CHC

About The Careful Health Company

At Careful Health, we have full control of the entire production of our products, ensuring our customers get the premium supplements at reasonable prices. We emphasize on science-backed evidence to substantiate our claims, all in the pursuit of becoming the ultimate leader in the field.

We put quality first in all that we do. Nowadays, quality has evolved beyond being associated with cost or availability. It means being real, distinct, resultsfocused, environmentally sound and most competitively priced - even for those with deep pockets. We value these principles, and we cater to the modern, curious, and wellness focused people who recognize our commitment to this genuine concept of quality.

Our team puts in a lot of effort to come up with innovative brands, new products and concepts that delight our customers. We make sure our manufacturing standards are always up to par, and we never cut corners when it comes to delivering natural vitamins and supplements which are non-GMO, gluten-free, vegan and so much more.

*Remaining brands for portfolio inclusion to be discussed (Brain Food Labs, Choice Athlete, Daily ResQ). Per November 2022 meeting, 86UTI brand removed.

COMPETITORS,

DOING IT FASTER

DOING IT FASTER....

We have toiled tirelessly to perfect the creative procedures listed below, something that bigger organizations fail to accomplish. Best of all, we have the know how to work on multiple new brands simultaneously!

15-day

For brands in need of a bit of a makeover and a new perspective, we provide a comprehensive transformation in a mere two weeks - updated visuals, copy, whatever they need!

30-day*

With a bit (lot!) of effort and a 30-day timeline, we can take advantage of a free spot in the market and establish a new brand identityname, tone, visuals, product suggestions….you name it!

60-day**

With another 30 days, we can deliver the required data to the lab to begin production and further develop brand assets -labels, website, product listings and more.

120-day**

With 60-more days, we can manufacture, go through the necessary checks, transport the items, and have them for sale ready to delight our customers.

* It is essential that we have access to the types of product formats that customers want for their health supplements, such as sweets, mists & infused teas. **The success of the process hinges on dependencies within the lab.

PHASE 01

Gummy Beauty

Our Gummy Beauty supplements are the perfect combination of delicious and effective, making them ideal for all of your beauty and health needs. Made from premium quality ingredients, our gummies are all natural, gluten free, non-GMO and mostly vegan, so you can trust that you’re getting the best wellness. We think you’ll agree that these products are “pretty yummy”, and be confident in knowing that you’re making a smart decision for your health and beauty.

Label Samples

Redesign

After we initially released Gummy Beauty, feedback from customers was positive in regards to the product and the brand, yet the product labels and other visuals were not quite making an impact. We followed our “15-day rebrand process” and redesigned visuals in 10-days.

#e72a60

#ef416c #fbac1a

If you aren’t embarrassed by the first version of your product, you shipped too late.

- Reid Hoffman

Product Listing Imagery

Certain visuals display earlier Gummy Beauty branding before our redesign. They will be changed to reflect our new branding.

Some brand elements

call-to-action

Little doodles with a heavy stroke and no color fill. The above doodle is only one example of what can be done.

Filled button with lowercase text matching the color of the rounded rectangle’s stroke. Use ‘Raleway Bold’ for the text.

Hand drawn icons with heavy stroke and no fill. The icons should not be very detailed.

Social Media Inspiration Status Chart

Rebrand April 2023

March 15th 2023

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

Products & Flavors

Zanapure

At Zanapure, we understand that your family’s health and wellness is paramount and trust should never be compromised. That is why we provide only the purest ingredients to create top quality supplements that ensure total family wellness. Our products are all natural, nonGMO, vegan and free of hormones, artificial colors and flavors, so you can trust that your body will be nourished with the best quality supplements backed by scientific evidence. Let your wellness start from within with Zanapure.

