A Perfect Guide For Initiating Teeth Whitening Business in 2023
The desire to have the perfect smile is not new. When cinema first became popular in the late 1920s, we fell in love with beautiful white teeth after seeing gorgeous people with dazzling smiles on the big screen.
Our fascination with white teeth endures more than a century later! By scrolling through any Instagram feed, you can find thousands of images of beautiful smiles. Everyone, from mega movie stars to big celebrities to mid-level influencers, is promoting the perfect, dazzling smile with the help of teeth whitening products. Influencers work with dental cosmetics brands on a variety of products ranging from teeth whitening strips to at-home LED teeth whitening devices.
TEETH WHITENING STARTUP: THE PERFECT 2023 BUSINESS INVESTMENT
What does social media's picture-perfect culture tell you about establishing your brand in the teeth whitening industry? Is it a good idea to start a teeth whitening business? Find your solutions right here.
1. The Value of Looking Selfie-Ready!
A picture is worth a thousand words. When they see picture after picture of beautiful people with striking smiles, they are inspired to look the same. White teeth are important to today's Millennial and Gen-Z generations.
Consumers used to be concerned with straightening crooked teeth, but with the introduction of ultra-HD viewing devices and high-quality print media, the colour of teeth has become critical. According to the American Academy of Cosmetic Dentistry, 99.7% of Americans believe that a smile is an important social asset. Over-the-counter teeth whitening products cost more than $1.4 billion in 2017. According to another survey, 80% of Americans aged 18 to 49 wished for whiter teeth.
Now that Americans have been vaccinated, everyone is getting out to enjoy the summer. Whether it's the pressure of looking flawless for a weekend with friends or uploading that perfect Hot-Girl-Summer Instagram post, a stunning and bright smile has become a necessity.
2. Excellent Teeth Whitening Results Are More Achievable Than Ever!
Having a beautiful smile is now easier than ever thanks to the widespread availability of teeth whitening products. When compared to other cosmetic and beauty products, the results are not always what the consumer expects, but teeth whitening products are more effective and safer than ever.
Teeth whitening products that are FDA-approved and ISO-certified are widely available, with a wide range of options available on the internet. Non-peroxide teeth whitening kits, for example, are available for those who do not want to use peroxide-based gels to whiten their teeth. If a person does not have time for extensive teeth whitening sessions, a reputable seller can recommend teeth whitening pens or dental whitening strips.
3. Statistics Support The Growing Trend Toward Whiter Teeth.
Aside from the social media trend of perfect white teeth and the ease of access to premium dental whitening products, there is one more reason to be convinced: global teeth whitening industry growth forecasts are much higher.
In 2020, the global teeth whitening market was estimated to be worth $6,140.75 million. According to industry projections, the figure will reach $8,207.2 million in 2026, with a 4.95% CAGR during the same period. Rising oral hygiene awareness, increased Millennial/Gen-Z spending power, and easy access to OTC products are just a few of the factors driving the exceptional growth.
The numbers show that the industry's upward trend makes it a profitable startup option. Furthermore, you can expand your business into previously untapped markets and establish your brand with the expansion of educational facilities and rising awareness of teeth whitening products in developing and underdeveloped countries.
HOW DO YOU START A TEETH WHITENING COMPANY?
Cosmetic dentistry is a multibillion-dollar industry with tremendous growth potential. Now is an excellent time to launch your own teeth whitening business.
4. Choose Your Business Model After Careful Consideration
The first step in building your brand is deciding on a business model. If you are a dentist or a dental hygienist, you should consider offering teeth whitening services. To reduce overhead and ensure a low investment, consider offering mobile teeth whitening services or selling dental whitening solutions through your website/social media profile. Consider your budget, preferences, and business goals when deciding between different startup ideas for your teeth whitening business.
1. Develop Marketing Strategies Based On Your Unique Selling Point
Learn more about your competitors. What kinds of services and products do they offer? What are their pricing guidelines? What kinds of treatments do they provide to their customers? Conduct extensive research on the key industry players to determine your USP (Unique Selling Proposition). A distinct USP will persuade potential customers and enable you to develop effective marketing strategies for your dental whitening company. When it comes to teeth whitening, you have two options: teeth whitening products or teeth whitening machine. Your
target audience will be different in both models. So plan ahead of time and develop a solid strategy.
2. Work On Supply Chain Collaboration To Improve It
The responsibility of manufacturers used to end with the delivery of high-quality teeth whitening products. In today's world, supply chain collaborations are much more than inventory management and warehousing facilities. Modern manufacturers provide in-depth analysis of business trends, assistance with legal compliance, low MOQs on private label products, product fulfilment options, and marketing support to help your business grow. As a result, collaborating with a reputable teeth whitening manufacturer to expand your brand is prudent.
3. Choose Your Inventory and Start Your Cosmetic Dentistry Business.
Working with an experienced manufacturer will help you select inventory that is in high demand. You are also responsible for conducting research. Learn about seasonal demand for teeth whitening products as well as current trends. For example, environmentally friendly toothpaste whitening tablets are in high demand. Include the innovative product offering in your inventory to boost sales.
When starting your teeth whitening business, concentrate on developing your brand. With genuine marketing strategies and premium teeth whitening solutions, you will be able to carve a niche in the market.