dan Beecher Kristie Eid Perry Eidem Ryan Johnson Nancy Kelly Trevor Odden Dan Parrow Elliot Steinbrink Terry VanWatermulen

Home Builders Care of Fargo-Moorhead Foundation 1802 32nd Ave S, Fargo, ND 58103 (701) 232-5846 • info@hbcfm.com • hbcfm.com

Immediate Past President Monica Hart

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WELCOME NEW MEMBERS

Investment Center Advisor Group

Jay’s Tub and Door

Peterson Services, LLC

Rock Solid Concrete LLP

Category: Financial Services Phone: (701) 672-7526

Contact: Corey Peterson Phone: (701) 212-7970

Category: Glass & Mirrors Phone: (701) 261-3950

Category: Concrete & Cement - Contractor Phone: (701) 238-4523

Keller Williams Realty, Donald Rudnick - Realtor Category: Real Estate & Sales Phone: (218) 790-0809

SAP Homes Inc.

Contact: Shari Parrow Phone: (701) 540-2799

Scott’s Electric

Category: Electrical Contractor Phone: (701) 642-9244

The HBA of F-M Membership Committee has a goal of 90 new members in 2019! The HBA is the professional network to be a part of in the building industry. Help welcome new members and have those you work with join today!

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Plains Builder January 2019

JA N UA RY 24

New Year Celebration & City Night

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Education Summit

31

Trade Showcase

January

January

January

JAN. 3

5 - 8 p.m. • Thursday, January 24 • Delta Hotels by Marriott, 1635 42nd St SW

7:30 a.m. - 4:30 p.m. • Thursday, January 31 • Holiday Inn, 3803 13th Ave S

4 - 6 p.m. • Thursday, January 31 • Holiday Inn, 3803 13th Ave S

COMMITTEE MEETINGS JAN. 10 Home & Garden Show

Education 8 - 9 a.m.

8 - 9 a.m.

JAN. 4

Events 8:15 - 9: 15 a.m.

JAN. 14 Membership

JAN. 8

Public Issues 11:30 a.m. - 1 p.m.

JAN. 16 Home Builders Care

AT A GLANCE

Noon - 1 p.m.

Fundraising

8:30 - 9:30 a.m.

JAN. 17 Remodelers Council

8 - 9 a.m.

3:30 - 4:30 p.m.

JAN. 21 Parade of Homes JAN. 30 Home Builders Care Fundraising

8:30 - 9:30 a.m.

F E B R UA RY 15

AT A GLANCE

MN Building Contractor Continuing Education

7:30 a.m. - 4:30 p.m. • Friday, February 15 • Skills & Technology Training

February Center, 1305 19th Ave N

22-24 Red River Valley Home & Garden Show February

FEB. 5

Public Issues 11:30 a.m. - 1 p.m.

FEB. 7

Education 8 - 9 a.m.

Friday, February 22 - Sunday, February 24 • FARGODOME, 1800 University Dr N

COMMITTEE MEETINGS FEB. 8

Events 8:15 - 9: 15 a.m.

FEB. 13 Home Builders Care Fundraising

8:30 - 9:30 a.m.

FEB. 18 Parade of Homes

3:30 - 4:30 p.m.

FEB. 20 Home & Garden Show

8 - 9 a.m.

Plains Builder January 2019

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PUBLIC AFFAIRS

Your Knowledge is Power, Use It

by Paul Krabbenhoft, Berkshire Hathaway HomeServices Premier Properties

2019 Public Affairs Committee Chair You are smart. You know the building industry inside and out.

You see issues from a business perspective and work in the field every day. The opportunity to visit your state capitol is something everyone should take advantage of at least once in their lifetime.

One of the most common conversations I have with other members is regarding a nervousness surrounding how to interact with legislators at the capitol building, or that they will not know everything about an issue. One thing to remember is that

legislators are just like us. They don’t expect you to know everything about an issue, just like we shouldn’t expect them to know everything either. They rely on your expertise in a specific industry to help educate them on the facts. Your knowledge is extremely important and wanted at the state capitols!

Now that we have that settled, let’s get down to business.

I want you to join me and your fellow members at the state capitol this year! Not only will you learn a lot, but you will be able to advocate on behalf of the entire HBA of F-M membership and make valuable connections with lawmakers and your peers.

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These easy day trips will leave you wanting more. HBA of F-M staff prepares materials and gives advice, whether it is your first trip to the capitol or you have been going for years. They try to make these trips as beneficial and easy for members as possible.

This year we have two opportunities for you. Join us at either the North Dakota Legislative Impact Day Feb. 5 in Bismarck or Minnesota Builder Day at the Capitol Jan. 16 in St. Paul, or both! Interested and want to hear more? Contact Communications Coordinator Chelsea Diederich at (701) 232-5846 and she can chat about why you should be at the state capitol in 2019.

Plains Builder January 2019

We invite you to join us at the

N O R T H D A K O TA S T Y L E

JANUARY 24

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5 - 8 p.m. • Delta Hotels by Marriott

Visit

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Plains Builder January 2019

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NORTH DAKOTA ASSOCIATION OF BUILDERS

STATE ADVOCACY UPDATE KIM SCHNEIDER, NORTH DAKOTA ASSOCIATION OF BUILDERS CEO

The first official day of the 66th Legislative Assembly is Jan. 3. The North Dakota Legislature is made up of two chambers. Two representatives and one senator are elected from each district. The House of Representatives has 94 members and the Senate has a total of 47. North Dakota is unique in that the legislature meets bi-annually in odd numbered years and are restricted to being able to meet a total of 80 days once gaveled, which means this session will end by April 26.

NDAB has two official registered lobbyists with me, Chief Executive Officer Kim Schneider, and Development Director Brenda Bry. Throughout the session, NDAB will hold various events, including the always popular Chili and Oyster feed Feb. 5. This event has been held in partnership with the North Dakota Association of Realtors for many years and is a very well attended event by the legislators. We encourage our members to join us!

Call to Action is a headline you will see throughout the upcoming months. We ask that you please take these seriously and not only open the emails, but follow through in contacting your local legislators. It is vital that your representatives hear directly from you on how the bills they are discussing, and ultimately voting on, will impact your business and the homebuilding industry. Not only do we send out call to action requests for state issues, but we also send them out regarding national issues. One voice can be very powerful, but when key decision makers hear from numerous members from across North Dakota, it makes a very big impact.

