ABOUT US MASTERS OF COMPETITIVE
For more than a decade, we’ve been teaming up with businesses to help them unlock their full potential through the power of competitive socialising. Our seasoned commercial team is passionate about collaborating with companies to develop thrilling new spaces that truly stand out.
During that time we’ve really focused our efforts on discovering, testing and offering the best ROI driving product on the market. We’ve quite literally been all over the world to pull together some of the best gaming solutions.
We’re with you every step of the way, from your initial inquiry to purchase, backed by our award-winning service and support. Through our competitive socialising products we can help your venue drive:
Improved revenue
Improved dwell time
Higher spend per head
The opportunity to boost F+B sales
At Home Leisure Direct, we’re committed to delivering the very best competitive socialising products available.
SOCIALISING
PROUD TO SUPPLY
WE WORK WITH MANY OF THE INDUSTRIES MARKET LEADERS
We’re in the business of helping other businesses grow, whether you’re an independent single space venue, an office block or even a multi site corporation. Our expert team becomes invested in what makes your business tick so they can advise on which competitive socialising products would be perfect for your space and goals.
We’ve been working with Boxpark since their early days and have kitted out their venues with a unique blend of products that have seen fantastic returns and subsequent social media hype. This included contactless pool tables, shuffleboards, football tables, American pool tables, skee ball arcades, basketball arcades and air hockey machines.
Boom Battle Bar has become an industry heavyweight, and has see huge growth since it launch in 2020 to become on the Uk favourite adventure bars. We have worked with them to provide a wide portfolio of levelled up venues with an incredible array of cutting edge competitive socialising product including augmented Reality darts, boxing machines, basketball arcades, American pool tables and shuffleboards.
Whatever your size, budget or preferred atmosphere, we want to tailor the space to suit you.
That figure is taken from the KAM competitive socialising study. With more and more customers seeking unique experiences beyond just drinking, a growing number of young people are opting out of alcohol altogether. As a result, there has been a surge in venues featuring competitive socialising products. These products attract customers and inspire them to share their experiences on social media, creating an online FOMO effect that draws in new customers. of the UK adult population say they have visited a competitive socialising venue 39%
SELLING EXCITEMENT
HOW COMPETITIVE SOCIALISING CAN ADD A LUCRATIVE REVENUE STREAM
For savvy business owners, competitive socialising is a smart investment that keeps on giving. With products like shuffleboards, interactive darts systems, and pool tables, you’ll have customers lining up for an epic night out, that they will be happy to pay for multiple rounds of play.
But it’s not just about the games. We’ve seen a significant increase in food and drink sales at venues that offer competitive socialising. Plus, once your customers find a venue that suits their idea of fun, they’re likely to become regulars.
And the best part? It doesn’t have to break the bank. Even a single contactless pool table at just £50 per week can bring in an average of £1,200 per month, resulting in an impressive profit of £11,800 per year!
Just a single basketball machine could help drive additional spend when you have people in your venue could make you an extra £8250 of profit annually.
So if you’re looking for a boost in multiple revenue streams, wow your customer and keep them coming back for more then competitive socialising is a no-brainer.
THIS PUB BOOSTED REVENUE BY 25% WITHOUT RAISING PRICES
Located in Tenbury Wells, The Bridge is a historic pub operated by Bob and Sarah Webb since 2006. It features two bars, a gourmet kitchen, and seven letting rooms. However, an upstairs ballroom, previously rented to martial arts groups, suffered repeated damage, and a new approach was needed.
Eager to explore the idea of competitive socialising, Bob attended Home Leisure Direct’s 2024 event, a dedicated industry gathering for hospitality venues looking to boost engagement and revenue - Competitive Socialising.
After taking notes and meeting us at the show Bob began working closely with Home Leisure Direct, to transform the now unused upstairs space into "CO-SO", a dedicated games room offering a unique social experience. Key elements included:
Interactive Smart Darts -Two lanes offering an immersive gaming
Shuffleboard - Providing a social, competitive element.