Label Samples

Redesign

Zanapure Promise

Status Chart

March 15th 2023

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

Product Listing Imagery

Website

Products

Vitamin C Power Gummies

Sea Moss

Resveratrol

Rapid Tone Elite

Quercetin

Pure Serenity

Women’s Fertility

Apple Cider Vinegar

Myo & D-Chiro Inositol

Men’s Multi

Men’s Fertility

Koren Red Panax Ginseng

Keto Diet Elite

Elderberry Immune

D-Mannose

Berberine

B-Complex

ACV + Probiitics

ACV + Keto

Lipsomal C

Mushroom

Social Media Inspiration

Some Brand Elements

Text in sentence case with an filled rectangular button. Use ‘Raleway Bold’

Filled icons with or without stokes using as less colors as possible. Same guidelines for illustrations.

CHOOMI

CHOOMII is the perfect answer for parents who want to make sure that their kids and teens recieve optimal wellness with all-natural, science-backed formulations. We offer delicious tasting and easy-to-take supplements focusing on bone development, growth, strength and wellness, that include calcium, collagen and vitamins, as well as proprietary nutrient and herbal blends. All our supplements are hormone free, gluten free, non-GMO, vegan and so much more...

Label Samples

Social Media Inspiration Status Chart

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

Kids Height Chewables

Age 4+

Teens Height Booster

Age 10+

Kids

Multivitamin Gummies

Some brand elements

call-to-action

Simple shapes that remind you somewhat of playground slides & legos. The above shapes are only some examples of what can be done. The CHOOMII character.

Lowercase text matching the color of a wavy underline. Use ‘Montserrat SemiBold’ for the text.

Hand drawn icons with heavy stroke and full fill. The fill should be move a little outside the shape it’s supposed to be in.

DELICIOUS

COMING

GROWTH POWDERS SOON!

menoRX

menoRX supplements offer fast results and comfort during menopause. Created and formulated by women who understand just how hard menopause can be, these top quality vegan, non-GMO, gluten free, drug free and all natural supplements are designed to make the journey smoother and easier to manage. With natural relief from symptoms like hot flashes, night sweats and mood swings, the essential vitamins, minerals, botanicals and proprietary blends in menoRX make this transition a lot easier (and cooler!).

Label Samples

Social Media Inspiration Status Chart

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

Physician’s Fertility

Physician’s Fertility is a wellness brand created by women, for women, that provides sustainable, clean and effective products for every stage of her fertility, pregnancy, postpartum and nursing journey. We prioritize safety, quality and efficacy, creating vegan, non-GMO, gluten free, and all natural products backed by scientific evidence that use only the purest, best quality ingredients available to ensure optimal nutrition. Our goal is to keep mother and baby needs at the fore and create the most comprehensive fertility supplements that care for the family’s needs.

Label Samples

Social Media Inspiration

Products

Complete Prenatal with Folate + DHA

Complete Postnatal with Folate + DHA

Myo-Inositol & D-Chiro Inositol

Men’s Fertility

Women’s Fertility

Beauty Booster Postmartum Gummies

Vitamin-D Booster Postmartum Gummies

B-Complex Booster Postmartum Gummies

Weight Management Postmartum Gummies

Some brand elements

Call-to-Action

Flowy doodle, arcs and circles to serve as visual accents. In most cases, they will peek from the edges of the frame. The above shapes are only some examples of what can be done.

Status Chart

Filled button with text in sentence case. Make the button more prominent that the text. Use ‘Livvic Medium’ for the text.

Unfilled icons with the stoke in a single color throughout. The soft hand drawn background is optional. Illustrations can be colorful.

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

Only Collagen

Only Collagen products come in a variety of forms such as powders, capsules, and liquids, with many benefits, ingredients, and flavors to choose from. We have formulas that include special nutrients like biotin, herbs, hyaluronic acid, keratin, probiotics, vitamin C, vitamin D, and zinc. Some of our products combine two or three kinds of collagen, while others have five types in one. What sets us apart is that we have dedicated ourselves to just one thing: collagen.

Our name speaks for itself!