If you are planning a trip to visit the North Dakota Capitol, please let our office know. We always welcome guests and enjoy having the opportunity to show you around the capitol building, introduce you to the legislators and share with you various committee hearings that might interest you. In North Dakota, we are very fortunate to have great accessibility to our legislators and be active in the legislative process.

Finally, if you want to be more involved, we invite you to reach out to your local office. NDAB Government Chairman Jason Eid is a fellow HBA of F-M member and always willing to update you on what is happening at the local, state and national political scene.

2019 Board of Directors

President Bob Horab

State Representative: Don Dabbert, Jr.

First Vice President Nate Applegren

Associate National Director: Joe Stenvold

Second Vice President Phil Risbrudt

Alternate Associate National Director: John Koerselman

Treasurer Jeff Sattler Secretary Mike Jangula

BUILD-PAC Trustee: John Koerselman Alternate BUILD-PAC Trustee: Vance Vetter

Directors Rory Anderson Nate Applegren Pat Bailey Eric Brenden Don Dabbert, Jr Jason Eid John Gunkleman Darrick Guthmiller Kim Hochhalter Bob Horab Mike Jangula Arnold Karsky John Koerselman Gene Kruger Dustin Murray

Terry Olin Keith Ostlund Phil Risbrudt Jeff Sattler Tom Spaeth Vance Vetter Kasper Ziegler Immediate Past President Dan Lindquist

North Dakota Association of Builders 1701 Burnt Boat Drive, Ste 201, Bismarck, ND 58503 (701) 222-2401 • kim@ndbuild.com • ndbuild.com 12

Plains Builder January 2019

NATIONAL ASSOCIATION OF HOME BUILDERS

NATIONAL ADVOCACY UPDATE RANDY NOEL, NATIONAL ASSOCIATION OF HOME BUILDERS CHAIRMAN

Important Step Forward on Waters of the U.S. Rule

Dec. 11, 2018 Dear colleagues, I am pleased to announce that the Trump administration today released its proposed new definition for "waters of the United States" (WOTUS) that will resolve years of uncertainty over where federal jurisdiction begins and ends.

This represents an important victory for our members.

By bringing certainty and clarity to which waters fall under federal oversight, this proposal – when finalized – should help accelerate the permitting process so home builders can more easily provide safe and affordable housing. With the nation in the midst of a housing affordability crisis, this announcement is also good news for home buyers.

The revised rule would address many of the serious concerns that NAHB had over the Obama-era regulation that went so far as to regulate man-made ditches and isolated ponds on private property. Today's proposal would exclude short-lived ponds, streams and tributaries that only flow in response to a rain event from federal regulation. It would also exclude wetlands that are not directly connected to federally regulated bodies of water.

This new rule will help landowners to determine whether a project on their property will require a federal permit or not, without spending tens of thousands of dollars on engineering and legal professionals. This revised rule will protect our nation's waterways and save home builders and other industries that rely on a predictable permitting process time and money.

NAHB CEO Jerry Howard attended the event announcing the proposal by Acting EPA Administrator Andrew Wheeler at EPA headquarters in Washington.

The proposal fulfills President Trump's commitment to NAHB to end this federal overreach of the 2015 WOTUS rule. One of Trump's earliest acts in office was to sign an executive order directing EPA and the U.S. Army Corps of Engineers to begin the process of repealing and replacing the WOTUS rule. The action honored a campaign promise he made to the NAHB Board of Directors in 2016 when he was running for president.

The new rule announced today will be open to a public comment period for 60 days and is expected to be finalized and instituted in all 50 states by the fall of 2019.

In the meantime, because of multiple legal challenges, the Obama-era WOTUS rule remains in effect in 22 states and the District of Columbia; the previous regulation issued in 1986, together with subsequent agency guidance, is in effect in the remaining 28 states.

Further analysis on this proposal will be posted at nahb.org/wotus later this week.

For more information, contact NAHB environmental policy analysts Michael Mittelholzer at (800) 368-5242 ext. 8660 or Evan Branosky at ext. 8662.

National Association of Home Builders 1201 15th Street NW, Washington, DC 20005 1 (800) 368-5242 • info@nahb.org • nahb.org

Plains Builder January 2019

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WORKFORCE

Members Engaging With Future Workforce

by Summer Hammond, Education & Development Coordinator On a cold November day, two groups of first-year architectural drafting students from North Dakota State College of Science made their way to Fargo to see full circle what their imaginations can conjure, from design to final creation.

The students started off their day with a tour of a Kochmann Brothers Homes’ project in south Fargo that is currently under construction. By walking through the beginnings of a home, the students learned techniques on communicating with customers and knowing what supplies and materials a project manager has to account for.

They continued their journey to a house built by Dietrich Homes in West Fargo. While touring this $1.3 million home, the students were impressed by the utility room’s layout and how user-friendly it would be for a new owner. They also spoke with the designer, learning about the importance of floorplan functionality in the desirability of homes. The students also met the builder himself, Clay Dietrich, and learned about his path to success.

“Touring the homes is a great experience for the students to see the building process first hand and speak with the 14

pros,” Lana Lekang, North Dakota State College of Science Academic Instructor.

Four young women participating in the tour shared their path for pursuing a career in architectural drafting. Whether it was a STEM program, shop class or just a love for drawing homes, they all expressed excitement to design peoples’ dream homes.

If you are interested in hosting a tour for high school or post-secondary students please contact Summer Hammond at (701) 232-5846 or summer@hbcfm.com.

Plains Builder January 2019

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11/8/18 2:37 PM

CHARITY

Don’t Miss Out On The Best Fishing Hole

by Summer Hammond, Education & Development Coordinator The 2019 Home Builders Care of F-M Foundation Fish Dinner is serving up North Pacific cod this year! Mark your calendars for Friday, March 22 at the Holiday Inn. Doors open at 5:30 p.m.

Enjoy an evening of exciting meat raffles along with the silent auction that will feature a wide array of interesting and fun items.

The live auction will also be back featuring coveted large-ticket items!

“Support a crucial cause and have a great time doing it,” says Robert Leslie, Designer Homes of Fargo-Moorhead. “There is something for everyone at this event, whether you and your family are looking for a delicious meal, or you like to take part in taking home some great items during one of the auctions!”

