CPT Markets is a world-leading leveraged products broker in online trading of the global markets. CPT offers 130+ leveraged product instruments for global investors to trade. We became the preferred brand of many traders by putting the funds safety as a top priority and providing an efficient, safe, simple trading journey.
Project Team:
Project1 OfficialWebsite
ProjectDuration: Jan to Mar
Global Head of Marketing - Liz Marketing Director - Justin Head of Design - Mounir
Lead UX/UI Designer - Sinan Content Manager - Raouf
Project Purpose and Objectives:
The purpose of this project is to design, develop, and launch the official website for CPT Markets UK The website will serve as a central online platform to showcase our products/services, provide essential information, engage with our target audience, and strengthen our online presence. The key objectives of this project include:
1. Create an Informative and Engaging Website: Develop a user-friendly website that provides accurate and up-to-date information about our organization, products/services, and news.
2. Enhance Brand Visibility: Improve our online brand image and recognition through a visually appealing and cohesive website design.
3. Optimize User Experience: Ensure an intuitive navigation system, responsive design, and fastloading pages to enhance user satisfaction.
4. Drive Conversions: Implement features and calls-to-action (CTAs) that encourage visitors to take desired actions, such as requesting quotes, signing up for newsletters, or making purchases.
5. Improve SEO Performance: Optimize the website for search engines to increase organic traffic and visibility.
Project Scope:
The project scope includes but is not limited to the following:
1. Website Design and Development: Create a visually appealing, responsive, and user-friendly website with an appropriate Content Management System (CMS).
2. Content Creation: Generate and organize high-quality, relevant content, including text, images, videos, and other multimedia elements.
3. SEO Optimization: Implement on-page and off-page SEO best practices to improve search engine rankings.
4. E-commerce Integration: If applicable, integrate e-commerce functionality with secure payment gateways.
5. Analytics and Tracking: Set up analytics tools to monitor website performance, user behavior, and conversions.
6. Maintenance and Updates: Establish a plan for ongoing website maintenance, security updates, and content management.
Project Deliverables:
The main deliverables for this project include:
1. A fully functional and live official website accessible at https://www.cptmarkets.co.uk/.
2. High-quality, relevant content for all website pages.
3. SEO optimization reports and improvements.
4. Integration of e-commerce functionality (if applicable).
5. Ongoing maintenance and update plan.
Project Timeline:
The project will follow the following timeline:
1. Project Kickoff: 30 Jan 2023 to 01 Mar 2023
2. Design and Development Phase: 30 Jan 2023 to 15 Mar 2023
3. Content Creation: 30 Jan 2023 to 15 Mar 2023
4. SEO Optimization: Ongoing throughout the project.
5. Testing and Quality Assurance: 16 Mar 2023 to 20 Mar 2023
6. Launch and Deployment: 20 Mar 2023
Ongoing Maintenance and Updates: Commence immediately after launch.
Project Risks:
1. Potential delays in content creation.
2. Technical challenges during website development.
3. Changes in project scope or requirements.
Prototype: https://drive.google.com/file/d/1VlCLjzVbGkrd4Q5wkWiS7I8bHFmspACj/view
Website: https://www.cptmarkets.co.uk/
Project ClientPortal
Project Team:
Head of Design - Mounir
Lead UX/UI Designer - Sinan
Senior Software Engineer - Owais
IT Desktop Support - Mohammed
Customer Service Office - Marta
Client Experience - Joseph
Global Head of Marketing - Liz
Marketing Planning Specialist - Mirna
Marketing Director - Justin
Content Manager - Raouf
Global Senior Marketing Specialist - Jay
Project Purpose and Objectives:
ProjectDuration: Feb to Mar
The purpose of this project is to design, develop, and implement a secure and user-friendly client portal for CPT Markets UK. The client portal will serve as a centralized platform for clients to access, manage, and interact with their accounts, data, and services The key objectives of this project include:
1. Create a Secure and User-Friendly Portal: Develop a robust and secure client portal that ensures the confidentiality and integrity of client data.
2. Enhance Client Experience: Provide clients with easy access to their accounts, services, and support resources, aiming to improve overall client satisfaction.
3. Streamline Communication: Implement features for clients to communicate with our team, submit inquiries, and receive timely responses.
