Ecommerce Segment is Switching Over to Omnichannel Contact Center Software for Superior Customer Exp

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Ecommerce Segment is Switching Over to Omnichannel Contact Center Software for Superior Customer Experience 18-Oct-19 Summary: Ecommerce is booming but competition is fierce and customers are fickle so, in a bid to engage and retain customers ecommerce segment is switching over to omnichannel contact center software with noticeable improvements Speaking to newsmen the company’s VP claimed a marked increase in inquiries and orders for Hodusoft’s omnichannel call center software. Traditionally, he said, ecommerce segments rely on call center service providers to serve customers but with fierce competition, they are finding that it is better to have in-house contact center software and address customer requirements directly instead of relying on outsourcing. There is a dramatic increase in customer satisfaction levels after this switch to Hodusoft’s omnichannel contact center software. The reasons are not hard to find. Hodusoft’s omnichannel CC solution integrates Twitter, Facebook and Whatsapp. Virtually everyone uses Whatsapp so its inclusion as a part of the contact center package tremendously lubricates interactions with customers. This could be a proactive or a reactive experience depending on the situation. Then there is Facebook which can be used as a listening post to detect customers who are thinking of buying and inveigle them into the ecommerce site. Add to this the webRTC video and audio chat and conference feature and communications rises to exceptional heights. Customers delight in a face to face interaction and conferencing means an issue can be resolved by calling in concerned technical or support staff. Ecommerce sites, he said, are available 24x7 but support, sadly, is not always so but with the WebRTC and mobility, each agent can become a mobile contact support source available all the time. No customer likes to wait and speed of response creates a favorable impression besides increasing loyalty and conversions. A customer may choose SMS or social media or chat and the agent can effortlessly switch lanes without having to ask customers to repeat details and context. In-house contact center software permits ecommerce site owners to conduct campaigns any time and as frequently as they wish. They can use the voice campaign feature or the IVR feature, feeding data from the CRM and setting parameters for automation. Hodusoft’s CC software includes artificial intelligence and machine learning. With these features it is easy to track customer behaviors and patterns and respond accordingly leading to higher satisfaction rates and also the ability to make buy recommendations.


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