All proceeds from the Fish Dinner fund scholarships for students going into the trades, workforce, education and community projects. In 2018, Home Builders Care Foundation

SPONSORS Big Whopper

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Plains Builder January 2019

awarded $20,000 in scholarships to students going into the trades. This family friendly event allows kids to have fun in the minnow pond.

Purchase your $20 ticket at HBA of F-M or reserve a table of eight for $350.

If you’re interested in sponsoring, volunteering or donating a silent or live auction item please contact Summer Hammond at (701) 232-5846 or summer@hbcfm.com.

Plains Builder January 2019

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Meet The Newest Additions To Home Builders Care Foundation Board

by Summer Hammond, Education & Development Coordinator Home Builders Care of F-M Foundation will welcome its three newest trustees to the board during the New Year Celebration & City Night Jan. 24 during an installation ceremony.

Elliot Steinbrink is the owner and chief executive officer of Studio West Homes, LLC. Steinbrink brings many years of experience in the homebuilding industry to the board.

Steinbrink has been very active within the HBA of F-M, from Remodelers Council to volunteering with workforce development, and was nominated this year for HBA of F-M Builder Volunteer of the Year.

“Being appointed to the Home Builders Care Foundation board of trustees and allowing me to serve during this important time is quite humbling. I look forward to working with the board to further the cause of the Foundation and raise awareness within the community about all the great things we are working on,” Steinbrink says.

Terry VanWatermulen is the regional manager operations at CenturyLink. He regularly volunteers at the annual Home Builders Care Fish Dinner and Red River Valley Home & Garden Show. He has also volunteered his time in various workforce development events with local students. He serves as the Public Issues Committee vice-chair, was a nominee for HBA of F-M’s Associate Volunteer of the Year and a previous winner of the Extra Mile Award.

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Plains Builder January 2019

HBA Welcomes New Leadership

by Sami Eidenschink, Membership & Marketing Coordinator They are official! After a membership-wide vote last October, the HBA of F-M announced the election results of three new directors and one presidential appointment at the Awards Gala & Annual Meeting. As 2019 kicks off these four directors are starting their first full year of service. Congratulations to Dan Parrow, Devin Gaard, David Reid and Eric Miller, and thank you to this group for your leadership commitment to serving the Association.

Miller is an executive mortgage officer at Town & Country Credit Union. At the HBA, Miller has served as the Membership and Future Leaders and Entrepreneurs Xchange chair, and served on Events and Public Issues. Committees outside of the HBA, he is active in the Chamber’s Young Professionals Network and the Fargo-Moorhead Area Association of Realtors.

Favorite part of building industry: Helping consumers go from an idea to their dream home. There are a lot of moving parts and seeing it all come together into a finished product is exciting to watch.

What you are most looking forward to in 2019: I’m looking forward to interacting and learning from the more experienced board members. We have a very diverse board and I’m excited to work with all of the directors. This experience is going to give me a greater knowledge of everything that goes into homebuilding.

Reid is the president and owner of Radiant Homes. At the HBA, Reid as been active on Public Issues Committee and regularly attends events. He is also active at our local Chamber and in the Fargo-Moorhead Area Association of Realtors.

Favorite part of building industry: I love the opportunity to create; to dream and design, to make a plan, and then to see the project come together is exciting and rewarding.

Why you think it is so important to be involved in your industry: Through working together, members of our industry have the opportunity to create a more robust, more innovative, more successful market, ultimately benefiting both our members and our clients.

Gaard is an insurance agent at Hektner-Lybeck-Erickson Insurance. At the HBA, Gaard is a previous chair of the Membership Committee and a member of the Future Leaders and Entrepreneurs Xchange Task force. Outside of the HBA, he is a member of the Fargo Optimist Club, an Ambassador for the FMWF Chamber of Commerce, and a board member for Moorhead Youth Baseball.

Favorite part of the building industry: My favorite part of the building industry is seeing the number of jobs created and the overall financial impact by having just one home built.

What are you most looking forward to in 2019: As a director with the HBA, I’m looking forward to learning more about the challenges the building industry faces on a local, state, and national level.

Dan Parrow is the owner and chief executive officer of ISR Homes. He is a past president of Home Builders Care Foundation and brings many years of experience in the homebuilding industry to the board.

Parrow has shown leadership to our young workforce by volunteering for tours and career fairs. He serves on the HBA of F-M’s Education Committee and was named to the HBA’s board of directors, serving as liaison to the Home Builders Care Foundation. “We have one of the best associations in the country; it’s exciting to be part of organizations like the HBA of F-M and Home Buidlers Care Foundation that are showing our community we are home builders that care,” Parrow says.

Plains Builder January 2019

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CONNECTIONS

Set A Resolution To Transform

by Sami Eidenschink, Membership & Marketing Coordinator The HBA of F-M leadership team is focused on evolving with the needs of the growing membership.

The evolution that takes place through the years allows there to be a wide variety of events and programs offered to enhance the experiences of each member and the communities they serve.

Whether it is a golf outing or volunteer opportunity, there is something for everyone at the HBA. For those actively engaged in the Association, many see a transformation not only professionally but personally during their time as a volunteer at the HBA.These changes take

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shape in their company operations, business relationships and leadership skills. The start of a new year is a good time to make new resolutions both professionally and personally.

Let your membership in the HBA help you with both!

Plains Builder January 2019

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3 ways to start shedding the excuses and start finding the inspiration to transform:

2 3

Just Show Up. Your Opinion Matters!

Joining a committee, task force or even a conversation is tough for most adults. We often talk ourselves out of participating because negative thoughts creep up and tell us we don’t have anything to offer.

Transformational Truth: You do have something to offer! New faces bring fresh perspectives which are welcomed at any table within the Association. Your peers, staff and the board of directors want you to be an active part of the Association action, so get involved on the decision-making bodies of this member-driven organization today.

Think And Act Locally, Then Get Connected!

Many regulations affect who you can hire, how you do your job and what you do on your job site. The first step to being in the know is starting to get educated at the local level.

The first event of the new year is the Jan. 24 New Year Celebration & City Night. This opportunity is tailored to our industry. Hear from mayors that make up the core-four cities in our metro and outlying communities on the grow. To make things more interesting, Moorhead and West Fargo will have brand new mayors in attendance this year. Get registered and get connected!

