CharlotteMediaKit2013_HolaNoticias_low

MEDIA KIT

SERVING THE HISPANIC COMMUNITY SINCE 2004

HOLA NOTICIAS Offers a

360˚

MULTIMEDIA PLATFORM

that Reaches into the Heart of the Hispanic Community in Charlotte

NORSAN MEDIA

www.holanoticias.com

2013

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360° Marketing Solutions Norsan Media and Hola Noticias offer a 360˚ Integrated Marketing Platform that Reaches into the Heart of the Hispanic Community.

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Stop for all your Hispanic Marketing Needs

Radio

Newspaper

Mobile Text Internet

Events Billboard Trucks

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Norsan Media

Hola Noticias is proud to be part of Norsan Media, the largest Hispanic media conglomerate in the Southeast, offering coverage in North Carolina, South Carolina, Florida, and Tennessee. The company owns 12 radio stations, multiple newspapers and online media channels. Its corporate offices are located in Charlotte NC.

Print - Radio - Online - Mobile Text - Events - Billboard Trucks Print n o t i c i a s

NC

Piedmont Triad

TN

Charlotte

Knoxville

SC

Columbia

Radio RADIO NETWORK

Charlotte NC, Columbia SC, Greensboro NC, Knoxville TN, Jacksonville FL

GA

N. FL

Charlotte NC, Piedmont Triad NC & Jacksonville FL

Jacksonville

K RADIO NETWOR

Charlotte NC & Jacksonville FL

Online www.holanoticias.com www.descubrecharlotte.com www.larazalaraza.com www.latina1023.com www.pepecharlotte.com

Charlotte NC &Triad NC.

NORSAN MEDIA

www.holanoticias.com

Demographics MARKET DEMOGRAPHIC

READER DEMOGRAPHICS

Mexico 42.6% El Salvador 9.8% Puerto Rico 8.1% Honduras

7.3% Colombia 4.0% Ecuador 3.2% Rep. Dominicana 3.2% Cuba 3.2% Other 18.6%

Male Female

•Origin

52.6% 47.4%

•Educational level

37% Graduated High School 32% Some College 19% Graduate College 16% Some High School

•Housing

60.6% own a house

•Annual Household Income 33% make $25K - $49,999 26% make $50K - $74,999 17% make under $25K 15% make $75K - $99,999

•Population

200.868 Hispanics live in HOLA Noticias distribution area

•Buying Power

•Gender

•Age

$12.8 billion, an increase of 1,424% since 2000

26% are between 35 - 44 25% are between 45 - 54 21% are between 25 - 34 16% are between 55 - 64

• Source: US census 2010 • Source: CVC Audit Report 2011 • Source: American Inmigration Council

NORSAN MEDIA

www.holanoticias.com

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Content Providing Engaging Educational Resources Building Vitality for Families and Community

Community News

•In-depth coverage of the stories that affect the lives of Hispanics living in the area.

Health

•Health information that is generated from the county and state health departments.

Immigration

•The most relevant and up-to-date information on immigration issues in the United States.

Local and International Sports

•Complete coverage of local, national and international sports, including soccer, football, baseball, basketball and more...

NORSAN MEDIA

www.holanoticias.com

Education

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•All local information that involves education and Charlotte’s school system.

Culture and Entertainment

•Inside news from local promoters who sponsor VIP parties, concerts and other cultural events.

• Interview wtih national and local artists and performers.

Circulation & Coverage Overview

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Mecklenburg, Union, Cabarrus, Catawba, Rowan, Gaston, Iredell, Lincoln, and York counties.

• 20,000 copies every week • Free street vending boxes and retail store locations are the primary means of distribution • Controlled bulk distribution • Over 400 distribution points strategically located throughout areas of high Hispanic penetration in 9 counties • Readership is estimated at 3.3 readers per copy

INSPECT WHAT YOU EXPECT HOLA noticias is the ONLY Spanish Newspaper audited in the Charlotte market.

