2nd Quarter Newsletter 2022

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falafel DESIGNER Eclairs C LO T H E S






plate fitness

contemporary art



05. CLEAN & SAFE REPORT The stats on BID-provided services.


e are excited to share our redesigned Hollywood Media District Quarterly with you—one of the many exciting changes you can expect to see from us in near future. For those who don't know us, the Hollywood Media Business Improvement District (BID) is one of the city’s most exciting areas to live, work, shop, dine, and grow a company. In fact, more than 350 thriving businesses of all sizes call the District home—from restaurants and fine art galleries to post-production houses, theatres, pet groomers, recording studios, furniture shops, and more. For more than two decades, the Hollywood Media District has worked to make the neighborhood a welcome, safe, and attractive environment for everyone. To achieve this, we use our annual budget to supplement existing city services like security and trash removal, make capital improvements, engage with the community, and promote the businesses that call the District home. With so much happening here, and so much more to come, we really hope to see you soon.z

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06. JOIN THE CLUB HEIMAT is where fitness fans belong.



A stroll down LA's hottest street.

16. TRANS PRIDE The LA LGBT Center's event returns.



A new approach to pre-K child care.

Hollywood Media District Dianna Eisenberg, Executive Director


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year of planning (and planting) has taken root along Highland as work recently completed on the center medians. Each divider has been restored and replanted with hearty succulents that will be maintained regularly by our landscaping team. z

CLEAN & SAFE REPORT CALLS FOR SERVICE 9 tons of trash removal

10.5 tons of street waste

90 graffiti abatements

Apr: 58

May: 40


May: 182


May: 34

June: 68

YTD: 324

June: 265

YTD: 997

June: 44

YTD: 162

June: 8

YTD: 58

32 hours power washing


May: 8

150 bulky items removed

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May: 14

June: 8

YTD: 80

92 service requests Holly w ood Medi a D i st ri ct / 5


ngelenos love their members-only clubs. Dozens of them can be found scattered throughout the city, devoted to everything from magic to social networking. So, really, it makes sense that someone would have the brilliant idea to create an exclusive venue centered on one of L.A.’s other obsessions: fitness. Enter HEIMAT, the new concept club from RSG Group (owners of Gold's Gym) that opened last month and intends to redefine the limits of what a fitness center can be. Located in the former Decca Records pressing plant on LaBrea, HEIMAT also offers its members an impressive range of amenities spread out among its impressive 75,000 square feet. Members get access to everything from a juice bar and boutique spa to a rooftop pool and plenty of sumptuous spaces filled with unexpected flourishes like chandeliers, marble flooring, or original artwork by emerging artists.

JOIN THE CLUB HEIMAT, a first-of-its-kind fitness concept, opened in the Media District recently, and never before has getting in shape ever been so chic.

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Of course, HEIMAT’s raison d'être is ostensibly fitness and on that front it certainly does not disappoint. Besides the to-be-expected weights and cardio equipment, the club also offers myriad group classes (many in their own dedicated studios) that run the gamut from cycle, Bootcamp, Barre, boxing, dance cardio, kinesis, TRX, yoga (mat & hot), and reformer Pilates. MORE ON PAGE 8 >

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Previous page: The HEIMAT rooftop pool. Above: A free weight training space. Below: The Living Room. All photos courtesy of HEIMAT.


other Tongue, the latest concept from award-winning Chef Michael Mina, is one aspect of HEIMAT that can be enjoyed without a membership. Executive Chef Fernando Darin’s menu transforms meticulously sourced ingredients into an eclectic lineup of nourishing global fare like shiitake mushroom larb or roasted Pekin duck breast. For anyone who likes to reward a hard workout

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with a little treat, Mother Tongue allows for that too with its assortment of signature cocktails and a dessert menu that includes a Black Forest trifle with amatika chocolate crémeux, sumac & hibiscus gelee, spelt flour almond crumble, and cherry foam. Mother Tongue is open to the public for dinner seven nights a week with breakfast and lunch service coming soon. 960 N. LaBrea. z Holly w ood Medi a D i st ri ct / 9


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sidewalks, and planting green scape. Anchoring the block are new creative offices that are home to entertainment companies such as SiriusXM, Live Nation/Ticketmaster and Hyperobject Industries.

Much of this neighborhood's renewal comes thanks to the CIM Group, a development company that prides itself on supporting and enhancing communities. They invested in significant infrastructure for Sycamore Avenue that included street repaving, the installation of approximately 1,700 linear feet of new city

“CIM Group’s investment in significant infrastructure improvements in and around Sycamore creates potential to benefit the entire community. It is now an engaging walkable environment and a compelling location option for businesses and is attracting additional investment and new real estate development projects by other developers,” said Miguel Padilla, Vice President, Development, CIM Group. “We believe having a variety of restaurants and services supports the businesses and the greater community and also brings interest and energy to the street."

f you haven't visited the 900-block of North Sycamore Avenue lately, you've really been missing out. Located just east of La Brea, the street has blossomed into an eclectic collection of chic eateries, upscale boutiques, and other unique services. As new businesses continue to stake their claims here—four more are poised to open in the next few months—Sycamore may arguably be L.A.'s hot new "it" address.

Photo courtesy of the CIM Group 1 0 / H ol ly w o o d Me d i a District

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1. Take home a signature coffee blend (roasted on-site) or, if you prefer, a drink from the espresso bar at SIGHTGLASS COFFEE. There's a daily happy hour here too from 3 to 7 p.m. 7051 W. Willoughby.



2. Known for its freshly baked bread and exquisite, next-level pastries, TARTINE has quickly become a popular Media District lunch spot. Simply order one of its namesake tartines and you'll find out why. 911 N. Sycamore.

