Chanel
Chanel was founded in 1910 by Gabrielle (Coco) Chanel. since then, Chanel has become one of the most iconic and most recognised brands in the world. their classic designs such as the tweed suit and the Little Black Dress have since become staples in the wardrobes of women for years. Chanel has truly revolutionised fasion, encouraging women to feel good aout themselves in the clothes that they wear and create a statement and a persona though their clothes. Starting with hats, Chanel expanded their collections throuhout the years and with that their exclusive clientelle. Chanel quickly became the brand of celebrities instantly making them a saught after brand.
20 words used to describe chanel
iconic
what makes chanel so iconic?
Chanel has been around since 1910. Since the beginning they have created pieces which have changed fashion and the way that clothes are worn. Having directors such as Karl Lagerfeld who have such a different way of designing and showcasing the pieces has enabled Chanel to continue to produce and do memorable things in the fashion community. From the beginning of the brand, Chanel has been viewed as a sign of wealth.
Exclusive
How does Chanel maintain their exclusivity?
Chanel do not sell their clothes online. Customers need to visit boutiques to buy the Chanel clothing items. People travel all over the country to find a Chanel boutique to be able to buy the piece which they desire and that comes with a hefty price tag.
Timeless
Why are Chanel pieces timeless?
Chanel have always updated their original designs such as the tweed suit. The tweed suit itself has become a timeless staple for upper-class women. Coco Chanel also created the LBD. This is a timeless piece which has revolutionised the way which women dress, giving them an option for every occasion.
Luxury
What makes Chanel a luxury brand?
Chanel uses high quality materials that ensure that their products last when looked after properly. The way that Chanel package their items
gives the consumer a good feeling when unboxing their purchases and many people keep the bags and boxes and use them as decorations in their bedrooms or wardrobes. These can be bought on second hand websites such as Depop and Vinted.
Desirable
Why is Chanel so desirable across the generations?
Chanel has a reputation. This reputation is what people think of when they think about the brand. Chanel’s reputation is a good one and this image that people create of the brand in their head makes people want to buy into the brand.
Classic
Why are Chanel pieces classic?
Chanel has been around for over 100 years and their most iconic products still have the value behind them. Classic Chanel pieces include the Chanel suit and the flap bag which people still buy now.
Old-Money
What about Chanel is Old-Money?
When I think of Chanel, I think of their consumer and I personally think that this is a wealthy person who comes from a wealthy family and has grown up seeing the people the people in their lives buying into Chanel from a young age.
Recognisable
How has Chanel become so recognisable?
Chanel’s iconic logo has become one that is known universally, across generations. This is because of their huge cult following and the idea which the brand creates in peoples’ heads. It is a
Wealth
Why is Chanel a sign of wealth?
I see Chanel as a sign of wealth because of the price point and the people who buy and wear the brand. I see celebrities purchasing from the brand and posting to their social medias wearing the brand.
Upper-Class
What makes Chanel a staple of the upper-class?
I think that the price point and the reputation which the brand holds is what makes this a staple of the upper-class.
Boutique
When was the opening of the first Chanel Boutique?
The first Chanel boutique opened in 1910 and it was a hat boutique. Since then Chanel boutiques have opened all over the world, with Chanel fans travelling miles to visit one and have the chance of purchasing their dream items.
Cosmetics
Why do people buy into Chanel Cosmetics?
People buy Chanel cosmetics as it is a cheaper was to buy into Chanel. The products look expensive and have the Chanel logo on them meaning that when people are seen with the products, it creates the illusion that they can buy into Chanel.
Sunglasses
Why do so many people own Chanel sunglasses? Sunglasses in general create the luxury look to an outfit, Chanel sunglasses are one of their cheaper products, once again creating the illusion that the person wearing them can buy into Chanel.
Outdated
How have Chanel become outdated?
As Chanel is such an old brand, their pieces are outdated. Although their products have been developed upon, not all of them have. Chanel also do not use TikTok. This would be a good way for them to reach out to their younger consumers. Chanel has an interesting story behind it but this is forgotten and not known by a lot of people as their reputation is what people know Chanel for.
Boring
Why have Chanel catwalk shows become boring?
I think that compared to how Karl Lagerfeld showcased the pieces in the Chanel shows, Chanel have dropped the ball.
Traditional
How have Chanel kept within the traditions of the brand?
Chanel continues to release their traditional and recognisable pieces in an updated way with different spins on the original.
Elegant
Why is Chanel a symbol of elegance?
Chanel is a luxury brand and is worn to events by higher class and celebrities. Their main demographic attend events that are elegant and the garments are made to make the wearer feel empowered, beautiful, and elegant.