4. Efficient Data Management: Enable clients to view, update, and manage their data, transactions, and account details conveniently.
5. Compliance and Security: Ensure the portal complies with relevant data protection regulations and security best practices.
Project Scope:
The project scope includes, but is not limited to, the following:
1. Portal Design and Development: Create a user-friendly, responsive, and secure client portal with a robust back-end system.
2. User Authentication and Access Control: Implement secure user authentication, authorization, and role-based access control.
3. Client Data Management: Enable clients to view and update their profiles, account information, and preferences.
4. Communication Tools: Integrate messaging and communication features for clients to submit inquiries, receive support, and access resources.
5. Secure Data Storage: Implement secure data storage solutions to protect client data and transactions.
6. Compliance and Security Measures: Ensure compliance with relevant data protection regulations and implement security measures, including encryption, monitoring, and threat detection.
7. Testing and Quality Assurance: Conduct thorough testing, including security testing and user acceptance testing, to ensure a robust and bug-free portal.
8. Training and Documentation: Provide training resources and documentation for clients to effectively use the portal.
Project Deliverables:
The main deliverables for this project include:
1. A fully functional and secure client portal accessible at https://ukportal.cptmarkets.com/#/en/user/login.
2. User authentication and access control system.
3. Client data management features.
4. Communication and messaging tools.
5. Secure data storage solutions.
6. Compliance documentation and security reports.
7. Client training resources.
Project Timeline:
The project will follow the following timeline:
1. Project Kickoff: 07 Feb 2023
2. Design and Development Phase: 07 Feb 2023 to 25 Mar 2023
3. Testing and Quality Assurance: 25 Mar 2023 to 28 Mar 2023
4. Deployment and Launch: 30 Mar 2023
Ongoing Maintenance and Updates: Commence immediately after launch.
Project Risks:
1. Potential delays in development or testing phases.
2. Security vulnerabilities that require immediate attention.
3. Client adoption and usage challenges.
Prototype: https://drive.google.com/file/d/1hFrR1lccamTps5rhrQ8mMM602-yEol1m/view
Website:
https://ukportal.cptmarkets.com/#/en/user/login
ProjectDuration: Feb to Mar
Project Team:
Project : gistrationKYC
Global Head of Marketing - Liz Marketing Director - Justin Customer Service Office - Marta
Client Experience - Joseph Head of Design - Mounir EIhri
Lead UX/UI Designer - Sinan Senior Software Engineer - Owais
IT Desktop Support - Mohammed
Project Purpose and Objectives:
The purpose of this project is to design, develop, and implement an efficient and compliant KYC registration system for CPT Markets UK. The KYC registration system will serve as a robust and secure platform for collecting, verifying, and maintaining customer identity and compliance information. The key objectives of this project include:
1. Enhance Compliance: Implement a KYC registration system that ensures compliance with relevant regulations and industry standards.
2. Streamline Onboarding: Simplify and expedite the customer onboarding process, making it more user-friendly and efficient.
3. Improve Data Accuracy: Collect and maintain accurate customer information, reducing the risk of fraudulent activities and data discrepancies.
4. Enhance Security: Implement strong data security measures to protect sensitive customer information from unauthorized access and breaches.
5. Enhance User Experience: Create a user-friendly interface for customers to submit KYC information easily and track the status of their submissions.
Project Scope:
The project scope includes, but is not limited to, the following:
1. KYC Registration System Design: Develop a user-friendly, responsive, and secure KYC registration system with a user-friendly interface.
2. Identity Verification: Implement identity verification processes, including document submission and facial recognition (if applicable).
3. Data Collection and Storage: Collect and securely store customer identity and compliance information, ensuring data accuracy and privacy.
4. Compliance Measures: Incorporate compliance checks and validation processes to ensure adherence to regulatory requirements.
5. Notification and Communication: Implement notification and communication features to keep customers informed about the status of their KYC submissions.
6. Security Protocols: Implement encryption, access controls, and monitoring systems to safeguard customer data.
7. Testing and Quality Assurance: Conduct thorough testing, including security testing, to ensure the system's robustness.
