NATIONALLY SPREAD COMMUNITY:
ALMOST
90,000 REGISTERED PLAYERS
Hockey’s registered players across the country
TRULY DIVERSE
52%
FEMALE REGISTERED PLAYERS 48% MALE REGISTERED PLAYERS
7.5%
INCREASE IN PLAYERS BORN OUTSIDE AUSTRALIA
53%
INCREASE IN ABORIGINAL AND TORRES STRAIT ISLAND PLAYING AND NON-PLAYING MEMBERS
19%
INCREASE IN PLAYERS THAT SPEAK A LANGUAGE OTHER THAN ENGLISH AT HOME
36%
INCREASE IN PLAYING AND NON-PLAYING MEMBERS WITH A DISABILITY
*non-playing members include coaches, officials etc.
AN ENGAGED AND PASSIONATE AUDIENCE:
INCREASE IN SOCIAL MEDIA FOLLOWERS* SINCE 2023
(432.7K CURRENT FOLLOWERS) 12.8%
INCREASE IN SOCIAL MEDIA FOLLOWERS* SINCE 2023
(432.7K CURRENT FOLLOWERS)
23.5%
INCREASE IN SOCIAL MEDIA ENGAGEMENTS* SINCE 2023
(3,309,154 CURRENT ENGAGEMENTS)
INCREASE TO E-NEWSLETTER SUBSCRIBER BASE
(72,000 CURRENT SUBSCRIBERS)
42% AVERAGE E-NEWSLETTER OPEN RATE, 4% CLICK RATE (above industry average) 31.6%
INCREASE TO TOTAL NEW HOCKEY-ED** SINCE 2023
(8597 CURRENT USERS) * As at May 2025
A PARTNERSHIP WITH HOCKEY AUSTRALIA
PROVIDES OPPORTUNITIES YEAR-ROUND
NATIONAL AND INTERNATIONAL BRAND EXPOSURE COMMUNITY & GRASSROOTS ACTIVATIONS 12-MONTH CALENDAR OF EVENTS
ADDITIONAL SALES CHANNEL THROUGH WIDESPREAD AUDIENCES
INTERNATIONALLY RECOGNISED, NATIONALLY TREASURED
AN ENGAGED AND PASSIONATE COMMUNITY NATIONWIDE
Photo credit: Click in Focus
Photo credit: Click in Focus
Photo credit: Click in Focus
Photo credit: Click in Focus
RIDE ON THE COATTAILS OF OUR RECENT GRASSROOTS GROWTH
253%
INCREASE IN OFFICIAL HOOKIN2HOCKEY PROVIDERS* NATIONALLY SINCE 2023
(ALMOST 350 OFFICIAL HOOKIN2HOCKEY PROVIDERS IN 2024. ON PAR TO EXCEED THAT IN 2025 WITH ALMOST 300 ALREADY IN MAY 2025)
308%
INCREASE IN HOOKIN2HOCKEY REGISTERED PARTICIPANTS
11,397 child participants END OF 2024
2,792 child participants END OF 2022
HOCKEY AUSTRALIA MARKETING
Comprehensive opportunities for your brand across multiple channels
Social media followers*:
HOCKEY AUSTRALIA MARKETING
Comprehensive opportunities for your brand across multiple channels
Combined social media followers across all channels*:
10K FOLLOWERS 19.5K SUBSCRIBERS
2M VIEWS, 513K USERS
TOTAL MEDIA REACH: 70.2B
2024 TOTAL MEDIA COVERAGE: 48.3K
HOCKEY AUSTRALIA NEWSLETTER: 72K
SUBSCRIBERS
42% CLICK RATE (industry standard level)
4% CLICK RATE (above industry standard level) WEBSITE
Plus opportunities to be part of partner branded event activations, year- round content and competitions
*as at May 2025 — all other figures are from the 2024 calendar year
FIH Pro League stage in Sydney (5 - 9 February 2025):
TOTAL VIEWING MINUTES
Hockeyroos and Kookaburras games combined
All Hockeyroos, Kookaburras national and international games broadcast live, free and on demand on 7Plus 7PLUS
4,159,018
770,891
66,470
UNIQUE VIEWERS (AN INCREASE OF 23.2% ON THE PREVIOUS FIH PRO LEAGUE AUSTRALIAN STAGE IN FEBRUARY 2023)
2024 FIH Pro League stages in Europe and the UK (29 May – 12 June 2024):
TOTAL VIEWING MINUTES
Hockeyroos and Kookaburras games combined
3,580,480
6,508,196
64,730
UNIQUE VIEWERS
THERE’S NEVER BEEN A BETTER TIME TO PARTNER WITH HOCKEY AUSTRALIA
COMMUNITY
8 NATIONAL CHAMPIONSHIPS PER YEAR
to showcase your brand in metro and regional locations nationwide across multiple audiences — women’s and men’s Masters (for 35–75+ aged players), Indoors, Country, Under 14s, Under 16s, Under 18s and Under 21s
GRASSROOTS
BRAND PRESENCE ON THE GROUND AND ONLINE with Hookin2Hockey Clinics and events held in every corner of the country throughout the year
FUTUREPROOF PATHWAYS
ADDITIONAL OPPORTUNITIES WITH HIGH-PERFORMANCE PATHWAYS TEAM
including the Jillas and Burras (national women’s and men’s Under 21s) who represent regularly at overseas events
COMING SOON
CONNECT DIRECTLY WITH HOCKEY’S STRONG CONTINGENT OF LEADERS AND DECISION MAKERS coaches, officials, volunteers and tournament managers
Photo credit: Click in Focus
THERE’S NEVER BEEN A BETTER TIME TO PARTNER WITH HOCKEY AUSTRALIA
SEP 2025
Oceania Cup
Hockeyroos and Kookaburras v. New Zealand women’s and men’s national teams
EARLY 2026
FEB 2026
Construction commences on new High Performance Centre of Excellence in Perth
A $163 million redevelopment to create one of the world’s best hockey venues
2 stages/weeks of FIH Pro League in Hobart, Tasmania
Hockeyroos and Kookaburras v. India, Spain, Argentina, England and China
MAY/JUN 2026
AUG 2026
One month of Pro League stages in Europe and the UK
2026–2028
Men’s and Women’s Hockey World Cup in Belgium and the Netherlands
FIH Pro League 26/2027 and 27/2028 seasons in Australia and internationally
