The Uberization of Work & Alternative Job Futures - Massoud Fazeli

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BOOK REVIEW

Regional Labor Review (Fall 2018)

The Uberization of Work & Alternative Job Futures Gigged: The End of the Job and the Future of Work, by Sarah Kessler (St. Martin’s Press, 2018). Reviewed by Massoud Fazeli

Many observers, economists included, agree that our post-WWII economy was early characterized by the dominance of powerful firms and stable markets. This era has been referred to as a Fordist regime that was based on mass production/mass consumption and pursued stability over risk taking. Dominant firms engaged in long-term pricing and contract agreements. Job stability was a defining feature of this market. Lifetime employment created a relatively high number of middle-income jobs and the overall income gap between the rich and the working class fell somewhat. We may of course immediately add that this was not exactly a golden age, particularly because the beneficiaries of this system were predominantly white male workers. During the 1970s and ‘80s, a post-Fordist regime began to dismantle the old economic structure. A new economy emerged which has proudly promoted flexibility. Some have in fact referred to this new institutional arrangement as flexible accumulation. Another defining feature of this new era has been the “end of loyalty”: some workers may be changing jobs and even careers voluntarily and many are being forcibly displaced by employers. Workers are free to go and companies are free to let them go. A rather sizable and growing segment of the labor force is now contingent. More importantly many of these workers are no longer officially considered employees. They are rather categorized as freelancers and contractors and are, consequently, not entitled to regular employee benefits. In her new book entitled Gigged, Sarah Kessler begins by a rather intriguing observation: people generally believe that jobs are boring. So what would be more desirable than working on the projects we like, during the hours we choose in a “frictionless economy”? What would indeed be more desirable than a shift from people looking for jobs to jobs looking for people? Such a gig economy would be more than the end of unemployment. It would be the end of drudgery. Kessler examines the validity of this premise in her engaging book.


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