Understanding Where Should your Customer Service Efforts be Focused In order to achieve business growth and build a credible brand, a business needs to deliver stellar customer service and experiences. In fact, research indicates that a whopping 79% of customers prefer to buy from businesses that care and cloud contact center software helps such type of businesses. We live in a digital age, where people utilize so many channels of communication to reach out to a brand. Businesses are often wondering where to focus when it comes to customer service. Instead of customers reaching out to you, as a business focus on serving your customers on channels they are available and comfortable using. Let's find an answer to the biggest dilemma enterprises face in this digital era. Where a brand’s customer service effort should is focussed? ● Offering Omnichannel support Omnichannel support refers to having a presence on every channel (email, chat, social media, phone, and more) where your customers are active. If you were to run a chain of furniture stores and also sell them online on your website and other e-commerce platforms, you should typically provide in-store support staff, social media support on all possible platforms your target customers use, Email support, phone support, and live chat support. The objective here is to make sure that customers can reach out to you easily and have a seamless experience no matter whatever channel they use. It is also imperative to clearly
Understanding Where Should your Customer Service Efforts be Focused
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