Finery London S/S 19 Trend Package

T h e U l t i m a t e C a p s u l e Wa r d r o b e

Mindful Materialism

S / S 19

S / S 19

Trend: Mindful Materialism

Trend Concept : T h e U l t i m a t e C a p s u l e Wa r d r o b e

Contents Trend: Mindful Materialism 5 Finery and Mindful Materialism 8 Finery Brand Identity 12 Customer Profile 15 Trend Concept: Ultimate Capsule Wardrobe 18 Moodboard 20 Colours, Fabrics and Silhouettes 22 Colour 24 Fabrics 30 Silhouettes 32 Range Plan 40 Full Range 52 Retailing and Marketing 54 References 58 Figure List 59

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Mindful Materialism

Mindful Materialism explores the way individuals are turning against the throwaway consumer society and beginning to mindfully consider their purchases, only buying things that they love and intend to keep for a long time , thus “treasuring possessions the traditional way� (Blagburn, 2017).

A new wave of minimalism has arisen from this trend, with new minimalists demanding longevity, meaning and quality in the things they buy. This can be seen on minimalist bloggers posting about shopping with intention and consideration (David, 2017; Davies, 2017; Russell, 2017; Thoreau, 2017).

Appreciating the design, utility and beauty of everything we see whether it is nature, food, interiors or clothing – is an important aspect of Mindful Materialism. This appreciation enables us to truly cherish our own belongings and unlock a new element of mindfulness.

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Finery and Mindful Materialism

Mindful Materialism is already present in the way Finery put together their collections: Whilst some of Finery’s clothes are trend-led, many are classic and timeless silhouettes. Finery’s designers “focus on making beautiful but affordable clothes that won’t date after just one season” (Steven, 2016).

Finery’s designers aim to bring back the “love for clothes” (Farrow, cited in Leaper, 2015) - this love keeps clothing in women’s wardrobes for longer as they are cherished and better cared for.

Finery’s collections of ‘Forever Pieces’ are garments designed to look and feel good forever. Their celebrity ambassadors, including Vicky McClure, Alice Levine and Melissa Helmsley, refer to various ‘Forever Pieces’ as having “design details [which] feel modern but they also won’t date” (McClure, cited in Parker, 2018) and “the staple you love” (Helmsley cited in Parker, 2018).

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Brand Identity

“Carefully considered and detail driven, our confident collections have just the right amount of fun. We want you to feel fabulous in our clothes.

This isn't about fast fashion, it's about pieces to truly treasure.”

“Design that's contemporary but forever.”

“It's simple: we want to make modern, inspiring and sophisticated styling accessible, without compromising on quality. Our collections are designed and made with love, and we think that shows in the clothes.”

Finery London (no date)

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Target Customer: Minimalists

What is their philosophy? Minimalists are those who live with the minimum amount of possessions as possible in a fight against consumerism, clutter and wastefulness. They believe we do not need to constantly purchase goods in order to be happy.

Age range: 25 - 40 Occupation: Various occupations with one common aspect their job is fulfilling and flexible and allows them to earn a sufficient salary without consuming their lives.

Fashion brands they like: Uniqlo and Marks and Spencer for basics; higher-quality high-street brands such as &Other Stories, ME+EM, COS, Whistles, French Connection for all other garments.

Non-fashion brands they like: Polaroid, Amazon Kindle, The Ordinary, IKEA, Muji Readiness to spend: Only buy when they need something or see something they really love and will get a lot of use out of.

Benefits wanted from fashion purchases: quality, longevity, simplicity, easy to co-ordinate Favourite restaurants / cafes: Independents with fresh, organic produce and creative dishes Hobbies: Yoga, meditation, pilates, travelling, countryside walks

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Trend Concept:

The Ultimate Capsule Wardrobe

The aim of Project 333 is to have a 3-month capsule wardrobe of only 33 items (Carver, 2010). The concept of Project 333 is primarily for those who want to start leading a more minimalist lifestyle.

Whilst Finery already has some timeless and versatile pieces that would fit into a minimalist wardrobe, the Ultimate Capsule Wardrobe collection is made up of pieces that can be thrown together seamlessly into interchangeable outfits that can be worn for years to come.

As the garments in the collection are intended to last for a long time, it is important that they are not too trend-led. Therefore, silhouettes, colours and fabrics which consistently return in Spring Summer catwalks and trend reports will be used.

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Mood Board

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Colours, Fabrics and Silhouettes

The colours in the Ultimate Capsule Wardrobe were chosen by analysing key colour reports on WGSN for each S/S season between 2016 and 2019, selecting colours which return year after year. This ensures that the items in the collection will maintain their style credentials in future seasons.

