MeDiA KiT
Hola noticias overview
HOLA NOTiciAS is the only Charlotte Hispanic publication supported by four radio stations, two billboard trucks, ongoing community events and non-profit partnerships. An on-line version of the publication is available at www.holanoticias.com and features breaking news, current headlines, entertainment, and community updates.
HOLA NOTiciAS features compelling editorial content presented in a large format newspaper with magazine-quality design, delivering local, national and international news to the Hispanic community in their native language.
HOLA NOTiciAS distributes 20,000 full color copies in the Charlotte area including the Mecklenburg County and Charlotte Metro Areas, Union, Iredell, Cabarrus and Gaston Counties as well as Kannapolis; and Rock Hill and Fort Mill, S.C.
HOLA NOTiciAS has an exclusive partnership with the local CBS TV affiliate, WBTV. This partnership will deliver topical, comprehensive news coverage of the local community.
Format: tabloid
Language: Spanish
Average pages: 52
coverage: Charlotte DMa
Target: Hispanics
Frequency: Weekly
Publication Day: tuesdays
Single copy rate: Free
Year established: 2004 in FL
Readership: + 60,000
circulation: 20,000 copies per week
Media Associations: naHJ, naHP
Minority Owned: yes
Audit company: CVC (Circulation Verification Council)
Circulation audited by:
Circulation & Coverage overview
Mecklenburg, union, Cabarrus, Catawba, Rowan, Gaston, Iredell, Lincoln, and York counties.
• 20,000 copies every week
• Free street vending boxes and retail store locations are the primary means of distribution
• Controlled bulk distribution
• Over 400 distribution points strategically located throughout areas of high Hispanic penetration in 9 counties
• Readership is estimated at 3.3 readers per copy
HoLa noticias is the onLy Spanish newspaper audited in 2011 in the Charlotte market.
Demographics
MARKeT DeMOGRAPHic
•Origin
Mexico 42.6%
El Salvador 9.8%
Puerto Rico 8.1%
Honduras 7.3%
Colombia 4.0%
Ecuador 3.2%
Rep. Dominicana 3.2%
Cuba 3.2%
Other 18.6%
•Housing
60.6% own a house
•Population
200.868 Hispanics live in HOLA noticias distribution area
ReADeR DeMOGRAPHicS
•Gender
Male 52.6%
Female 47.4%
•educational level
37% Graduated High School
32% Some College
19% Graduate College
16% Some High School
•Anual Household income
33% make $25K - $49,999
26% make $50K - $74,999
17% make under $25K
15% make $75K - $99,999
•Buying Power
$12.8 billion, an increase of 1,424% since 2000
• Source: US census 2010
• Source: CVC Audit Report 2011
• Source: American Inmigration Council
•Age
26% are between 35 - 44
25% are between 45 - 54
21% are between 25 - 34
16% are between 55 - 64
Specials editions / 2012
Día de San Valentín
St Valentine’s Day
February
Día de los Niños
Children’s Day
March
Semana Santa
Holy week Special april
cinco de Mayo
May
Día de la Madre
Mother’s Day
May
Día de los caídos
Memorial Day
May
Día del Padre
Father’s Day
June
Día de la independencia
Fourth of July
June
Día de los Muertos
Halloween and Day of the Dead october
Acción de Gracias
Thanksgiving november
celebración Guadalupana
Our Lady of Guadalupe Feast
December
Navidad christmas
December
Año Nuevo
New Year’s
December
Día de Reyes
Day of the Kings
January
NORSAN MEDIA
www.holanoticias.com
winner of the 2011 José Martí Award for Outstanding Web Design
Hola noticias delivers local, national and international news to the Hispanic community in their native language and Hola noticias readers will actively engage our website, www.holanoticias.com.
•Credibility – Hola noticias’ reputation for delivering compelling content in a professional manner extends to our digital property. Our commitment to quality, attention to design detail and focus on relevant and timely information engage our readers as they view our website and keep them coming back.
•Frequency - Consistent, continuous exposure to the growing and loyal Hispanic segment will maintain topof-mind awareness for your company.
•Interactivity- Hola noticias readers respond to targeted online marketing campaigns that allow them to be informed and educated about your company’s product.
•Measurable- Receive a complete report detailing how many visitors viewed your advertisement or feature channel, how many engaged and clicked through on your creative, and how many impressions were generated. Measure the effectiveness of your media and your offer like never before.
Community involvement / events
as experts in targeting the Charlotte Latino community, our reach goes beyond traditional advertising channels. Two major signature events, and more than 15 community events per year allows our advertising partners to participate in grass roots programs designed to facilitate one-to-one interaction with consumers and building brand loyalty.