Pool Tables -Two quality tables set for casual and competitive play.
F1 Simulator Room - Adding variety and excitement to the offering Golf Darts -A unique twist on traditional darts. Karaoke Room - Available for private hire
Plus a full refurb of the room to suit an “urban derelict” aesthetic.
WATCH OUR INTERVIEW WITH BOB HERE
THE RESULTS
Increased Revenue: Revenue rose by 25% in the first four months, even maintaining growth during Jan + Feb.
Halo Effect on Business: The games room attracted more customers and increased overall spending.
Boost in Food and Beverage Sales: Cross-sales occurred as guests dined or enjoyed drinks post-gaming.
Enhanced Customer Experience: Guests enjoyed diverse entertainment options in a stylish setting.
Stronger Community Ties: Engagement with local sports teams through sponsorships and events enhanced community presence
Higher Customer Engagement: The adaptable room layout hosted various events, with room hire priced at £150 +
Bob Webb - Owner of The Bridge Inn
"Bringing in Home Leisure Direct's solutions has been a gamechanger for us. The impact on revenue and customer engagement has been phenomenal. The space has become a destination for groups looking to relax and have fun, and it has created a real buzz around our venue. The advice and support from the Home Leisure Direct team have been second to none."
CONTACTLESS PAYMENTS
Flexible payment solution that work for you
Nowadays, customers expect a contactless payment option wherever they go. Barclaycard have reported that in 2023, 93.4% off all in store transaction less than £100 were made with contactless payments.
At Home Leisure Direct, we were quick to recognise this trend and develop a contactless payment option for our competitive socialising products, with a focus on the hospitality industry.
To put our innovation to the test, we ran a 9-month trial comparing over 50 pool tables in multiple venues, analysing the revenue generated by contactless payment versus cash payment tables. The results were nothing short of staggering, with the contactless payment tables generating an average revenue increase of 125% compared to their cash counterparts.
We’ve taken that a step further adding with more service packs to help you manage payments based on what is best for you and your venue. We are also able to fit contactless unit to more products than ever before to help your drive the profit for your venue without all the fuss of cash.
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VIEW PRODUCT DETAILS AND VIDEO SMART INTERACTVIE DARTS ANNUAL PROFIT: £20,000 - £70,000
AUGMENTED REALITY DARTS
ANNUAL PROFIT: £20,000 - £70,000
VIEW PRODUCT DETAILS AND VIDEO
AUGMENTED REALITY MAGIX POOL
ANNUAL PROFIT: £30,000 - £70,000
SIGNATURE TOURNAMENT PRO POOL TABLE
ANNUAL PROFIT: £9,000 - £14,000
VIEW PRODUCT DETAIL AND VIDEO
RASSON APOLLO ENGLISH POOL TABLE
ANNUAL PROFIT: £15,000 - £20,000
VIEW PRODUCT DETAILS AND VIDEO
RASSON VANQUISH ENGLISH POOL TABLE
ANNUAL PROFIT: £12,000 - £17,000
VIEW PRODUCT DETAILS AND VIDEO
RASSON VICTORY II AMERICAN POOL TABLE
ANNUAL PROFIT: £15,000 - £20,000
VIEW PRODUCT DETAILS AND VIDEO
RASSON OX AMERICAN POOL TABLE
ANNUAL PROFIT: £15,000 - £20,000
VIEW PRODUCT DETAILS AND VIDEO
SIGNATURE LINCOLN AMERICAN POOL TABLE
ANNUAL PROFIT: £15,000 - £20,000
VIEW PRODUCT DETAILS AND VIDEO
HUDSON BANKSHOT SHUFFLEBOARD
ANNUAL PROFIT: £15,000 - £35,000
VIEW PRODUCT DETAILS AND VIDEO
ANNUAL PROFIT: £15,000 - £35,000
VIEW PRODUCT DETAILS AND VIDEO
HUDSON GRAND HUDSON DELUXE SHUFFLEBOARD
CS SERIES SWISH! BASKETBALL MACHINE
ANNUAL PROFIT: £10,000 - £15,000
VIEW PRODUCT DETAILS AND VIDEO
CS SERIES SWISH! AIR HOCKEY
ANNUAL PROFIT: £10,000 - £15,000
VIEW PRODUCT DETAILS AND VIDEO
PINBALL MACHINES
ANNUAL PROFIT: £5,000 - £10,000
VIEW PRODUCT DETAILS AND VIDEO
PROUD TO SUPPLY THE WORLDS BEST BRANDS
We know that every business is different and there’s no one-size-fits-all finance solution for all. We have therefore used our years of experience working in the hospitality industry to fine tune an array of finance options. Having these options provides a greater level of flexibility for you to be able to choose a finance solution that suits you and your business.