7000 Romaine




3. Even in a city filled with noteworthy shops, JUST ONE EYE—a purveyor of goods from established and emerging designers in the worlds of luxury fashion, fine jewelry, art, furniture, and décor—stands out as one of its most compelling. 915 N. Sycamore. 4. JACQUES MARIE MAGE will offer up statement eyewear inspired by sources as diverse as Art Deco and the American West when it opens this summer. 927 N. Sycamore.

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5. Take a break and restore some balance to your life with one of the many treatments on the menu at PAUSE WEST HOLLYWOOD. Who knows? A little float or plunge therapy might be exactly what you need. 937 N. Sycamore.


6. PLATEFIT uses rapid harmonic vibration devices to destabilize and re-balance the body. The process activates your body's muscle reflexes, increases toning, and endurance. 953 N. Sycamore. 7. French bistro, MR. T, plans to open its first American outpost here very soon. Its buzzy Parisian location is well-known for its extensive wine list, staple French fare, and random other menu items like kebabs and mac and cheese. 953 N. Sycamore.

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8. MIZLALA is known for fresh Mediterranean fare like housemade falafel, shewarma, and kefta plates or pitas. However, you'd be remiss not to order a halva cinnamon milkshake for dessert. (Trust us on this.) 7007 W. Romaine.


9. Any serious collector of contemporary art knows JEFFREY DEITCH and his eponymous gallery here in the Media District. Over a 50-year career, he has developed artists like Keith Haring, Jeff Koons, and Jean-Michel Basquiat. 926 N. Sycamore, rear courtyard. 10. Founded in 2005 by Nick Friedberg, NSF has earned a loyal following for its collection of effortlessly stylish clothing, available here at the company's flagship boutique. 926 N. Sycamore, rear courtyard.

15. Need the perfect place for date night? Canoodle over updated classic cocktails and well-executed French bistro fare like caviar toast and steak frites at GIGI'S. 904 N. Sycamore.


16. If SUPERVINYL isn't already your go-to emporium for all things record-related, it should be. This shop has a well-curated collection of vinyl albums as well as the equipment to play them on. 900 N. Sycamore. 17. Seeking something old school for your eyewear? RETROSPECS & CO. employs its team of highly skilled craftsmen to restore early and late-modern 20th century eyeglass frames for sale. 7029 Willoughby. z


11. BRELLA, see page 18. 926 N. Sycamore, rear courtyard. 12. CLOVER specializes in expert Invisalign® care and dental wellness, coming soon. 926 N. Sycamore. 13. Canada-based FORMULA FIG offers immersive, technology-driven skincare treatments like wrinkle relaxers and a slew of super facials aimed at specific problems. This, its first American store, opens soon. 926 N. Sycamore. 14. EX NIHILO—meaning “out of nothing” inLatin—is a Parisian fragrance house that has carved out a space at the intersection of luxury and the Avant-garde. Now the company occupies an 860 square-foot space on Sycamore Avenue too. 926 N. Sycamore.

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ride returned in a big way this year. After many years in West Hollywood, the annual June celebration came back to the part of the city where it all began, and after two years of hosting virtual events, Trans Pride returned to The Los Angeles LGBT Center's The Village at Ed Gould Plaza on June 16-18 for its twelfth consecutive outing.

Above: Two attendees of the flower crown workshop. Below: Vico Ortiz from the HBO Max show Our Flag Means Death. Left: An aerialist performs at the VarieTy show. Photos courtesy of the LA LGBT Center.

“These last two years have been extremely hard on our community," said Gina Bigham, the program manager of the Center’s Trans* Lounge and organizer of the event. "As we watch the continued assault on trans rights across the country, we are determined to celebrate and show the world our strength and resilience.” In all, more than 1,300 attendees showed up for an empowering free weekend of events organized for the TGI/ENBY+ community. Opening night events included a Big Queer Convo with special guest Vico Ortiz of the HBO Max show Our Flag Means Death, a dance party with hundreds of guests, and a gallery opening by trans artists. Additional events included a resource fair, a flower crown making workshop, and a VarieTy show of performance art, an aerialist, a juggler, the Trans Chorus of Los Angeles, and more. z

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orking parents know that even the best laid plans change—meetings run late, schedules get rearranged—but, most current childcare options do not allow for this kind of real-world flexibility. That's why Brella, a groundbreaking, female-founded company is on a mission to change that. "As a working mom in a creative industry, I struggled to find child care that was flexible enough to accommodate my schedule without having to pay for more than I used," said Darien Williams, who founded Brella alongside co-CEO, Melanie Wolff. "Child care was a limiting factor on my career and personal life. I felt unsupported by the current system and knew I wasn't alone."

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Brella offers parents a new model of app-enabled full-time, flexible, on-demand child care, along with caregiver education classes and fami-

ly events. Moreover, its innovative curriculum and beautifully designed spaces enhance a child's comprehension through science-driven strategies to create a unique learning environment. "Our play-based approach encourages children to explore concepts through intentionally designed, hands-on activities", said Williams. "Throughout the day children are exposed STEM, art, movement, music, and storytelling—through a combination of guided and child-led activities." In addition to its infant and preschool programs, Brella also offers experiences for the whole family including parent-and-me events, parent education classes, and Brella Babies, a new take on Mommy and Me classes supporting the family's first year with baby. HelloBrella.com. 926 N. Sycamore, rear courtyard. Holly w ood Medi a D i st ri ct / 19

FOR CLEANING SERVICE REQUESTS: https://mediadistrict.org/ service-request/

CONTACT US: 925 N. La Brea Avenue, 4th Fl. Hollywood, CA 90038 323.371.7438 email: BIDadmin@mediadistrict.org MediaDistrict.org