The compositions of fabrics used in the collection are suitable for British spring / summer weather, and are similar to those in Finery’s S/S 18 collection.

Most of the silhouettes in the collection are classic shapes that are considered stylish for Spring Summer, with floaty romantic pieces such as blouses and a wrap dress; boxy styles such as the classic blazer and denim midi-skirt, and slim fit styles such as slip dress and classic tshirt. The silhouettes for tops and bottoms are designed to mix and match in different outfit combinations.

Seasonless collections are rising in popularity (Banham, 2016; Conti, 2018; Gordon-Smith, 2018). Some of the colours, silhouettes and fabrics in the collection are trans-seasonal or ‘seasonless’. This allows for the garments to be worn in the A/W season too, ensuring the collection has ultimate wearability and will “carry your wardrobe allyear-round” (Gordon-Smith, 2018).

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Trend Colours

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Colours

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LILAC

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13-3820 TCX

Core Colours EARTHY GREENS NAVY BLUES BEIGES

FIGS 46 - 58 Left to right, top to bottom

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17-0525 TCX

18-0330 TCX

19-4120 TCX

18-0940 TCX

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Accent Colours POWDER PINKS

SKY BLUES FIGS 59 - 62 Left to right, top to bottom

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14-1314 TCX

11-4001 TCX

15-4225 TCX

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Fabrics

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Silhouettes

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Key Silhouette: Boxy

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Key Silhouette: Romantic

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Key Silhouette: Slim

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Range Plan

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14-1314 TCX

13-3820 TCX

11-4001 TCX

15-4225 TCX

19-4120 TCX

18-0330 TCX

17-0525 TCX

14-0852 TCX

18-0940 TCX

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Double-breasted Blazer ÂŁ149 Colour ways: lilac, khaki, muted pink Fabric: Linen mix Composition: 70% viscose, 27% linen, 3% elastane. Lining 100% cotton Sizes: 6 - 18

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V-neck Blouse with Flared Sleeves ÂŁ89 Colour ways: light blue, lilac, yellow Fabric: Crepe Composition: 100% viscose Sizes: 6 - 18

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Classic White Shirt with Tie Sleeves ÂŁ59 Colour: white Fabric: Poplin Composition: 98% cotton, 2% elastane Sizes: 6 - 18

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Floaty Short Sleeved Top with Frill ÂŁ59 Colour ways: white, lilac, light blue Fabric: Poplin Composition: 98% cotton, 2% elastane Sizes: 6 - 18

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Classic Fitted T-shirt ÂŁ39 Colour ways: navy blue, white, yellow with white edging Fabric: Jersey Composition: 100% cotton Sizes: 6 - 18

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Relaxed Wide Leg Trousers with Elasticated Waist ÂŁ79 Colour: navy blue Fabric: Crepe Composition: 100% viscose Sizes: 6 - 18

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Tailored Slim Leg Trousers ÂŁ79 Colour ways: muted pink, navy blue, tan Fabric: Linen mix Composition: 72% cotton, 28% linen Sizes: 6 - 18

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Lightweight Denim Midi Skirt ÂŁ79 Colour ways: tan, muted khaki Fabric: Lightweight Denim Composition: 100% cotton. Lining 100% cotton Sizes: 6 - 18

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Midi Slip Dress ÂŁ79 Colour ways: muted pink, navy blue Fabric: Viscose Composition: 100% viscose. Lining 100% polyester Sizes: 6 - 18

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Midi Wrap Dress with Tie Sleeves ÂŁ89 Colour ways: muted khaki, muted pink Fabric: Jersey Composition: 70% viscose, 25% polyamide, 5% elastane Sizes: 6 - 18

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The Ultimate Capsule Wardrobe S/S 19

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Retailing and Marketing

As Finery’s main retailing channel is online, the promotion of the Ultimate Capsule Wardrobe collection will be done through social media, using their Facebook banner to announce the new concept and Instagram to show items from the collection and ways to style it.

Finery’s existing customers will be sent a catalogue through the post with a lookbook showing every piece from the collection.

Department store, John Lewis is Finery’s main brick-and-mortar retailing location, with concessions in many of their stores. In these stores, advertising boards in the store entrance will promote the collection.

In the concession, the Ultimate Capsule Wardrobe collection will be displayed in order of potential outfit combinations, chosen by the visual merchandisers as they see fit.

It is important that no two same items should be placed next to each other e.g. the lilac blazer and khaki blazer should not be together, as they do not make up an outfit.

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Your Ultimate Capsule Wardrobe is ready for you.

