Why Omnichannel Is the Future of Your Call Center? Wondering why omnichannel communication is indispensable for your contact center? Here are two stats for you. A study conducted by Aspect Software found that companies that leverage omnichannel communication systems register 91 percent more year-on-year customer retention than companies that don’t have omnichannel strategies in place. A study conducted by Harvard Business Review found that omnichannel customers spend ten percent more online and four percent more in-store than their single-channel peers. As the name suggests, an omnichannel contact center consolidates different channels such as audio calls, video calls, emails, instant messaging, social media, real-time chats, and more in one point of communication. Omnichannel software enables customer service representatives to respond to customers from a single location. Advantages of omnichannel contact center The omnichannel contact center is gaining a lot of traction in the last few years due to its several advantages. Here are some of the major benefits of omnichannel contact centers. 1. Easy handling of customer interactions Using omnichannel contact center software, customer service representatives can handle all customer interactions on one screen. 2. Scalable support interface An omnichannel contact center is extremely easy to scale up. Omnichannel software has all the necessary features that make it easy to scale up and down a call center's operations as per the requirement. 3. Easy integration with third-party software High-quality omnichannel contact center software is easy to integrate with third-party software. 4. Quick problem resolution Omnichannel contact center software enables customer service representatives to resolve customer problems much faster as and when the messages are received.