Remember Why You Joined!

When you initially joined the Association you probably had high hopes of making connections with every member you could and seeing your business thrive. If you have not quite lived up to that expectation yet, there is still time.

There is always an opportunity to lend a hand, assist with welcoming new members to the Association, or be active on a committee that fuels your passion and more.

If there was ever a time to start regularly attending meetings and events again, the New Year would be it.

The Events and Membership Committees and HBA of F-M Staff are here to help you find the best pathway for success in your journey as a member and are eager to get together and figure out what that looks like for you.

These three ways are just a few of our favorite examples to get active in the new year. The variety of programs offered goes far beyond this list and we are confident you will find something that is just the right fit. Whether you are an employee at a member company, or the CEO, everyone is welcome to be involved in something that makes them excited and passionate about the building industry.

We encourage each of members to reach out if they have any questions on where they may be a good fit, or just show up!

All HBA events can be found at hbafm.com/events. For questions on how to get involved contact Membership & Marketing Coordinator Sami Eidenschink at (701) 232-5846 or sami@hbafm.com.

Plains Builder January 2019

21

MARKETING

Parade Of Homes: 2 days, 3 weekends

by Allison Weckman, Senior Events & Marketing Coordinator The Spring Parade of Homes is the longest-standing event in the HBA of F-M’s 62 years of existence. The Parade of Homes Committee is focusing on making the 59th annual event easy for consumers. That means easy to remember dates, times and more time to view all the homes. The 2019 Spring Parade of Homes will run noon – 5 p.m. May 4-5, 11-12 and 18-19.

Parade of Homes Committee Chair Angie Bauman, Starion Bank, says, “With clear and concise messaging about days and hours, we are hopeful that this will be the best turnout yet. We are also excited to offer builders more time to complete their entries, since we never know what winter and spring will bring for weather.”

Early registration deadline is Feb. 15 and the regular registration deadline is March 4. Parade magazines will be available at all Hornbacher’s starting April 29, with all information available through the event-dedicated website paradefm.com and a mobile app. Be sure to get your applications in early to save with early-bird rates!

“The team at Thomsen Homes is part of the Spring Parade of Homes because it is designed to show off the very best homes in our area while being completely free to the public.

It’s a good way to get to know the builders in town and what they have to offer, gather inspiration and ideas for new and existing construction. The market is continually changing and the Parade is a great outlet to share some of the different things out there and educate prospective buyers” Chris Thomsen, Thomsen Homes Recurring Parade participant

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Plains Builder January 2019

1

4 Reasons You Need To

Enter a Home

spring

2

EXPERIENCE FIRST-HAND

It allows consumers to utilize multiple senses and get a first-hand experience of what building a new home could be like.

BANG FOR YOUR BUCK

The HBA markets the Parade through television, radio, print, billboards, social media and other digital avenues.

3

COMMUNITY RECOGNITION

4

SOLD!

Consumers know and look for our blue and yellow directional signs and pennants. Don’t miss out on 59 years of brand awareness!

The ultimate goal is to sell homes.

Consumers attending the Parade are hot leads and your future clients. Year after year they utilize Parade magazines, website and HBA staff to help them find builders until they are ready to build or buy!

Plains Builder January 2019

23

WORKFORCE

Health, Tech & Trades Career Expo

by Summer Hammond, Education & Development Coordinator Each year high school students from near and far come together at the Fargodome for one spectacular day to participate in the Health, Tech & Trades Career Expo.

This year over 3,000 ninth-grade students attended

the Expo Nov. 30. These students walked through the possibilities of their career futures and tried their hand at something new with over 90 exhibitors and multiple science-technology-engineering-math (STEM) sessions.

Jason Baumgartner, Precision Plumbing, Electric, Heating & Cooling, Inc., attended the expo for the first time and had a meaningful experience with the students teaching them how to cut and fit pipe together.

24

Plains Builder January 2019

“It was eye-opening for me to be able to connect with these students one-onone and help them experience a simple activity that plumbers do every day.

They were excited to try something new, getting their hands on the materials and tools to get the job done,� he says.

Inside the HBA of F-M booth, volunteers promoted the Herdina Academy for Construction Trades with three different interactive activities. The students registered to win a free spot at the Academy in June.

The Herdina Academy for the Construction Trades is a two-week day camp for high school students to experience the construction industry.

Students spend time constructing a small building, exploring career opportunities and working side-by-side with contractors. The course is open to North Dakota and Minnesota high school students ages 15 and older. The 2019 Herdina Academy runs June 3-14 and applications will be available soon. Visit www.hbcfm.com for details. If you are interested in sponsoring a student to attend, contact Summer Hammond at (701) 232-5846 or summer@hbcfm. com for details!

Plains Builder January 2019

25

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MARKETING

Platinum Sponsor

Big Changes For 2019 Show

by Allison Weckman, Senior Events & Marketing Coordinator HBA of F-M is adding some parking perks to this year’s Red River Valley Home & Garden Show, thanks to a sponsorship

by Cass County Electric Cooperative. Exhibitors and

“We hope that this benefit will also spur attendance for the event and get people to come out early to take advantage of the $5 savings.”

Parking Sponsor

Casey Thielges, Gate City Bank Home & Garden Show Committee Chair

consumers will get free parking to kick off the show on Friday, allowing significant savings to attend the show.

Home & Garden Show Chair Casey Thielges, Gate City Bank, says, “We hope that this benefit will also spur attendance for the event and get people to come out early to take advantage of the $5 savings.”

He urges exhibitors to remind their customers that they can save even more money by buying their tickets in advance. As always, kids 18 and under are free!

Exhibitors will only need to purchase two-day parking passes from the Fargodome and won’t have to worry about picking up parking pass prior to the opening of the show on Friday.

This news adds to the rest of our exciting changes, including adding an Exhibition Stage for more workshops and a fresh and uniform look with black drape.

Internationally recognized and self-proclaimed “Grillologists,” Mad Dog & Merrill, will entertain attendees with the finer points of grilling. You may know them from their show, “Midwest Grill’N” which airs Sunday mornings on KVLY TV 11 and KX 4. Hosting workshops and selling their products all three days of the show, they want nothing more than to make everyone a better griller and have a ton of fun doing it! Thank you to these wonderful show sponsors. We couldn’t put on such a great show without their support!

