A Micro-level Analysis of Tinnitus Data On Facebook Saher 1The
INTRODUCTION • With increasing global accessibility to internet, major social media platforms dominate digital communication, networking, and information sharing. • Individuals with tinnitus often seek information about the characteristics, causes, and management of tinnitus online. • A review of tinnitus-related information on social media platforms reveals that Facebook is the most prominent social media platform containing tinnituscontent.
1 Chaudhry ;
Aniruddha K.
Hear-Ring Lab, Hofstra University, 2Long Island Au.D. Consortium
DESIGN (continued) Figure 1. This flowchart depicts the methodology and collection of Facebook pages under the keyword search of “tinnitus.”
DESIGN • All results were placed into one of nine categories: (1) Support group, (2) Personal story, (3) Service provider / institution, (4) Information sharing, (5) Promotion of a product, (6) Fundraising, (7) Misinformation, (8) Tinnitus assessment, (9) Tinnitus management TEMPLATE DESIGN © 2008
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RESULTS (continued) Figure 3. Descriptive statistics of Engagement Rate across all Facebook page categories
CONCLUSIONS • This investigation demonstrates that there are varied types of tinnitusrelated Facebook pages that internet users rely on to learn and share their experiences about tinnitus. • The micro-level information of userengagement with different pages and posts is essential for healthcare professionals in understanding how tinnitus sufferers utilize social media to manage tinnitus.
FUTURE DIRECTIONS
OBJECTIVES • The aim of this study was to investigate micro-level metrics i.e., ‘user-to-post’ and ‘user-to-user’ interactions to better understand tinnitus-related data trends on Facebook. • This study also identified the type of information available on public tinnitus-related Facebook pages. • By identifying user engagement with content on Facebook, affected individuals and healthcare professionals can understand the types of information made available for individuals seeking online support for tinnitus-management.
1,2 Deshpande
RESULTS
Figure 3. Descriptive statistics of Engagement Rate of the type of posts across all Facebook page categories
Figure 2a-b. Descriptive statistics of the main types of categories of Facebook Pages. a.
• With the growing reliance on social media for seeking health information, future studies should investigate: • Micro-level trends among other popular social media platforms that contain tinnitus-related information. • Misinformation found on other major social media platforms
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DISCUSSION • Greatest engagement rate was seen in community pages - suggesting a preference for personal communication among tinnitus sufferers. • Pages with misinformation received the most number of comments, suggesting a higher interaction with non-credible sources.
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Deshpande, A. K., Deshpande, S. B., & O'Brien, C. (2018). A study of social media utilization by individuals with tinnitus. American Journal of Audiology, 27(4), 559569. Manchaiah, V., Ratinaud, P., & Andersson, G. (2018). Representation of tinnitus in the US newspaper media and in Facebook pages: Cross-sectional analysis of secondary data. Interactive journal of medical research, 7(1), e9. Oh, Y. S., & Cho, Y. (2015). Examining the relationships between resources and online health information seeking among patients with chronic diseases and healthy people. Social work in health care, 54(2), 83-100.
CONTACT INFORMATION Saher Chaudhry SChaudhry1@pride.hofstra.edu Aniruddha Deshpande Aniruddha.Deshpande@hofstra.edu