Level 2 Womenswear

Exclusively in

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Introducing

The Ultimate Capsule Wardrobe

finerylondon.com

Available online and in selected John Lewis stores

Introducing

The Ultimate Capsule Wardrobe

Available online and in selected

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stores

finerylondon.com

The Ultimate Capsule Wardrobe

Available online and in selected John Lewis stores

finerylondon.com

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References Banham, T. 2016. The Death of the Fashion Season. [Online]. [Accessed 28/4/18]. Available from: http:// www.fashionbeans.com/2016/the-death-of-the-fashion-season/ Blagburn, F. 2017. Built to last a lifetime: the design classics you only need to buy once. [Online]. [Accessed 28/4/18]. Available from: https://www.telegraph.co.uk/men/the-filter/built-last-lifetime-design-classics-need-buy/ Carver, C. 2010. Minimalist Fashion Project 333 Begins. [Online]. [Accessed 28/4/18]. Available from: https:// bemorewithless.com/minimalist-fashion-project-333-begins/ Conti, S. 2018. Designers Toss Out Calendars and Trends, Look to Seasonless Dressing. [Online]. [Accessed 28/4/18]. Available from: http://wwd.com/fashion-news/fashion-features/designers-toss-out-calendars-and-trendslook-to-seasonless-dressing-1202565455/ David, R. 2017. How to Shop Like a Minimalist. [Online]. [Accessed 28/4/18]. Available from: http:// www.craftingasimplerlife.com/blog/shopping Davies, S. 2017. How to Shop Like a Minimalist – 5 Questions to Ask Before Buying. [Online]. [Accessed 28/4/18].

Available from: http://www.aconsideredlife.co.uk/2017/01/how-to-shop-like-a-minimalist.html Finery London. [no date]. About Us. [Online]. [Accessed 28/4/18]. Available from: https://www.finerylondon.com/uk/ about Gordon-Smith, E. 2018. How The Seasonal Wardrobe is a Thing of the Past. [Online]. [Accessed 3/5/18]. Available from: https://www.huffingtonpost.co.uk/entry/how-the-seasonal-wardrobe-is-a-thing-of-thepast_uk_5ae870e3e4b08248abaa6ebd Leaper, C. 2015. Meet Finery London, The High Street Brand You’re Going To Love. [Online]. [Accessed 28/4/18].

Available from: http://www.marieclaire.co.uk/news/fashion-news/finery-london-116099 Parker, K. 2018. Designed by them… for you. Red Magazine. April 2018, pp.36-38.

Russell, M. 2017. How to Shop Like a Minimalist. [Online]. [Accessed 28/4/18]. Available from: http:// simplelionheartlife.com/shop-like-a-minimalist/ Steven, R. 2016. Slow fashion: Finery London’s alternative approach. [Online]. [Accessed 28/4/18]. Available from: https://www.creativereview.co.uk/finery-london-fashion/?nocache=true&adfesuccess=1 Thoreau, D. 2017. How to Shop Like a Minimalist. [Online]. [Accessed 28/4/18]. Available from: https:// www.healingharvesthomestead.com/home/2017/6/20/how-to-shop-like-a-minimalist-things-to-consider-beforeyou-buy-that-thing