Parisian
What about Chanel now keeps within their Parisian roots?
Chanel keeps their Parisian roots through telling the story of how the brand was created and where the first boutiques were opened. Through their storytelling, Chanel is known ads a Parisian brand. Paris is one of the capitals of luxury in the world, this may be due to the Chanel connection.
Scotland
How are Chanel linked to Scotland?
Coco Chanel moved to Scotland as this is where the tweed is sourced for the iconic tweed suits. She used the highest quality materials she could find to ensure that the suits would last.
Tweed
When were the first Chanel suits created and sold? 1924. Since the first release of these suits, they have become an iconic statement piece with celebrities back then and now being photographed wearing them. Throughout time the suits have evolved to fit the current aesthetic of the time.
Karl Lagerfeld
Having led Chanel since 1983, Karl Lagerfeld was one of the most lauded fashion industry designers. In addition to designing his own line, Silvia Fendi and he worked together to design the ready-to-wear lines for Fendi and Chanel.
Lagerfeld’s aesthetic was infused with cultural and historical allusions, and he was praised for his brilliance similar to that of the Renaissance.
Lagerfeld was born in Germany and is the son of a successful businessman in Hamburg. Once his family immigrated to France, Lagerfeld began his schooling at St. Anne’s School and later completed it at Lycée Montaigne, where he prioritised art and history.
After winning the jackets category in a design contest sponsored by the International Wool Secretariat in 1955, Lagerfeld was
appointed Pierre Balmain’s assistant. After working for Balmain for three years, he moved to Jean Patou in 1958 and worked on the creation of ten haute couture collections there. After a brief spell with the Rome-based couture firm Tiziano, Lagerfeld started working as a freelancer for the French clothing brand Chloé in 1964. Each season, Lagerfeld first only created a few items, but soon he was creating the complete line. He had a brief design partnership with Curiel in 1965, and then he started working with Fendi.
Alain Wertheimer, the chairman of Chanel, requested that Karl Lagerfeld create for the brand in 1982. Everyone said, “Don’t touch it, it’s dead, it will never come back,” Lagerfeld told The New York Times. But by that point, I considered it a challenge. The fashion designer would later reinvent the house’s standards
For new generations worldwide, Lagerfeld has created cult garments using the house’s bouclé tweed, pearls, two-tone shoes, and interlocking Cs. In recent years, Lagerfeld developed Chanel’s métiers d’art, runway exhibits intended to emphasise the skill of companies like Desrues, Lessage, and Barrie Knitwear.
In 1984, the designer launched his own brand, Karl Lagerfeld, and admitted to Vogue that he had never dreamed of having his name on a storefront. ‘We’ll do it now because it’s the appropriate time, and since I came up with the name, why not utilise it?’ In 2005, Lagerfeld sold the company to the Tommy Hilfiger organisation. He continued to be its principal creative and took an active part in the creation of the designs. Together with his design skills, Lagerfeld was a talented photographer and filmmaker who frequently used images and moving pictures to bring Chanel’s history to life. He also shot and creatively directed all of Chanel’s advertising. He passed away on February 19th, 2019 in Paris. (Amed, 2019)
Chanel Cosmetics
Chanel have their own cosmetics line. This is considered a luxury cosmetics line and is sold in shops and boutiques around the owrld. It is probable one of the most saught after cosmetic brands as people buying still feel the luxury and exclusivity of buying from Chanel.
Their packaging is luxurious and looks expensive and can be seen as accessories. Other luxry brands such as Dior also have cosmetics ranges alongside their clothing and accessory lines.
Chanels sales for their cosmetics line are only increasing post-pandemic. The sales increased 49.6% from 2020-2021 and 22.9% from pre pandemic 2019. (Chanel Releases Full 2021 Results - International Leather Maker, 2022).
Exclusivity vs Inclusivity
Generation Z is the most accepting generation. They want and fight for equality for all and this means that all brands should be inclusie to everybody, no matter who they are.
Chanel has a reputation of having a specific clientelle. This clientelle is small white women in the upper class. This is shown through the models they use. The supermoels used are all of a similar size and ethnicity. As Chanel is a luxury brand, they use models who are well known in the industry and who have a large following as a way of bringing attention and recognition to the catwalk shows and the capaigns they create. The models are also all young , which to me shows that Chanel are trying to draw in younger buyers while upholding their reputation for the older generations who have always bought from them.
Martine Rose is an inclusive brand who caters for everyone and the models they use proves this. While looking through Martine Roses’ collections, i realised that the models are not the same as one another, although they have some similarities, there is no one type of person used.