Sponsorships are still available, plus current exhibitors, ask how you can get money back on your booth by contacting Allison Weckman at (701) 232-5846 or allisonw@hbafm.com.

Presenting Sponsor

Electronics Sponsor TV ••AUDIO • APPLIANCES • FURNITURE TV AUDIO • APPLIANCES

Exhibition Stage Sponsor Eid-Co Homes

Exhibitor Lounge Sponsor First International Bank & Trust

Exhibitor Beverage Sponsor Culligan Water Conditioning

NEW THIS YEAR FEB. 22-24, 2019

EXHIBITION STAGE

AT THE RED RIVER VALLEY HOME & GARDEN SHOW see the insert included in this issue for details

Plains Builder January 2019

27

2019 Red River Valley Home & Garden Show Exhibitors Exhibitor list as of 12/18/18

EXHIBITOR

BOOTH #

4D Sprinklers LLC........................ C444 A & J Natural Stone Heating......... C325

ABC Seamless.................... 1040, C329 Absolute Fence................................355

Accent Kitchen & Bath..................... 130 Advantage Fencing........................C231 Aire Serv.........................................595

Alexandria Homes Inc......................840 All Finish Concrete, Inc....................275

All Season Motorsports, Inc.............850

American Custom Decks................C317 Anderson Homes, Inc.......................650 Aqua Lawn................................... C356

AVX- Audio Video Extremes............705 Backyard Adventures.......................240

Backyard Escape Landscaping, LLC.......................... C101 Bailey’s Reconditioning..................C416 Baker Landscaping..........................250 Barnesville Economic Development Authority.....................575

Bath Fitter........................................630

Bell Bank.......................................C125 Bergeson Nursery......................... C427 Berkshire Hathaway HomeServices Premier Properties...........................845

Bernie’s Water Conditioning............. 140 Beyond Realty.................................785

Bloomin Blinds.................................L30 Blow’s Sew-n-Van...........................570

Blue Ox Timber Frames.................C415

Briard Construction....................... C300 Brite Side Landscapes...................C419 Building Concepts............................ 515 Capital Credit Union.........................792

Cass County Soil Conservation District..................... C307

Century 21 FM Realty......................700

28

EXHIBITOR

BOOTH #

Choice Financial Group....................907

EXHIBITOR

BOOTH #

Chris Hawley Architects...................975

Ferguson Bath, Kitchen & Lighting Showroom..........................665

Costco Wholesale..........................C127

First International Bank & Trust......C139

City of Pelican Rapids......................360 Crane Johnson Lumber....................290 Culligan...........................................590 Custom Porches.............................. 715

Cutco Cutlery................................ C357

Dabbert Custom Homes...................640 Dakota Fence..................................220 Dakota Plains Realty........................530 Dakota Timber Company..................375

First Class Mortgage...................... C115 Floor Coverings International............ 510 FM Water Systems- Kinetico.......... 1270 Foltz Buildings.................................720 Gate City Bank................................405

Geothermal Solutions Inc................. L25 Greenscape Companies Inc.............565

Habitat for Humanity...................... C311

Dakota Wall Systems, Inc................790

Hankinson Community Development Corporation................. L24

Design Direction............................C120

Hatton Granite Countertops Inc �������480

Design & Living Magazine................. L5 Designer Homes of Fargo/Moorhead......................... 917

Designer Window Treatments..........1100 Dust Busters Furnace & Duct Cleaning............................... C425

EagleRidge Development.................960

Edward Jones - Jon Simmons.......C130 Eid-Co Homes.................................580

Elegant Edging LLC.........................300

Harmonious Architecture..................765

Hazelwood Flagpoles....................... L27 Health & Beauty............................ 1255

Hebron Brick Co........................... C245 Heritage Homes...............................855

Hi-Dow Massagers........................C410 HighPoint Homes Inc.....................C413 Home Heating, Plumbing & A/C, Inc./ Home & Hearth...............................980

Elite Curbing LLC........................... 1007

Hot Spring Spas & Pool Tables 2.......................... L10, 635

Encore Home Improvements......... C224

Infinity Designs LLC.......................C136

Empire Media LLC........................ C430 Enercept SIPs.................................. 815 Epic Concrete Coatings....................435 Epic Homes.....................................345

Exclusive Home Products...............C138 EZ Open Garage Door................... 1265

Fabricators Supply......................... 1055

Fabricators Unlimited..................... 1050 Fargo Glass & Paint Co...................940

Fargo Roofing & Siding.................C135

Fargo Tractor..................................1130

Ignite Chiropractic............................350

Innovative Basement Systems........ 1340

Innovative Products, Inc......................L1 Invisible Fence of Fargo................. C116 Ira’s Custom Cabinets Inc................865

Jack Chivers Realty...................... C370 Jordahl Custom Homes....................425

JT Lawn Service & Landscaping �� C205 K and M Coating Inc........................ L34 Karl’s TV, Appliance and Furniture 325

Kensoks Hardwood Floors...............485

KMA Storage Solutions....................280

Plains Builder January 2019

EXHIBITOR

BOOTH #

Kochmann Brothers Homes, Inc. �����1175

Labor Masters...................................307

Lakeland Log & Timberframe Homes.......................C100 Lakeplace.com Lakeshore and More.......................C108 Lakes Country Log Homes.............. C145

EXHIBITOR

BOOTH #

My Aquatic Services..........................110 My Pillow, Inc...................................460 Nelson Window Co...........................450 Northern Stone.................................520 Northstar Chiropractic and Wellness....................................830

Lampert Lumber / USLRM............... 810

Norwex, Carol Strom, Independent Sales Consultant......... C211

Laney’s Inc..................................... 1320

Olson Awning & Canvas...................900

Laneys at the Lakes....................... C359

LeafGuard......................................... L28 Liberty Fence & Deck Co..................655 Liechty Homes Inc............................965

Lindsay Crystal Pure Water............. C114 Livewire Electrical Contracting......... C113 Lost River Development.................. C129

Luxury Bath of Fargo........................ 210

Luxury Custom Homes.....................1150 M&E Sales............................ 120, C339 Made In the Shade Blinds and more................................760

Mama Ducks Cleaning Service ��������1010 Maple River Winery......................... C118

Mark Enterprises Inc...................... C407 Martin’s Decorative Stone............... C238