Label Samples

Products

Wild Caught Marine Collagen Peptides

Hydrolyzed Multi Collagen Peptides

Mocha Multi Collagen Peptides

Chocolate Multi Collagen Peptides

Hair Skin & Nails Gummies

Social Media Inspiration Status Chart

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

PHASE 02

Premium Pet Vet

At Premium Pet Vet, we create the highest quality health supplements for your faithful companion. Our gentle powders and droppers are easily added to food, treats, or even water. Crafted with the help of nutrition and animal care experts, we strive to give your pet the best nutrition for their growth and well being. Our mission is to make sure your pet enjoys a long, happy and healthy life and we are passionate about bringing out the best in our animals, just as they bring out the best in us. Premium Pet Vet, only the best for your bestie.

Some brand elements

Different types of animal elements like paws, whiskers, tails etc.

Tertiary brand marks can be used as well and can be found in brand guide, The above shapes are only some

Status Chart

Text in sentence case with a handdrawn blob in the background in different color. Use ‘Rubik Medium’ for the text.

Click here for video

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

Filled icons with the stoke in a single color throughout. Illustrations can be colorful.

Social Media Inspiration

Sample Product Inspiration

ZESTY PAWS SHOUT OUT!

In August 2021, Zesty Paws entered into an agreement to be acquired by H&H for $610 million. It was founded in 2015.

We are presented with an extraordinary opening to step into the Pet Health & Wellness space post-COVID, when there was a tremendous surge in pet ownership. Americans are spending money on their pets at a higher rate than they are on food or medicine.

From August 2021 to July 2022, pet supplements saw an 11% increase in sales, with online search volume growth in pet retail channels suggesting a steady interest in pet wellness, including and anxiety health products. Millennials are the biggest pet owners in the US, constituting 32%, and spending an average of $133 monthly on their furry friends. The trend of humanizing pets is mainly driven by Millennial and Gen Z pet parents who are invested in providing the best wellness to their animals. That said, pet owners of all ages and financial backgrounds are demonstrating a growing enthusiasm for taking care of their pet family members.

Morgan Stanley predicts that the pet industry will experience significant growth in the future, anticipating a 8% CAGR by 2030, one of the highest rates of return of any retail sector. Simeon Gutman, a Morgan Stanley equity analyst noted that total spending in the sector could surge by 134% over the next ten years, from $118 billion in 2019 to $277 billion by 2030.

Hello To Hair

Most women experience some hair loss, but what happens when normal loss is too much? Hello To Hair is your fast track to achieving stronger, thicker hair with our powerful, sciencebacked supplements. Our premium quality, all-natural, female created formulations use only the finest ingredients to target the root cause of hair breakage and thinning. Get a head start on your hair growth goals and feel confident with our top-quality products, so that you can say hello to your stronger and thicker hair again in no time.

Sample Product Inspiration

Status Chart

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

Beauty Lab Organics

Beauty Lab Organics is devoted to advocating the importance of clean products. Through carefully formulated serums, oils, collagens and supplements that are toxin and paraben-free, Beauty Lab Organics strives to balance efficacy, ethos and overall goodness. Whether you are a passionate creator of clean beauty products or are searching for an authentic experience, Beauty Lab Organics is here for you. Our goal is to convert as many people as possible to switch to clean personal care and beauty products for the benefit of themselves and the environment. Join us in embracing the clean beauty movement and help us spread the message of conscious living.

Sample Product Inspiration

Status Chart

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

The BURN Lab

The BURN Lab understands that each individual has different weight management goals. That’s why we offer ingredients and formulations tailored to your unique needs and nutritional preferences, with quick results. Whether you’re looking for Keto compliant, Paleo friendly, gluten-free, soy-free, non-GMO or vegan, we have the perfect solution for you. Backed by scientific evidence, our natural supplements are designed to provide you with the control you need to confidently reach your goals quickly and easily!

Reflecting on Gummy Beauty’s experience and the necessity to obtain more customer insight early on in our creation process, we became aware that our initial brand name, “W8Away” (Weight Away), was not well-received. Actually, it brought a feeling of animosity and even caused embarrassment to the customer. We followed our “15-day rebrand process” and came up with fresh names and concepts for review. Feedback revealed that “The BURN Lab”, was considered inspiring and encouraging.