It is important that the brands show models that people can relate to. This way when people are looking through the collections, they can see how they would look in the clothes they are debating buying. This colaboration needs to be inclusive but still keep Chanel’s exclusivity. This collection also needs to speak to Chanel’s existing clientelle and be desirable to them as well as new customers.
Martine Rose
Martine Rose is a London-based designer whose self-titled label has become a favourite in menswear design since 2007. She is known for her unconventional approach to presenting collections, showing outside of the schedule in venues around north London such as rock climbing centres and markets.
Growing up surrounded so many subcultures in south London, including the rave and reggae scenes of the ‘90s, Martine Rose’s interaction with different communities inspires her aesthetic.
Initially supported by Fashion East, Rose has also received sponsorship from the British Fashion Council’s NEWGEN MEN awards.
Rose’s
suiting and streetwear
is stocked locally and internationally by the likes of Matches
Fashion, Machine-A, Barneys
New York and Ssense. Despite placing itself firmly in the menswear category, the label also taps into a growing fanbase of women. Through her label, Rose has collaborated with the likes of Been Trill, Timberland and CAT. In 2017, Rose was nominated for the prestigious ANDAM prize for emerging designers and shortlisted for the LVMH Prize. In 2018, she was also nominated for the BFC’s British Designer of the Year for menswear.
Words to describe Martine Rose
Diverse
Why is Martine Rose diverse?
Martine Rose uses a large range of models to show her clothes. She also takes inspiration from her diverse background living in London. Designing clothes for everyone.
British
How does Martine Rose keep their British roots?
The brand was created by Martine Rose who is a British designer. Her designs are heavily influenced by the diversity of London.
Casual
Is Martine Rose casual?
Martine Rose is a streetwear brand and their pieces are made for every day wear. They can be worn for any occasion.
Inclusive
What makes Martine Rose inclusive?
Martine Rose makes the clothes in a large size range. They then use models of different sizes and ethnicities expressing how anyone can and should buy from their brand.
Rave
What inspired Martine Roses’ aesthetic?
Martine Rose was heavily influenced by the rave scene of the 90s. This gives the clothes she designs colourful patterns and different textures.
Modern
Why is Martine Rose viewed as modern?
Although the brand is inspired by the fashion of the 90s, the brand are able to use their social platfirms to be able to market and promote their products in a releavnt way to a younger generation.
Comfortable
Why is Martine Rose Comfortable?
Martine Rose is a comfortable brand that can be worn wherever and whenever.
Everyday
Which event i best for Martine Rose to be worn at?
Martine Rose is a casual brand which can be worn every day. Their individual pieces can be dressed up or dressed down depending on the occasion.
Reliable
Why is Martine Rose a reliable brand?
Martine Rose is reliable as the website is accessible to everyone and they have a large size range which allows everyone to rely on them for the pieces they like and they can know it will be available in their size.
Musical
How does Martine Rose have links to music?
Martine Rose is inspired by the music of the 90s. Music inspired the fashion of that time heavily.
Creative
How is Martine Rose creative?
Martine Rose is creative in the pieces which she produces but also how she showcases these pieces. Her campaigns give the feel of being at a rave in the 90s. This enables the buyer to feel a part of the inspiration behind the brand.
Intuitive
How is Martine Rose intuituve?
Martine Rose seems to always know how to market towards their target market and what to post to entice the target market.
Martine Rose x Tommy Hilfiger
In 2022 Martine Rose collaborated with Tommy Hilfiger to create a 90s inspired collection. The collection included jeans and Jackets Martine Rose takes inspiration from the 90s which was when Tommy Hilfiger became popular and was a cult brand of that time period.
Both brands create streetwear meaning that this collection is the perfect pieces of both brands. The have been able to create pieces which are releavent to both brands and a perfect addition to both of the brands that doesnt take away from the brand message.
Chanel x Martine Rose collaboration
The collaboration that i have created includes polo shirts, headphones , sunglases and other accessories. This is a lifestyle and fashion brand targeted towards generation Z. Chanel need to uopdate their target market in order to stay relevant. Although Chanel’s reputation proceeds them, they need to be able to maintain this for the years to come. I have chosen Andrew Aimson to model for the collaboration and to showcase rhe pieces. Andrew is an aspiring actor who studies acting at the University of Chester and dreams that one day he will be able to play The Doctor on the BBC series Doctor Who.
This is what inspired Andrew to persue his dreams of acting and moved out of Stockport where he grew up to Chester.
My target market for my collaboration is Generation Z. It is primerily aimed towards men however, anyone can buy the pieces and wear them. I think that the collaboration would also be worn by edgy members of the older generations and would hope that they would enjoy wearing the pieces in the collec-
tion.
I want this collection to bring people together.