8. Documentation and Training: Provide training resources and documentation for users and administrators.
Project Deliverables:
The main deliverables for this project include:
1. A fully functional KYC registration system accessible at https://ukportal.cptmarkets.com/#/en/user/register-list.
2. Identity verification processes and validation checks.
3. Secure data storage solutions and encryption protocols.
4. Compliance documentation and validation reports.
5. Notification and communication features.
6. Training resources for users and administrators.
Project Timeline:
The project will follow the following timeline:
1. Project Kickoff: 15 Feb 2023
2. Design and Development Phase: 15 Feb 2023 to 25 Mar 2023
3. Testing and Quality Assurance: 25 Mar 2023 to 28 Mar 2023
4. Deployment and Launch: 31 Mar 2023
Ongoing Maintenance and Updates: Commence immediately after launch.
Project Risks:
1. Potential delays in development or testing phases.
2. Security vulnerabilities that require immediate attention.
3. User adoption challenges and resistance to the new KYC registration system.
Prototype: https://drive.google.com/file/d/1boLFe7E-I45vRQABitDOt5Eu3jjqR5gZ/view
Website: https://ukportal.cptmarkets.com/#/en/user/register-list
Project : mailMarketing
Project Team: Global Head of Marketing - Liz Marketing Director - Justin Customer Service Office - Marta Client Experience - Joseph Head of Design - Mounir Lead UX/UI Designer - Sinan
Project Purpose and Objectives:
ProjectDuration: May to Jun
The purpose of this project is to plan, execute, and optimize an effective email marketing campaign for CPT Markets UK. The email marketing campaign aims to achieve specific marketing goals and engage with our target audience effectively.The key objectives of this project include:
1. Drive Conversions: Create and deliver compelling email content that encourages recipients to take desired actions, such as making purchases, signing up for newsletters, or requesting information.
2. Increase Engagement: Develop engaging email campaigns that resonate with our target audience, resulting in higher open rates, clickthrough rates, and overall engagement.
3. Segmentation and Personalization: Implement audience segmentation and personalization strategies to deliver relevant content to specific target groups, enhancing the overall customer experience.
4. Build and Nurture Relationships: Use email marketing as a tool to establish and nurture relationships with customers, building brand loyalty and trust.
5. Measure and Optimize: Implement analytics and tracking to measure the effectiveness of email campaigns and continually optimize for better results.
Project Scope:
The project scope includes, but is not limited to, the following:
1. Email Campaign Strategy: Develop a comprehensive email marketing strategy that outlines campaign goals, target audience segments, content plans, and scheduling.
2. Email Content Creation: Create engaging email content, including text, images, videos, and CTAs, aligned with campaign goals.
3. List Management: Manage and maintain the email subscriber list, ensuring data accuracy and compliance with relevant regulations.
4. Segmentation and Personalization: Implement audience segmentation based on demographics, behaviors, and preferences, and personalize email content accordingly.
5. Email Design and Templates: Design email templates that align with our brand identity and ensure mobile responsiveness.
6. Delivery and Automation: Set up email delivery and automation processes, including scheduling and triggered campaigns.
7. Analytics and Reporting: Implement tracking and reporting tools to measure campaign performance, engagement metrics, and ROI.
8. Compliance: Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR (if applicable).
Project Deliverables:
The main deliverables for this project include:
1. Email marketing strategy document outlining campaign goals, audience segments, and content plans.
2. Engaging email content for campaigns.
3. A well-maintained and segmented email subscriber list.
4. Designed email templates and responsive layouts.
5. Automated email delivery processes.
6. Analytics reports and campaign performance analysis.
7. Compliance documentation and adherence to regulations.
Project Timeline:
The project will follow the following timeline:
1. Project Kickoff: 30 May 2022
2. Strategy and Content Development: 30 May 2022 to 20 Jun 2022
3. List Management and Segmentation: Ongoing throughout the project.
Analytics and Reporting: Ongoing throughout the project.
Optimization: Continuous throughout the project.
Project Risks:
1. Potential deliverability issues and email bounces.
2. Compliance risks related to email regulations.
3. Engagement challenges with the target audience.
Prototype: https://drive.google.com/file/d/1EyCLOmhXlDAK_mHBRNSD8YsjgAYMeuiK/view