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Figure List Front and back cover: Piece of Beauty. 2014. Flower. [Online]. [Accessed 28/4/18]. Available from: http:// conalink.tumblr.com/post/82699250479 Fig 1: Finery. 2018. Finery SS18. [Online]. [Accessed 28/4/18]. Available from: https://www.finerylondon.com/uk/ chapters/introducing-spring-summer-eighteen Fig. 2: Pinterest. 2018. Flowers and mountain. [Online]. [Accessed 28/4/18]. Available from: https:// www.pinterest.co.uk/pin/AbwIFh_34Ht2YIt2ZzdigbtTndb5RLcFDjOTlmfJsH2VSIPKH-Q6A5I/ Fig. 3: Pinterest. 2018. Bare. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/pin/ AblBnVTW26hwK7AFjimIcEmrfTMFy_p7mTnblZk8UiGlPk1CosjqItg/ Fig. 4: Pinterest. 2018. Vintage lighting. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/ pin/AbI6auVHR6L5M74sd---cCkMSwZAXqfB70JZYW2RviQyVuQLcjzJOok/ Fig. 5: Finery. 2018. Finery SS18. [Online]. [Accessed 28/4/18]. Available from: https://www.finerylondon.com/uk/ chapters/introducing-spring-summer-eighteen Fig. 6: Finery. 2018. Finery SS18. [Online]. [Accessed 28/4/18]. Available from: https://www.finerylondon.com/uk/ chapters/introducing-spring-summer-eighteen Fig. 7: Finery. 2018. Finery SS18. [Online]. [Accessed 28/4/18]. Available from: https://www.finerylondon.com/uk/ chapters/introducing-spring-summer-eighteen Fig. 8. Finery. 2018. Forever Pieces: Melissa Helmsley. [Online]. [Accessed 28/4/18]. Available from: https:// www.finerylondon.com/uk/chapters/forever-pieces-melissa-hemsley Fig. 9. Finery. 2018. Forever Pieces: Alice Levine. [Online]. [Accessed 28/4/18]. Available from: https:// www.finerylondon.com/uk/chapters/forever-pieces-alice-levine Fig. 10. Polaroid. 2018. Polaroid girl. [Online]. [Accessed 28/4/18]. Available from: https://www.instagram.com/p/ Bek7KA0FCRV/?taken-by=polaroid Fig. 11: Minimalist and chic. 2016. [Online]. [Accessed 28/4/18]. Available from: https://www.instagram.com/p/ BOVpEUjATJH/?taken-by=minimalistandchic Fig. 12: Minimalist Fashion. 2014. Minimalist style. [Online]. [Accessed 28/4/18]. Available from: https:// www.instagram.com/p/jPj7ZYBfmZ/?taken-by=minimalistfashion Fig. 13: The Ordinary Skincare. 2018. The Ordinary Products. [Online]. [Accessed 28/4/18]. Available from: https:// www.instagram.com/p/BenPXQHjGu1/?tagged=theordinaryskincare Fig. 14: Minimalist Fashion. 2014. Minimalist wardrobe. [Online]. [Accessed 28/4/18]. Available from: https:// www.instagram.com/p/jdD44CBfvB/?taken-by=minimalistfashion Fig. 15: Sport and travel. 2018. Sun salutation. [Online]. [Accessed 28/4/18]. Available from: https:// www.instagram.com/p/BdbBqs8lXba/?tagged=sunsalutation

Fig. 16: Pinterest. 2018. Rustic. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/pin/ 404479610276949940/ Fig 17: Harper’s Bazaar. 2016. Minimalist wardrobe guide. [Online]. [Accessed 28/4/18]. Available from: https:// www.harpersbazaar.com/uk/fashion/fashion-news/news/a36836/how-to-maintain-a-minimalist-wardrobe/ Fig. 18: Pinterest. 2018. Interiors. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/ hollietansey/mindful-materialism-at-finery/

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Fig. 19: Pinterest. 2018. Interiors. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/ hollietansey/mindful-materialism-at-finery/ Fig. 20: Pinterest. 2018. Bare. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/ hollietansey/mindful-materialism-at-finery/ Fig. 21: Pinterest. 2018. Scenery. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/ hollietansey/mindful-materialism-at-finery/ Fig. 22: WGSN. 2018. Sunny yellow. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/72348/page/2 Fig. 23: WGSN. 2016. Blue [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/ content/board_viewer/#/65729/page/8 Fig. 24: WGSN. 2018. Lupin lilac. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/72348/page/6 Fig. 25: Pinterest. 2018. Garden. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/ hollietansey/mindful-materialism-at-finery/ Fig. 26: Pinterest. 2018. Plants. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/ hollietansey/mindful-materialism-at-finery/ Fig. 27: WGSN. 2018.. [Online]. [Accessed 28/4/18]. Available from: Fig. 28: Pinterest. 2018. Town. [Online]. [Accessed 28/4/18]. Available from: https://www.pinterest.co.uk/ hollietansey/mindful-materialism-at-finery/ Fig. 29: Finery. 2017. Meet the designers. [Online]. [Accessed 28/4/18]. Available from: https:// www.finerylondon.com/uk/chapters/aw17-meet-the-designers Figure 30: WGSN. 2018. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/ content/board_viewer/#/58966/page/3 Figure 31: WGSN. 2015. Key Colours S/S17. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/58968/page/6 Figure 32: WGSN. 2018. Commercial Colour Updated S/S 19 Womenswear. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/content/board_viewer/#/77453/page/12 Figure 33: WGSN. 2018. Key Colours S/S 19. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/72348/page/2 Figure 34: WGSN. 2015. Key Colours S/S16 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/62281/page/7 Figure 35: WGSN. 2016. Key Colours S/S 17 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68530/page/7 Figure 36: Christopher Kane. 2017. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/library/results/0/christopher%20kane%20yellow%20dress Figure 37: WGSN. 2016. Key Colours S/S 17 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68530/page/9 Figure 38: WGSN. 2017. Colour Evolution S/S 19. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/72131/page/1