Ohm Excavating...............................755

Olson Pools & Spas......................... 410

Opp Construction.................. 1030, C141 Orange Expo Trading..................... C202

Outdoor Worx Inc.............................. L20 Oxi Fresh of North Dakota............. C438

Minnesota Warehouse Furniture ���� C435

Minnkota Windows........................... 1110

MLC Custom Homes.......................C150 Monkey Bars Garage Storage.........C102

Pettow Construction, Inc...................440

Popplers Music Inc............................ L22 Prairie Restorations Inc.................. C323

Prairie Rose Painting and Roofing �� 1000 Precision Concrete Cutters..... 200, C331 Precision Lawn & Landscape............320

Pro Landscapers LLC.......................507

Quality Cabinets............................. C219

Radiant Homes................................. 710 Rausch Granite Interiors...................579

RDO Equipment Co..........................620 Real Time Pain Relief.................... C423 Red River Glazing, Inc...................... 915

Morton Buildings, Inc..................... C409

Redfern Enterprises Inc.....797, 1180, 1015, C314

Mudpumpers Mudjacking...................420

Restore........................................... C313

Mouse-Mix LLC................................925

Sam’s Club.................................... C239

SCENTSY...................................... C207 Second to None Beauty....................225

Sensible Security........................... C335

Simonson Lumber............................. 100 Site On Sound................................ 1240

Skapa Design & Consulting.............1160

Smart Spaces...................................500 Snirt Stopper................................... C131 Solutions........................................ C225 Sunspace-Brainerd Lakes.................. 115

T&S Custom Homes.........................400

The Foam Doctors LLC................... 1260

Property Resources Group................775

Midwest Pest Control Inc................ 1205

Rusco Windows.................... 1060, C119

Pella Windows & Doors....................730

Paul Davis..................................... C365

Midco...............................................490 Midwest Nest Magazine....................770

Rigels............................................... 910

Park Co. Realtors.............................725

Marvin Windows & Doors................ 1230

Midwest Grinding Inc........................750

BOOTH #

Tailored Living featuring Premier Garage................................560

Precision Plumbing, Electric, Heating & Cooling.......................... C351

Merry Maids.................................... C110

EXHIBITOR

Reiles Acres 9th Addition................ C112

Tastefully Simple............................ C355

The Forum of Fargo-Moorhead ������ C418 The Little Blind Shop....................... C214 The Superior Sleep Experience ��������660 The Window & Door Store................ 615

Thermo-Tech Windows................... 1020 Thomsen Homes............................... 215 TLC Cleaning....................................535 Total Home Services.........................835

Town & Country Credit Union........ C334 Twin City Garage Door......................555 Ultra Band USA................................465

Valley Lights.....................................370 Verity Homes....................................780 Waterfront Kitchen & Bath................380

Western Products................ C175, C405

Western State Bank........................ C147

Window World of Fargo..................... 310

Windows Plus, Inc............................800 WNAX Radio.................................... L26

Your Home Improvement Company................................ 950, C121

Plains Builder January 2019

29

CONNECTIONS

Chili Cook-Off Is Friendly Competition At Its Best

by Allison Weckman, Senior Events & Marketing Coordinator To say that HBA of F-M members are competitive with each other would be an understatement, especially when it comes to the goodnatured competition of the annual Chili Cook-Off. The traveling Golden Ladle and Golden Spatula trophies, hold significant value. You can’t put a price on the pride in the title of the Golden Ladle winner or Golden Spatula winner. In fact, it is a title that shows up as an accomplishment on reigning Golden Ladle winner Eric Miller’s 2018 Associate Volunteer of the Year entry form.

Miller says, “To quote the great Ricky Bobby, ‘if you ain’t first, you’re last’. To earn the Golden Ladle Trophy is such an honor because it’s the highest award pertaining to food within the HBA. It may have taken me a few tries, but after a little tweaking here and there, I will always know that by perfecting my recipe, I can say that I’m a Golden Ladle Winner, alongside the greats that came before me, like Trevor Odden and Diana Stead.”

This year’s event will be March 14 at S & S Landscaping Company,

EVENT SPONSOR

WATER SPONSOR

hili, c l l a t It’s no iss the don’t m ons too! opti t r e s s e d

Chili Cook-Off At A Glance •

March 14

•

5:30 - 7:30 p.m.

•

S & S Landscaping Company, 2777 Fiechtner Dr S, Fargo

•

FREE for HBA members if registered by 4:30 p.m.

March 12 o Registrations after March 12: $10 o Must cancel by 4:30 p.m. March 13 to avoid no-show rate

30

Plains Builder January 2019

home of the three-time Gold Spatula winner, Jill Huber.

She says, “It’s a lot of pressure to be a repeat winner, but I am so happy that everyone has enjoyed my treats. I can definitely thank my mom for my baking skills. We are excited and looking forward to hosting the event this year. Hosting any event is a lot of work, but getting one new person to see and understand what we have to offer as a company is well worth it. We hope to do justice to the fun gathering that it has become. We can’t wait to see everyone out this year.”

This free event is social in nature with a focus on networking and enjoying good food. For a chance at the prized trophy and title, members can submit chili and dessert entries. Attendees will sample the creations while networking with their peers, ultimately voting for their favorites. First place winners receive a cash prize and of course, the traveling trophy. Second and third place winners also receive cash prizes. Sampling begins at 5 p.m. and votes should be cast by 7 p.m. with winners announced at 7:30 p.m.

Cool drinks are a must when sampling spicy chili recipes! Alcoholic and nonalcoholic beverages will be available.

Plains Builder January 2019

31

Success & Celebration For Committees

by Sami Eidenschink, Membership & Marketing Coordinator An organization the size of the HBA of F-M cannot measure success based off the stories of a few members. That is why it relies heavily on voices of engaged member companies and their employees.

These valuable volunteers reach out to their fellow members to check in, personally invite them to events and connect on issues that matter to them.

In 2018, voices of the Membership Committee and Events Committee were some of the most widespread throughout the Association. These committees teamed up at the start of the year to make it their duty to reach out to as many new and current members as possible. They extended invitations to upcoming events and education opportunities, and sometimes just picked up the phone to say a friendly “hello!”

The HBA of F-M board of directors was impressed with growth in attendance at events and the amount of new faces seen at committee meetings, picnics and beyond.