NORSAN MEDIA

www.holanoticias.com

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www.holanoticias.com

Hola Noticias delivers local, national and international news to the Hispanic community in their native language and Hola Noticias readers will actively engage our website,

www.holanoticias.com.

•Credibility- Hola Noticias’ reputation for delivering compelling content in a professional manner extends to our digital property. Our commitment to quality, attention to design detail and focus on relevant and timely information engage our readers as they view our website and keep them coming back.

•Frequency- Consistent, continuous exposure to the growing and loyal Hispanic segment will maintain topof-mind awareness for your company.

•Interactivity- Hola Noticias readers respond to targeted online marketing campaigns that allow them to be informed and educated about your company’s product.

•Measurable - Receive a complete report detailing how many visitors viewed your advertisement or feature channel, how many engaged and clicked through on your creative, and how many impressions were generated. Measure the effectiveness of your media and your offer like never before.

Winner of the 2012

José Martí Award

for Outstanding Web Design

NORSAN MEDIA

www.holanoticias.com

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Community Involvement / Events

As experts in targeting the Charlotte Latino community, our reach goes beyond traditional advertising channels. Four major signature events*, and more than 15 community events per year allows our advertising partners to participate in grass roots programs designed to facilitate one-to-one interaction with consumers and building brand loyalty.

Our social commitment has been extended to support several non-profit organizations working to benefit the Hispanic community.

2013 Norsan Media Events: Children’s Miracle Network Radiothon

April

SALSA-THON Uptown*

May 4*

Cinco De Mayo Festival* Around Latin America in Charlotte Restaurant Week

Back to School Health Fair Mexican Independence Day - El Grito* Hola Charlotte Hispanic Heritage Uptown Festival*

Diabetes Step Out Festival Make a Wish Holiday Event

NORSAN MEDIA

www.holanoticias.com

April 28* July

August

September 15* October 5* November December

Specials Editions / 2013 Día de San Valentín St Valentine’s Day February

Día de los Niños Children’s Day March

Día de la Independencia Fourth of July July

Regreso a Clases Back to School August

Semana Santa Holy Week Special

Mes de la Herencia Hispana Hispanic Heritage Month

Cinco de Mayo

Día de los Muertos Halloween and Day of the Dead

Día de la Madre Mother’s Day

Acción de Gracias Thanksgiving

Día de los Caídos Memorial Day

Navidad Christmas

Graduación Graduation

Año Nuevo New Year’s

Día del Padre Father’s Day

Día de Reyes Day of the Kings

April

May

May

May

May

June

September

October

November

December

December

January

NORSAN MEDIA

www.holanoticias.com

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Hola Noticias Overview

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HOLA NOTICIAS is the only Charlotte Hispanic publication supported by four radio stations, two billboard trucks, ongoing community events and non-profit partnerships. An on-line version of the publication is available at www.holanoticias.com and features breaking news, current headlines, entertainment, and community updates.

HOLA NOTICIAS features compelling editorial content presented in a large format newspaper with magazine-quality design, delivering local, national and international news to the Hispanic community in their native language.

HOLA NOTICIAS distributes 20,000 full color copies in the Charlotte area including the Mecklenburg County and Charlotte Metro Areas, Union, Iredell, Cabarrus and Gaston Counties as well as Kannapolis; and Rock Hill and Fort Mill, S.C. HOLA NOTICIAS has an exclusive partnership with the local CBS TV affiliate, WBTV. This partnership will deliver topical, comprehensive news coverage of the local community.

Format: Tabloid Language: Spanish Average pages: 60 Coverage: Charlotte DMA Target: Hispanics Frequency: Weekly Publication Day: Tuesdays Single copy rate: Free Year Established: 2004 in FL Readership: + 60,000 Circulation: 20,000 copies per week Media Associations: NAHJ, NAHP Minority Owned: Yes Audit Company: CVC (Circulation Verification Council)

Circulation Audited by:

NORSAN MEDIA

www.holanoticias.com

Why

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is your Best Choice!