Status Chart

The Status Chart outlines a breakdown of the current standing of every creative element. Additionally, our team looks after the production of copy and content, as well as the initial strategizing for marketing and media. We don’t pencil in target dates on the status chart, and instead focus on staying up to date with the commitments we’ve made for each phase of the portfolio’s launch.

Sample Product Inspiration

PHASE 03

Choice Athlete

CHOICE ATHLETE is a nutritional supplement brand that is based on science, designed to maximize athletic achievement. We strive to discover new methods and approaches that will elevate your athletic experience. In simpler terms, we take pride in creating the most effective and sophisticated supplements to become your go-to performance enhancers. Our formulas are constructed with selected ingredients that will help you push yourself during a session and provide your body with the nourishment it deserves.

Some brand elements

Exercising equipments, track stripes and grunge-like textures. These can be take from brand guideline booklet as well.

CALL-TO-ACTION

Use ‘BioRhyme Bold’ for the text in uppercase, with track-like strike above and below the text.

Simple unfilled icons with single-colored stroke. Rely more on imagery that icons.

TM TM TM

TM TM

Social Media Inspiration

Brain Food Labs

If you want to expand capabilities and increase your mental capacity, nootropics are your go to solution! Brain Food Labs is the perfect place to harness the power of these supplements and feed your brain properly. Our nootropics have the potential to upgrade your cognitive functions, such as memory, concentration and mood. It’s not a myth; this brain food can make you smarter, sharper and more alert.

Some brand elements

Social Media Inspiration

Daily ResQ

Daily ResQ is not about the latest health trends or false claims. We got tired of all these gimmicks and options, so we decided to take our top scientists up on the challenge to create one simple, yet science-backed essential multivitamin with an added boost of immunity. This supplement is more than just a combination of ingredients; it’s about providing essential nutrition at every stage of your life. We all care about what we put into and on our bodies, but when it comes to vitamins, we still have to take it on faith. That’s why we’re proud to present Daily ResQ, your perfect one-a-day solution, made with only the best ingredients and nothing more.

Some brand elements

Call-to-Action OR Call-to-Action

Brand gradients and the ‘Q’ element. Both can be take from brand guideline booklet as well.

Gradient-filled underline spanning the length of the text on neutral backgrounds.

OR

White rounded rectangle behind text on gradient-backgrounds.

Use ‘General Sans Medium’ for the text in sentence case.

Simple icons with single-colored fill. Stroke should match the color of the background. Rely more on imagery that icons.

Social Media Inspiration

Section 02

IDEAS

NEW BRANDS

Although not all brand ideas get realized, I’ve come to realize that disregarding my intuition requires more effort than actually investing time into developing new visuals and concepts. Plus, it is something that I find incredibly satisfying.

Here are a few samples of ideas I have had recently, with several more in the pipeline. They are focused more on refining already successful concepts in the marketplace rather than inventing fresh ones. I find it deeply satisfying to take an established or rising trend and give it a spin to create something innovative and thrilling.

The Health & Wellness industry is mature and expanding, which presents an abundance of opportunities for fresh ideas to challenge established brands.

The opportunities I am currently most excited about are within the Pets and Beverage segments.

MIX Supplements

Are you unable to find the perfect supplement? Something that “kind of works” but has missing nutrients? Tired of multiple pills and rather choose a gentle powder to add to your favorite beverage? Or maybe you need different combinations on different days? If so, MIX is the solution for you! Whether you’re looking for a green superfood, an immunity booster, a B12 booster, or something to reduce fatigue and stress, you can mix and match elements to get the suitable mix just for you. MIX gives you the benefit of customizing your dietary supplement purchases at an affordable cost. Plus, you can store your powders in sleek jars of your pick, making your countertop look fabulous! Take charge of your wellness and start MIXing your way to better health today.