LEASE RENTAL SOLUTIONS THAT SUIT YOU
If you’re looking for a finance solution that helps spread the cost of making the most of your venue, then a lease rental may be for you. This option is available on most of our commercial products.
Our lease rental agreements usually last 3 years and can run from as little as £45 per week. 100% of the revenue is kept by you and with the average English pool table taking in £29 per day, this leads to a tidy profit each month. What’s more, there’s no deposit required and so you’re able to stock your venue without a large upfront cost.
All our lease rental products come with servicing included in the price. This means annual accessory packs, fresh cloth refits, access to a 364 day a year breakdown service, with an engineer on site within 4 hours, are all part of our market leading package.
We recognise that all businesses are different. It may be that you prefer to pay for the cost of the product straight away rather than leasing it.
We regularly benchmark our prices against our competitors to ensure we have the best price and value on all our product offerings. Enjoy a 90-day commercial use warranty on our products, providing peace of mind on your new purchases.
OUTRIGHT PURCHASE PURCHASE WITH SERVICE
Over the years we have had many customers who would like to purchase their chosen product but have wanted the peace of mind of having the service agreement included.
‘Purchase with Service’ is exactly that. You have the benefit of a lower weekly servicing fee and owning the equipment at the end of the agreement.
PROFIT SHARE
On certain products we offer profit share - this is venue dependant, so please contact one of our team for more information. All profit shares include the same service package as with our lease rental agreements.
OUR COMMERCIAL EXPERTS
Fred Wintle
Commercial Sales Executive
Fred, a former pub landlord, has spent four years helping major hospitality brands improve revenue and customer experience. His industry experience has been crucial in transforming traditional venues into vibrant social hubs that customer love.
Ben Flack
Commercial Sales Manager
Our resident pool and snooker expert. When he's not bringing businesses new and exciting games room products, Ben is practicing his skills on our tables and for good reason... He's an multiple-European-championship-winning player!
Home Leisure Direct Limited is registered in England and Wales with offices registered at: Unit 7A Point 4 Distribution Centre, Second Way, Avonmouth, Bristol, BS11 8DF.
Home Leisure Direct is authorised and regulated by the Financial Conduct Authority. Home Leisure Direct acts as a credit broker and only offers credit products for BNP Personal Finance. Credit provided subject to age and status.
All prices, product offerings, servicing details and finance options are true at the time of printing, but are subject to change. To find out the most up to date prices and service details please get in touch with our sales team.
LEGAL INFORMATION INFORMATIONAL REFERENCES
* All profit projections are based on an average taken from at least one of our current client venues based on one-nine months of data. Pricing is set at the industry average to produce projections. For more information, please ask one of our sales team who will be happy to provide more information on how these projections can be tailored to your venue. All prices are shown ex VAT.
• Based on all recorded contactless table plays via online reporting to Home Leisure Direct from 01/03/19 - 12/05/19. Cash comparisons are based on the industry average cost per play and noted plays per day. Estimated profit produced from takings minus direct costings of the product plus managed admin fees.