Our social commitment has been extended to support several non-profit organizations working to benefit the Hispanic community.
2012 norsan Multimedia events:
Children’s Miracle network Radiothon
Cinco De Mayo SaLSa-tHon
Fathers Day Soccer tournament
Around Latinamerica in Charlotte Restaurant Week
viva la Música
Mexican independence Day-el grito
april
May
June
July
august
September
outstanding Hispanic Student awards october
Holiday Posada Parties / toy Drive
December
norsan Multimedia
Hola noticias is proud to be part of norsan Multimedia, the largest Hispanic media conglomerate in the Southeast, offering coverage in north Carolina, South Carolina, Florida, and Tennessee. The company owns 12 radio stations, multiple newspapers and online media channels. Its corporate offices are located in Charlotte NC.
Online www.holanoticias.com www.descubrecharlotte.com www.larazalaraza.com www.latina1023.com www.pepecharlotte.com
nC, Columbia SC, greensboro nC, Knoxville tn, Jacksonville FL
Charlotte nC, Piedmont triad nC & Jacksonville FL
Charlotte nC &Triad NC.
Norsan Multimedia and Hola Noticias Offer a 360˚ Integrated Marketing Platform that Reaches into the Heart of the Hispanic Community.
Stop for all your Hispanic Marketing Needs
Why is your Best Choice!
1. The only publication of the Carolinas with 100% support from four radio stations. The support includes a weekly investment of $15,000 to promote HOLA in La Raza 106.1FM, LATINA 102.3FM and Pepe 1310/1060AM. To enhance the promotions of our publication in the radio stations; contests are made and awards are given daily. Hola Noticias is a member of Norsan Multimedia, the largest Hispanic Media Company in the Southeastern United States.
2. The best print, picture and paper quality available, allowing for many more eye-catching ads, the clear magazine quality pictures and ease of viewing even smallest font sizes.
3. The highest circulation, number of copies retained and distribution points. The only newspaper in the Carolinas with an audited circulation in 2011.
4. The most comprehensive website with the most visited social networks and winner of the José Martí Prize 2011 as the Best Website of a Hispanic Weekly Newspaper in the United States.
5. Excellent customer service focused on our clients’ satisfaction as our priority. Design and translation services are free of charge. Our design team will make your advertisement work for you.
6. A family-oriented newspaper with contents for all household members. We do not publish any information that is o ensive to our readers.
7. The strongest and most experienced local news team and columnists such as Jorge Ramos and the attorney Jorge Rivera. Wellwritten content and creative design, winners of the prestigious José Martí 2011 as Best Hispanic Weekly Newspaper in the United States.
8. Norsan Multimedia, Hola Noticias and our radio stations are 100% committed to the region’s most important civil organizations, governmental and non-pro ts that o er services and programs to help our Hispanic community. Norsan Multimedia has partnerships with Latin American Coalition, Foundation for the Carolinas, Latin American Women’s Association LAWA, Department of Health, Department of Education CMS, Charlotte Police CMPD, Charlotte Fire Department, Red Cross of Charlotte, Hispanic Chamber of Commerce of Charlotte LACCC, Allegro, United Way, City of Charlotte, UNISAL, International House, Community Center Camino, CBI, Levine Museum, among many others.
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER
WINNER OF THE 2011 JOSÉ MARTÍ PUBLISHING AWARDS
THE NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS, FOUNDED IN 1982, HAS HELD THESE AWARDS ANNUALLY SINCE 1989 - AND THEY HAVE GROWN TO BECOME THE MOST IMPORTANT AND COMPREHENSIVE HISPANIC MEDIA AWARDS IN THE USA.
We look forward to serving your Spanish language media needs to reach the Hispanic Market in the Southeast.
Hola Noticias was also recognized for:
• Outstanding Travel section
• Outstanding Web Design, please visit Us at www.Holanoticias.Com
Hola Noticias is a Company of
NORSAN MEDIA
s pecifications
noticias
1/4 Page
Acceptable Software in PC or MAC: Adobe CS or earlier
Adobe Illustrator CS3
Adobe Photoshop CS3
Adobe Indesign CS3
Artwork submissions: diseno@norsanmultimedia.com
1/4 H Page
Important: Images files must be 300 dpi in CMYK
Acceptable Image Formats: Adobe Acrobat PDF (preferred format), jpg, tiff, or eps (please convert fonts to outlines or paths)
1/2 Horizontal Page
1/8 Page
Deadlines
*Space reservations are due by 5:00 PM on the Thursday prior tu publication
* Camera-ready ads due by 5:00 PM on Friday prior to publication