Table 7. Correlation between the Index of Financial Trust and business extent of enterprise Correlations Index of Financial Trust
Business extent of enterprise
Index of Financial Trust Pearson Correlation
.393**
1
Sig. (2-tailed)
.001
N Business extent of enterprise
Pearson Correlation
65
65
**
1
.393
Sig. (2-tailed)
.001
N
65
65
**. Correlation is significant at the 0.01 level (2-tailed).
To test hypothesis H4 it was done a correlation analysis between the Index of financial trust and the variable: “real salaries now vs. before the crisis” (Table 8). Table 8. Correlation between the Index of financial trust and changes in real salaries Index of financial trust Index of financial trust
Pearson Correlation
Real salaries now vs. before the crisis 1
Sig. (2-tailed) N Real salaries now vs. before the crisis
Pearson Correlation Sig. (2-tailed) N
.298* .016
65
65
*
1
.298
.016 65
65
*. Correlation is significant at the 0.05 level (2-tailed).
Also, it was received a significant Pearson coefficient value (.298*) which indicates the existence of a direct linear relationship between these two variables. In the survey was also examined entrepreneurs’ trust in the following stakeholders: suppliers, competitive firms, foreign investors, consumers and employees of the firms. Generally, the majority of respondents (81.6%) has trust in suppliers, customers (70.7%) and employees in their firms (79.4%):
Holistic Marketing Management
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