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Figure 39: WGSN. 2015. Key Colours S/S 17. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/58968/page/3 Figure 40: WGSN. 2017. Colour Evolution S/S 19. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/72131/page/1 Figure 41: WGSN. 2017. Key Colours S/S 18 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/75089/page/8 Figure 42: WGSN. 2017. Key Colours S/S 18 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/75089/page/8 Figure 43: WGSN. 2017. Women’s Colour S/S 19 Common Ground. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/content/board_viewer/#/73433/page/6 Figure 44: WGSN. 2018. Key Colours S/S 19. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/72348/page/6 Figure 45: Linda Leitner. 2018. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/image_viewer/#/image.28475482 Figure 46: WGSN. 2015. Key Colours S/S 16 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/62281/page/11 Figure 47: WGSN. 2016. Key Colours S/S 17 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68530/page/7 Figure 48: Valentino. 2018. Dress. [Online]. [Accessed 2/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/library/results/17980c89f7d0e1ca0734d9587c4b1401/VALENTINO Figure 49: WGSN. 2015. Key Colours S/S 16 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/62281/page/11 Figure 50: WGSN. 2015. Key Colours S/S 16 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/62281/page/11 Figure 51: WGSN. 2015. Key Colours S/S 16 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/62281/page/10 Figure 52: WGSN. 2015. Key Colours S/S 16 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/62281/page/10 Figure 53: WGSN. 2015. Key Colours S/S 16 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/62281/page/10 Figure 54: WGSN. 2016. Key Colours S/S 17 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68530/page/11 Figure 55: WGSN. 2015. Key Colours S/S 16 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/62281/page/5 Figure 56: WGSN. 2017. Key Colours S/S 18 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/75089/page/5 Figure 57: WGSN. 2016. Key Colours S/S 17 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68530/page/4 Figure 58: : WGSN. 2016. Key Colours S/S 17 Apparel. [Online]. [Accessed 2/4/18]. Available from https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68530/page/5 Figure 59: WGSN. 2018. UK Collection Previews S/S 18 Colour. [Online]. [Accessed 2/4/18]. Available from https://0www-wgsn-com.wam.leeds.ac.uk/content/board_viewer/#/77261/page/5

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Figure 60: WGSN. 2016. Key Colours S/S 17 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68530/page/7 Figure 61: WGSN. 2016. Key Colours S/S 17 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68530/page/5 Figure 62: WGSN. 2016. Key Colours S/S 17 Apparel. [Online]. [Accessed 2/4/18]. Available from: https://0-wwwwgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68530/page/6 Figure 63: Finery. 2018. Trousers. [Online]. [Accessed 28/4/18]. Available from: https://www.finerylondon.com/uk/ products/pascal-stone-linen-culottes?taxon_id=10 Figure 64: Dries Van Noten. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/77261/page/5 Figure 65: Celine. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/ content/board_viewer/#/68530/page/7 Figure 66: Prabal Gurung. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/75459/page/7 Figure 67: Celine. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/ content/board_viewer/#/75459/page/7 Figure 68: Finery. 2018. [Online]. [Accessed 28/4/18]. Available from: https://www.finerylondon.com/uk/products/ ash-sea-blue-japanese-denim-jeans?taxon_id=10 Figure 69: Erdem. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/ content/board_viewer/#/62476/page/2 Figure 70: Giambattista Valli. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/68639/page/7 Figure 71: Preen. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/ content/board_viewer/#/76888/page/7 Figure 72: Giambattista Valli. 2017. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/board_viewer/#/76599/page/3 Figure 73: Finery. 2018. [Online]. [Accessed 28/4/18]. Available from: https://www.finerylondon.com/uk/products/ cayley-red-daisy-print-occasion-frill-jumpsuit?taxon_id=156 Figure 74: Rochas. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/content/board_viewer/#/62476/page/6 Figure 75: Dries Van Noten. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/content/board_viewer/#/68639/page/3 Figure 76: Brook Collection. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/content/board_viewer/#/75459/page/3 Figure 77: Fashion Week Streets. 2018. [Online]. [Accessed 28/4/18]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/content/board_viewer/#/76396/page/4 Figure 78: Finery. 2018. [Online]. [Accessed 28/4/18]. Available from: https://www.finerylondon.com/uk/products/ gretton-lavender-grey-tie-front-midi-dress?taxon_id=6 All flats are WGSN Original CADs/Flats from: https://0-www-wgsn-com.wam.leeds.ac.uk/library/

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Hollie Tansey BA Fashion Marketing University of Leeds 200923491