Brew Boosts

It’s no longer enough to just add milk and sugar into your coffee. Nowadays, there’s an array of healthy collagen and supplement filled coffee creamers. Thanks to the success of the “Bulletproof” diet, individuals who are looking for ways to satisfy a ketogenic lifestyle have increased the market for “brews with benefits”, like those that provide energy, anti-aging or immunity-boosting effects. To get the most out of your morning (or any other time) cup of joe, check out “Brew Boosts” for a dose of enjoyable, healthy goodness.

STALK Supplements

STALK is the one-stop, ideal solution for parents who want to ensure their youngsters and adolescents get taller with natural, first-rate outcomes. We concentrate exclusively on premium, results-oriented and simple to take supplements that target bone growth, height, strength and overall development. All our supplements are free of hormones, gluten, nonGMO and vegan.

OVER IT Supplements

OVER IT SUPPLEMENTS offer top-quality, cost-effective health and wellness solutions to conquer avoidable “life” issues that come up in daily life like hangovers, exhaustion and stress. Our fast, effective, and precise remedies are perfect when you’re feeling “over it”. The name says it all!

Fizzles

Effervescent tablets are gaining traction over conventional tablets and it’s easy to understand why. These tablets offer the most efficient way of taking supplements with their 100 percent absorption rate and bioavailable properties. Furthermore, they have a pleasant taste and are easier to take than traditional pills and capsules. All these features make fizzy tabs a fun and popular choice. Our name, FIZZLES, speaks for itself!

GOOD DROPZ

GOOD DROPZ offers top-notch yet cost-effective supplements, which come in convenient dropper bottles for much easier consumption. With rising awareness on social media, specifically amongst the female population, these liquid dropper supplements are simple to take, are easy to mix, are rapidly absorbed by the body, and are efficient to use. The name speaks for itself!

Organizational Thoughts: The Creativity of Business

- Peter Thiel

First, only invest in companies that have the potential to return the value of the entire fund

Careful Companies

Assembling an organization is comparable to putting together a jigsaw; until all the pieces are clear, it’s impossible to recognize the picture. Our entire portfolio of companies focus on health and wellbeing, but target several segments, painpoints and demographics within the industry, with huge possibilities in each.

By housing our brands into the right segments (Health, Beauty, Pets & Beverage) and setting ourselves up as an authority in each category, we are poised to become an incredibly fast-growing business as a collection of “Careful Companies!”

Our mission to keep our customers at the fore and provide them with results-driven, premium products at the most competitive price-point will not change. Quite the contrary. With an inhouse team and Careful Lab, we guarantee we will deliver the quality we have committed to.

Our commitment to value transcends price and we must take into account what our customers care about and support the causes that are of importance to them. Actively “doing good” is expected from businesses, especially amongst the younger generations with decades of shopping ahead of them.

Creating segment-specific Careful Campaigns demonstrates how one initiative impacts many brands and also contributes to the parent in a quantifiable, logical way.

As our brands’ recognition and product ranges grow, we can bring them together to form a subscription-based Careful Club website, where loyal members receive further discounts. Unlike a singlebrand experience such as Beauty Pie, our first-of-its-kind supplements-direct club will delight members, add more awareness to brands, and increase the value of our parent organization.

And throughout, we automate operations wherever possible, such as the AI Chatbot we are training daily to provide customer service on a larger scale. I call her “Dotty”, after Dorothy Ferebee, who should you research if you don’t know her!

The picture is still rounding out and it took some effort to see what it could be, but I’m getting an idea and the jigsaw is remarkable.

“ Wellness business trillion dollar

business is the next dollar industry

- Paul Zane Pilzer

Careful Companies Website

Discovering the next phase for a business is no easy feat.

The focus should be on what is desired, what is needed to reach the goal and whether we will meet our obligations of providing.

I look forward to discussing a plan for The Careful Health Company and a vision for its future.

- Larry Page, co-founder of Google

Always deliver more than expected.