As a final celebration to end a productive year, the two committees gathered at the HBA of F-M office to celebrate with some friendly trivia to see who knew the most about membership and event programming. As it turns out, all the teams were at the top of their game, with just one point differentiating the winner.

Congratulations to team “Fab 5” consisting of Aubrey Costello, Showplace Cabinetry Design Center; Todd Rasmussen, Valley Lights; Kirk Begin, Stenerson Lumber; Wendi Montonye, Red River Drywall & Decorating Services and Becca Opp, Design & Living Magazine; on their crowning achievement of being the first-ever trivia champs!

The two committee groups also learned that they had won the first place North Dakota Association of Builders’ Membership Award. This state award is given to just one local Association in North Dakota in recognition of their recruitment and retention efforts to grow their membership.

Congratulations to the Events Committee and Membership Committee on their outstanding efforts throughout 2018 to host high quality events and provide the best in member benefits. We are excited to see what you will come up with in 2019!

Do you think you know as much as this group about the HBA? Give the same trivia a try!

32

Plains Builder January 2019

HBA of F-M Trivia 1 2 3 4 5 6 7 8 9

10 11 12 13 14

How Involved Are You, Really?

Which events do the HBA of F-M refer to as the “big three?”

At what event can you win a traveling trophy? (Receive bonus points if you can name the two utensils that make up the trophies.)

How many sold-out Golf Outings does the HBA of F-M host a year?

What is the last event of the year for the HBA of F-M? When is the Remodeled Home Tour?

What does BEAM stand for in the BEAM Award?

Name all four consumer events the HBA of F-M hosts in a year.

True or False? The HBA of F-M is in the top 15 Associations in the nation for recruitment and retention.

What are the three types of membership offered by the HBA of F-M? The HBA of F-M runs three organizations out of its office. Name all three.

What are the steps to becoming a

Check out the winning team!

member of the HBA of F-M?

How many members does the HBA of F-M have (as of Oct. 31, 2018)?

Who can attend events/committee meetings/HBA of F-M functions?

How many core committees does the

HBA of F-M have? (Bonus points if you can name five)

0 TO 4 POINTS

5 TO 9 POINTS

10 TO 14 POINTS

We all have to start somewhere, and we are excited to have you as a member! Now let’s get you on a committee so you can learn more about the HBA.

We can tell you have been involved, and we are excited you are investing your time in our organization! Keep up the great work, and keep learning.

You have put in a lot of time and work to earn this status! Without your help with membership, retention, advocacy, sponsorships and more, we wouldn’t be as successful. Thank you for everything you do!

HBA NEWCOMER

RISING HBA STAR

HBA EXPERT

SCORING: 1). New Year Celebration & City Night, Parade of Homes Celebration, Awards Gala & Annual Meeting 2). Chili Cook-Off Bonus: Golden Ladle and Golden Spatula 3). Two 4). Awards Gala & Annual Meeting 5). The second weekend of the Fall Parade of Homes: Oct. 5-6 6). Builders Engaging Associate Members 7). Home & Garden Show, Spring Parade of Homes, Fall Parade of Homes and Remodeled Home Tour 8). True 9). Associate, Builder and Affiliate 10). Home Builders Association of FM, Home Builders Care of F-M Foundation and Fargo-Moorhead Home Builders Health Plan & Trust 11). Apply, Membership Committee Reviews, Board Reviews and Complete a New Member Orientation 12). 933 13). Anyone! 14). Seven Bonus: Education, Events, Membership, Parade of Homes, Public Issues, Home & Garden Show, Remodelers Council Plains Builder January 2019

33

INFORMATION

Trade Showcase Offers Business-To-Business Connections

by Summer Hammond, Education & Development Coordinator The Trade Showcase is back, offering you a businessto-business connection opportunity. Better yet, you’ll get access to the appetizers and cash bar. This event follows the HBA of F-M Education Summit and is an intimate gathering. It provides great opportunities to visit with vendors on their products and services while catching up with old friends and making new ones.

The opportunities are endless at this event for our members and vendors: • Over 150 contractors in attendance during the Education Summit.

• 21 vendors showcasing their products and services to a key audience.

• Free appetizers and cash bar.

• Door prizes.

• Developing new relationships and visiting with old friends.

• Drumming up new business.

• See what’s available locally.

This event is free and open to the entire HBA of F-M membership and all Education Summit participants.

Stop in 4-6 p.m. Jan. 31 at the Holiday Inn and see what gems you find.

SPONSORED BY

34

VENDORS

Allied Building Products Corp Brock White Company, LLC Cass County Electric Cooperative Corwin Automotive Group D&M Industries Deckmasters F. F. Fisher Sales & Leasing Fabricators Unlimited Ferguson Bath, Kitchen & Lighting Showroom Hebron Brick Supply Home Innovation Holdings, LLC Ira’s Custom Cabinets, Inc. Labor Masters Skapa Design & Consulting Syverson Tile & Stone Twin City Garage Door, Inc. Vector Window Western Products, Inc. Wood Specialists Inc. Plains Builder January 2019

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58th Annual

www.hbafm.com

February 22-24, 2019 Show Guide Space and Copy Deadline: Friday, Jan. 18

The Offical Show Guide of the Red River Valley Home and Garden Show!

Published in The Forum Sunday, Feb. 17.

Available Feb. 18 on www.hbafm.com Pick up a copy at any Fargo-Moorhead area Hornbacher’s or at the Home and Garden Show!

Reach your ideal audience by including your business in this exclusive guide!

57% of attendants plan to make a purchase at the show!

The 2019 Red River Valley Home & Garden Show guide includes an admission coupon, exhibitor list, workshop schedule, and details about promotions like the Beer Walk, Treasure Hunt and Lego Competition.

Full Page with Bleed 8.75 x 11.25

Live text area 7.749 x 10.25 $2600

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Reserve space for your business or organization today by contacting your Forum Advertising Consultant or email adfeatures@forumcomm.com!

Call 701-241-5431 for more information.

