Moody Cheung Portfolio 2024

PORTFOLIO

MOODY CHEUNG

BRANDING DESIGN

INTERACTIVE DESIGN

GRAPHIC DESIGN

MOODY CHEUNG

GRAPHIC DESIGNER

EDUCATION

2021-2023

BA (Hons) in Applied and Media Arts

School of Professional Education and Executive Development, The Hong Kong Polytechnic University

WORKING EXPERIENCE

MAR 2021 - PRESENT Part-time Store Supervisor

Patisserie Mon cher Company Limited

JUL 2021 - SEP 2021

2019-2021

High Diploma in Visual Communication

Hong Kong Design Institute

2016-2019

Higher Diploma in Multimedia Design and Technology (Uncompleted)

The Hong Kong Polytechnic University

2010-2016

Secondary School Graduation

CNEC Christian College

JUL 2021 - SEP 2021

Summer Internship (Portfolio Management (HK& Macau)Marketing)

Pearson Education Asia Limited

Summer Internship (UI/UX Team)

Success Base Engineering Limited

Part-time Customer Service Associate

MUJI (Hong Kong) Co., Ltd

Temporary Clerical Assistant

CNEC Christian College

INTERACTIVE PROJECT

WEGO WEBSITE UI DESIGN

WEGO website design is one of the school project. I choose this company to re-design because they have unique brand position with Harajuku-style clothing and accessories. The pandemic has heavily impacted the company’s sales figures. WEGO does not have their own website and online store in Hong Kong. The aim of project is to increase the sals figures of WEGO in Hong Kong’s market.

The target users are men and women from 18 to 25. People who like fashionable and bold outfit and want to try for Harajuku-style.

To enhance the playful and trendy attributes, the theme of Japanese fashion magazine is used in the design of website.

Please

https://youtu.be/ITVKeESiu4Q

甩掉拖延壞習慣

STOP PROCRASTINATION!

The interactive project aims to overcome the habit of procrastination for procrastinators and develop the mindset to be on the alert of procrastination. Procrastination is about mindset, personality, and psychological problems. Procrastination was a common phenomenon in Hong Kong, especially among young people. It also affects different aspects of our daily life.

BRANDING AND GRAPHIC PROJECT

STOP PROCRASTINATION!

甩掉拖延壞習慣

甩掉拖延壞習慣

甩掉拖延壞習慣 甩掉拖延壞習慣

STOP PROCRASTINATION!

CHARACTER DESIGN

STOP PROCRASTINATION!

BOOK COVER DESIGN

321GO！ 不空想即刻做!

不用執著 有凌角也是遺憾美

行 動 是治愈恐 懼 的良 藥 ，

而 猶 豫、拖延 將 不 斷 滋 養 恐 懼

行 動 是治愈恐 懼 的良 藥 ，

今日事今日 畢 ， 切勿拖延到明天。

而 猶 豫、拖延 將 不 斷 滋 養 恐 懼

今日事今日 畢 ， 切勿拖延到明天。

行 動 是治愈恐 懼 的良 藥 ，

而 猶 豫、拖延 將 不 斷 滋 養 恐 懼

行 動 是治愈恐 懼 的良 藥 ，

今日事今日 畢 ， 切勿拖延到明天。

而 猶 豫、拖延 將 不 斷 滋 養 恐 懼

今日事今日 畢 ， 切勿拖延到明天。

COZY CAFE BRANDING PROJECT

Cozy Cafe is a rare Japanese cafe in the Kwai Chung District with fresh and comfortable decorations, offering a variety of pasta, snacks, and coffee. In the re-brand project, our target audience are young girls. Since the definition of "cozy' is "comfortable, pleasant, and inviting," the brand's overall tone should promote a relaxed atmosphere where people can mingle, hang out, and create.

Please click the link for more details:

https://issuu.com/hiuyin1998/docs/asm03-brand_book

PACKAGING DESIGN

INTER COLLEGE MUSIC ASSOCIATION - ICMA

VISUAL DESIGN PROJECT

ICMA was established in 1991. At the beginning, it was composed of many colleges and universities’ music societies. The purpose of association is to hope that students can communicate with other institutions in different music. The project aims to boost the number of participants in the competition and enhance the brand awareness.

INTER COLLEGE

MUSIC ASSOCIATION

SINGING CONTEST 2019

BOOKLET DESIGN

LED WALL DESIGN

SOCIAL MEDIA PROMOTION

INTER COLLEGE

MUSIC ASSOCIATION

SINGING CONTEST 2019

SOCIAL MEDIA PROMOTION