1. The only publication of the Carolinas with 100% support from four radio stations. The support includes a weekly investment of $15,000 to promote HOLA in La Raza 106.1FM, LATINA 102.3FM and Pepe 1310/1060AM. To enhance the promotions of our publication in the radio stations; contests are made and awards are given daily. Hola Noticias is a member of Norsan Multimedia, the largest Hispanic media company in the Southeastern United States.

2. The best print, picture and paper quality available, allowing for many more eye-catching ads, the clear magazine quality pictures and ease of viewing even smallest font sizes.

3. The highest circulation, number of copies retained and distribution points. The only newspaper in the Carolinas with an audited circulation

by CVC. 4. The most comprehensive website with the most visited social networks and winner of the José Martí Prize 2012 as the Best Website of a Hispanic Weekly Newspaper in the United States.

5. Excellent customer service focused on our clients’ satisfaction as our priority. Design and translation services are free of charge.

Our design team will make your advertisement work for you.

6. A family-oriented newspaper with contents for all household members. We do not publish any information that is offensive to our readers.

7. The strongest and most experienced local news team and columnists such as Jorge Ramos, the star newscaster of Hispanic TV. Well-written content and creative design, winners of the prestigious José Martí 2012 as Best Hispanic Weekly Newspaper in the United States.

8. Norsan Media, Hola Noticias and our radio stations are 100% committed to the region’s most important civil organizations, governmental and non-profits that offer services and programs to help our Hispanic community. To name a few, the Latin American Coalition, Foundation for the Carolinas, Latin American Women’s Association LAWA, Department of Health, Department of Education CMS, Charlotte Police CMPD, Charlotte Fire Department, Red Cross of Charlotte, Hispanic Chamber of Commerce of Charlotte LACCC, Allegro, United Way, City of Charlotte, UNISAL, International House, Community Center Camino, CBI, Levine Museum, among many others.

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OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER

WINNER OF THE 2012 JOSÉ MARTÍ PUBLISHING AWARDS

THE NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS, FOUNDED IN 1982, HAS HELD THESE AWARDS ANNUALLY SINCE 1989 - AND THEY HAVE GROWN TO BECOME THE MOST IMPORTANT AND COMPREHENSIVE HISPANIC MEDIA AWARDS IN THE USA. We look forward to serving your Spanish language media needs to reach the Hispanic Market in the Southeast.

Hola Noticias is a Company of

NORSAN MEDIA

13 n o t i c i a s Size Price 4C Full Page

$1,350

4C 1/2 Page

$850

4C 1/4 Page $550 Full Page 9.75” x 14”

1/2 V. Page 4.74” x 13.5”

1/2 H. Page 9.75” x 6.63”

1/4 Page 4.7412” x 6.63’

1/8 Page 4.74” x 3.2’

1/4 H Page 9.75” x 3.2”

Acceptable Software in PC or MAC: Adobe CS or earlier Adobe Illustrator CS3 Adobe Photoshop CS3 Adobe Indesign CS3 Artwork submissions: diseno@norsanmedia.com

*Specific prices for other sizes available upon request

ADVERTISING RATES

ADVERTISING SPECIFICATIONS

One Time Open Rate

Web Banners

www.holanoticias.com

Leader Board Square Home Page Square Inside Page Inserts $80 per thousand (Full Distribution Only)

Important: Images files must be 300 dpi in CMYK Acceptable Image Formats: Adobe Acrobat PDF (preferred format), jpg, tiff, or eps (please convert fonts to outlines or paths)

$600 per month $300 per month $100 per month Classifieds $50 per column inch 1/4 page $400 1/8 Page $280 Biz $180

Deadlines *Space reservations are due by 5:00 PM on the Thursday prior to publication * Camera-ready ads due by 5:00 PM on Friday prior to publication * Send camera-ready ads to diseno@norsanmedia.com

Thank You!

NORSAN

MEDIA Our clients are part of our family

Among Others For more information please contact:

Norsan Media

www.norsanmedia.com Sales Department 4801 E. Independence Blvd. Suite 815, Charlotte, NC 28212.

(704) 494-7181 | sales@norsanmedia.com www.holanoticias.com