58th Annual

www.hbafm.com

February 22-24, 2019

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Retail Value: $1,599 HBA Member Price: $1,280

Retail Value: $999 HBA Member Price: $799

• 2- 3 minute professional video • 1-3 hours at location for setup and filming • Professional lighting and audio • 1 interview, including 5 - 10 questions • 1 location # • 2 editing revisions and changes • Voice Over (if needed) • Includes standard licensed music • Includes your logo, contact info and branding • HD Web, Mobile and TV – mp4 • 3 week turnaround time after filming

• 60 second professional video • 1-2 hours at location for setup and filming • Professional lighting and audio • 1 interview, including 4 - 7 questions • 1 location # • 1 edit revision and change • Voice Over (if needed) • Includes standard license music • Includes your logo, contact info and branding • HD Web, Mobile and TV – mp4 • 3 week turnaround time after filming

58th Annual

www.hbafm.com

February 22-24, 2019

Silver

Package add ons:

Retail Value: $499 HBA Member Price: $399

• Video host or other talent - $100 per hour • Drone footage - $200 per hour • :15 second pre-roll - $200* • Extra interview - $100 per person • 300 word article - $150 • 600 word article - $300

• 30 second professional video • Hi-res photos and/or video provided by client along with short voice-over script or answers to a set list of questions • 1 edit revision and change • Voice Over • Includes standard license music • Includes your logo, contact info and branding • Delivered formats: HD Web, Mobile and TV – mp4 • 2 week turnaround time upon receipt of materials

Send questions to Video@forumcomm.com # Location must be easily accessible and not pose a personal safety risk or danger to filming crew or require specialized filming/sound equipment *Must be indicated prior to filming and must make use of similar content as full-length video.

Note: Forum Communications assumes you are in compliance with all safety laws and regulations for your business and industry, and we are not responsible for any violations or consequences of actions shown in video footage or completed videos.

58th Annual

www.hbafm.com

February 22-24, 2019

HBA Member Digital Packages These packages reflect lowered rates specifically for HBA Members

Option 1:

Option 2:

$500 per month- FCC Network

$750 per month- Programmatic

• Campaign to run on FCC’s trusted network of news sites in the Fargo/Moorhead area and targeted to specific users in-market for your products or services.

• Four ad sizes will serve to desktops, tablets and mobile devices • No cost for creative build • Monthly analytics/reporting • Your ads will be seen 62,500 times per month

• Campaign to serve on the internet to users actively in-market for your products or services.

• To include site retargeting, search retargeting, contextual retargeting and geofencing if requested. (definitions on Page 2) • Four ad sizes will serve to desktops, tablets and mobile devices • No cost for creative build • Monthly analytics/reporting • Your ads will be seen 93,750 times per month

58th Annual

www.hbafm.com

February 22-24, 2019

Option 3: $1000 per month- Programmatic • Campaign to serve on the internet to users actively in-market for your products or services on the internet via ad exchanges.

• To include site retargeting, search retargeting, contextual retargeting and geofencing if requested. (definitions below) • Four ad sizes will serve to desktops, tablets and mobile devices • No cost for creative build • Monthly analytics/reporting • Your ads will be seen 125,000 times per month

What is Programmatic Marketing?

Simply put – programmatic marketing is a way to target what types of audience you wish show your advertising to. Which can encompass segments across demographics such as age, gender, social standing to geographic in certain areas of the country. This way you are only paying for highly effective ads, delivered to the right people at the right time. It’s a change from the traditional ad buying. Programmatic media buying, marketing and advertising is the algorithmic purchase and sale of advertising space in real time.

Programmatic media buying allows the “owner/brand” to tailor a specific message and creative to the right person, at the right time in the right context

Definitions:

Site Retargeting- Retargeting is an online advertising strategy that involves serving website visitors advertisements based on their prior Internet use. The goal of retargeting is to convert passive site visitors into active customers by displaying advertisements for products or services the visitor previously searched for.

Search Retargeting- With search retargeting, a display advertisement is only shown if the user has previously searched for a keyword or keyword phase that is being specifically targeted by the client.

Contextual Retargeting- Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing.

An example of contextual advertising is an ad offering a special price on a flight to Italy appearing on a website concerning travelling in Europe. Contextual advertising is also called “InText” advertising or “In-Context” technology.

Geofencing- Geofencing is the use of the Global Positioning System (GPS) satellite network and/or local radio-frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around a location. When a user physically enters that location, we can then serve them ads on their mobile devices.

(Think tradeshows, big-box stores, etc.)

CHILi COOK-0FF FREE if registered by March 12 Late Registrations: $10

5:30 to 7:30 p.m.

S & S Landscaping Company Inc.

Thursday March 14

2777 Fiechtner Dr S, Fargo

Cook-Off Rules & Guidelines

1. Only one chili entry and/or one dessert entry per person. You are not required to enter both.

2. Entry must be homemade (from scratch) and prepared off-site. Chili should be brought to venue in a roaster. Please, do not use chili mixes or mixes with pre-measured spices or pre-mixed desserts. Sanitary preparation is expected. The entrant must provide an electrical extension cord if needing to keep item hot.

3. Entry must be ready to serve (chili must be hot) at 5:30 p.m. Entrants can arrive at 4:30 p.m. to set up.

4. Entries should have a unique name for voting purposes.

5. Bowls, spoons, ladles, napkins, all the fixin’s (sour cream, onions, cheese, crackers, chips) and beverages will be provided.

6. All attendees will receive two drink tickets for beer or wine. Soda and water do not require drink tickets.

7. All attendees will be provided with judging criteria and will be allowed to vote for the People’s Choice awards.

• The top three chili entries will win cash prizes with the first place winner also receiving the traveling Golden Ladle Trophy.

• The top two dessert entries will win cash prizes with the first place winner also receiving the traveling Golden Spatula Trophy.

8. You will automatically be registered to attend the Chili Cook-Off with your entry. Other attendees must register online or contact Tahra Doll at (701) 232-5846 or tahra@hbafm.com.

FINAL RULE: All attendees MUST PROMISE TO HAVE FUN and enjoy some friendly competition!

CHILi ENTRY

DESSERT ENTRY

Chili Name:___________________________________________

Dessert Name:________________________________________

Name:_______________________________________________

Name:_______________________________________________

Company:____________________________________________

Company:____________________________________________

Phone Number:_______________________________________

Phone Number:_______________________________________

Email:________________________________________________

Email:________________________________________________

Home Builders Association of Fargo-Moorhead, 1802 32nd Ave S, Fargo • (701) 232-5846 • hbafm.com • info@hbafm.com