budget. With Dr. Coopertino’s guidance, Jackson Hewitt has gained a stellar reputation in the Southern California tax sector. The Secret to Success: Starting and Maintaining Proper Perspective about One’s Prospects and Prospectus “You have to start out wisely when you launch either a for-profit or a non-profit organization, so, when you seek our counsel, we ensure that you have a solid idea and that you have the capability to succeed in whatever endeavor you wish to pursue,” Coppertino told Hollywood Weekly Magazine. “Everything happens in the spiritual world before it happens in the business world and therefore, we dig deep with our clients and provide them with an extensive questionnaire that probes into both their capabilities and their potential for success.” Dr. Coppertino noted that details matter a lot when one begins to launch a business, as do ethics. “The ultimate goal is to go into business with dignity, and, when the time comes, to exit with dignity,” She said. “Business formation is all about those factors and it’s about personality because no one has an edge in business without personality, without an energy – energy is a force field, and when you get down to it, business is all about attraction – you only get one shot at a first impression and it has to be fabulous.” In order to assess the likelihood of an entity launching successfully, remaining viable and expanding, Dr. Coopertino emphasized that her firm helps clients choose an ideal name for their corporate entities.
It all starts with a deep dive and delving into details. “We have our clients consult with a trained psychologist to ensure that they have the capacity to build and sustain viable business DNA,” She said. “We also ask that key personnel have a blood test to ensure that their overall physical health is optimal.” Starting a business takes emotive energy, mental acuity and physical stamina, she emphasized. Dr. Coopertino noted that before one opens an entity’s doors, she must also have a vision for an exit strategy because “one never knows when something will happen, such as a sudden health issue or another emergency.” Simply stated, when one begins an entrepreneurial endeavor, one must play a long game – business formation has no place for platitudes, long-shots, compulsivity or myopia. An entrepreneur must ensure that she is not short-sighted simply because she is convinced that she has a winning or novel business concept or because she aspires to do good in the world. Dr. Coppertino noted that, in order to be effective in any business endeavor, one must have a clear corporate vision and a solid business plan, informed by prudency and probity, expedited by experts, and buoyed by positivity. Dr. Coppertino and her colleagues copiously catalyze all such efforts for their clients. “At our initial consultation, we spend three hours with a client and have a high-quality conversation about how tenable her business idea is and about her overall strategy,” She said. “If we’re helping to launch a for-profit entity, we
assist the client in ensuring that she has full funding in place and is in full compliance with all regulations. Similarly, when we assist a client in launching a non-profit entity, we help to put her in a posture where she is well-known to the community at large and we help to ensure that she succeeds in dayto-day operations.” Dr. Coppertino’s firm rigorously reinforces its clients’ efforts throughout an entity’s entire lifecycle - from developing business plans, to successfully operating and growing an enterprise; from ensuring that all business formation documents are properly completed and are timely filed, to funding operations; from introducing a new entity to a community, to growing it globally. The Coppertino firm offers a full menu of business development support, including branding and management services, and operational consulting and mentoring services that ensure that clients employ best business practices and obtain optimal success. “My father was a pastor and he told me that he would not open a church without having an attorney and an accountant and the means to operate the effort.” Dr. Coppertino said. Those same principles are pivotal when one is starting any entrepreneurial effort or expanding an existing firm, she noted. When launching an entrepreneurial enterprise, one needs the support of a full bench. Accordingly, she explained that the firm provides clients with consulting attorneys, accountants and seasoned business veterans “to confirm and verify that clients employ best business practices, to HOLLYWOOD WEEKLY • 7