Brand Identity
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Version 0.1
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Contents Introduction 02 Concept 08 Logo 11 Logotype 17 Positioning 20 Colors 24 Typography 28 Example 32
"HELLO."
Introduction Concept Logo Logotype
Positioning Colors
Typography
Example
Who are we?
A Saudi company specializing in the technology of visual, audiovisual, and advanced theatrical materials of international quality, specializing in installation, import, rental, maintenance and the guarantees of advanced technical accessories.
We are a Saudi team of young men and women who specialize in technology and are keen to keep abreast of the 2030 plan of Crown Prince Mohammed bin Salman by making the Kingdom of Saudi Arabia a leader in all fields, by contributing in the field of “Simulation”, by bringing the latest technologies found abroad and employing them to develop our society socially and scientifically.
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Introduction Concept Logo
Logotype
Positioning
Colors
Typography
Example
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Goal
To offer our customers the best available options, with the best quality, and the best timing, at the best prices.
Vision
A passionate society capable of changing behaviors, life, and ultimately the world.
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Introduction Concept Logo Logotype Positioning Colors Typography Example
THIRD EYE TO SEE THE WORLD
Introduction Concept Logo
Logotype
Positioning
Colors
Typography
Example
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Introduction Concept Logo Logotype Positioning Colors Typography Example
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Concept
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Every word & shape… has its hidden key.
Introduction Concept
Logo
Logotype
Positioning Colors
Typography
Example
Sketch
After sketching the logo, we make it part of an integration concept by combining it with S + P
The idea relied on the mark SP with integration to notify the audience by it's idea.
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Core Words
The brand’s underlying inspiration is derived from the notion of Technology, Screens, and Integration. Flexibility, Electricity, and Magnetize is dynamically represented on the symbol.
Integration
Electricity
Flexibility
Magnetize
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Introduction Concept Logo Logotype Positioning Colors Typography Example
A Power-edge logo style that showcases technical capabilities.
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Logo
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Constructure
Logo structure geometry with precise and simplified details showing the shape of the symbol.
With the merger of the letters S and P, and the addition of a technical style that keeps pace with the professional field.
↙ 45̊ → 10mm 49.5∅
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Introduction Concept Logo
Logotype
Positioning Colors
Typography
Example
Logo
The Simulation Pioneers logo is the primary visual icon of the brand. The stylized, Logo/Symbol should never be altered or compromised.
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Introduction Concept Logo
Logotype
Positioning
Colors
Typography
Example
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Introduction Concept Logo Logotype
Positioning Colors
Typography Example
Monogram
The logo should be filled with Simulation Pioneers purple.
Other cases where the logo impact by using another colored background, the logo can be White or black.
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Introduction
Concept Logo
Logotype
Positioning
Colors
Typography
Example
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The words that you see their true meaning from seeing it only
Logotype
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Logotype
A Latin and Arabic font was created in a modern technical form, with the same width and size to be consistent with its logo structure.
The text logo is considered as a secondary logo alternative to the main logo
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Logotype Positioning
Typography Example Y X X
Concept Logo
Colors
Introduction Concept Logo Logotype
Positioning Colors
Typography
Example
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An ideal zone, showing its splendor and attractive potential
Positioning
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Safe Zone
To preserve legibility and clearity of the full logo, it's important to maintain a clear area sounding the logo & Logotype.
This insulates the logo from distracting visual elements, such as copy, illustrations or photography.
This spacing is determined by the measurements of the “4X” on all sides within the logo.
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Introduction Concept Logo Logotype
Positioning Colors
Typography Example
Possibilities
Other aspects options such as horizontal, vertical and logo taken with logotype ratio-proportion.
With the same clear space
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Introduction Concept Logo Logotype Positioning Colors Typography Example
Lookup
There are di erent lockup formats depending on the type of partnership or any side. The Simulation Pioneers and partner logos should always have equal visual weight.
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4x 4x
Color is how we show our passion and turn heads. The purple is dazzling enough to plunge into your world.
Colors
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Brand Identity
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Simulation Purple
Color Palette
There are nine main colors in the Simulation Pioneers color palette, The Brand is chiefly monochromatic, though there may be exceptions.
Gradients should be used subtly and mainly on backgrounds as a brand look.
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2022© Introduction Concept Logo Logotype Positioning Colors Typography Example 26 Solitude Hex: EFEEF5 R: G: B: 239 238 245 C: M: Y: K: 7 6 2 0 Mauve Hex: CC99FF R: G: B: 212 177 249 C: M: Y: K: 25 35 0 0 Purple Violet Hex: A82EE6 R: G: B: 168 46 230 C: M: Y: K: 66 80 0 0 Sunglow Hex: FAD644 R: G: B: 250 214 68 C: M: Y: K: 4 14 80 0 Neon Blue Hex: 1C4CF8 R: G: B: 28 76 248 C: M: Y: K: 88 68 0 0 Rich Black Hex: 6A6A6A R: G: B: 6 6 6 C: M: Y: K: 86 75 62 94 Simulation Purple Hex: 6633FF R: G: B: 102 51 255 C: M: Y: K: 82 76 0 0 Medium Turquoise Hex: 33CCCC R: G: B: 51 204 204 C: M: Y: K: 65 0 27 0 Maya Blue Hex: 6699FF R: G: B: 61 153 255 C: M: Y: K: 61 38 0 0
Introduction
Concept
Logo
Logotype
Positioning Colors
Typography
Example
Gradients
Simulation Pioneers Brand has (Mech Gradients System) background is preferred in most cases in digital field,
from the same color palette, with tones & shades.
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Typography is the visual voice. Deep access, nuance and attitude to what we see.
Typography
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Introduction Concept Logo Logotype
Positioning Colors
Typography Example
Typeface
Simulation Pioneers uses the primery IBM Plex Arabic type family in all applications.
IBM Plex Arabic Medium IBM Plex Arabic SemiBold IBM Plex Arabic Bold IBM Plex Arabic Text IBM Plex Arabic Regular IBM Plex Arabic Light IBM Plex Arabic Thin Brand Identity Version 0.1
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Hello, I'm
Introduction Concept Logo Logotype
Positioning Colors
Typography
Example
And PP Neue Machina as a secondary typeface
PP Neue Machina
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PP Neue Machina
PP Neue Machina
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Secondary
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Medium
Text Regular Light
SemiBold Bold
This is the type Hierarchy. Clear hierarchy of information ensures ease of use for more functional moments in the brand.
HEADLINE Bold WEIGHT Conversational Headline Bold Section Header Regular Subhead Regular Body Light Brand Identity
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Hierarchy
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It is just SWAG!
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Brand Identity Version 0.1 2022© Introduction Concept Logo Logotype Positioning Colors Typography Example 42 Welcome to our simulator @s.p.company1 s.p.company1 Imagine your world @s.p.company1 s.p.company1 Screens that tell your story @s.p.company1 s.p.company1
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Introduction
Concept Logo
Logotype
Positioning
Colors
Typography
Example
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Introduction
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Logotype
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Colors
Typography
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SAY HI
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Brand Identity Designer